Promotional Tools for Effective Communication

1. PROMOTIONAL TOOLS

2. WHAT DO YOU KNOW?
 WHAT IS ADVERTISING?
 WHAT ARETHE GOALSOF ADVERTISING?
 WHAT ARETHE BENEFITS OF
ADVERTISING?
 WHAT ARETHE DIFFERENTTYPES OF
ADVERTISING?

3. THINK FOR A WHILE..
 WHAT ARETHE CHARACTERISTICS OFAN
EFFECTIVE PROMOTIONALTOOL?

9. THE LANGUAGE OF ADVERTISING
 The choice of language to convey specific
messages with the intention of influencing
people is vitally important.
 language that helps people to identify a
product and remember it.

10. The tone :
 Very positive
 emphasizes why one product stands out in
comparison with another.

13. Steps to Create/Design your
Advertisement:
1. Come up with a catchy, snappy tagline.
Keep it short and sweet!
2. It should grab the consumer's attention and
convince him or her that your product is
different from everyone else’s!

15. 3.Use a persuasive technique
 Common sense: WHY SHOULDTHEY BUY?
 Humor: MAKETHEM SMILE @ LAUGH
 Repetition: REPEAT KEY ELEMENTS – EX:
JINGLES
 Exigency: LIMITEDTIME SALE ETC.

16. 4. Know the customer.
 WHO AREYOURTARGET ?
 Whatever it is, try to get a clear picture of
who your dream consumer is and why he or
she would be interested in what you're
advertising.

17. 5. Find a way to connect the
desires of consumers to what
you're advertising.
 Think of it this way: the ad should be a bridge
between what your dream consumer wants or
needs and your product.

18. 6. Make sure all the relevant
information is included.
 HOW CANYOUR POTENTIALCUSTOMER
REACHYOU?
 WHAT ARETHE DETAILSYOU SHOULD
INCLUDE?

19. 7. Decide where and when to
advertise.
 If you're advertising for an event, start
promoting it at least 6 to 8 weeks beforehand
if it's going to accommodate more than 100
people; if it's less than that, start advertising 3
to 4 weeks ahead.
 If you're advertising a product, think about
the time of year when people are more apt to
buy what you're selling.

20. 8. Check, recheck and check your
ad copy again.

21. 9. Avoid using dull colors or
tiny print:
 Remember that the human eye is usually
attracted to things that have the brightest color
 If your advertisement doesn't have sharp colors,
then it will not be noticed as much.

22. 10. Less is always more.
 The less a reader has to read, the
less a listener has to take in.