Digital campaign for American Apparel. Final for New Media Drivers License class. ADV 420 Fall 2013.

1. +
American Apparel
Jessica Zultowski

2. +
Meeting the Company

3. +
Objectives
of Campaign

Create more awareness for
the brand

Expand targeted audiences

High School aged teenagers

4. +
Samples of Ad Spokespeople
Kendall Jenner
Miley Cyrus
Ariana Grande

5. +
Promotion Channels
Magazines, billboards, computer ads

6. +
Example of commercial

Click here

7. +
Aps for Brand Awareness

Instagram

Twitter

Pinterest

Facebook

Vine

8. +
Budgeting per month

TOTAL Digital Marketing Campaign : $48,000

SEO : $4,800

PPC : $28,800

Social Media : $7,200

Email : $2,400

Mobile : $2,400

Content : $2,400

http://digitalmarketingcalculator.com/

9. +
Summary

Target Teens

Instagram

App for phone

Legit spokesperson

Make $$$

10. +
Resources

http://en.wikipedia.org/wiki/File:AmericanApparelUSA.jpg

http://digitalmarketingcalculator.com/

http://www.marketwatch.com/investing/stock/app/financials