The document summarizes key trends in omnicommerce emerging from a report by The Mars Agency. It discusses three main trends: 1) real-time social shopping directly on social media platforms; 2) visual commerce using shoppable photos and videos; and 3) shopping integrated with the internet of things through smart devices. It urges brands to prepare for a future with fewer barriers to shopping across channels by making more of their content and assets shoppable.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
Got 5 mins to kill and want to understand where you should be focussing your social media marketing skills?
LOOK NO FURTHER!
Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
Enjoy. Love from us!
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Having a mobile marketing strategy is no longer a luxury, but a core piece of any company or organization that wants to become more relevant and remarkable in real time. Making Sense of Mobile: 7 Insider Secrets to the Any Where, Any Time, Any Device Economy provides insights into the expanding mobile marketing landscape and what that means for businesses moving forward.
Aprons and Algorithms - The Future of Retail ExperiencesFITCH
Continuous thinking is the undeniable future of all things retail - understanding how "share of experiences" leads to happier customers will create a future proof and distinctive proposition. This was presented at the Global Retail Forum in Miami, FL on May 6th, 2016 by Tim Greenhalgh.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
Got 5 mins to kill and want to understand where you should be focussing your social media marketing skills?
LOOK NO FURTHER!
Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
Enjoy. Love from us!
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Having a mobile marketing strategy is no longer a luxury, but a core piece of any company or organization that wants to become more relevant and remarkable in real time. Making Sense of Mobile: 7 Insider Secrets to the Any Where, Any Time, Any Device Economy provides insights into the expanding mobile marketing landscape and what that means for businesses moving forward.
Aprons and Algorithms - The Future of Retail ExperiencesFITCH
Continuous thinking is the undeniable future of all things retail - understanding how "share of experiences" leads to happier customers will create a future proof and distinctive proposition. This was presented at the Global Retail Forum in Miami, FL on May 6th, 2016 by Tim Greenhalgh.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Fashion-Led Digital Innovation - Cult LDN Trend ReportCult LDN
In our latest trends presentation we look at the key ways that The Fashion Weeks impact long-term digital strategy.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
How To Build PR Buzz And Get Headlines With EventsEventbrite UK
Bridey-rae Lipscombe, Founder of digital communications agency Cult LDN, talks through their incredibly successful Pop Up Tweet Shop series and the lessons businesses of any size can take from it.
Deloitte and Tulip Retail unveiled Retail’s Omnichannel omnichallenge, a survey that looked at the plans, perceptions and challenges faced by Canadian retailers.
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
The APPoSHOW was created due to the demand of social media marketing and its effects on how businesses advertise. As part of their three steps to producing and helping their clients go viral, NHAMobile created this trade show specifically for its app owners. This new type of trade show will allow NHAMobile’s clients to promote their products and services in front of a large audience of like-minded consumers, all under one roof. Exhibitors can expect to grow their customer base and gain new business opportunities without risk and long-term commitment.
With the sharp rise in people shopping online fuelled by lockdowns, 1000heads Strategy Director Cath Jeffries has been working with our clients to help them seize the opportunity presented by shoppable social.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
As we break in 2021, the learnings of the past year have sorted core truths from gimmicks, particularly in the retail landscape. See how, in many ways, it is the backbone of our commerce that has emerged most vital.And why establishing frameworks which withstand the litmus test of uncertainty have become the most important ingredient in a business’s continued success.
Creating loyal omnichannel customers is critical. Retailers who embrace the customer-centric trend and build better shopping experiences will leap ahead of the competition.
Building a blended customer experience isn't easy. Need some help getting started? Check out our latest in retail trend research.
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
7 Inspiring Examples of Augmented Reality in the Business World
TMA_2015_Trend_Report1
1. The Mars Agency 2015
Shopper Marketing Trend Report
examines how Social Media, Visual Web & The
Internet of Things are shifting the landscape
for CPGs and retailers. For a deeper dive
into these trends and to follow how our
predictions unfold throughout 2015,
visit themarsagency.com/2015.
TREND #1: Real-Time Social Shopping
TREND #2: Visual Web Shopportunities
TREND #3: Shopping & The Internet Of Things
FROM OMNICHANNEL
TO OMNICOMMERCE
The Shift to a World Where Everything is Shoppable.
For years, the shopper marketing industry has been stuck in an Omnichannel
approach to what we do, pushing out experiences and forcing engagement.
By ignoring the needs of the whole person, these experiences are becoming less
relevant to consumers’ lives. Today, people want to drive the interaction.
Forward-thinking Shopper Marketing leaders are moving the emphasis away from
trying to control the shopping experience, and going toward the convergence of
all commerce, where the barriers of when, where and how we shop are removed.
The shopper marketing practices that the industry knows today are fundamentally
changing. Three leading Omnicommerce trends are quickly shaping our space and
demanding that we all think differently:
2. TREND #1: REal-TimE Social ShoppiNg
gETTiNg REal abouT REal-TimE Social commERcE
This trend is showing up all across the industry. (And this is only the beginning.)
pERcENTagE of
u.S. aDulTS
buSiNESSES
aRE fEEliNg
fRuSTRaTED
While Social Media has been very
effective at building communities,
sparking conversations and generating
earned media, it’s been slow to get
the type of traction from a commerce
standpoint that many expected. That’s
all about to change.
i’ll buY ThaT
Shopping has always been a social
activity where people have looked to
friends for inspiration and validation. As
companies like Facebook and Twitter
make it easier and more secure to
transact on their platforms, the promise
of buying directly from a social feed will
become commonplace. As a result, the
roles of Digital, PR, Brand and Shopper
will blur even further. To capitalize on
this emerging opportunity, Shopper
Marketers will need to beef up their
Social Media chops.
3. aTTENTioN
TWiTTER
ShoppERS
Twitter recently launched both
#AmazonCart and the “Buy
Now” button – which allow
shoppers to add products directly
to their Amazon shopping
carts or complete a one-click
transaction, without ever leaving
their Twitter feed.
facEbooK
official
Facebook launched its own
“Buy” button in July, enabling
friends to not only “Like”
something but buy it as well
– all without ever leaving the
Newsfeed. San Francisco-based
Modify Watches was the first
brand to lean in, and the early
returns have been positive.
maKiNg Social
cuRRENcY
faShioNablE
At the Marc Jacobs Daisy
pop-up store in New York City,
shoppers can buy products
with social currency in lieu
of cash. Just tweet with the
hashtag #MJDaisyChain and
walk out with a free perfume,
necklace or handbag.
EXamplES impacTiNg ShoppER maRKETiNg:
bRaNDS No loNgER haVE ThE luXuRY of TalKiNg oNlY abouT pRicE
or features through traditional advertising. Today’s shoppers favor brand-provided content that
not only helps them find inspiration for daily living, but allows them to immediately act on that
inspiration with a purchase. Social media provides shoppers with content they can pull when it
is convenient for them. It allows the brand the opportunity to be part of those conversations that
are happening outside of traditional advertising vehicles. And now it creates a platform where
conversation advances to commerce.
bill SuSSmaN, CEO Collective Bias
WE’VE SEEN SomE EXciTiNg Social ShoppiNg EXamplES
popping up around the world and this year I predict that this trend will move into
the CPG space by way of shoppable recipes, health & beauty posts and wellness
tips. All of these categories have a natural connection to sharing ideas and
suggestions, and leave the reader wanting to test and try the subject of the post.
EThaN gooDmaN, VP Digital and Innovation at The Mars Agency
“
“
“
“
TREND TalK
BROUGHT TO YOU BY THE MARS AGENCY
4. TREND #2: ViSual WEb ShoppoRTuNiTiES
SaY chEESE, maKE Dough.
A handful of CPG brands and retailers are testing the impact of photo and video commerce.
uploaDED DailY
a picTuRE iS
WoRTh...a loT
When you consider the meteoric
rise of platforms like Instagram
and Tumblr, it’s easy to see how
pictures and videos are fast
replacing text as the official
language of the Internet. Shopper
Marketers need to prepare to
capitalize on this new opportunity.
ENDlESS
ShoppoRTuNiTiES
Advances in image recognition and
eCommerce technology make it possible
for a digital photo or video, on a social
network or a retailer’s website, to be
transformed from a static object to a
shoppable one. And yes, this will quickly
lead to some very interesting possibilities:
Should a brand’s visual marketing assets
be treated as media or commerce?
Should activities on Instagram and
YouTube be the domain of the Digital or
Shopper team?
5. aS paRT of ThiS NEW coNTENT impERaTiVE,
shoppable content, both video and photos, is intriguing, as a brand can build both a reason to
believe and a reason to act. Said differently, how do you build the brand and drive sales impact?
Take for example Zappos who films hundreds of videos daily featuring Zappos employees
sharing features and benefits of their shoes. These videos appear beside product listings –
they’re simple, quirky, visual and effective with reports claiming that products with videos are
seeing double digits sales increases, while seeing fewer returns.
JEff fagEl, CMO G/O Digital
ShaRED phoToS capTuRE ouR DailY liVES aND paSSioNS
and often include brands. On average, 85% of photos we find with
brands do not reference the brand in the text, but contain the rich
context of usage occasion, pairings, sentiment, and insights into the
lives of the customer - an ‘always on’ digital ethnography that can be
used for customer intelligence and targeting.
maRY TaRcZYNSKi, CMO, Ditto Labs
“
“
“
“
TREND TalK
haiR
appaRENT
Unilever and its hair care brand
TRESemme enabled shoppers to
buy products featured in styling
videos on its YouTube channel
via a new “channel gadget.”
iNSTa-buY
Retailing giants Target and
Nordstrom are experimenting
with a new platform called
“Like2Buy” that makes items
posted to their Instagram
feeds instantly shoppable.
ShoppablE
ViDEo cRaZE-Y
Walmart and its UK counterpart
ASDA embraced the shoppable
video craze in 2014 to make
their online video content
shoppable. Walmart partnered
with Fuisz Media to create a
series of commerce-enabled Back
to College videos on walmart.com,
and ASDA is leveraging YouTube
to let shoppers add items to their
shopping lists from its Mums
Eye channel.
EXamplES impacTiNg ShoppER maRKETiNg:
BROUGHT TO YOU BY THE MARS AGENCY
6. TREND #3: ShoppiNg & ThE iNTERNET of ThiNgS
paRT of ouR liVES
There has already been some early activity in this realm within the CPG space.
moRE ThaN a
buZZ phRaSE
More and more of the objects
and devices we interact with
on a daily basis are becoming
intelligent and addressable. They
have immense potential to make
our lives, including our shopping
experiences, better. There are now
refrigerators that know when to
order milk. Or imagine a smart pill
bottle that notifies your pharmacy
when you need a refill.
ShoppER
maRKETiNg
implicaTioNS
Frictionless, automated, anytime-
anywhere Omnicommerce is on the
verge of becoming a mainstream
reality. That presents a real opportunity
for brands, retailers and agencies to
get into the smart hardware game
and rethink the use of commoditized
products so they can serve a new
purpose in our lives. Sometimes
reinvention is the best invention.
ToTal NumbER of WiRElESS
coNNEcTED DEVicES
(iNcluDiNg WEaRablES liKE fiTbiT)
7. SmaRT EggS
GE recently partnered with Quirky,
an innovative product design
shop, to build the Egg Minder, a
smartphone-compatible egg tray
that keeps track of how many eggs
a user has (and how old they are)
and helps them decide if/when to
buy new ones.
ScaN oR SpEaK
Amazon has gotten into the
Internet of Things game in a big
way with the recent releases
of Dash and Echo. Dash is
a handheld device that lets
users scan product UPCs
to add items directly to their
Amazon shopping carts. Echo
is a Siri-like smart speaker that
responds to voice commands,
answers questions and performs
simple tasks like completing
transactions on Amazon.
ShoppER loVE
Babolat’s Pure Play Drive product
system uses sensors in the handle
of the tennis racket to track and
analyze ball speed, spin, and
impact location to improve the
player’s game. It can even compare
a user’s swing against the pros,
including Nadal and Nu. As the
company expands the line, the
racket will tell players when they
need to graduate to the next level
of technology, or other equipment
they’ll need to continue to improve.
EXamplES impacTiNg ShoppER maRKETiNg:
iN ThE NEaR fuTuRE i pREDicT WE Will bE uSiNg SEaRch NoT oNlY foR WEbSiTES,
information or products, but to see if we personally have a product in our homes. For
example, I will search on Google: “Do I have soup at home?” and if I don’t, Google will
tell me the nearest store or friend that has the soup I’m looking for. It seems like a very
complex idea, but with Google’s Physical Web Project, they are making it their mission to
give people the ability to walk up to any smart device - a vending machine, a poster,
a toy, a can of soup, a bus stop, a rental car - and connect to it over the Web.
KEViN hiSKo, Director Creative Technology at The Mars Agency
BROUGHT TO YOU BY THE MARS AGENCY
TREND TalK
“
“
8. For a deeper dive into these trends and to follow how our predictions unfold throughout
2015, visit themarsagency.com/2015. Here, we ask that you tell us about your
predictions for 2015. We’ll send you a virtual postcard in November 2015 to remind
you of your trends and to see how right you were.
• What do we need to accomplish in 2015 to get ahead of Omnicommerce?
• How can we push the technology in our media to allow for a richer, shoppable experience?
• What currently static assets/content do we own that could become shoppable?
• What content should we develop as an extension of our brand that fuels conversation?
• How do we determine ownership of these assets to move projects forward?
• Who within our organization is in the best position to lead an initiative into this less-predictable,
less-controllable territory?
• Should projects be driven by our shopper agency? Our media agency? Or our digital agency?
• Will a meaningful amount of our sales come from new commerce touchpoints?
• How will we measure this success?
Brands need to start thinking about how Omnicommerce
applies to their categories, considered or not. They also
have to ask themselves, and especially their shopper
marketing teams, some very important questions:
OMNICOMMERCE:
ATREND IN MOTION
themarsagency.com
(248) 936-2200
Ken Barnett: barnettk@themarsagency.com
Rob Rivenburgh: rivenburghr@themarsagency.com