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UNIQLO's Marketing
- 1. Nana Okui YukaKashibe
- 2. The winning company has a clear of its “Why?
- 3. What do theydo?
- 5. Who is thecompetition? Price(high) Design(high) Design(low) Price(low) ZARA UNIQLO H&M Gap Forever21 しまむら
- 7. UNIQLO 1st STORE(1984)
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- 13. Why do theydo?
- 14. mission: “enable peopleall over the world to experience the joy, happiness, and satisfaction of wearing great clothes Wherever and whenever.
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- 17. How do theydo?
- 18. “The purpose of business is to create a customer.
- 20. Create a customer: 1. The customer is a foundation of a business and keeps it existence. A person who pays for goods and services keeps the economy in motion. Sell what a customer wants. 2. Because the present market is too matured, company must create a new goods and service which nobody has ever made.
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- 22. 1#UNIQLO brands itsinnovations
- 24. 「フ ァッシ ョン× 機 能 性 。」
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- 32. 2# In-and-out storeexperience
- 34. #3 Social Business https://www.youtube.com/watch?v=71zsm2pNc3U
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Editor's Notes
- #5 High quolity, basic casual wear at lowest price.
- #8 1984, they opened the first store in Hiroshima, Japan. Since then, the brand has evolved from a chain of roadside stores to an international leader in style, quality, and fun.
- #9 Uniqlo had approximately 1,480 stores in worldwide. operates more than 630 overseas stores in 15 nations and regions. The brand plans to expand sales in each store especially now they expand globally.
- #20 The man who invented management. He influenced Yanai a lot.
- #22 In order to make it, Uniqlo have started to come with a value..
- #23 Uniqlo brands it innovations. This provides substance to its quality and performance positioning and sets it apart from most price-driven,value retailaers. One of their most significant innovation is HeatTech, a fabric developed in conjunction with a material science firm that tuns moisture into heat. Heattech is diiferent from the past standard warm clothing, which is heavy, thick, and unstylish. The HeatTech innovation keeps improving over time with new fiber technology.
- #24 Have you ever bothered of having too much cloths in a cold day which makes you feel and look uncomfy? Worse, there’s no way you can enjoy your fashion.
- #25 Uniqlo made it change. Ultralight down jacket which is made of extremely thin nylon which can be folded and pocketable with ease. It can be both inner and outter. In addition, fleece, which is used to be considered not for fashion, but they change it by design. Now, uniqlo enabled us to enjoy fashion whenever. ※止める！
- #27 Fleece
- #30 Uniqlo operates the innovations for kids. They care and consider everyone.
- #31 From cradle to grave, inner to outter, summer to winter, the clothes are worn whenever and wherever, and whoever. They named this new fashion categoly as “Lifewear”, It’s branded, which means competitors have an struggle to match this point of differentiation.
- #32 Focusing on design, materials, affordability and appeal for a wider audience, Uniqllo is now more than just a cloths. . And they 1st intoduced technology to clothes. Think about what they have changed our conventional wisdome by cloths. Without them, we would not be able to enjoy our lives
- #33 Every activity undertaken by every employee, from a person’s folding technique to the way the staff return charge cards to customers with two hands and full eye contact are recorded and analyzed. Each morning, employees practice the ways in which they are taught to interact with shoppers including the six standard phrases such as “Hello, my name is (blank), how are you today? , and thank you for come shopping today. Japanese Omotenashi sends a little delight over the world. Such as free tissh giveaway. Every action they take is for the customers. There is a story when they 1st launched in Hiroshima in 1984,,,
- #34 Uniqlo online in USA. Shipped from Alaska to Hawaii.
- #35 In 2010, UNIQLO started social business in Bangladedh with Grameen bank trust. 4000$ GDP is a standard. Transition from BOP → Middle of Pyramids But they created a business in a country no other firm have gone. They generate a local industry which may make a benefit for both local and main firm. Enable bottom class customer buy a good clothes.
- #42 With those additional value such as innovative clothes, shop experience, social business, they are succeed in sending a joy to everyone due to the marketing. Uniqlo provides “made for all’ clothing that can be worn whenever and wherever. It is not, like some competitors.