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Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About TRADIGITAL
6.
Agencies need to reprogram their structures
starting from their DNA and up to their interfaces.
7.
Infinit was built like this entirely, from
grounds up. And this philosophy has a name.
8.
ATL Online
BTL Digital BTL
Media Digital Media / performance
PR Online PR
Mobile
Social Media
CROSS CHANNEL CONSISTENCY
Advanced CRM / Loyalty across multiple channels and contact points
Long term consumer engagement strategies
Seamless channel integration and roll-out of large campaigns
A whole new range of measuring performance across channels
10.
• Advanced technology know-how at the core
• Hybrid creative department & 3D Creative
process TM
• Real-time media services (brands owned and
bought, classic and digital)
• Hybrid client service department
• Hybrid strategy department
11.
3 relevant examples of TRADIGITAL
brands from our portfolio– early
adopters
6.
Agencies need to reprogram their structures
starting from their DNA and up to their interfaces.
7.
Infinit was built like this entirely, from
grounds up. And this philosophy has a name.
8.
ATL Online
BTL Digital BTL
Media Digital Media / performance
PR Online PR
Mobile
Social Media
CROSS CHANNEL CONSISTENCY
Advanced CRM / Loyalty across multiple channels and contact points
Long term consumer engagement strategies
Seamless channel integration and roll-out of large campaigns
A whole new range of measuring performance across channels
10.
• Advanced technology know-how at the core
• Hybrid creative department & 3D Creative
process TM
• Real-time media services (brands owned and
bought, classic and digital)
• Hybrid client service department
• Hybrid strategy department
11.
3 relevant examples of TRADIGITAL
brands from our portfolio– early
adopters