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Sales promotion presentation

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The document defines sales promotion and merchandising, and outlines the six roles of each. It then describes the steps to develop a sales promotion plan, including setting objectives, budgeting, selecting techniques, implementation, and evaluation. Special communication methods aim to communicate with customers, while special offers provide short-term inducements. Various techniques are listed and their roles and advantages explained.

Business
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Learning Objectives: Chapter 16 Sales Promotion and Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Roles of Sales Promotion and Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in Developing a Sales Promotion and Merchandising Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in Developing a Sales Promotion and Merchandising Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Difference between Special Communication and Special Offer Promotions ,[object Object],[object Object]
Special Communication Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special-Offer Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special Communications Methods Roles and Advantages
Specialty Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade and Travel Show Exhibits ,[object Object],[object Object],[object Object],[object Object]
Point-of-Purchase Displays and Other Merchandising Materials ,[object Object],[object Object],[object Object],[object Object],[object Object]
Point-of-Purchase Demonstrations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Educational Seminars and Training Programs ,[object Object],[object Object],[object Object],[object Object]
Special Offers Roles and Advantages
Coupons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price-Offs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Premiums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contests, Sweepstakes, Games ,[object Object],[object Object],[object Object]
Contests, Sweepstakes, Games ,[object Object],[object Object],[object Object],[object Object],[object Object]
Travel Trade Inducements ,[object Object],[object Object],[object Object],[object Object]
Recognition Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continuity Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gift Certificates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sales promotion presentation