This document discusses how Web 2.0 and social media are changing international education. It notes that young people are more demanding consumers and rely on user reviews from peers. Universities and language schools need to engage students in online communities to build authenticity and trust. Agents should identify brand advocates among past clients to share their stories online. Partnerships with schools must focus on quality service to develop student loyalty and word-of-mouth marketing. Advertising also needs to be where students are engaging online through social networks and user reviews.
There's lots of talk about Google Plus. From the fastest growing social network to the least used, everyone has an opinion about its merits and benefits.
The one things that everybody agrees on though is that it has immense influence when it comes to search results - and happens to integrate a pretty neat social network to boot.
We've tried to put together a guide as to exactly what the benefits are and whether or not you should be looking to launch your Google Plus presence.
Let us know what you think below - have you found any other benefits to it?
http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
Week 1 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week one of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Shared Language, Social Web Definitions, Social Bookmarking & Collaborative Discovery.
Week 4 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topic "Personal Brand, Profiles, Social Networking & Blogging", including Social Network Theory, Basic Concepts, Dunbar Number, Social Network Services, Types, Demographics, MySpace, Facebook, Twitter, LinkedIn, Ning
There's lots of talk about Google Plus. From the fastest growing social network to the least used, everyone has an opinion about its merits and benefits.
The one things that everybody agrees on though is that it has immense influence when it comes to search results - and happens to integrate a pretty neat social network to boot.
We've tried to put together a guide as to exactly what the benefits are and whether or not you should be looking to launch your Google Plus presence.
Let us know what you think below - have you found any other benefits to it?
http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
Week 1 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week one of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Shared Language, Social Web Definitions, Social Bookmarking & Collaborative Discovery.
Week 4 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topic "Personal Brand, Profiles, Social Networking & Blogging", including Social Network Theory, Basic Concepts, Dunbar Number, Social Network Services, Types, Demographics, MySpace, Facebook, Twitter, LinkedIn, Ning
Everything You Need To Know About Social MediaDavid Griner
OK, maybe not EVERYTHING, but a lot.
This presentation was created for and delivered at the Alabama Governor's Conference on Tourism, Aug. 31, 2009. For more specific information on each topic, please check out my other slideshows.
Describing Everything - Open Web standards and classificationDan Brickley
Original title: Open Web standards and classification: Foundations for a hybrid approach
Keynote address, UDC Seminar:
Classification at a Crossroads
30 October 2009 Koninklijke Bibliotheek, The Hague
Dan Brickley, Vrije University Amsterdam
Niš is the third largest city in Serbia and the second most important in terms of foreign direct investments. Information about human resources, traffic connection, location, population, local economy, industrial zone.
Выступление на международной конференции женщин, затронутых эпидемией ВИЧ-инфекции.
6-7 июня 2014. Минск, Беларусь.
Конференция организована фондом «ФОКУС-МЕДИА» в рамках проекта «Поддержка сетей ВИЧ+ женщин»
➡http://focus-media.ru/~tWXfz
При координационной и информационной поддержке ITPCru, совместно с
• женской сетью Е.В.А
• БФ «Свеча»(Россия)
• РОО "Белорусское сообщество ЛЖВ"
• БОО «Позитивное движение» (Беларусь)
• ВБО «Всеукраинская сеть ЛЖВ»
• ВБО «Позитивные женщины» (Украина).
Облакотека - интеграционная платформа для партнеровМаксим Захаренко
В наступающем облачном мире ИТ-профессионалы (интеграторы, аутсорсеры...) ищут своё место. Облакотека создана прежде всего для партнеров и предоставляет множество интегрированных сервисов, на которых партнеры могут хорошо зарабатывать.
Gamification - essentially redefining the classical model of communication. It's the use of game mechanics and elements of motivation systems and approaches to design for non-gaming activities and services. Notorious David Droga often says that 95% of advertising is pollution and the invasion of the information field of human rights. Approach allows the use of gamification advertising activity to a more organic and natural to man, it has the potential to become a useful content.
Keeping your web application secure is an ongoing process - new classes of vulnerabilities are discovered with surprising frequency, and if you don't keep on top of them you could be in for a nasty surprise. This talk will discuss both common and obscure vulnerabilities, with real-world examples of attacks that have worked against high profile sites in the past.
Everything You Need To Know About Social MediaDavid Griner
OK, maybe not EVERYTHING, but a lot.
This presentation was created for and delivered at the Alabama Governor's Conference on Tourism, Aug. 31, 2009. For more specific information on each topic, please check out my other slideshows.
Describing Everything - Open Web standards and classificationDan Brickley
Original title: Open Web standards and classification: Foundations for a hybrid approach
Keynote address, UDC Seminar:
Classification at a Crossroads
30 October 2009 Koninklijke Bibliotheek, The Hague
Dan Brickley, Vrije University Amsterdam
Niš is the third largest city in Serbia and the second most important in terms of foreign direct investments. Information about human resources, traffic connection, location, population, local economy, industrial zone.
Выступление на международной конференции женщин, затронутых эпидемией ВИЧ-инфекции.
6-7 июня 2014. Минск, Беларусь.
Конференция организована фондом «ФОКУС-МЕДИА» в рамках проекта «Поддержка сетей ВИЧ+ женщин»
➡http://focus-media.ru/~tWXfz
При координационной и информационной поддержке ITPCru, совместно с
• женской сетью Е.В.А
• БФ «Свеча»(Россия)
• РОО "Белорусское сообщество ЛЖВ"
• БОО «Позитивное движение» (Беларусь)
• ВБО «Всеукраинская сеть ЛЖВ»
• ВБО «Позитивные женщины» (Украина).
Облакотека - интеграционная платформа для партнеровМаксим Захаренко
В наступающем облачном мире ИТ-профессионалы (интеграторы, аутсорсеры...) ищут своё место. Облакотека создана прежде всего для партнеров и предоставляет множество интегрированных сервисов, на которых партнеры могут хорошо зарабатывать.
Gamification - essentially redefining the classical model of communication. It's the use of game mechanics and elements of motivation systems and approaches to design for non-gaming activities and services. Notorious David Droga often says that 95% of advertising is pollution and the invasion of the information field of human rights. Approach allows the use of gamification advertising activity to a more organic and natural to man, it has the potential to become a useful content.
Keeping your web application secure is an ongoing process - new classes of vulnerabilities are discovered with surprising frequency, and if you don't keep on top of them you could be in for a nasty surprise. This talk will discuss both common and obscure vulnerabilities, with real-world examples of attacks that have worked against high profile sites in the past.
Social media workshop: part two - Matthew Wallis, Senior Vice President Sales...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Matthew shares Quark’s experience of building a new community using social media.
www.demandgenerationsummit.com
Leveraging principles and best practices from social media – sharing, prioritizing, discussing – enterprises can make knowledge sharing more efficient and effective.
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...Peterson's Interactive
Students today have grown up using social technologies. For them, social media usage is a core life skill and not just a hobby. Drawing from a blend of academic research and real-world campaigns, Jeff Berg, Peterson's Senior Social Strategist, will discuss how social media can play a key role throughout the graduate school selection and application process.
In this session, you will learn:
-Why social media is particularly effective with prospective students
-Where social media fits into the overall branding of a graduate program
-Five tactics that you can act on now to aid your social strategy
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
1. Web 2.0 and international education
Implications for Agents and Advisers
Tim O’Brien
Managing Director, UK Operations
INTO University Partnerships
ICEF Moscow Workshop
28-30 March 2008.
2. “If it were a country, MySpace would have
the world’s 7th largest population, bigger
than Russia.”
- The Guardian, February 2007
4. The rise of Social Media
The World’s Most Popular Websites – 28 March 2008
6. Facebook
2. YouTube
7. MSN
3. Windows
Live 8. Hi5
4.Google 9. Wikipedia
5. Myspace 10. Orkut
Source: Alexa.com
6. And in Individual Countries?
Site Russia China Thailand United Kingdom
1 Vkonakte.com Baidu Hi5.com Google.co.uk
2 Mail.Ru QQ Google.th Facebook
3 Odnoklassniki Sina.com Windows Live Yahoo
4 Yandex 51.com Sanook You Tube
5 rambler Google.cn Yahoo Windows Live
6 Google Taobao Dek-D Google.com
7 Youtube Google.com Youtube Ebay
8 Narod 163.com Pantip BBC
9 Uc03 ku6.com Google.com Myspace
10 Livejournal Kapook Bebo
7. Web 2.0 is not about technology – it’s a wider social
movement
“Along with the rise of participatory media
applications, there has been a concurrent
development of a participatory culture”
Professor Henry Jenkins, MIT
•Affiliations – common interest groups
•Expressions
•Collaborative Problem Solving
•Circulations
8. Young people are changing
• More demanding
• More media aware
• Choosier
• More litigious
• Faster to complain
• Less tolerant of poor service
• Less loyal
• Demanding Authenticity
• Prepared to listen to their peers
15. Add my own
comments
User generated
reviews
Show me what it’s really like
16. Students hoping to go overseas can connect through their class
mates through to Universities, language schools etc. through social
networking, through social networking, Youtube; Flickr
24. What does this mean for business?
“We’re not in the business of keeping the media
companies alive. We’re in the business of
connecting with consumers.”
Trevor Edwards
Vice President, Global Brand & Category Management
Nike
October 2007
25. Give people something to talk about
“Something remarkable is worth
talking about. Worth noticing.
Exceptional. New. Interesting. It’s
a Purple Cow. Boring stuff is
invisible. It’s a brown cow. …
Remarkable marketing is the art
of building things worth noticing
right into your product or service.”
Seth Godin
Author / Speaker /
Marketing Expert
Purple Cow
2002
•
•
Source: Purple Cow / Seth Godin / Page 3
27. We can no longer control messages about our
products and brands.
We need to participate and engage with them.
Engaging with messages = Engaging with our
students and alumni.
They are the authentic voice, the tangible evidence
that an investment in an education will generate a
worthwhile return.
GLOBAL VALUE OF DEGREE +
THE STUDENT EXPERIENCE
7
29. The Role of Agents – Negotiating Information Overload
People read around 10MB worth of material a day, hear
400MB a day, and see one MB of information every
second.
- The Economist, November 30 2006
30. So what are the implications for agents and
intermediaries?
• Information overload means people will need help navigating the web
• The search for authenticity – engage your students and clients
• After-sales support
• Mass media advertising still has a role – but will need to be backed up
by quality service
31. The key drivers for trust & closeness are
“quality & service”
UK FRA DEU ITA ESP
Quality of products & services 2 1 1 1 1
Attentiveness to customer needs 1 1 2 2 2
Fair pricing for products & services 3 4 7 3 3
Good employee and labour relations 5 3 3 4 4
Strong financial performance 6 7 9 5 6
Socially responsible activities 7 5 5 5 6
Well-known corporate brand 4 6 8 7 5
Dialogue with all stakeholders 8 8 6 8 9
A visible CEO 9 8 4 9 8
Employee or CEO blogs 10 10 10 10 10
Based on: Edelman Trust Barometer, 2006 – attributes for building trust
32. Create Your own Brand Advocates
• Identify those clients likely to communicate on blogs/wikis and Flickr.
• Give them a good story
• Reward them to tell the story
• Host their stories on our website
• Put them in touch with potential students and clients.
del.icio.us
33. Choose your partners carefully
• Your reputation is linked to theirs
• Monitor student experience
• Work with colleges and language
schools to improve service and
experience
34. After Sales – Developing communities of interest
• Keep in touch with students
• Encourage them to post their experiences on blogs/Flickr/YouTube
• Feed those experiences back into your services and to future clients.
35. And if you do advertise . . .
• Look where your clients are looking
Site Russia China Thailand United Kingdom
1 Vkonakte.com Baidu Hi5.com Google.co.uk
2 Mail.Ru QQ Google.th Facebook
3 Odnoklassniki Sina.com Windows Live Yahoo
4 Yandex 51.com Sanook You Tube
5 rambler Google.cn Yahoo Windows Live
6 Google Taobao Dek-D Google.com
7 Youtube Google.com Youtube Ebay
8 Narod 163.com Pantip BBC
9 Uc03 ku6.com Google.com Myspace
10 Livejournal Kapook Bebo
37. “The newest computer can merely
compound, at speed, the oldest problem in
the relations between human beings, and
in the end the communicator will be
confronted with the old problem, of what to
say and how to say it.”
Edward R Murrow