The document highlights three common mistakes in social media marketing: avoiding social media altogether, using only one platform, and trying to manage too many platforms at once. To avoid these mistakes, businesses should start small, gradually expand their presence across multiple platforms, and seek help if needed. Effective social media marketing involves consistent engagement on various platforms to reach a wider audience.

1. Three Common Social Media Marketing
Mistakes (And How to Avoid Them)

2. Social media is everything today. We live in a world where almost everyone has at least one or two social
media profiles. Many businesses have their own profiles too!
However, social media marketing is more than just starting a page for your business and posting here and
there. In fact, many small business owners make mistakes when using social media to market their
business.
Here are some of the most common ones that are made.

3. MISTAKE NUMBER ONE: AVOIDING SOCIAL MEDIA.
Business owners that avoid social media are losing out on a large number of potential customers. Most
people have at least one social media account that they check regularly. Many have more than one.
If you want to grow your business, it needs to be
found on social media!

4. HOW TO AVOID IT
You just need to get started on social media.
Start small with one platform (Facebook or Twitter) and give it
a try. Once you start posting regularly and building up a
following, you will be amazed by how many people find you
through social media.

5. MISTAKE NUMBER TWO: USING ONLY ONE PLATFORM.
Many business owners don't understand the
importance of using multiple platforms. This helps
them to reach as many potential customers as
possible.
You are going to notice that some of your
customers spend time on Facebook, while others
prefer Twitter or Instagram. If you aren't on
multiple social media sites, you may be missing
out. The more places that you are, the more
people you could potentially reach.

6. HOW TO AVOID IT
You need to use as many types of marketing and
advertising as you can, even if this means that
you need to get help. Your business won't be
found if you don't put yourself out there (in
multiple places)!

7. Many business owners crash and burn. They think that they have to join every social media site. However, the
business owners that try to do too much too fast burn out and quickly let things slide. They may start out with
lots of ideas, but then they can't keep up, so they just stop marketing altogether.
MISTAKE NUMBER THREE:
TRYING TOO HARD.

8. HOW TO AVOID IT
Start slowly. Try one thing at a time. Once you get
the hang of it, you can add more to your plate. Start
with one social media profile. Once you are
comfortable using that, you may want to add
another.

9. While many business owners avoid social media altogether, others crash and burn. They try to join
every site that they can think of and find out that they can't keep up with them all. The best thing that
you can do is to start small and build up. If you are struggling, don't hesitate to get help.
Contact us for all of your marketing needs.