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GRAPHIC DESIGN
25 MARCH 2023 | 4:00 PM | WEBEX
Fundamentals Of Effective Graphic Design
GOOD DESIGN JUST DON’T HAPPEN!
It takes special skills to assemble the
● headlines,
● text and graphics of a printed page
… so they catch a reader's eye and elicit
the response you want.
YOU
NEED
Graphic Design Seminar 2023 |
GOOD DESIGN JUST DON’T HAPPEN!
● Once you learn these basic design skills,
you can apply them any time you need
to communicate ideas on paper swiftly,
clearly and effectively.
YOU
NEED
Graphic Design Seminar 2023 |
Let’s
start!
FEATURES OF THIS TOPIC
Your reader
Know your audience
Your texts
Use heads and
subheads
Your message
Compose your ideas
your arts
Know your objective
FEATURES OF THIS TOPIC
Your reader
Know your audience
Your texts
Use heads and
subheads
Your message
Compose your ideas
your arts
Know your objective
Your reader
Know your audience
Direct how the human eye will travel over a printed page
— where you should position your most important and least important points
Your reader
Know your audience
Direct how the human eye will travel over a printed page
— where you should position your most important and least important points
Your reader
Know your audience
"Do I read or do I toss?" What goes through your reader's mind
in those first few seconds and how to influence the outcome
Your reader
Know your audience
The role of "image" and "mood"
in communicating your ideas graphically
Your reader
Know your audience
The role of "image" and "mood"
in communicating your ideas graphically
Your reader
Know your audience
The role of "image" and "mood"
in communicating your ideas graphically
Your message
Compose your ideas
Find ways to graphically spotlight ideas, benefits or product features
to make a powerful — and favorable-first impression
Your message
Compose your ideas
Find ways to graphically spotlight ideas, benefits or product features
to make a powerful — and favorable-first impression
Your message
Compose your ideas
Find ways to graphically spotlight ideas, benefits or product features
to make a powerful — and favorable-first impression
Your message
Compose your ideas
Prevent "overdesigning"
Your message
Compose your ideas
Discover what makes a piece look "amateurish",
how to spot and fix mistakes that might be creeping into your designs
your arts
Know your objective
How to use graphics to get quick action: tips to make readers
pull out their checkbooks or reach for their phones
your arts
Know your objective
How to use graphics to get quick action: tips to make readers
pull out their checkbooks or reach for their phones
your arts
Know your objective
Long vs. short order forms — when to use a dense "contract" look
and when it's better to be light and airy
your arts
Know your objective
Keep in mind that font size and different colors affect readability
your arts
Know your objective
Keep in mind that font size and different colors affect readability
your arts
Know your objective
Keep in mind that font size and different colors affect readability
your arts
Know your objective
Simple graphic devices that speak louder than words
(helpful to know when space is tight)
your arts
Know your objective
Simple graphic devices that speak louder than words
(helpful to know when space is tight)
your arts
Know your objective
Simple graphic devices that speak louder than words
(helpful to know when space is tight)
Your texts
Use heads and
subheads
Choose photos that will fit your design
Your texts
Use heads and
subheads
Choose photos that will fit your design
Your texts
Use heads and
subheads
Choose photos that will fit your design
Your texts
Use heads and
subheads
Silhouetting: how it can add drama and impact to ordinary photos
Your texts
Use heads and
subheads
Captions can capture attention faster than most anything
— be sure to use them correctly.
Your texts
Use heads and
subheads
Framing photos: understanding the
different effects of borders and backgrounds
Know how to make your type
Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts
You will be mine.
You will be mine.
You will be mine.
Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts
Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts
Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts
Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts
Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts
Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts
THEORY LESSON
PUTTING IT ALL
TOGETHER
c
Things to remember in putting it all together
balance
What balance is, and how to
achieve it from page to page,
spread to spread
Role of the grid
The role of the grid in
planning your layout
Things to remember in putting it all together
White space Use of elements
The most effective use of
clip art, tables, charts,
graphs and logos, bullets
and dingbats
Seperating elements
How to separate elements with
borders, rules, screens — without
getting that "boxy" look Using
sidebars and call-outs to
emphasize key points
How to use white space as a
graphic device
“ Knowledge isn't free.
You have to pay attention.”
Thank you!
Fundamentals of Effective Graphic Design

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Fundamentals of Effective Graphic Design

  • 1. GRAPHIC DESIGN 25 MARCH 2023 | 4:00 PM | WEBEX Fundamentals Of Effective Graphic Design
  • 2. GOOD DESIGN JUST DON’T HAPPEN! It takes special skills to assemble the ● headlines, ● text and graphics of a printed page … so they catch a reader's eye and elicit the response you want. YOU NEED Graphic Design Seminar 2023 |
  • 3. GOOD DESIGN JUST DON’T HAPPEN! ● Once you learn these basic design skills, you can apply them any time you need to communicate ideas on paper swiftly, clearly and effectively. YOU NEED Graphic Design Seminar 2023 |
  • 5. FEATURES OF THIS TOPIC Your reader Know your audience Your texts Use heads and subheads Your message Compose your ideas your arts Know your objective
  • 6. FEATURES OF THIS TOPIC Your reader Know your audience Your texts Use heads and subheads Your message Compose your ideas your arts Know your objective
  • 7. Your reader Know your audience Direct how the human eye will travel over a printed page — where you should position your most important and least important points
  • 8. Your reader Know your audience Direct how the human eye will travel over a printed page — where you should position your most important and least important points
  • 9. Your reader Know your audience "Do I read or do I toss?" What goes through your reader's mind in those first few seconds and how to influence the outcome
  • 10. Your reader Know your audience The role of "image" and "mood" in communicating your ideas graphically
  • 11. Your reader Know your audience The role of "image" and "mood" in communicating your ideas graphically
  • 12. Your reader Know your audience The role of "image" and "mood" in communicating your ideas graphically
  • 13. Your message Compose your ideas Find ways to graphically spotlight ideas, benefits or product features to make a powerful — and favorable-first impression
  • 14. Your message Compose your ideas Find ways to graphically spotlight ideas, benefits or product features to make a powerful — and favorable-first impression
  • 15. Your message Compose your ideas Find ways to graphically spotlight ideas, benefits or product features to make a powerful — and favorable-first impression
  • 16. Your message Compose your ideas Prevent "overdesigning"
  • 17. Your message Compose your ideas Discover what makes a piece look "amateurish", how to spot and fix mistakes that might be creeping into your designs
  • 18. your arts Know your objective How to use graphics to get quick action: tips to make readers pull out their checkbooks or reach for their phones
  • 19. your arts Know your objective How to use graphics to get quick action: tips to make readers pull out their checkbooks or reach for their phones
  • 20. your arts Know your objective Long vs. short order forms — when to use a dense "contract" look and when it's better to be light and airy
  • 21. your arts Know your objective Keep in mind that font size and different colors affect readability
  • 22. your arts Know your objective Keep in mind that font size and different colors affect readability
  • 23. your arts Know your objective Keep in mind that font size and different colors affect readability
  • 24. your arts Know your objective Simple graphic devices that speak louder than words (helpful to know when space is tight)
  • 25. your arts Know your objective Simple graphic devices that speak louder than words (helpful to know when space is tight)
  • 26. your arts Know your objective Simple graphic devices that speak louder than words (helpful to know when space is tight)
  • 27. Your texts Use heads and subheads Choose photos that will fit your design
  • 28. Your texts Use heads and subheads Choose photos that will fit your design
  • 29. Your texts Use heads and subheads Choose photos that will fit your design
  • 30. Your texts Use heads and subheads Silhouetting: how it can add drama and impact to ordinary photos
  • 31. Your texts Use heads and subheads Captions can capture attention faster than most anything — be sure to use them correctly.
  • 32. Your texts Use heads and subheads Framing photos: understanding the different effects of borders and backgrounds
  • 33. Know how to make your type
  • 34. Know how to make your type ● Basic typographic rules to follow (type size, column widths, spacing, kerning and tracking, etc.) ● Use of drop caps, indents and reverse type ● Some basics on mixing fonts You will be mine. You will be mine. You will be mine.
  • 35. Know how to make your type ● Basic typographic rules to follow (type size, column widths, spacing, kerning and tracking, etc.) ● Use of drop caps, indents and reverse type ● Some basics on mixing fonts
  • 36. Know how to make your type ● Basic typographic rules to follow (type size, column widths, spacing, kerning and tracking, etc.) ● Use of drop caps, indents and reverse type ● Some basics on mixing fonts
  • 37. Know how to make your type ● Basic typographic rules to follow (type size, column widths, spacing, kerning and tracking, etc.) ● Use of drop caps, indents and reverse type ● Some basics on mixing fonts
  • 38. Know how to make your type ● Basic typographic rules to follow (type size, column widths, spacing, kerning and tracking, etc.) ● Use of drop caps, indents and reverse type ● Some basics on mixing fonts
  • 39. Know how to make your type ● Basic typographic rules to follow (type size, column widths, spacing, kerning and tracking, etc.) ● Use of drop caps, indents and reverse type ● Some basics on mixing fonts
  • 40. Know how to make your type ● Basic typographic rules to follow (type size, column widths, spacing, kerning and tracking, etc.) ● Use of drop caps, indents and reverse type ● Some basics on mixing fonts
  • 41. THEORY LESSON PUTTING IT ALL TOGETHER
  • 42. c Things to remember in putting it all together balance What balance is, and how to achieve it from page to page, spread to spread Role of the grid The role of the grid in planning your layout
  • 43. Things to remember in putting it all together White space Use of elements The most effective use of clip art, tables, charts, graphs and logos, bullets and dingbats Seperating elements How to separate elements with borders, rules, screens — without getting that "boxy" look Using sidebars and call-outs to emphasize key points How to use white space as a graphic device
  • 44. “ Knowledge isn't free. You have to pay attention.” Thank you!