Case Study on American Apparel
By Liza Bain, Aaron Brown-Kert, Andrew Hyde, Maxie Winick and Mark Gronowski
For Marketing Management Class
Use for educational purposes only
An overview of the omnichannel strategies adopted by Louis Vuitton. The additional slides are used as a report. Briefly, it analyzes the new trends in the fashion business.
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
An overview of the omnichannel strategies adopted by Louis Vuitton. The additional slides are used as a report. Briefly, it analyzes the new trends in the fashion business.
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Victoria's Secret South Korean Market Entry Strategy Taylor Clayton
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We’ve put together some recommendations to help expand American Apparel social media presence and highlight how the company is reaching out to an undeserved audience-African American consumers.
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This presentation is on all the branding as well as marketing aspects of Global Apparel Brand Levi's. It covers all the theories of branding and can be helpful to understand branding apart from subject. The content inside the presentation was added after a lot of research and handwork.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
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➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
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Digital Transformation and IT Strategy Toolkit and Templates
American Apparel Case Study
1. American Apparel
Made in LA
Natural Beauty
Community
Aaron Brown-Kert
Liza Bain
Maxie Winick Sustainability
Mark Gronowski
Andrew Hyde
2. American Apparel Situational Analysis
Made in downtown Los Angeles
• American Apparel Business Segments:
– U.S. Wholesale
– U.S. Retail
– Canada
– International/e-Commerce
3. American Apparel Market Summary
Made in downtown Los Angeles
Target Markets:
• Young Urbanites
Captured through:
• Social consciousness
• Lack of visible branding
• Quality products
• Reasonable pricing
• Sexual imagery
4. American Apparel Market Demographics
Made in downtown Los Angeles
• Demographics
• Geographics
• Psychographics
5. American Apparel Market Summary
Made in downtown Los Angeles
Market Needs
•Product Quality
•Corporate Social Responsibility
•Customer Service
Market Trends
•Technology Dependency
•Casual Attire and Quality Product
•Progressive Thinking
Market Growth
•Forecasted Growth
8. American Apparel Marketing Strategy
Made in downtown Los Angeles
•Market Penetration
•New target markets
•Customer Retention
•Improving public image
•Product Quality
•Maintaining and improving standards
9. American Apparel Mission Statement
Made in downtown Los Angeles
American Apparel is a vertically integrated clothing
company dedicated to creating quality lasting clothing,
handmade in America. With the highest standards of
excellence, American Apparel sets industry standards of
social and environmental responsibility in the workplace
while promoting natural beauty, community involvement
and sustainability.
10. American Apparel Marketing Objectives
Made in downtown Los Angeles
• Improve brand perception
• Refocus on social consciousness
• Achieve an increase in market penetration by
introducing a plus size line
• Increase local marketing activities at store-level
11. American Apparel Financial Objectives
Made in downtown Los Angeles
• Double digit growth
rate for each
consecutive year
• Reduction in costs
associated with
operating expenses by
improving efficiency
12. American Apparel Financial Objectives
Made in downtown Los Angeles
13. American Apparel Strategic Objectives
Made in downtown Los Angeles
• Introduce a Corporate Social Responsibility
campaign
• Penetrate the new “full-figured” and “progressive
thinkers” target segment
• Introduce a new product line that combines
American Apparel’s core competencies in
product quality and advertising
• Create Brand Ambassadors
14. American Apparel Target Markets
Made in downtown Los Angeles
Target Markets:
• Young Urbanites
• Progressive Thinkers
• Full-figured
15. American Apparel Positioning
Made in downtown Los Angeles
• A unique vertically integrated
manufacturing system
• A business model which
concentrates on developing
value for customers and the
community
• Providing a sustainable and
sweatshop free alternative to
quality clothing
17. American Apparel Marketing Mix: Product
Made in downtown Los Angeles
• Quality must continue to be at forefront of
American Apparels strategy
• Updated merchandise mix
• Discontinuation of unprofitable lines
• Expand to include plus-size line
18. American Apparel Marketing Mix: Place
Made in downtown Los Angeles
• Hubs for Urban Renewal
• College and University towns
• E-commerce with an emphasis on E-marketing
• Store locations with bright and inviting
atmosphere
19. American Apparel Marketing Mix: Price
Made in downtown Los Angeles
• Leave premium price to communicate value
• Maximize current profit to increase liquidity
• Special-event pricing to draw in more
consumers
20. American Apparel Marketing Mix: Promotion
Made in downtown Los Angeles
• Emphasize image of social
consciousness
• Transformational appeals
• Brand Ambassadors: engage
consumers, create positive
brand image
• Public Relations
23. American Apparel Contingency Plan
Made in downtown Los Angeles
• Difficulties & Risks
– Competitors developing clone products at
lower price offerings
– Plus size clothing line fails to generate
additional revenues
– Financial burden of labor expenses