This document discusses 3 questions to ask yourself when working with an influencer: 1. Are they working in your field? Find influencers focused on your product category like beauty, parenting, etc. 2. Are they focused? Consider how many followers they have and if their content is consistent or frequently changing topics. 3. Are they impartial? Look for influencers with a clear point of view who won't recommend a product just for incentives, as those are the influencers people trust most.