The document discusses several trends in the future of fashion retail including: 1. The largest growth in the fashion market is occurring in Brazil, Russia, India, and China rather than the US. Shoppers are spending more at high and low price points and less at mid-tier prices. 2. Fast growing retailers have vertical brand strategies that control the entire supply chain allowing them to quickly create new products. Contemporary brands like teen fashion and premium denim are seeing explosive growth. 3. Technology is changing the shopping experience with 3D product imaging, virtual dressing rooms, and interactive "magic mirrors" that could allow customers to feel fabrics virtually. Social shopping apps and websites that foster interaction between users are also emerging

1. The Future of
Fashion Retail
Miah Haworth
Future of Advertising
MCAD 2012

2. Industry
Largest growth in the fashion market:
Brazil, Russia, India, and China. (Not the Web and social media is affecting the way
US) people are shopping, and in addition,
shoppers are having a more direct impact
Shoppers spend more: at very high/very on the items they purchase -- either by
low price points & less at "mid-tier price customization or "crowd-sourced
points” collections.”
“Consumers are increasingly looking for
‘on-trend and in-season’ products.
Fastest Growing :Retailers with vertical
brand strategies -- i.e, a business that
controls its entire supply chain and can
thus quickly create new products”
Contemporary brands: "teen fashion http://www.nbcnewyork.com/blogs/thread
and premium denim labels" are seeing ny/THREAD-Citys-Fashion-NYC2020-Report-
Outlines-State-of-Apparel-Industry--Plans-
explosive growth. for-Growth--146983325.html

3. What to Oversized
look for in Outerwear
stores
now and Royal
on the Brocades
streets as
the Head-to-
weather Toe
turns Leather
colder: Looks

4. Key Trends to Look For
Boroque/Ornate
School Girl Fashion
Gothic Fashion Revival
Capes and Cloaks
Oriental Fashion
Leather Skirts
Shades of Red
Tartan/Plaid
Androgynous Fashion
Peplums
Ripped Denim
Colored Jeans
Knee high Boots
Hardcase Handbags
http://www.fashionising.com/trends/b--
fall-2012-fashion-trends-autumn-winter-
2012-trends-13501.html

5. Technology & Retail Online
Fashion GPS at Fashion Week
http://video.forbes.com/fvn/forbeslife/fashion-gps

6. The New Shopping Experience
Many e-commerce sites are now using 3-D product imaging to allow customers to feel as
though they're browsing through an actual rack of clothes, even going so far as to
incorporate music to simulate a traditional in-store shopping experience.
Cisco hinted at the possibility of things to come with their virtual dressing room concept
which as the name implies, would allow you to quickly and conveniently "try on" a wide
assortment of outfits while either in-store or while shopping online. Other companies are
even working on new technologies that that will mimic texture and roughness, hoping to
someday to allow shoppers to feel (albeit virtually) a product before making an online
purchase.
http://www.fastcompany.com/1752413/lat
est-wave-retail-technology-will-redefine-
your-shopping-experience

7. The New Shopping Experience
http://www.youtube.com/watch?v=jDi0FNcaock

8. Magic Mirror
http://usatoday30.usatoday.com/tech/new
s/story/2012-08-05/future-retail-
tech/56880626/1

9. http://www.thecoolist.com/the-tech-of-
fashion-10-ways-technology-drives-
tomorrows-fashion/

16. Shopping App
Wardrobe, style planner & fashion
shopping. Take your closet and
shop everywhere
Stylish Girl is your ultimate style
planner and shopping app -
revolving around the clothes in
your closet and the clothes you
love to have.
Stylish Girl for iOS was presented
by Apple on the New York
Fashion Week and was showcased
throughout the world in Apple’s
There is an App for That TV
commercial
https://play.google.com/store/apps/details
?id=com.ddnmedia.stylishgirl&hl=en

20. Social Shopping Online
Kaboodle fosters shopper interaction. Users can make shopping lists, join groups, get
product suggestions and share their finds with each other.
http://mashable.com/2010/11/18/social-shopping-loneliness/

21. Leading Online Retailers
1. Fashion Bug Cost
2. La Redoute Shipping
3. Old Navy Sales
4. BCO Variety
5. Heavenly Couture
6. Spiegel Technology/Social
7. Mod Cloth Shopping????????
8. New York and Company
9. Wet Seal
10. Urban Ladies Outfits
http://voices.yahoo.com/top-10-womens-
online-clothing-stores-2038733.html

23. Fashionista
A very fashionable person, especially one who works in the fashion industry.
http://fashionista.com/

24. http://www.signature9.com/style-
99#rankings

26. Searching for fashion trends on Forbes…
http://video.forbes.com/fvn/lifestyle/nastygal-founder-shows-off-empowered-style