Wikibrands' Sean Moffitt itemizes the 100 pt criteria of leading websites and profiles 50 great websites in a first of a series of Wikibrand resources.. Plus, a link to the 4th annual Buzz Report survey.
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Five Social Media Tips for Higher EducationSparkroom
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.
Join us to hear how marketing professionals can interact with brand advocates, create an environment that inspires dialogue, and build a brand narrative through shared stories and customer interactions. Social media marketing programs excel when marketers create experiences that capture and reinforce the positive relationship—and feelings—customers already have with their brands. In this compelling, 60-minute webinar, we’ll show you how to:
Create a social presence that resembles your customers’ real world experience with your brand
Develop customer connections based on shared interests and passions
Integrate your brand’s marketing objectives into social media programs
Discover the right balance of brand or product content vs. user generated content
And more
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
Is your website inspiring, modern, and dynamic? Does your digital strategy consider content management, social media, SEO, mobile and engagement metrics? Is your organizational mission aligned with your brand, design, and online presence? Do you have the ideal partner and technology in mind that can deliver all the above?
If you didn’t answer yes to all the previous questions don’t worry, you are not alone! Ideally, every non-profit should be striving to leverage modern online advancements, creating clear digital strategies, and building websites that accelerate the delivery of their mission. In reality, this is a difficult and complex task. This session will distill practical professional and industry experience into five essential website redevelopment rules that every non-profit needs to follow.
Takeaways
• Where to start and how to succeed with a website redevelopment project
• The latest website technologies and best practices used by the most effective organizations
• Common pitfalls and mistakes to avoid
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Five Social Media Tips for Higher EducationSparkroom
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.
Join us to hear how marketing professionals can interact with brand advocates, create an environment that inspires dialogue, and build a brand narrative through shared stories and customer interactions. Social media marketing programs excel when marketers create experiences that capture and reinforce the positive relationship—and feelings—customers already have with their brands. In this compelling, 60-minute webinar, we’ll show you how to:
Create a social presence that resembles your customers’ real world experience with your brand
Develop customer connections based on shared interests and passions
Integrate your brand’s marketing objectives into social media programs
Discover the right balance of brand or product content vs. user generated content
And more
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
Is your website inspiring, modern, and dynamic? Does your digital strategy consider content management, social media, SEO, mobile and engagement metrics? Is your organizational mission aligned with your brand, design, and online presence? Do you have the ideal partner and technology in mind that can deliver all the above?
If you didn’t answer yes to all the previous questions don’t worry, you are not alone! Ideally, every non-profit should be striving to leverage modern online advancements, creating clear digital strategies, and building websites that accelerate the delivery of their mission. In reality, this is a difficult and complex task. This session will distill practical professional and industry experience into five essential website redevelopment rules that every non-profit needs to follow.
Takeaways
• Where to start and how to succeed with a website redevelopment project
• The latest website technologies and best practices used by the most effective organizations
• Common pitfalls and mistakes to avoid
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
How to develop a model of your customer behavior, and then use conversion metrics/web analytics to assist your internet marketing & product management efforts.
Slide deck by Dave McClure (https://twitter.com/davemcclure?lang=en)
Source: http://500hats.typepad.com/500blogs/2007/06/internet-market.html
**I DID NOT CREATE THIS PRESENTATION, JUST SHARING IT**
Top 10 Usability Mistakes Not to Make, Thanh Ngyuen, Senior Website Usability...Online Marketing Summit
Top 10 Usability Mistakes Not to Make
Apply the Known Truths of Usability to Drive Website Effectivenes: This is an overview session which will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. She will discuss the Top 10 elements affecting users’ website experience and conversions, and provide useful information on best-practices, minimum standards, and learned conventions in website usability.
Test online stakeholder interest, loyalty and relationships with an online engagement campaign. Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. This presentation is geared for nonprofit organizations, but appropriate for all. It was presented as a workshop at the 2015 Nonprofit Technology Conference in Austin, Texas with Demetrio Cardona-Maguigad of LimeRed Studio.
This presentation breaks down the essential ingredients of preparation, design, execution and measurement of any online engagement campaign. It also includes a DIY checklist and worksheet for crafting your own online campaign.
Takeaways:
1. Tips for understanding when you are organizationally ready to launch an engagement campaign.
2. Organizational resources and assets needed to develop an engagement campaign.
3. Critical elements of successful online engagement campaigns.
4. A roadmap for developing your own engagement campaign.
Hello Everyone;
This is the third installment of presentations prepared by Sean Moffitt who will be joining us in Madrid. Please take a look and start thinking about how the WUN can join together to raise the YMCAs world brand.
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...Sean Moffitt
On its 15th anniversary, we thought we would deep dive into the blue depths of LinkedIn and profile its growth, revenue, where it performs best, best practices, content drivers, interesting stats and quirks. All 26 wrinkles to how the world's biggest professional networks works. Benefit & enjoy.
Wikibrands 2018 Focus - Futureproofing & Transformation Sean Moffitt
Not an agency, not a consultancy, not a software co. just the world's best futureproofing and disruption trailblazers led by Sean Moffitt & Mike Dover.
CEOs talk to consultancies. CIOs talk to technology companies. CMOs talk to agencies. Strategists talk to research firms, Business and organizational change can't be this tribalized.
Wikibrands' imperative, raison d'être, direction, assets, 3 benefits and 15 types of client engagements enclosed . www.wiki-brands.com @wikibrands
What's up, what's down and what's next with customers, marketplaces and cultures - a full rundown of the macrotrends, customer metatrends, fast-changing shifts and how to lead through these changes by Wikibrands
The Chief Digital Officer (CDO) - The New Business Transformation LeaderSean Moffitt
Our study tracking the fastest-rising C-Suite role, why the role now exists, successful attributes and practices and where we see the future of the CDO - part of a presentation/workshop series by Precog Digital, Wikibrands and Sean Moffitt
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...Sean Moffitt
Pioneering work on classifying, studying, tracking and codifying the fast growing crowd economy - so much more beyond Uber, Airbnb and Kickstarter -- part of the presentation series from precog Digital, CSW2 and Sean Moffitt
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...Sean Moffitt
Our annual review of the top cross-industry macro trends and micro trends driving business, causes, culture and government ahead, as part of process Digital's, North Collective and Sean Moffitt's presentation series.
Once Upon a Company Time - The Science and Art of Storytelling in a Digital AgeSean Moffitt
Inspiring, educating and seed developing organizational stories with the best practices and examples of the world's best storytellers, especially geared for the digital age - a Presentation Overview from precog Digital, Wikibrands and Sean Moffitt
Wikibrands/CSW2's Sean Moffitt delivers messaging and new research for the crowd economy at CSW Venice - H-Farm Ventures #cswvenice - crowdsourcing, open innovation, crowdfunding, sharing economy, p2p, online communities, mass collaboration, crowd labour/creativity, citizen engagement, crowd causes, social business, customer co-creation, crowd intelligence, crowd currencies
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)Sean Moffitt
Keynote delivered by Sean Moffitt, Managing Director - Wikibrands November 6th, 2014 in Toronto to the OPMA
Key messages:
- Marketers are winning
- Welcome to the Impact Age
- Top Ten Trends affecting Health Care
- The Seven Changing Role of the Marketing Organization
- Health Care Customer Experience - You No Longer Are in the Business of Selling Pills
- 10 Drivers of Health Care
- 11 Pieces of Advice on Regulatory and Privacy Issues
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014Sean Moffitt
Sean Moffitt, Managing Director of Wikibrands, presents the key global trends and 2014 Global Crowdsourcing Survey results at #CSWEurope for @crowdweek in Copenhagen
YGDA Advance Teaser Deck - Connecting for Global GoodSean Moffitt
An advance preview of need, vision, goals and elements of the YMCA Global Digital Accelerator program - Venture Pitch and Workshop to be convened November 11th and 12th in Melbourne, Australia at the World Urban Network conference
Wikicauses (YGDA) - Top 100+ Causeworthy Digital InspirationsSean Moffitt
The top 100+ digital inspirations for not-forprofit platforms, websites, technologies, new media and apps (as pulled together by Wikibrand's Sean Moffitt for the YMCA Global Digital Accelerator)
Crowdsourcing Week - Sean Moffitt Opening KeynoteSean Moffitt
Wikibrands' Managing Director Sean Moffitt provides opening keynote and remarks for the first-ever Crowdsourcing Week conference in Singapore (June'13)
Leading Digital Influencer Programs: 2013 (Wikibrands)Sean Moffitt
Wikibrands' Sean Moffitt profiles the top influencer programs for 2013, some general thoughts about Influencers and requests for any additions to the list
The 2013 Buzz Report (advance teaser)- Digital Trends, Life, Culture and Mark...Sean Moffitt
Our 4th annual seminal research report asking all the interesting and tough questions about tracking, managing and populating digital life, business, culture and the marketplace
Join one of our webinars... http://wiki-brands.com/the-4th-annual-buzz-report-insights-are-in/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
3. Top 10 Wikibrand
Factors
Strategy (FLIRT) Execution (MILCC)
• Focus • Measurement/Metrics/
• Language, Content Monitoring/Insight
and Tone • Internalizing
• Incentives and Community
Outreach • Life Stage Planning
• Rules, Guidelines and • Community
Rituals Management
• Tools and Platforms • Culture Building
5. “It takes 99% of us less than 4
seconds to determine if they
want to stick around your
website…”
What’s it saying?
6. “Users spend most of their time
on other websites…this means
that users gear their expectations
for your site by what they have
learned to expect elsewhere.”
Jakob Nielsen
16. Website Criteria – Overall Impact
Overall Criteria Pts.
Impact
First Creates immediate wow, looks contemporary, /10
Impressions causes to sign up, engages for significant time
Simplicity Uncluttered, readable, graphic/colourful, strong /5
calls to action, infographics/flowcharts, above the
fold
Uniqueness Distinctively branded, unique graphics, brand /5
consistency, look and feel diff. from competitors,
Typography
Dynamic Slider windows, Dynamic news feeds, Rollover /3
prompts, Real-time response and feedback
Multimedia Varied and interesting use of animation, pictures, /2
video, music, mashups
17. Website Criteria - Content
Content Criteria Pts.
Usefulness Helps users, up-to-date, interactive, provides real /3
value, customized, well-presented, breadth, has
a point of view
Transparency Real people/employees, mission /3
statement/manifesto, policies and rules
Credentials Evidence of popularity, third party or customer /3
testimonials, Organizational authority
Human/Fun Conversational language, Humour, Consistency /3
with audience, enthusiasm, Stories, leaves you
wanting more
Incentives/Ne Dynamic stream of news, Campaigns, Offers, /3
ws Competitions, External links, Opportunity for
fame
18. Website Criteria - Navigation
Navigation Criteria Pts.
Search ability Internal search engines, menus, support, /3
mental model on what to expect when you
click
Links Graphic links, internal links, return to home /3
menu easy, links open in new windows
Intuitive Top options for clicking dependent on user /3
and place on site, priority of information
Menus Consistency of presence, descriptiveness /3
Types of user New vs. returning user, Country and language /3
reaction of user, Tiered user access
19. Website Criteria – User Experience
User Experience Criteria Pts.
Usability Limited click to completion, no need to upload /3
new software, browser and monitor capability,
Download speed, Cross platform
Knowledge of Adaptive, flexible taxonomies, know history, /3
users analytics inform experience, customizable
environment
Security Safe for users to use, not flagged by filters, /3
password protection
Troubleshooting Strong Q&As, How-tos, Tracking orders/process, /3
Virtual live customer service
Easy to Contact Availability of forms, contact us page, triage to /3
the right person in the organization
20. Website Criteria - Findability
Findability Criteria Pts.
Smart URL Short, intuitive, .com, Multiple vanity urls /3
Metatags Own the best relevant words, each page /3
and sufficiently tagged and named
Keywords
Links Good level of working inbound and /3
outbound links, seamlessly linked
microsites
Partners and Network of partners, community of /3
Affiliates ambassadors, employee extensions
Funnel Social networks and content drive back to /3
website
21. Website Criteria - Sociability
Sociability Criteria Pts.
Blog Content Frequent, well-tagged, relevant, engaging posts, /3
Smart headlines, Strong user engagement
Social Top social network integrated apps, easy to /3
Integration register through social profiles, activity linked to
social network feeds
Community Provides forums, crowdsourcing and /3
microcommunities for participation, community
moderation
Easy to link Compatible with all the key social networks, /3
automated actions/emails, widgets
Participation Ability to participate, to give and receive, hear /3
and respond, real-time feedback, peer to peer
capability, leaderboards
23. #1- lululemon – Fitness with a Cause
Pros - Visual, Point of view - Manifesto, Great Content, Ambassadors, Menus
http://shop.lululemon.com/home.jsp
24.
25.
26. #2- Icebreaker – Visual Active Storyteller
Pros - Photographic, stories of founder/history, Authenticity - Trace back your
garment http://ca.icebreaker.com/
27. #3 TakingItGlobal –
Global Youth Leader Community
Pros – Great set of resources and community tools for youth
http://www.tigweb.org
28. #4- Ashoka – Changemaking via Youth
Pros - The power of microfunding, great team profiles
http://www.changemakers.com/main
29.
30. #5- Tourism Australia –
Map-based Travel Discovery
Pros - Great location-tagged photography and experiences
http://www.nothinglikeaustralia.com/ca/flash.htm#/entries
33. #7 Moo.com – The Loveable Commodity
Pros - Friendly tone of voice, visual impact, helpful user-generated hints and
tips http://us.moo.com/
34. #8- Outside 127 Hours –
User-Generated Video Inspiration
Pros - Powerful use of video, competitive entries, inspirational
http://www.127definingmoments.com/
35.
36. #9- The Responsibility Project –
From insurance comes conversation…
Pros - Issues discussion, intercativity and guides, bringing to life a commodity
product http://responsibility-project.libertymutual.com/
37. #10- SHFT – Curating the Best Sustainable
Stuff to Notice and Talk About
Pros - Great visual impact, well-categorized by activity, recognition for
authors http://www.shft.com/
38. #11- NASA – Making Space Watchable
Pros - Key headlines, images and multimedia
http://www.nasa.gov/
39. #12- Mint –
Bringing to Life Personal Finance
Pros - Clarity, simplicity, aggregated member data, user experience
https://www.mint.com/
40. #13 - Tribeca Film –
Telling the Stories of the Storytellers
Pros - Simple navigation, visual display, most popular posts, filmmaker
profiles http://www.tribecafilm.com/
41. #14- Freelancer –
Crowdsourcing simply explained..
Pros - How it works, latest dynamic statistics, menu/category system
http://www.freelancer.com/
42. #15 - Sundance Festival –
A lot of content colourfully displayed…
Pros - Dynamic slider, extensive drop down menus, clean aesthetic
http://www.sundance.org/festival/
43. #16- Open Ideo – Posing Challenges to the
Creative World
Pros - Ranking of challenges and status, key statistics and activity, optimism
http://www.openideo.com/
44. #17- Crowdrise – Real-Time Call to Actions
Pros - Focus on projects, events, people – visual impact above the fold
http://www.crowdrise.com/
45.
46. #18- Historypin – Creating a new category
of visual website
Pros - Creative idea, well-explained in video, clean and simple
http://www.historypin.com/
48. #20-- Life – Cultures and Eras in Pictures
Pros - Black and white and hitory appeal, social media integartion, featured
http://life.time.com/
49. #21- The Johnny Cash Project –
Multimedia Creative Production
Pros - Wonderfully simple crreative crowdsourcing idea
http://www.thejohnnycashproject.com/
50. #22 - The Tiziano Project –
Kurdistan’s Tapestry of Stories
Pros - Video collage, individual stories that tell a bigger story
http://tizianoproject.org/
51. #23 – National Geographic –
Nature as an Art Gallery
Pros - Visual impact, editor’s picks, social media integration
http://www.nationalgeographic.com/
53. #25 Vitro Design Museum –
Content on a Different Menu Plane
Pros - Unique menu system, supporting dynamic content
http://www.design-museum.de/index.php
54.
55. #26 – Lego – Toys with Announcement
Value
Pros - Colourful background, product display
http://www.lego.com/en-us/Default.aspx
56. #27 – Boss Bottled – A Super Curated,
Nocturnal, Manly Problem Solver
Pros – Good use of data and design, global site
http://www.boss-fragrances.co.uk/mens-fragrances/boss-bottled-night/?lc=gb
57. #28 – AARP – Bringing the Everyday To Life
Pros - Interesting content, fun and games for older people
http://www.aarp.org/
58. #29 – AVAAZ – Wearing a Cause on a
Digital Sleeeve
Pros - Great global multilingual site, social proof
http://www.avaaz.org/en/
60. #31 – Brains on Fire –
The Personal and Intimate Agency
Pros - Personable/human tone, great About Us/Team area
http://www.brainsonfire.com/
61. #32 TED –
Inspirational 20 Minute Video Bliss
Pros - Video, collage effect, common format, well tagged, socially integrated
http://www.ted.com/
62. #33 – Kiva – Telling Stories and Providing
Hope Around the World
Pros - Inspring, stortytelling, simple layout, call to action
http://www.kiva.org/
63. #34 – Quirky – If You Can Think It,
You Can Do It
Pros - Clean, colourful, economy of words
http://www.quirky.com/
64. #35 Equinox – The Fitness Experience and
Lifestyle Brand
Pros - Balance of information and lifestyle, mutimedia elements
http://www.equinox.com/
65.
66. #36 GE Ecomagination –
Imagining The Future
Pros - Visuals, great content, infographics, loose distinctive web design
http://www.ecomagination.com/
67. #37 – One – Multiple Channels, One Cause
Pros - Dynmaic slider, typography, visuals, Facebook inegration
http://www.one.org/us/
69. #39 – Freerice –
A Reciprocal and Fun Relationship
Pros - novel educational fundraising model, real-time feedback
http://freerice.com/
70. #40 – Nike+ - Aesthetically Beautiful Fitness
Pros - Aesthetically beautiful, customer experience driven, use of icons
http://nikeplus.nike.com/plus/
71.
72.
73. #41 – Nesta –
Solving for a Different Kind of Future
Pros - Words over pictures, compressed menu of information
http://www.nesta.org.uk/
74. #42 Umbra – Design Well Designed
Pros - Hero visuals and secondary menu
http://www.umbra.com/
75. #43 The Nature Conservancy –
Providing Greener Hope
Pros - Calls to action, what they do, descriptive dynamic slider
http://www.nature.org/
76. #44 NOLA’s Make It Right –
The Continuing Hurricane Katrina Cause
Pros - Results, icons, vdeos
http://makeitrightnola.org/
77. #45 Crumpler – Fashion Icon Menus
Pros - lead visual impact, full catalogue on front page
http://www.crumpler.com/
78. #46 Threadless – Fun and Irreverent Design
Challenges and T-Shirts
Pros - simple 4 menu structure, personable/human, elegant voting process
http://www.threadless.com/
79. #47 Trendwatching –
Prescribing and Anointing What’s Next
Pros - creating new vernacular, deep content depth, colur schematic
http://trendwatching.com/briefing/
80. #48 8Tracks – A Gallery of DIY DJs
Pros - Tagging, Front page mix portfolio, onc-click functionality
http://8tracks.com/
81. #49 Pinterest – Curating Visual Splendour
Pros - object-centred focus, balance of presnted and user-generated reaction
http://pinterest.com/
82. #50 Blurb – Putting Personalization Right
Into Your Hands Simply
Pros - Tagline, Big Visual, 1-2-3 Step process, Focused Call to Action, Value
adds– Apps, Extra, Ideas , Content Rich (50 menu opts) http://www.blurb.com/
83. #51 Life is Good – Shopping Optimism
Pros - optimistic tone, visual categories, typography, storytelling
http://www.lifeisgood.com/
84. The 4th Annual Buzz Report Survey
Interested?
Help input the to the authoritative survey on emerging
business, digital, marketing and media trends.
https://www.surveymonkey.com/s/buzzreport2012
85. Expand the List, Continue the Conversation
Twitter: @wikibrands
smoffitt@wiki-brands.com
@seanmoffitt