Top 10 eCommerce ranking - Internet Retailer

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APPAREL/ACCESSORIES
TOP 10 eCommerce Ranking
US, June 2016

INTRODUCTION
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We encourage you to read it - analysis of the industry leaders should be
a regular task in every company, allowing learning the latest solutions
and determining the strengths and weaknesses of their own business.
This report presents the top 10
players in terms of revenue in the
US market, in the category of
Apparel/Accessories.

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Name Website Revenues ($) Share in Market Average monthly visitors
Time on site
(average)
Page views
(average)
Gap Inc. www.gap.com 2,500,000,000 7,0% 31 000 000 00:05:51 6.98
Nordstrom Inc. www.nordstrom.com 2,500,000,000 7,0% 37 800 000 00:04:42 5.40
L Brands Inc.-prognoza www.victoriassecret.com 1,628,000,000 4,6% 31 500 000 00:06:04 5.81
LL Bean Inc. prognoza www.llbean.com 1,284,107,000 3,6% 5 200 000 00:04:25 5.66
Zulily Inc. www.zulily.com 1,200,079,000 3,4% 32 900 000 00:07:08 9.46
Neiman Marcus prognoza www.neimanmarcus.com 1,148,500,000 3,2% 7 500 000 00:04:21 5.34
Fanatics Inc. prognoza www.fanatics.com 1,100,000,000 3,1% 2 600 000 00:04:22 6.02
Urban Outfitters Inc.
prognoza
www.urbanoutfitters.com 953,880,000 2,7%
17 300 000 00:05:47 7.75
J.Crew Groups Inc. www.jcrew.com 900,000,000 2,5% 9 900 000 00:05:42 8.45
Foot Locker prognoza www.footlocker.com 859,940,000 2,4% 16 500 000 00:04:30 6.63
RANKING

10.FOOT
LOCKER INC.
www.footlocker.com

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859,400,000 $ 2,4% 16,500,000 00:04:30 6,63
Revenue Share in market
Average montly visits
(April 2016)
Time on site
(April 2016)
Page Views
(April 2016)
Source – https://www.similarweb.com/website/footlocker.com, http://www.footlocker-inc.com/company.cfm?page=foot-locker, 26.05.2016, Internet Retailer 2015 Top 500 Guide.
10. FOOT LOCKER INC. – COMPANY BACKGROUND
Website results:
• Foot Locker played a solid mobile game in spring 2014. The
retailer’s mCommerce site home page loaded completely and
successfully 99,29% of the time in tests conducted by mobile and
web performance monitoring firm Keynote. That’s up from 95,73%
in an earlier scoring. Its home page was also lighter, weighing 854
kilobytes compared with 960 kilobytes a week earlier, shaving 0,02
seconds off its average home page load time and helping contribute
to higher home page availability. „Foot Locker rose up in the
rankings this week by taking advantage of a much more reliable
home page and by benefiting from an opitimized mobile home
page.” says Abelardo Gonzalez, mobile performance analyst for
Keynote.
• Foot Locker is a leading global athletic footwear and apparel
retailer. Foot Locker provides the best selection of premium
products for a wide variety of activities, including basketball,
running, and training. Additionally, we operate 178 House of Hoops,
primarily a shop-in-shop concept, which sells premier basketball-
inspired footwear and apparel. Foot Locker’s 1,835 stores are
located in 23 countries including 1,015 in the United States, Puerto
Rico, U.S. Virgin Islands, and Guam, 126 in Canada, 603 in
Europe, and a combined 91 in Australia and New Zealand. The
domestic stores have an average of 2,500 selling square feet and
the international stores have an average of 1,500 selling square
feet.
• Although established in 1974, and founded as a separate company
in 1988, Foot Locker is a successor corporation to the F. W.
Woolworth Company (“Woolworth’s”), as many of its freestanding
stores were former Woolworth's locations.

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Source – http://www.footlocker.com, 26.05.2016.
10. FOOT LOCKER INC. – PATH TO PURCHASE
Foot Locker – cartFoot Locker – products list

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Source – https://www.similarweb.com/website/footlocker.com, 26.05.2016.
10. FOOT LOCKER INC. – TRAFFIC SOURCES

9. J.CREW
GROUPS INC.
www.jcrew.com

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900,000,000$ 2,5% 9,900,000 00:05:42 8,45
(April 2016)
Time on site
(April 2016)
Page Views
(April 2016)
• Although traffic in its retail stores is on the decline, J.
Crew says its direct business is on track and
remains an important parts of its growth strategy.
The company reported $900 milion in 2014 web
sales, up 20% over $750 milion in 2013. J.Crew
says it continues to learn from the international
component of its direct business, through which it
shops to more than 100 companies.
• J.Crew Group, Inc., is an American multi-brand,
multi-channel, specialty retailer. The company offers
an assortment of women's, men's and
children's apparel and accessories, including
swimwear, outerwear, loungewear, wedding, bags,
sweaters, denim, dresses, suiting, jewelry, and
shoes. As of August 2012, it operates more than 300
retail stores throughout the United States. The
company conducts its business through retail,
factory, crewcuts, Madewell stores, catalogs and
online. Company was founded in 1983.
Source – https://www.similarweb.com/website/jcrew.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide.
9. J.CREW GROUPS INC. – COMPANY BACKGROUND
Website results:

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Source – https://www.jcrew.com/, 26.05.2016.
9. J.CREW GROUPS INC. – PATH TO PURCHASE
J.Crew – cartJ.Crew – products list

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Source – https://www.similarweb.com/website/jcrew.com, 28.05.2016.
10. J.CREW GROUPS INC. – TRAFFIC SOURCES

8. URBAN
OUTFITTERS INC.
www.urbanoutftters.com

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953,880,000$ 2,7% 17,300,000 00:05:47 7,75
(April 2016)
Time on site
(April 2016)
Page Views
(April 2016)
• Urban Outfitters continues to lead in its use of images
and social media. It is active on eight social media
channels, and its Urban On smartphone apps
consolidate social feeds and mix in product information.
The eRetailer encourages shoppers to share photos of
themselves wearing its apparel and accessories, and
when a visitor hovers over an image in the app she
sees how many others have followed it and a buton to
„Shop it”. Over 2014, the merchant more than doubled
its followers on Instagram to upwards of 2,1 milion.
Urban Outfitters also operates a YouTube video channel
that features a series of Dreamers&Doers, showcasing
artisans discussing their home decor and apparel
designs.
• Urban Outfitters, Inc. is an
American multinational clothing corporation
headquartered in Philadelphia, Pennsylvania. It
operates in the United States, Belgium, Canada,
Denmark, France, Germany, Ireland, the Netherlands,
Sweden, United Kingdom and Spain. Its inventory
primarily consists of women's and men's fashion
apparel, footwear, beauty and accessories, activewear
and gear, and housewares, which largely draw
from bohemian, hipster, ironically
humorous, kitschy, retro, and vintage styles. Their
targeted group is young adults aged 18 to 28. Company
was founded in 1970.
Source – https://www.similarweb.com/website/urbanoutfitters.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide.
8. URBAN OUTFITTERS INC. – COMPANY BACKGROUND
Website results:

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Source – http://www.urbanoutfitters.com/, 26.05.2016.
8. URBAN OUTFITTERS INC. – PATH TO PURCHASE
Urban Outfitters – cartUrban Outfitters – products list

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Source – https://www.similarweb.com/website/urbanoutfitters.com, 28.05.2016.
8. URBAN OUTFITTERS INC. – TRAFFIC SOURCES

7. FANATICS
INC.
www.fanatics.com

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1,100,000,000$ 3,1% 2,600,000 00:04:22 6,02
(April 2016)
Time on site
(April 2016)
Page Views
(April 2016)
• Fanatics is an online retailer of licensed sports apparel
and merchandise, formed in 1995 and headquartered
in Jacksonville, Florida. Fanatics offers product via its
Fanatics and FansEdge brands, as well as sports
collectibles and memorabilia through Fanatics
Authentic and SportsMemorabilia.com.
Source – https://www.similarweb.com/website/fanatics.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide.
7. FANATICS INC. – COMPANY BACKGROUND
Website results:

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Source – http://www.fanatics.com/, 26.05.2016.
7. FANATICS INC. – PATH TO PURCHASE
Fanatics – cartFanatics – products list

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Source – https://www.similarweb.com/website/fanatics.com, 28.05.2016.
7. FANATICS INC. – TRAFFIC SOURCES

6. NEIMAN
MARCUS
www.neimanmarcus.com

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1,148,500,000$ 3,2% 7,500,000 00:04:21 5,34
(April 2016)
Time on site
(April 2016)
Page Views
(April 2016)
• Neiman Marcus in late 2014 deployed technology
called „Memory Mirror” that enables shoppers to
digitally compare outfits and send those images to
friends via email and social media. The chain has
already installed the device in its Walnut Creek,
Calif., store, with other rollouts to com, Neiman
Marcus says. The technology comes from Silicon
Valley-based company MemoMi. Neiman Marcus
placed its Memory Mirror in a public area, not a
dressing room, because the device is a large screen
with a camera pointed at the shopper. Using hand
gestures the shopper can browse outfits already
tried on and captured, shift through various views
and angles, and otherwise compare potential
purchases.
• Neiman Marcus, originally Neiman-Marcus, is an
American luxury specialty department store owned
by the Neiman Marcus Group, headquartered
in Dallas, Texas. The company also owns
the Bergdorf Goodman department stores, and
operates a direct marketing division, Neiman
Marcus Direct, which operates catalogue and online
operations under the Horchow, Neiman Marcus and
Bergdorf Goodman names.
Source – https://www.similarweb.com/website/neimanmarcus.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide.
6. NEIMAN MARCUS – COMPANY BACKGROUND
Website results:

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Source – http://www.neimanmarcus.com/, 26.05.2016.
6. NEIMAN MARCUS – PATH TO PURCHASE
Neiman Marcus – cartNeiman Marcus – products list

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Source – https://www.similarweb.com/website/neimanmarcus.com, 28.05.2016.
6. NEIMAN MARCUS. – TRAFFIC SOURCES

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1,200,079,000$ 3,4% 32,900,000 00:07:08 9,46
(April 2016)
Time on site
(April 2016)
Page Views
(April 2016)
• Zulily, a flash-sale retailer of children’s and women’s
clothing, knows many orders come from consumers
using mobile devices that are handy for keeping up
with sales as they are announced. During Q3 2014,
approximately 50% of North American orders were
placed from a mobile device, zulily says, up from 49%
in the second quarter and 45% from the third quarter
of 2013. In 2014, Zulily focused on expanding
fulfilment capacity and automating its pick, pack and
shipping procedures, as its long delivery times are
often the chief complaint from customers and
investors alike. It now operates upgraded fulfilment
facilities in Ohio and Nevada, and plans to open a
third facility in Pennsylvania in 2015.
• Zulily is an American e-commerce company.
Headquartered in Seattle, Washington, Zulily sells
clothing, toys, and home products. Zulily was started
in 2009 by Blue Nile executives Mark Vadon and
Darrell Cavens. Its initial public offering valued the
company at $2.6 billion.
Source – https://www.similarweb.com/website/zulily.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide.
5. ZULILY – COMPANY BACKGROUND
Website results:

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Source – http://www.zulily.com/, 26.05.2016.
5. ZULILY – PATH TO PURCHASE
Zulily – cartZulily – products list

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Source – https://www.similarweb.com/website/zulily.com, 28.05.2016.
5. ZULILY – TRAFFIC SOURCES

4. LL BEAN INC.
www.llbean.com

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1,284,107,000$ 3,6% 31,500,000 00:04:25 5,66
(April 2016)
Time on site
(April 2016)
Page Views
(April 2016)
• L.L. Bean is not often one of the top mobile sites on
the Keynote Mobile Commerce Performance Index,
but the retailer made some changes to its mobile
commerce site in September 2014 that had a major
impact in terms of performance. The first thing L.L
Bean did was drop the page weight of its home page
by 5 megabytes, a big change in the mobile realm.
The resulting mobile home page weight is still 3,5
megabytes, more than 10 Times the Keynote
recommendation, but less than half of what it was.
Part of that reduction was due to a new way of
handling images.
• L.L.Bean, Inc., branded as L.L.Bean, is an American,
privately held, mail-order, online, and retail company
founded in 1912 by Leon Leonwood Bean. The
company is currently based in Freeport, Maine, United
States. It specializes in clothing and outdoor recreation
equipment.
Source – https://www.similarweb.com/website/llbean.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide.
4. LL BEAN – COMPANY BACKGROUND
Website results:

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Source – http://www.llbean.com/, 26.05.2016.
5. LL BEAN – PATH TO PURCHASE
LL Bean – cartLL Bean – products list

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Source – https://www.similarweb.com/website/llbean.com, 28.05.2016.
4. LL BEAN – TRAFFIC SOURCES

3. L BRANDS
INC.
www.victoriassecret.com

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1,628,000,000$ 4,6% 5,200,000 00:06:04 5,81
(April 2016)
Time on site
(April 2016)
Page Views
(April 2016)
• Much of 2014 was a mixed bag of online retail
results for L Brands, the parent company of
Victoria’s Secret and Bath&Body Works. Through
the first nine months, L Brands reported that direct
sales, which are virutally all online, were flat for
Victoria’s Secret Direct but fairly robust for
Bath&Body Works. For the first three quarters
ended Nov.1, 2014, L Brands said total sales rose
year over year 6% to $ 7,38 bilion from $ 6,95 bilion,
including an increase of 6% to $3,78 bilion for
Victoria’s Secret stores and 5% to $ 1,77 bilion for
Bath$Body Works. Same-store sales for January
through July increased 3% overall, 3% for Victoria’s
Secret and 4% for Bath&Body Works.
• L Brands Inc. (formerly known as Limited Brands
Inc and The Limited Inc.) is an American fashion
retailer based in Columbus, Ohio.Its flagship brands
include Victoria's Secret and Bath & Body. Works.
Company was founded in 1963.
Source – https://www.similarweb.com/website/victoriassecret.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide.
3. L BRANDS INC. – COMPANY BACKGROUND
Website results:

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Source – https://www.victoriassecret.com/, 26.05.2016.
3. L BRANDS INC. – PATH TO PURCHASE
L Brands – cartL Brands – products list

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Source – https://www.similarweb.com/website/victoriassecret.com, 28.05.2016.
3. L BRANDS INC. – TRAFFIC SOURCES

2. NORDSTROM
INC.
www.shop.nordstrom.com

37
2,500,000,000$ 7,0% 37,800,000 00:04:42 5,40
(April 2016)
Time on site
(April 2016)
Page Views
(April 2016)
• Online sales accounted for about 14% of Nordstrom’s
revenue in the first quarter of fiscal 2014, up from 11% a
year earlier, as the multichannel apparel merchant
devoted more resources to the channel. In May, the
chain launched NordstromRack.com, the first e-
commerce site for its disount division. The site’s design
mirrors HauteLook.com, the flash sale site Nordstrom
acquired in 2011, and the two brand share a login and
shopping cart, allowing a customer to shop Nordstrom
Rack merchandise alongside HauteLook’s flash sales.
The retailer was also among the first to work with
analytics vendor Curalate to use Instagram to drive
shoppers from the visual-focused social network to its
site.
• Nordstrom, Inc. is an American upscale fashion retailer,
founded by John W. Nordstrom and Carl F. Wallin and
headquartered in Seattle. The company began as a
shoe retailer and has since expanded its inventory to
include clothing, accessories, handbags, jewelry,
cosmetics, and fragrances. Select Nordstrom stores
also have wedding and home furnishing departments.
There are 323 stores operating in 38 states and
Canada, which includes 121 full-line stores and 194
Nordstrom Racks, five Trunk Club clubhouses, two
Jeffrey boutiques and one clearance store Company
was founded in 1901.
Source – https://www.similarweb.com/website/nordstrom.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide.
2. NORDSTROM INC. – COMPANY BACKGROUND
Website results:

38
Source – http://shop.nordstrom.com/, 26.05.2016.
2. NORDSTROM INC. – PATH TO PURCHASE
Nordstrom – cartNordstrom – products list

39
Source – https://www.similarweb.com/website/nordstrom.com, 28.05.2016.
2. NORDSTROM INC. – TRAFFIC SOURCES

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2,500,000,000$ 7,0% 31,000,000 00:05:51 6,98
(April 2016)
Time on site
(April 2016)
Page Views
(April 2016)
• Apparel retailer Gap has chosen its digital leader as its
next CEO. Art Peck, formerly President of Growth,
Innovation and Digital at Gap, took over as Chief
Executive when Glenn Murphy stepped down in
February 2015. Peck had been responsible for digital
and omnichannel strategies for the past seven years, a
period in which Gap has taken several steps to more
closely tie together its stores and websites. The retailer
has a program that allows a shopper to reserve a
product online and pick it up in Gap store. Speaking for
Gap on an earnings call with Wall Streets analysts in
April 2014, Peck said the program would be avaible by
late summer in all Gap’s 1600 stores.
• Gap was founded in 1969 by Donald Fisher and Doris F.
Fisher and is headquartered in San
Francisco, California. The company operates five
primary divisions: the namesake banner, Banana
Republic, Old Navy, Intermix, and Athleta it remains the
largest specialty retailer in the United States. As of
September 2008, the company has approximately
135,000 employees and operates 3,727 stores
worldwide, of which 2,406 are located in the U.S.
Source – https://www.similarweb.com/website/gap.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide.
1. GAP INC. – COMPANY BACKGROUND
Website results:

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Source – http://www.gap.com/, 26.05.2016.
1. GAP INC. – PATH TO PURCHASE
Gap – cartGap – products list

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Source – https://www.similarweb.com/website/gap.com, 28.05.2016.
1. GAP INC. – TRAFFIC SOURCES

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