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Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About TRADIGITAL

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Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About TRADIGITAL

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Tradigital Agency Philosophy presentation by Alex Cernatescu , Infinit Solutions Agency's CEO , at Internet and Mobile World 2012 - ROMEXPO

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  1. 1. The future of multichannel marketing: integrated projects in ATL, BTL, PR & Online in the context of consumer fragmentation
  2. 2. Tradigital The winning advertising philosophy in a consumer driven environment Alex Cernatescu CEO & Head of Strategy
  3. 3. The consumer “escaped” the funnel AWARENESS INTEREST CONSIDERATION PURCHASE LOYALTY
  4. 4. Most agencies and brands didn’t AWARENESS INTEREST CONSIDERATION PURCHASE LOYALTY
  5. 5. Reality today Sources: www.revenews.com // McKinsey Quarterly
  6. 6. Agencies need to reprogram their structures starting from their DNA and up to their interfaces.
  7. 7. Infinit was built like this entirely, from grounds up. And this philosophy has a name.
  8. 8. ATL Online BTL Digital BTL Media Digital Media / performance PR Online PR Mobile Social Media CROSS CHANNEL CONSISTENCY Advanced CRM / Loyalty across multiple channels and contact points Long term consumer engagement strategies Seamless channel integration and roll-out of large campaigns A whole new range of measuring performance across channels
  9. 9. How to think/create/plan/deliver TRADIGITAL?
  10. 10. • Advanced technology know-how at the core • Hybrid creative department & 3D Creative process TM • Real-time media services (brands owned and bought, classic and digital) • Hybrid client service department • Hybrid strategy department
  11. 11. 3 relevant examples of TRADIGITAL brands from our portfolio– early adopters
  12. 12. Thank you. www.infinitsolutions.ro

Description

Tradigital Agency Philosophy presentation by Alex Cernatescu , Infinit Solutions Agency's CEO , at Internet and Mobile World 2012 - ROMEXPO

Transcript

  1. 1. The future of multichannel marketing: integrated projects in ATL, BTL, PR & Online in the context of consumer fragmentation
  2. 2. Tradigital The winning advertising philosophy in a consumer driven environment Alex Cernatescu CEO & Head of Strategy
  3. 3. The consumer “escaped” the funnel AWARENESS INTEREST CONSIDERATION PURCHASE LOYALTY
  4. 4. Most agencies and brands didn’t AWARENESS INTEREST CONSIDERATION PURCHASE LOYALTY
  5. 5. Reality today Sources: www.revenews.com // McKinsey Quarterly
  6. 6. Agencies need to reprogram their structures starting from their DNA and up to their interfaces.
  7. 7. Infinit was built like this entirely, from grounds up. And this philosophy has a name.
  8. 8. ATL Online BTL Digital BTL Media Digital Media / performance PR Online PR Mobile Social Media CROSS CHANNEL CONSISTENCY Advanced CRM / Loyalty across multiple channels and contact points Long term consumer engagement strategies Seamless channel integration and roll-out of large campaigns A whole new range of measuring performance across channels
  9. 9. How to think/create/plan/deliver TRADIGITAL?
  10. 10. • Advanced technology know-how at the core • Hybrid creative department & 3D Creative process TM • Real-time media services (brands owned and bought, classic and digital) • Hybrid client service department • Hybrid strategy department
  11. 11. 3 relevant examples of TRADIGITAL brands from our portfolio– early adopters
  12. 12. Thank you. www.infinitsolutions.ro

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