1.
The future of multichannel
marketing: integrated projects in ATL,
BTL, PR & Online in the context of
consumer fragmentation

2.
Tradigital
The winning advertising philosophy
in a consumer driven
environment
Alex Cernatescu
CEO & Head of Strategy

3.
The consumer “escaped” the funnel
AWARENESS
INTEREST
CONSIDERATION
PURCHASE
LOYALTY

4.
Most agencies and brands didn’t
AWARENESS
INTEREST
CONSIDERATION
PURCHASE
LOYALTY

5.
Reality today
Sources: www.revenews.com // McKinsey Quarterly

6.
Agencies need to reprogram their structures
starting from their DNA and up to their interfaces.

7.
Infinit was built like this entirely, from
grounds up. And this philosophy has a name.

8.
ATL Online
BTL Digital BTL
Media Digital Media / performance
PR Online PR
Mobile
Social Media
CROSS CHANNEL CONSISTENCY
Advanced CRM / Loyalty across multiple channels and contact points
Long term consumer engagement strategies
Seamless channel integration and roll-out of large campaigns
A whole new range of measuring performance across channels

9.
How to think/create/plan/deliver
TRADIGITAL?

10.
• Advanced technology know-how at the core
• Hybrid creative department & 3D Creative
process TM
• Real-time media services (brands owned and
bought, classic and digital)
• Hybrid client service department
• Hybrid strategy department

11.
3 relevant examples of TRADIGITAL
brands from our portfolio– early
adopters

12.
Thank you.
www.infinitsolutions.ro