The presentation explains the growing importance of partner marketing in opening the doors of business opportunities faster across new locations. It is extremely important to find the right marketing partner to forge lasting and profitable business relationships. The benefits of partner marketing via co-marketing, co-branding & cross-marketing programs are huge in promoting joint marketing & partnership. Partner companies that co-exist are rewarded with new customer relationships and business sustainability with time. The presentation also outlines the different approaches of partner marketing and ways of promoting joint partnerships.
Advertising is just pretty pictures in magazines. World leaders need perspective, insight and solutions as they tackle the global challenges of the 21st Century, not pretty pictures. Media or events targeted at world leaders can be resourced - not by 'ad sales', but by marketing content partnerships to solution-providers and thought-leaders. My Partnership Marketing methodology has secured nearly £50 million in sponsorship revenue, and helped to fund dozens of publications, events and websites.
Everything you need to know about Partnership MarketingPartnercademy
To see the presentation in full, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-complete-guide-to-partnership-marketing-course/?referralCode=0382E1D96A178437476F
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
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This presentation covers everything you need to know about Partnership Marketing - when two or more companies partner up to market each other to their customers.
Business are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers. Spotify, Paypal, Airbnb and American Express are all getting in on the act and taking advantage of Partnership Marketing techniques.
There’s nothing like partnership marketing when it comes to multiplying the results of your efforts at little to no additional cost to you or your partner organizations. If you get it just right—incorporating interactive elements that make people more likely to share your message with others—your marketing efforts won’t just double … they’ll multiply exponentially! This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more.
This presentation was given at the Optimization Summit in Phoenix, AZ September 13, 2012 by Erica Campbell, Director of Marketing with For Rent Media Solutions.
Salesforce Partner Marketing Power Hour - Mai Tran - February 18, 2015Eddy Perez
Join the Salesforce Partner Marketing team every Wednesday 9am-10am PT for a jam-packed hour of insight and inspiration!
Here's what we had in store for the first week:
10-Minute Marketer Insights: Customer Marketing Excellence with Mai Tran Green, Director, Customer Engagement & Marketing at Salesforce
10-Minute Q&A: Ask your best questions about Salesforce's awesome customer marketing
10-Minute Updates: A few insights to help you be an in-the-know Salesforce ecosystem marketer
10-Minute App Reviews: Live reviews of 2-3 AppExchange listings (apps or services)
20-Minute Open Q&A: Open forum for partner marketing-related questions - if we don't have an answer, we'll find it and follow up
Who is Mai Tran Green?
@maitran, in/maitran
10 marketing activities to improve your bottom lineSomething Big
It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business.
Read our advice for what you need to think about during the festive period.
If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.
Advertising is just pretty pictures in magazines. World leaders need perspective, insight and solutions as they tackle the global challenges of the 21st Century, not pretty pictures. Media or events targeted at world leaders can be resourced - not by 'ad sales', but by marketing content partnerships to solution-providers and thought-leaders. My Partnership Marketing methodology has secured nearly £50 million in sponsorship revenue, and helped to fund dozens of publications, events and websites.
Everything you need to know about Partnership MarketingPartnercademy
To see the presentation in full, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-complete-guide-to-partnership-marketing-course/?referralCode=0382E1D96A178437476F
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
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This presentation covers everything you need to know about Partnership Marketing - when two or more companies partner up to market each other to their customers.
Business are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers. Spotify, Paypal, Airbnb and American Express are all getting in on the act and taking advantage of Partnership Marketing techniques.
There’s nothing like partnership marketing when it comes to multiplying the results of your efforts at little to no additional cost to you or your partner organizations. If you get it just right—incorporating interactive elements that make people more likely to share your message with others—your marketing efforts won’t just double … they’ll multiply exponentially! This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more.
This presentation was given at the Optimization Summit in Phoenix, AZ September 13, 2012 by Erica Campbell, Director of Marketing with For Rent Media Solutions.
Salesforce Partner Marketing Power Hour - Mai Tran - February 18, 2015Eddy Perez
Join the Salesforce Partner Marketing team every Wednesday 9am-10am PT for a jam-packed hour of insight and inspiration!
Here's what we had in store for the first week:
10-Minute Marketer Insights: Customer Marketing Excellence with Mai Tran Green, Director, Customer Engagement & Marketing at Salesforce
10-Minute Q&A: Ask your best questions about Salesforce's awesome customer marketing
10-Minute Updates: A few insights to help you be an in-the-know Salesforce ecosystem marketer
10-Minute App Reviews: Live reviews of 2-3 AppExchange listings (apps or services)
20-Minute Open Q&A: Open forum for partner marketing-related questions - if we don't have an answer, we'll find it and follow up
Who is Mai Tran Green?
@maitran, in/maitran
10 marketing activities to improve your bottom lineSomething Big
It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business.
Read our advice for what you need to think about during the festive period.
If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.
What are brand partnerships? What are integration, reward and awareness colla...Partnercademy
To learn more, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-brand-partnerships-course/?referralCode=800B03FD714297190556
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
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This presentation on brand partnerships, focuses purely on integrations, rewards and awareness partnerships. Above all it’ll teach you everything you need to know about Brand Partnerships, going into detail about the three core types. You’ll learn how to arrange an integration partnership and how reward and discount partnerships work. In addition to, sponsorships, product placements and how to run a successful offers page.
W1 marketing creating customer value and engagementfaizaperbanas
Objective 1 Define marketing and outline the steps in the marketing process.
Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Objective 3 Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Objective 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
What are brand partnerships? What are integration, reward and awareness colla...Partnercademy
To learn more, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-brand-partnerships-course/?referralCode=800B03FD714297190556
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
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This presentation on brand partnerships, focuses purely on integrations, rewards and awareness partnerships. Above all it’ll teach you everything you need to know about Brand Partnerships, going into detail about the three core types. You’ll learn how to arrange an integration partnership and how reward and discount partnerships work. In addition to, sponsorships, product placements and how to run a successful offers page.
How to Create an Integrated Sales Enablement Strategy for Your Sales TeamSales Hacker
What You'll Learn:
- How to build and implement a powerful sales enablement strategy.
- What does, and does not, qualify as Sales Coaching Excellence.
- Which engagement data help improve the relevance and effectiveness of salespeople.
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
BNC Direct-to-consumer Webinar - November 2015 - Brian O'LearyBookNet Canada
Brian O'Leary, principal of Magellan Media Consulting, presents eight methods book publishers can use to leverage content marketing for successful ROI, along with the tools to implement a successful content marketing strategy at your publishing house. In this free one-hour webinar, he describes the models most beneficial to publishers, ways to attract and retain an audience, and how to monetize the process.
The Optimal Marketing Agenda at Sales Kickoff
https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/
The optimal marketing agenda at sales kick off meetings should be solely focused on correlating marketing to revenue.
In general, marketing consists of three core objectives or “pillars”:
Build and maintain the brand
Help build better products, services, solutions
Enable the sales team to get to and close more opportunities faster
While marketing owns and is responsible for all of this, it is the third pillar that is most relevant to a sales team and sales kick-off. Ergo, that is what marketing’s agenda at sales kick-off should be focused on.
The Optimal Marketing Agenda at Sales Kickoff – Know the Audience
Provide A Step-by-Step Guide from Marketing to Sales
Develop A Nurture Path Specifically Designed for the Sales Team
The Optimal Marketing Agenda at Sales Kickoff
https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/
Go to market resources available at www.fourquadrant.com
Slides used on November 17th, 2016 during webinar "Sales Partner Management for better Partner Engagement"
http://www.tenegopartnering.com/resource/partner-management
In this webinar, you will learn:
● What is Partner Management and why it's needed
● What are the key components of Partner Management
● How to understand your partner - What are the categories for Partner Fit
● Different scenarios and levels of Partner Management
● How to improve Partner Engagement
● Partner Management Function inside the enterprise
Affiliate Marketing has a Sparkling Future in India
Today it fuels approximately 15% to 20% of total online sales. Recently, IAMAI (Internet and Mobile Association of India) has reported that the affiliate marketing industry in India would cross the $835 million mark by the year 2025.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
What are brand partnerships? What are integration, reward and awareness colla...Partnercademy
To learn more, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-brand-partnerships-course/?referralCode=800B03FD714297190556
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
----------------------------------------------------------------
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This presentation on brand partnerships, focuses purely on integrations, rewards and awareness partnerships. Above all it’ll teach you everything you need to know about Brand Partnerships, going into detail about the three core types. You’ll learn how to arrange an integration partnership and how reward and discount partnerships work. In addition to, sponsorships, product placements and how to run a successful offers page.
W1 marketing creating customer value and engagementfaizaperbanas
Objective 1 Define marketing and outline the steps in the marketing process.
Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Objective 3 Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Objective 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
What are brand partnerships? What are integration, reward and awareness colla...Partnercademy
To learn more, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-brand-partnerships-course/?referralCode=800B03FD714297190556
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
----------------------------------------------------------------
This presentation on brand partnerships, focuses purely on integrations, rewards and awareness partnerships. Above all it’ll teach you everything you need to know about Brand Partnerships, going into detail about the three core types. You’ll learn how to arrange an integration partnership and how reward and discount partnerships work. In addition to, sponsorships, product placements and how to run a successful offers page.
How to Create an Integrated Sales Enablement Strategy for Your Sales TeamSales Hacker
What You'll Learn:
- How to build and implement a powerful sales enablement strategy.
- What does, and does not, qualify as Sales Coaching Excellence.
- Which engagement data help improve the relevance and effectiveness of salespeople.
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
BNC Direct-to-consumer Webinar - November 2015 - Brian O'LearyBookNet Canada
Brian O'Leary, principal of Magellan Media Consulting, presents eight methods book publishers can use to leverage content marketing for successful ROI, along with the tools to implement a successful content marketing strategy at your publishing house. In this free one-hour webinar, he describes the models most beneficial to publishers, ways to attract and retain an audience, and how to monetize the process.
The Optimal Marketing Agenda at Sales Kickoff
https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/
The optimal marketing agenda at sales kick off meetings should be solely focused on correlating marketing to revenue.
In general, marketing consists of three core objectives or “pillars”:
Build and maintain the brand
Help build better products, services, solutions
Enable the sales team to get to and close more opportunities faster
While marketing owns and is responsible for all of this, it is the third pillar that is most relevant to a sales team and sales kick-off. Ergo, that is what marketing’s agenda at sales kick-off should be focused on.
The Optimal Marketing Agenda at Sales Kickoff – Know the Audience
Provide A Step-by-Step Guide from Marketing to Sales
Develop A Nurture Path Specifically Designed for the Sales Team
The Optimal Marketing Agenda at Sales Kickoff
https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/
Go to market resources available at www.fourquadrant.com
Slides used on November 17th, 2016 during webinar "Sales Partner Management for better Partner Engagement"
http://www.tenegopartnering.com/resource/partner-management
In this webinar, you will learn:
● What is Partner Management and why it's needed
● What are the key components of Partner Management
● How to understand your partner - What are the categories for Partner Fit
● Different scenarios and levels of Partner Management
● How to improve Partner Engagement
● Partner Management Function inside the enterprise
Affiliate Marketing has a Sparkling Future in India
Today it fuels approximately 15% to 20% of total online sales. Recently, IAMAI (Internet and Mobile Association of India) has reported that the affiliate marketing industry in India would cross the $835 million mark by the year 2025.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
Using Pardot and Communities: Marketing with Partner and Dealer NetworksMatt Dillon
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
Ultimate Merger: Partnership Marketing and Consumer ContestsErica Campbell Byrum
There’s nothing like partnership marketing to expand your efforts at little to no additional cost to you or your partner organization. If you get it just right, incorporating interactive elements that make people more likely to share your message with others, your marketing efforts won’t just double… they’ll multiply exponentially. This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more. Erica Campbell is the Sr. Manager, New Media Marketing for For Rent Media Solutions, Jamie Gorski is Senior Vice President, Corporate Marketing for The Bozzuto Group and Eric Brown is the owner of Urbane Apartments
Report dari rumah123 mengenai 'Asia Property Sentiment Survey' untuk mengetahui sentimen terbaru masyarakat Asia, khususnya Indonesia, mengenai properti.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Integrated Marketing: What It Is and Why It MattersAdRoll
Today's marketers are facing a complex and fragmented landscape. With the influx of different markets, channels, and products, consumers are becoming desensitized by the constant exposure of ads. So, how do brands break through the noise? After all, not every business has the budget to spend on multiple marketing channels to reach their target audience. The answer? Integrated marketing. Here's what it is and why it matters.
marketing plans for business in the global market with the 4 p's mix, product, price, place and promotion.benefit of global marketing can make good sells in the market in the world
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholder.
Marketing Plan is extremely important for any business. Planning your advertising techniques, your social media presence, SWOT analysis and every other strategy is part of marketing plan. Go through the slides to know more.
Are you eager to enhance your knowledge of marketing campaigns? Look no further! We have just published an insightful blog post that explores the fascinating world of marketing campaigns, their various types, and real-life examples of successful campaigns.
In our latest article, "What are Marketing Campaigns? Types and Examples," we dive deep into the fundamentals of marketing campaigns and shed light on their significance in driving business growth and reaching target audiences effectively. 💼💡
Whether you're a marketing professional, business owner, or simply curious about the world of marketing, this blog post is a must-read! 🌟
📚 Read the full blog post of marketing campaigns here: https://www.webmaxy.co/egrowth/marketing-campaigns/
Know the revenue contribution of your marketing campaigns. Take a Webmaxy eGrowth trial now! https://www.webmaxy.co/egrowth/
We encourage you to engage with the content by liking, commenting, and sharing it with your network. Let's spark a discussion and exchange valuable insights about marketing campaigns! 💬🚀
#marketingcampaigns #marketingcampaign #campaignmarketing #whatisacampaigninmarketing #marketingcampaignstrategy #campaignmarketingstrategy #marketingcampaignstrategies #howtocreatecampaign #whatisamarketingcampaign #creatingamarketingcampaign #marketingcampaigntypes #typesofmarketingcampaigns #marketingcampaignplan #howtocreateamarketingcampaign #successmarketingcampaign #planningmarketingcampaigns #marketingcampaignplanning #createmarketingcampaigns #marketingcampaignsdefinition
Description:
Artificial Intelligence has become unstoppable with the wake of machine learning technologies transforming our lives within the physical as well as digital landscape. AI stimulates the cognitive operations & processes tasks across industries redefining the way how systems are programmed and how users will interact with them. As this entire computing paradigm continues to thrive, the time is near when AI augmentation-oriented tasks will perform far better than any human. However it’s only left on time to see how future humans will be poised at a high level to deal with such complex patterns of AI & change the world!
The presentation outlines the changing face of digital marketing and future idea to the digital marketers. To build customer experiences, marketers should take note of the hottest trending technology and streamline marketing strategies with changing technology for businesses to survive. With the era of artificial intelligence embracing digital media, marketers should scale up to smart marketing innovations that needs to be plotted to drive customers down the marketing funnel.
Understanding customer experiences and their journey is the key to survive business completion in the ever-changing marketing landscape. The presentation attempts to explain the customer intelligence signs of insights from the standpoint of situation analysis, human thinking & nature complexity and the advent of innovative technologies. Brands should design customer experience in a way that customer insights can be used as a competitive advantage over other businesses and at the same time can save millions of dollars.
The Presentation explains the growing potential of social media in building brand advocates as well as strengthening customer relationships. Creating brand ambassadors depends on leveraging this social engagement tool to find new brand relationships, and then capitalize on nurturing these relationships. These 5 proven social ways are effective for daily–deal networking with customers and clients in the social marketing space.
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!Subhakar Rao Surapaneni
The presentation explains how an augmented-reality based game; Pokémon Go that requires players to step out in open air surroundings via geotagging can turn out to be a potential marketing tool for most marketers. With lure feature to explore surroundings to level up each stage of the game, this vastly played game is highly addictive for users at Pokéstops that can bring guaranteed crowd into the business. It’s up to the marketers to leverage this opportunity of engagement and make it best for their businesses. The PPT explains 8 powerful Pokémon Go lessons that marketers should capitalize on and implement to drive “in-foot” traffic to stores.
Online Reputation Marketing – How Optimizing Brand Presence Impacts your Reve...Subhakar Rao Surapaneni
The presentation explains the importance of practices of online reputation marketing. Online brand identity is the lifeblood for brands to thrive in the business competition. Business reputation is all about online reviews, comments and likes. One negative review can tarnish years of service & reputation built by brands. The PPT explains tools and dynamic ways how brands should safeguard them on the digital platform from wrong perceptions that can lead to bad online brand image.
The presentation explains the growing prominence of direct marketing model that most marketers employ in digital marketing space. A direct-to-consumer model is a direct response generator from consumers that influences direct conversion or drive sales. The presentation also explains the direct marketing rule that most marketers follow while crafting direct marketing campaigns for clients. It also explains the types/toolsThe presentation explains the growing prominence of direct marketing model that most marketers employ in digital marketing space. A direct-to-consumer model is a direct response generator from consumers that influences direct conversion or drive sales. The presentation also explains the direct marketing rule that most marketers follow while crafting direct marketing campaigns for clients. It also explains the types/tools of direct marketing and the tactics to drive direct sales using marketing channels of direct marketing and the tactics to drive direct sales using marketing channels.
Personalized Marketing – Reaching the right customers at the right time! Subhakar Rao Surapaneni
The presentation explains how personalization strategy has revolutionized brand relationships with customers. The rise in personalization strategies for services by brands and delivering personalized customer experiences is changing customer’s behaviour towards brands, making brands more personal. It is one of the most influential drivers for brands today to scale up customer buying journey and deliver a more secured and personal future experience by brands.
How to Build Competitive Advantage with Customer Intelligence – From data to ...Subhakar Rao Surapaneni
There is no denial that the unprecedented growth of the volume, velocity and variety of data has necessitated high performance analytics that can tackle new business challenges. In the fast paced age of IoT, innovative solutions followed by new predictive and advanced analytics trends are being adopted by enterprises to get value from the data. The presentation attempts to highlight emerging business intelligence analytics trends of 2016 that can aid faster business insights and facilitate superior business decisions.
CRM in 2016 top new features to lead your company to a competitive CRM victory!Subhakar Rao Surapaneni
The presentation unfolds a sneak peek on the top new features of dynamic CRM process of 2016. It also explains how the fully integrated cloud-based features will function with a series of enhancements that will enable CRM users to govern and route issues to specific person from the specific team rather than one person act as a funnel. Further, customer engagement through CRM new features will help enterprises create long-term relationships through support from optimized sales and marketing alignment at the back-end.
How will you prepare your marketing plan in 2016 – 6 steps backed by data!Subhakar Rao Surapaneni
The presentation highlights a sneak peek into the new digital marketing strategies, trends & stats backed by the emerging technologies in the current era. It also includes a guide to the specific steps that marketers should undertake while planning their digital marketing strategy for 2016.
The presentation explains the changing facets of crafting email marketing messages that has necessitated re-designing of email marketing campaigns to boost sales. With technological transformation, integration of social media with email marketing messages is the glue that is binding the web and consumers together. The presentation highlights the top stats of email users technology-wise along with the top communication rules marketers should follow. It also outlines 5 exclusive steps to re-design email marketing campaigns that can generate million dollar business by boosting instant sale!
The presentation outlines the changing behavioral patterns of B2B social buyers that influence their decision-making. This suggests that B2B marketers have to adopt more responsive ways to reshape marketing. The presentation highlights five exclusive fast start ideas of social selling in 2016 that marketers can plan up with the right marketing mix to deliver their message to their target audiences effectively. But it is also important to determine how to deliver the message employing the right blend of technology mix and applications.
The presentation outlines the top marketing trends that marketers should not ignore before 2016 sets in. This also highlights the current changing digital marketing scenario along with technological transformation of the digital media. These insights will help marketers plan their approach and budget their 2016 marketing campaign by tweaking their marketing practices as per the changing digital marketing trends.
The presentation describes the diverse business scenarios of niche marketing possibilities in the present business market. Niche marketing business unfolds with the philosophy of “smaller is bigger” that integrates highly focused and segmented approach to define the niche market. The presentation also outlines 5 successful rules to achieve success via niche marketing.
The presentation outlines the nuances and strategies that B2B marketers should consider while promoting videos in social media and networking. In today’s trend of less content and more engagement, this video marketing presentation how videos should scale down to fit the attention span of targeted audiences. It highlights 5 major video types that can boost interactive communication between brands and audiences.
This presentation outlines the growing differences between sales and marketing strategies that most B2B organizations are missing out. Poorly defined strategies, agreements and marketing-to-sales efforts are creating a deep impact on communication and collaboration to generate successful sales. As a result purchasing cycles of customers are taking time. Sales and marketing teams should come together to produce strategically combined efforts to generate effective networking among themselves. Here are the three effective strategies to align sales and marketing process to enable harmonious sales and marketing alignment. Read on.
The presentation outlines the changing paradigm of internal marketing while fostering employee relationship in enterprise environments. It highlights the nuances and strategies that management firms should undertake to boost employee morality and satisfaction that also reciprocates in customer relationship management. Internal marketing should reflect more of an interactive communication comprising promises fulfilled by management that bridges the communication gap between internal staffs & management executives.
The presentation unfolds the need of permission-based marketing in today's marketing world. It highlights the different permissible scales based on which marketing has to be conducted. It also explains how permission-based marketing helps in personalized communication and strengthens customer relationships.
The presentation attempts to highlight the critical branding challenges and suggests meaningful solutions on how to gain a deep insight on customer data. It also explains the diverse customers profiles and their personalities and how well can brands match them in optimizing 360 degree customer shopping experiences.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. Why Partner Marketing?
Trying to do everything alone with go-to-market strategy is a solo selling
business where…
Every customer is different with
unlimited permutations
Confused checklist and
expectations
Targeting both consumers and
businesses is struggling
3. Why Partner Marketing?
No revenues due to misalignment of
marketing priorities
Lack of skillsets, marketing resources
and help
Targeting both consumers and new
markets is struggling
4. Partner Marketing – Teaming up can generate incremental sales!
GREAT THINGS COMES IN PAIRS!
So is partner marketing…
Joint offerings 100clients
by tomorrow!
5. Partner Marketing Example – Teaming up can generate incremental
sales!
IBM has
partnerships/alliances
with several application
vendors and can
effectively counter almost
any direct software
vendor attack with its
broad & comprehensive
solution set.
6. Partner Marketing – Starts with selection of right partners!
Partner marketing is a co-marketing activity that helps you achieve success
by engaging into new business opportunities & applying the right tactics &
jointly tailored ideas.
So what matters….
Pick the
right one
You win!
Pick the
wrong one
You lose!
7. Partner Marketing – Why right partners are the lifeblood of business?
Only 8% state that they are
“very satisfied”
Over 52% of marketers are
“fairly happy” with the service
they receive from their agency
partners
58% of marketers believe
that the number of agency
partners they work with will
“decline”
Strategic alliances are a bliss for increasing your
enterprise valuation. It helps business to get the
right kind of customer and client exposure,
reaching millions of fan bases that you might
have otherwise failed to reach.
8. Partner Marketing – Why right partners are the lifeblood of business?
To earn business exposure, a business idea is simply NOT enough! An idea has to be
tested and proven to build profitable relationships with valuable marketing
partners to ensure long-term and reliable relationships. An immediate business
opportunity is earned by joining hands with a new partner.
Common
prospects/
services
Common
marketing
needs
Common
goals
Keeping
individual
partner identities
as prominent!
9. Partner Marketing for Start-ups – What you should know & do
For every 10conversations you have, only 1might be promising. And of the
deals you close, only a fraction will be mutually successful.
But that's OK. Just 1new market segment can double your revenue! To pick your
partners carefully -
Find partners that have
close relationships with
clients
Invest on a benefit
driven initiative that
will work for both
partners
Create a turnkey
partnership process that
can move further steadily
at a predictable pace
Manage partnership
relations via monthly
meetings & annual
reports about
performance &
challenges
Find the right brand fit
to align partners with a
compatible business
objective
Provide a motivating
purpose to your
partner for alliances
Research, test your
strategy to establish
proven relationships
& grow your business
Establish clear
financial
statements
10. Partner Marketing – Enabling partners can solve problems together
A successful partnership originates from proper execution of
the rightful approaches that business takes at the right time.
Brand
visibility &
credibility
Niche
audiences
from
partner
brands
Penetrates
new
markets
faster
11. Partner Marketing strategy – How does it work?
Establishing a mutually
benefitted partnership depends
on investing time and resources
on relationships from the very
beginning. This requires
processes and approaches to be
rightly followed by both
partners in order to make
partnerships more successful.
13. Partner Marketing Strategy – Approaches
Co-Marketing
Co-Branding
Cross
Marketing
Co-marketing is when two companies join hands with
combined efforts to market each other's products
through their distinct distribution channels that include
profit sharing. Here, both the brands are like-minded
and the marketing product has a common attribute. No
creation of product, service or brand is required here.
When two brands come together to create a new product
or integrate products, this is called cobranding or brand
partnership. Here two companies form a marketing
strategy that includes sponsorships, exhibitions and the
like for a single product or service.
When two distinct entities exchange marketing channels for
profits and mutual benefits, it is called cross marketing. The
concept is simple. Find products and services that
complement yours and work with companies that provide
them, and parallel promote both your offerings.
14. Partner Marketing Approaches – Examples
Co-Branding
Pillsbury brownies along with Nestle chocolate, a
combination of complementary tastes by two brands
fostering brand associations and equity.
15. Partner Marketing Approaches – Examples
Cross
Marketing
Think of American Idol, a popular musical entertainment
program. When you watch judges enjoying drinks, you
might not realize that they are probably drinking from
prominent Coca-Cola cups, kept for advertising Coke.
16. Partner Marketing Approaches – Examples
Co-Marketing
Nike and Apple integrated exercise and music together to
come up with Sports Kit that includes shoes paired with
iPod-enables seamless transfer workout data and feedback
alerts via i-pod.
17. Partner Marketing – Ideas of joint promotions
E-Books
Good e-book content brands your company as an expert and as a
trusted resource to rely upon whenever in need.
Videos
A short video is an excellent means to promote your brand
message over an agreed topic that grabs the attention of both co-
marketing partner's audiences.
Webinar
A webinar is a one-to-many seminar delivered over the Web using
today's collaboration services (such as WebEx or MS Live Meeting).
It is a wonderfully robust and lively marketing tool, offering you
an effective way to get your prospects to reach out to you.
18. Partner Marketing – Ideas of joint promotions
Sponsorships
Sponsorships, if promoted jointly can attract significant number of
contacts overnight. Sponsor a dinner, event, party or charity program
with co-sponsors to spur positive brand perceptions and increase
brand awareness to the benefit of both the companies..
Event
Apparels
An event co-hosted by both partner companies can engage more
participating audiences by printing logos of both brands on
employee's uniforms.
IT’S ALL ABOUT
PARTNERING &
MULTIPLY ING YOUR
MARKETING
POWER!!
19. Partner Marketing – Benefits
Expand your
clientele reach
Penetrate new
markets
Increased
consumer base
Increased
market exposure
Increased brand
media coverage
Strengthened
customer
relationships
Expand brand
presence of each
company
Customer
endorsements
Competitive
offerings
Increased
awareness via
joint
advertisements
Leveraged brand
equity
Mutual
marketing &
sales
New services
More referrals
Networking
Meet potential
buyers
20. If you want to learn more about Partner Marketing …
And that’s not all!
Read from my book, “The New Frontiers of Marketing” to know
the right tactics of Partner Marketing, all power-packed in this
whole book! Explore a little more.
Editor's Notes
The presentation explains the growing importance of partner marketing in opening the doors of business opportunities faster across new locations. It is extremely important to find the right marketing partner to forge lasting and profitable business relationships. The benefits of partner marketing via co-marketing, co-branding & cross-marketing programs are huge in promoting joint marketing & partnership. Partner companies that co-exist are rewarded with new customer relationships and business sustainability with time. The presentation also outlines the different approaches of partner marketing and ways of promoting joint partnerships.
Keywords:
Marketing, customers, business, sales, marketers, relationships, marketing partners, clients, brands, advertising, content, audiences, customer relationships, market