How do you find a great brand ambassador, a social advocate or an influencer? Here we show you our 5 steps to making it happen.

2. Why having an influencer is important for your marketing plan?
• Influencers help you reach more people in more authentic ways.
• Influencers can drive more media hype & buzz.
• Influencers can be more cost effective.
• Influencers can help increase sales, promote products or drive key brand
messages.

3. STEP 1: FIND SOMEONE WHO FITS
Why is this important? You will need to find someone that is inline with your brand
messaging, product, audience and company mottos.
Recommendation: Look for a real connection between your products, messaging,
planned activity & audience.
Quick tip: Keep it real, make sure the partnership makes sense. You wouldn’t
partner with a death metal group to push the latest Channel Perfume.

4. STEP 2: THEY MUST TALK TO THEIR FANS
Why is this important? Part of the power of working with influencers is the fan base
they have built up.
Recommendation: Make sure your influencer is constantly talking to his or her fan
base, either by posting content, answering questions or giving updates on a regular
basis.
Quick tip: If influencers aren’t engaging on social media then they are hardly going
to be worth supporting.

5. STEP 3: HAVE MORE THAN JUST ONE SOCIAL PAGE
Why is this important? Really strong connections can be made across multiple
social media platforms. It allows for different ways to interact and engage with fans.
Recommendation: Ensure your influencer has no less than 3 powerful social
followings ie: Twitter, Facebook, Instagram.
Quick tip: Never rely on an influencer that has just one social platform as your reach
& engagement will be limited.

6. STEP 5: TAKE PART IN EVENTS & PROMOTIONS
Why is this important? Events are a great way to show the partnership and this can
be mutually beneficial in many ways for both the influencer & brand.
Recommendation: Set in place an agreement where the influencer is happy to
appear at certain promotions or events.
Quick tip: Make the event something that they care about or support a promotion
that the influencer is holding ie: National Tour, Music Release or In store promotion.

7. STEP 5: IT’S NOT ALL ABOUT THE MONEY
Why is this important? Not every great partnership needs to be based around
money.
Recommendation: If your budget is tight, look for other ways on how you can
support the influencer. Maybe it’s custom made product or helping them gain media
coverage?
Quick tip: Look at all the options before you make your mind up about spending
money on an influencer. The right person will want to work with you just as much as

8. CONTACT US
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confident and supported, ready to take action
and gain substantial returns from working with
us.
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info@kingcreative.com.au