This document provides guidance on creating and using a Facebook fan page to sell products or services. It recommends setting up the fan page with optimized branding elements like the cover photo and profile picture. It also advises growing a fan base through invites, ads and contests then regularly posting great content. Key steps include styling the page, building the fan base, posting great daily content, measuring progress and engaging a personal network. Tactics like liking other brands, sharing content and running contests are suggested to help drive sales through the fan page.

1. Introduction
CREATE A FACEBOOK FAN
PAGE THAT SELLS STUFF
By: Jason Stambaugh, Wevival

2. SOCIAL MEDIA, MARKETING
AND WEB STRATEGY FIRM
Wevival

3. ONLINE PLATFORM BUILDING
Wevival

4. ONLINE PLATFORM BUILDING
SOCIAL MEDIA COACHING
Wevival

5. Contact Us
www.wevival.com
jason@wevival.com
@jaytheson
Wevival

6. WHAT IS A BUSINESS
FACEBOOK FAN PAGE FOR?
Sell Stuff.
The Basics

7. YOUR
FAN PAGE
ISN’T
WORKING.
The Basics

8. 5 REASONS YOUR FAN
PAGE ISN’T SELLING STUFF
(1) You don’t have a fan page.
(2) You don’t have any fans.
(3) You don’t post any updates.
(4) You have crappy graphics.
(5) You only talk about yourself.
The Basics

9. KEY BRANDING AREA
The Basics

10. TIMELINE
The Basics

11. Cover Photo
(851x315 pixels)
COVER PHOTO
Anatomy

12. Profile Photo (180x180 pixels)
PROFILE PICTURE
Anatomy

13. About (essential information)
ABOUT INFORMATION
Anatomy

14. Apps and Views
*App and View Photos (111x74 pixels)*
APPS AND VIEWS
Anatomy

15. Facebook Messaging Tool
MESSAGES
Anatomy

16. Share Text, Links, Photos, Videos,
Events, Milestones, and Surveys
POSTS (AKA CONTENT)
Timeline

17. Navigation
TIMELINE
Timeline

18. (1)
(2)
(1) Friends who like the page (2) What people are saying
FRIENDS & USER ACTIVITY
Timeline

19. *7 days*
Pinned Posts (aka featured post)
PIN POSTS
Timeline

20. Highlighted Post
HIGHLIGHTED POSTS
Timeline

21. Milestone (photo 843x403 pixels)
MILESTONES
Timeline

22. THE PATH TO SELLING
STUFF ON YOUR FAN PAGE
(1) Create and style your fan page.
(2) Get fans through invites, ads & contests.
(3) Post great content every day (strategy).
(4) Measure your progress & tweak content.
(5) Engage and build your personal network.
Sell Stuff.

23. STYLE YOUR FAN PAGE
Sell Stuff.

24. BUILD YOUR FAN BASE
Sell Stuff.

25. GREAT CONTENT
Sell Stuff.

26. MEASURE YOUR PROGRESS
Sell Stuff.

27. PERSONAL NETWORK
Sell Stuff.

28. HELPFUL TACTICS
(1) Like brands, businesses, & customers.
(2) Post your blogs and site pages.
(3) Run contests & giveaways.
(4) Share content from other sites and pages.
(5) Promote partners, customers, & causes.
Tactics

29. LIKE OTHER PAGES
Tactics

30. SHARE YOUR CONTENT
Tactics

31. CONTESTS & GIVEAWAYS
Tactics

32. SHARE “OTHER” CONTENT
Tactics

33. PROMOTE OTHERS
Tactics

34. DAILY CHECKLIST
Post daily on fan page (think customer)
Capture and share photos of your work
Respond to comments and messages
Post daily on personal page and interact
with your friends
Checklist

35. Need some help?
jason@wevival.com
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