The future of multichannelmarketing: integrated projects in ATL, BTL, PR & Online in the context of      consumer fragment...
Tradigital              The winning advertising philosophy                    in a consumer driven                        ...
The consumer “escaped” the funnel       AWARENESS        INTEREST      CONSIDERATION        PURCHASE         LOYALTY
Most agencies and brands didn’t              AWARENESS               INTEREST             CONSIDERATION               PURC...
Reality today  Sources: www.revenews.com // McKinsey Quarterly
Agencies need to reprogram their structuresstarting from their DNA and up to their interfaces.
Infinit was built like this entirely, fromgrounds up. And this philosophy has a name.
ATL          Online              BTL          Digital BTL              Media        Digital Media / performance           ...
How to think/create/plan/deliver         TRADIGITAL?
• Advanced technology know-how at the core• Hybrid creative department & 3D Creative  process TM• Real-time media services...
3 relevant examples of TRADIGITAL brands from our portfolio– early             adopters
Thank you.www.infinitsolutions.ro
Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About TRADIGITAL
Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About TRADIGITAL
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Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About TRADIGITAL

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Tradigital Agency Philosophy presentation by Alex Cernatescu , Infinit Solutions Agency's CEO , at Internet and Mobile World 2012 - ROMEXPO

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Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About TRADIGITAL

  1. 1. The future of multichannelmarketing: integrated projects in ATL, BTL, PR & Online in the context of consumer fragmentation
  2. 2. Tradigital The winning advertising philosophy in a consumer driven environmentAlex CernatescuCEO & Head of Strategy
  3. 3. The consumer “escaped” the funnel AWARENESS INTEREST CONSIDERATION PURCHASE LOYALTY
  4. 4. Most agencies and brands didn’t AWARENESS INTEREST CONSIDERATION PURCHASE LOYALTY
  5. 5. Reality today Sources: www.revenews.com // McKinsey Quarterly
  6. 6. Agencies need to reprogram their structuresstarting from their DNA and up to their interfaces.
  7. 7. Infinit was built like this entirely, fromgrounds up. And this philosophy has a name.
  8. 8. ATL Online BTL Digital BTL Media Digital Media / performance PR Online PR Mobile Social Media CROSS CHANNEL CONSISTENCYAdvanced CRM / Loyalty across multiple channels and contact points Long term consumer engagement strategies Seamless channel integration and roll-out of large campaigns A whole new range of measuring performance across channels
  9. 9. How to think/create/plan/deliver TRADIGITAL?
  10. 10. • Advanced technology know-how at the core• Hybrid creative department & 3D Creative process TM• Real-time media services (brands owned and bought, classic and digital)• Hybrid client service department• Hybrid strategy department
  11. 11. 3 relevant examples of TRADIGITAL brands from our portfolio– early adopters
  12. 12. Thank you.www.infinitsolutions.ro

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