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The future of multichannelmarketing: integrated projects in ATL, BTL, PR & Online in the context of consumer fragmentation

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Tradigital The winning advertising philosophy in a consumer driven environmentAlex CernatescuCEO & Head of Strategy

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The consumer “escaped” the funnel AWARENESS INTEREST CONSIDERATION PURCHASE LOYALTY

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Most agencies and brands didn’t AWARENESS INTEREST CONSIDERATION PURCHASE LOYALTY

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Reality today Sources: www.revenews.com // McKinsey Quarterly

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Agencies need to reprogram their structuresstarting from their DNA and up to their interfaces.

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Infinit was built like this entirely, fromgrounds up. And this philosophy has a name.

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ATL Online BTL Digital BTL Media Digital Media / performance PR Online PR Mobile Social Media CROSS CHANNEL CONSISTENCYAdvanced CRM / Loyalty across multiple channels and contact points Long term consumer engagement strategies Seamless channel integration and roll-out of large campaigns A whole new range of measuring performance across channels

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How to think/create/plan/deliver TRADIGITAL?

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• Advanced technology know-how at the core• Hybrid creative department & 3D Creative process TM• Real-time media services (brands owned and bought, classic and digital)• Hybrid client service department• Hybrid strategy department

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3 relevant examples of TRADIGITAL brands from our portfolio– early adopters

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Thank you.www.infinitsolutions.ro