Student Dezyne E'cole College , www.dezyneecole.com

2. Dezyne E’cole College
106/10, Civil Lines, Ajmer
Tel-01452624679
www.dezyneecole.com
2017- 2018
Project Report On:
Visual Merchandising
At
Dezyne E’cole College, Ajmer
Submitted To
Dezyne E’cole College
Towards The Partial Fulfillment Of
2nd Year Commercial Design
Diploma
NSQF Level 6 (NSDC)
By:
Milli Jain

3. Synopsis
As A Commercial Interior Design Student This Project On Retail Spaces Showcases My
Expertise Learnt During My Study Of Retail Spaces, Confirming To NSQF Level 6 Of NSDC,
At Dezyne E'cole College.
The Window Displays Are An Attractive Sales Feature. How They Need To Be Devised? How
The Principles Of Design Are Followed In Any Window Displays Are All Discussed In My
Portfolio Pages Showcased Here. More Focussing Has Been On The Customer Behaviour
For Designing Effective Store Layout.
My Project Focuses On The Product Displays Of Fashion Accessories Like Handbags,
Female Designer Bags And Fashion Formal Informal Shoes. Mainly Under The Fashion Retail
Sector.
I Request You To Please Go Through The Pages Of My Portfolio Pages.

4. I, Milli Jain, Student Of Dezyne E'cole College, Am Extremely Grateful ToEach And Every
Individual Who Has Contributed In Successful Completion Of My Project.
I Would Like To Express My Special Thanks Of Gratitude Towards Dezyne E’cole College
And Its Mentors For Their Guidance And Constant Supervision As Well As For Providing Me
The Necessary Information And Support Regarding The Completion Of Project.
I Also Want To Thank My Parents And My Friends Who Helped Me A Lot In Finalizing This
Project Within A Limited Time Frame.
Thank You.
Due Regards
Milli Jain
Acknowledgement

5. Grade Sheet
This Project Report Of Ms. Milli Jain, A Student Second Year, Commercial Design
Diploma, NSQF Level 6 Of NSDC, Has Been Checked And Is Graded As
Thank You
Principal
(Seal & Sign)

6. ABOUT ME
CONTACT
www.dezyneecole.com
dezyneecole@gmail.com
9829024839
0145-2629679
www.linkedin.com/in/milli-
jain-b809a8105
INTERESTS
▪ Idea Generation
▪ Good Knowledge Of
Colours
▪ Drafting (Metric
Projections)
▪ Stylising
▪ Model Making
LEARNING OUTCOMES
▪ Project Handling.
▪ Residential Space
Planning.
▪ Designing And Planning
Commercial Spaces.
▪ Lighting Design.
▪ Furniture Design.
▪ 3D Rendering.
▪ Explained About Primary
Elements Of Design And
Universal Design In Identity
Exhibition (2016).
▪ Showcased My Residential
Project In Identity Exhibition
(2017).
▪ Prototype
Development.
▪ Handled A Residential
Project.
▪ Handled Live Site Project In
Restaurant Design.
▪ Worked On Retail Space
Planning And Visual
Merchandising.
ACTIVITIES
DIGITAL SKILLS
EDUCATION
B. Com.
Bachelor Of
Commerce, Govt.
College, Ajmer
(2014-2017)
2014
1 Year Residential
Design Diploma,
NSQF Level 5 Of
NSDC, Dezyne
Ecole College
(2016-2017)
Diploma
2016
1 Year Commercial
Design Diploma,
NSQF Level 6 Of
NSDC, Dezyne
Ecole College
(2017-2018)
Diploma
2017
Bachelor Of
Science In Interior
Design, Dezyne
Ecole College
(2016-2019)
B. Sc.
2016
School
1999
Did My Schooling
From St. Stephens
Sr. Sec. School
Ajmer (1999-2014)
Design is all about observation and idea
generation. It can be simple as well as
complex, it should be personal.
Everywhere I turn I see colours, textures
and patterns. I always had attraction
towards beautiful architecture of the
world, designed spaces of commercial
and residential areas where a variety of
textures, colours and styles were used. I
honed my skills later in this field and made
my career. Today I want to excel in this
field and develop not only beautiful but
functional spaces to help make dreams of
people into reality.

8. Introduction To:
Visual
Merchandising

9. “Visual Merchandising is everything the customer
sees, both exterior and interior, that creates a
positive image of a business and results in
attention, interest, desire and action on the part
of the customer.”

10. Eighty Percent Of Our Impressions Are Created By Sight; That Is Why One Picture Is Enough Thousand Words. A
Successful Retailing Business Requires That A Distinct And Consistent Image Be Created In The Customers Mind That
Permeates All Products And Service Offerings. Visual Merchandising Can Help Create That Positive Customer Image
That Leads To Successful Sales.
Visual Merchandising Can Be Defined As Everything The Customer Sees, Both Interior And Exterior, That Creates
A Positive Image Of A Business And Results In Attention, Interest, Desire And Action On Part Of The Customer. The Basic
Object Of Visual Merchandise Is A Desire To Attract Customers To A Place Of Business In Order To Sell The
Merchandise.
Introduction To: Visual Merchandising
Importance Of Visual Merchandising In
Retail Space:
• It Is Communicates The Stores Image
And Also Reinforces The Stores
Advertising Efforts.
• Encourages Impulse Buying By The
Customer.
• Helps In Creating The Stores Overall
Atmosphere.
• It Communicates Story To The
Prospective Customer What The Store Is
All About.
• It Helps Maximises The Aesthetics Of The
Merchandise Which Intent To Maximise
The Sales.
• It Creates Awareness And Also
Increases The Brand Loyalty.

11. To attract customers.
To increase
sales.
Encourages
Impulse Buying
Creates Stores
Atmosphere
Increases
Brand Loyalty
Maximises Aesthetics
Of Merchandise
Reinforces The Stores
Advertising Efforts
Communicates Story
To The Customer
Why
Visual Merchandising?
WhyVisualMerchandising?

12. 1. Visual Merchandising Starts With The Store Design To Reflect The Products In The Store And Window Display. The
Purpose Is To Create A Warm, Friendly, And Approachable Atmosphere For Customers.
2. To Predict Future Merchandising Trends Is Important.
3. Majority Of Customers Respond To The Lighting More Positively. Visual Merchandisers Should Select Appropriate
Lighting System That Creates Satisfaction Of Psychological Needs Of Customers.
4. Sophisticated Visual Merchandising Requires Convenient Lighting Combined With Display Themes.
5. Most People Give Buying Or Shopping Decision By Looking At The Shop’s Ambience And Visual Display.
6. Store Window Displays Is The Most Important Tool To Draw People Into The Store, Because They Are A Great Way To
Highlight Certain Types Of Merchandise.
7. Graphics And Signage Are Cost-effective And Efficient Tools For Delivering A Message Or Inform The Customer
About The Products Available In The Store.
The Findings Of This Study Can Be Summarized As:

13. Introduction To:
Exterior
Presentations

14. Introduction To: Exterior Presentations
Creating And Maintaining A Stores
Visual Merchandising Plan, However, Is
Not A Simple Task. It Is Necessary To
Continually Determine What The
Customer Sees. This Evaluation From The
Customers Perspective Should Start On
The Exterior And Work Completely
Through The Interior Space.
The Quality Of A Store Front Is A Major
Determent For A Customer, Particularly
A New Customer And Should Not Be
Underestimated. Good Exterior Visual
Merchandising Attracts Attention,
Creates Interest And Invites The
Customer Into Its Business. The Exterior
Presentation Can Offer A Conservative,
Progressive, Lavish Or Discount Image To
The Customer.
Exterior
Presentation
Exterior Signs
Marquees
Walks And Entries
Landscaping
Awnings
Banners
Window Display
1
2
3
4
5
6
7

15. A sign is a silent salesperson, and part of a shopper’s first impression of a store. In less than 10
seconds the sign must attract attention, tell who the business is and what it has to sell. An effective
sign will communicate what type of business is being conducted.
1. EXTERIOR SIGNS:
• A sign should simple, brief,
well-designed, well-lettered
and easy-to- read.
• The size of letter depends on
the width of the front road of
the store. (8”- 12”)
Remember These Guidelines While Designing The Exterior Sign For The Store
1. 2.

16. Remember These Guidelines While Designing The Exterior Sign For The Store
• When preparing sign
consider size, shape,
material, lettering,
height, placement
and structure.
3.
• A stark design and limited
materials may suggest
discount prices.
• Elegant and expensive
sign materials may suggest
luxury goods and services.

17. How Do Customers Locate Business?
Premises signs Off-Premises signs
• The Off-premise Sign Provide Information And Direction
Especially For Travellers And New Residents.
• A Premise Sign Is The Sign On The Exterior Of The Store Or
Outlet.

18. • Colour And Appeal Can Be Added To A Store’s Exterior With The Use Of Awnings . They Provide The
Customer With Protection From Weather And Makes Viewing The Window Display More Pleasant
As It Reduces Heat, Cuts Down On Glare And Reflection, And Prevents Fading Of The
Merchandise From Exposure To The Sun.
• Many Businesses Are Updating Their Storefronts With New Back-lit Awning Systems .
• Sign And Awning Companies Can Assist You In Selecting And Installing The Right Style, Colour And
Design Of Awning That Would Be Appropriate For Your Building .
2. AWNINGS:
Reduces Heat
Cuts Down On Glare
Prevents Fading Of Merchandise
Protection From Weather
Makes Viewing The Window Display
More Pleasant

19. • Banners Are Used Increasingly As An Inexpensive But Colourful, Eye-catching Means Of
Promotion.
• A New And Interesting Appearance Can Be Offered By Changing The Banners Frequently.
Consumers Will Think Exciting Changes Are Taking Place, And Be Drawn Into The Store .
• Banners Can Be Hung From Flagpoles, Projected From The Building Or Hung Flat Against The
Exterior.
3. BANNERS:
However, Do Not Overuse Banners Because Shoppers Will Stop Noticing Them.
• Provide information
to shoppers about
different offers
• Gives information
about upcoming
events.
• Provides direction of
a space.
• For developing
temporary structures

20. • This special type of sign is used to display the name of a store.
• An effective marquee must stand out from the other businesses to attract attention.
• A marquee on some older buildings is a permanent canopy projecting over an entrance that
provides protection from the elements.
• It can be.
• The top of the permanent canopy (marquee) provides an opportunity to showcase seasonal
displays or special promotional banners.
4. MARQUEES:
• Used to announce a
change in seasons, a
special event or any
promotion.
• These can be seen as the
canopy like structure used
on the top of the mall to
indicate the specific store
it is promoting
• The letter “M” of Mc
Donald's is the most
common example of
marquee.

21. 5. WALKS AND ENTRIES:
When Adding An Entryway, Be Sure It Is Designed To Blend Or Be Consistent With The Architecture Of The
Building . An attractive, well designed entrance is inviting to the customer.
• Entrance To Any Store Should Be Perfectly Planned As 75 Percent Of First Time Customers
Remember A Store’s Entrance, Which Provides The First And Last View Of The Store’s Interior.
• Entrances Can Be Of Various Types:
V Shaped Entrance Flush Entrance Corner Entrance Recessed Entrance

22. • Landscaping Should Lead The Customer’s Eye To The Focal Point Using Colour And Texture To
Provide Contrast And Harmony.
• The Essence Of Good Landscaping Is Simplicity; Simple Landscape Designs That Are Easy To
Maintain .
• Planters Placed Below And In Front Of A Display Window Actually Strengthen The Display By
Adding Greater Depth To The Setting.
• Planters, Flower Boxes And Plants Used In Front Of A Store Add To The General Appearance,
Regardless Of What Type Of Merchandise Is Being Sold.
6. LANDSCAPING:

23. • Window Displays Should Be In Harmony With The Entire Surroundings; A Whole Is Being Created
Rather Than A Fragment .
• When Planning A Window Display Consider The Building Facade, Street, People And Their
Perceptions, Colour Harmony, Lighting And Viewing Angle.
7. WINDOW DISPLAY:
Types Of Window Displays
Open Window
Display
Closed Window Display
Semi-closed
Window Display
Open window display
gives full view of the
store interior to the
passer-by. Which helps to
generate more sales due
to impulse buying from
the part of the customer.
the only drawback is
that the concept taken
for designing the display
looses importance.
Closed window display allows a
designer to create theatrical
setting using fantasy and drama. A
display designed according to
concept gathers attention of the
passer-by and insist him to visit the
store.
Semi closed window
display is the best type of
window display gives full
view of the store interior
to the passer-by and also
allows the designer to
use concept on
background as well as
on foreground that
gathers attention of the
passer-by and insist him
to visit the store.

24. Suggested WINDOW TREATMENTS That Have Proven Successful Include:
A Single Object Against
Seamless Paper
Merchandise Displayed As It
Would Be Utilized In A
Realistic Setting.
Theatrical Setting Using
Fantasy And Drama.

25. Animation, Such As In
Holiday Windows, That
Draws Crowds Of Shoppers .
A Straight Merchandise
Glamorized With Props .
The Use Of Sculpture,
Paintings Or Art Objects For
A Touch Of Class .
Suggested WINDOW TREATMENTS That Have Proven Successful Include:

26. Principles
Of design

27. Balance Involves The Equilibrium And Weight Of Elements Between Two Sides Of A Display. Balance Is Based On A
Theory Of Equals. If Colours Are Too Bright, They Will Overwhelm Pastels. A Large Expanse Of Empty Space Will Call
Attention To A Single Object Placed Within It. If An Object Is Centred, The Empty Space Loses Importance Because Its
Shape Is Predictable And Therefore Has Less Recognition As Its Own Element.
A pleasing distribution of
weight using merchandise of
similar value will provide
importance to both sides.
A large expanse of
empty space will call
attention to a single
object placed within
it.
If an object is centred, the
empty space loses importance
because its shape is predictable
and therefore has less
recognition as its own element.
BALANCE

28. Emphasis Is The Point Of Initial Eye Contact. From This Spot All Other Eye Movements Flow. Emphasis Is Therefore The
Formulation Of A Focal Point, With All Else In The Display Subordinate. There Should Be Emphasis In All Displays. This
Can Be By Virtue Of The Focal Point’s Size, Colour Or Position. The Merchandise Is The Focal Point In A Majority Of
Displays.
Eye movement is
from left to right
and represents a
change in texture.
The focal point is the big eye.
The eye movement is from
the eye to the space below.
The focal point is in
the upper left and eye
movement is to the
lower right.
EMPHASIS

29. Eye movement is
from left to right.
Another example of size
difference and eye movement
from large to small and left to
right.
EMPHASIS

30. Proportion Is The Ratio Of The Parts To The Whole Display. It Is A Comparative Relationship Of Distances, Sizes,
Amounts, Degrees Or Parts. Each Item May Look Normal When Isolated, But If It Is Inconsistent In Area Or Dimension
With Neighbouring Items, It Seems Out Of Proportion. Each Piece Of Merchandise Must Be Considered In
Relationship To All The Other Merchandise
The mannequins in this display are all
in proportion to each other. If not in
proportion, then people have
trouble looking at it.
The differences in
there lengths are in
proportion.
Proportion is also
important when
repetition is used in a
display.
PROPORTION

31. Rhythm or flow involves the measurement of organized movement; a self-contained movement from object to
object, background to foreground, and/or side to side. The rhythm in a display should lead the viewer’s eye from
the dominant object to the subordinated object(s) or from the primary presentation of the grouping down to the
arrangement of accessories or alternate parts of the display.
Flow is accomplished by
repetition of items (chairs) which
can be placed in a variety of
positions in a display.
Flow is created by a
progression of sizes. For
example, small to large or
large to small.
Flow is created by a
continuous line movement
created by the placement
of the items in the display.
RHYTHM

32. Flow is created by radiation from the centre or
dominant object to subordinate objects in the
display.
RHYTHM

33. Harmony is a coordinating umbrella principle that can cover and incorporate every other principle. Harmony is
agreement in feeling and consistency in mood i.e., the feeling that all parts of a display relate to each other and to
the whole display. Without harmony, the observer is uncomfortable and will not be enticed to purchase
merchandise.
Functional harmony deals
with how something works
physically, which means it
must be realistic and must
work.
Structural harmony is
correctly fitting together all
the pieces; merchandise
should not be out of place in
the display
Decorative harmony includes
the parts of a display that are
included only for decorative
purposes.
HARMONY

34. Colour Rules
That Can Improve Display

35. Colour In A Display Can Catch The Eye And Make
People Pause And Look. The Colour Combinations Of
The Ceiling, Walls, Floor Covering And The Overall Decor
Can Affect The Atmosphere Of A Store. Changing The
Colour Scheme Can Change People’s Attitudes And
Perceptions Of A Store, And Can Increase (Or
Decrease) Business.

36. 1. Match The Colour Scheme To The Merchandise On Display.
Use Soft Tints Rather
Than Saturated Hues.
Use A Neutral Colour,
Or One Of The Main
Colours Of The
Merchandise For The
Floor, Walls And
Background.
Light Tints Are Pleasing
To The Eye.

37. 2. Consider Intensity, Value And Contrast When Developing Colour Schemes.
Be Careful When
Using Strong Contrast
And Loud Colours.
Do Not Paint Large
Areas In Strong
Colours.
The More Intense The
Colour, The Softer The
Second Colour
Should Be. Do Not
Combine Two Or
More Strong Colours
Without Changing
The Value Or Intensity.
The More Intense The
Colour, The Smaller
The Area It Should
Cover.

38. 3. Associate The Value Of The Merchandise Displayed To The Selection Of Colours In The Display.
Do Not Mix High-
priced And Low-
priced Merchandise
In A Display. Items
Should Be Grouped
By Price And Design.
Use A More Refined
Colour Scheme With
The More Exclusive
Merchandise. Colour
Schemes Seen In
Current Fashion Are
Acceptable.
Lower-priced
Merchandise Is
Generally Displayed
In A Colour Scheme
Of Vivid Hue.

39. 4. Dark Shades Appear To Bring The Background To The Fore, Shortening The Perceived Window
Cool Colours Are Blue
And Green. These
Colours Are Calming,
Soothing And
Balanced. They
Create The Illusion Of
Enlarging The
Window.
Warm Colours Are
Yellow, Orange, Red
And Their
Combinations With
Black And White. All
These Hues Please The
Eye, Enhance The
Appearance Of The
Merchandise, And
Optically Push It To
The Front Of The
Display.
Space. Colours Are Labelled As Either Warm Or Cool.

40. Influence Of
Background
Colour On Merchandise

41. Dark Grey
Background
Beige
Background
White
Background
Black
Background
Brighter
Yellow
Enhanced
In Richness
Lightly Duller Warmer

42. Dark Grey
Background
Beige
Background
White
Background
Black
Background
Brighter
but loses
saturation
Far more
brilliant Darker, purer
Bright but
less intense
Red

43. Dark Grey
Background
Beige
Background
White
Background
Black
Background
Brighter
More
Luminous
Richer And
Darker
A Little
More
Luminous
Blue

44. Dark Grey
Background
Beige
Background
White
Background
Black
Background
Increases
Brilliancy
Paler,
Sharpened
Deepens In
Value
Lighter And
Yellowish
Green

45. Dark Grey
Background
Beige
Background
White
Background
Black
Background
Increases
Brilliancy
More
Luminous
Darker
And
Redder
Lighter
And
Yellowish
Orange

46. Black
Background
White
Background
Beige
Background
Dark Grey
Background
Not Seen
Very Well
Looses
Strength
And
Brilliancy
Darker Brighter
Purple

47. Case Study

48. You Are Supposed To Design A Window Display And A Façade Of An Store. The Design Must Be Theme Based And
All The Material Specifications And Dimensions Must Be Showcased By Detailed Drawings Of The Design.
All These Details Need To Be Shown By The Student Through
▪ Elevations And Placement Of Objects.
▪ Rendered Views

49. Site Consideration

50. My site is located in Vaishali nagar, Ajmer
Map of Ajmer
Adidas Store
Reebok Store
Chevrolet
Showroom
My Site
Location:
Gaurav Path
Road, Nera
Reebok
Store,
Vaishali
Nagar, Ajmer
CLIMATOLOGY OF AJMER:
Ajmer is a beautiful and peaceful
city situated between Aravalli’s.
being a city of Rajasthan, it has
hot and arid climate. Ajmer
experiences medium to heavy
rainfall between July to
September. The average
temperature ranges between 25º-
35º C.
LIFESTYLE OF PEOPLE OF AJMER:
Ajmer is a city in which mostly
mediocre and high mediocre class
people live. People of Ajmer
mainly depends on tourism for their
livelihood. The city has some of the
best artisans, sculptors and
architects. The neighbouring town
kishangarh, house some of the
finest marble works and miniature
paintings. With so many beautiful
works of art, Ajmer is a paradise for
art lovers.
ABOUT LOCATION OF SITE:
My site is located in one of the cities highly rated areas. It has a
shopping mall, café’s, hotels and many brand stores like mochi,
reebok, blackberry and jockey. Wealthier group of citizens live in this
area of the city. The area is low dense with people living in their multi
storey houses.
BUYING BEHAVIOUR OF PEOPLE:
In Ajmer there are two categories of buyers, one who purchases what
is required and the other who purchases whatever attracts him.

51. Design Process
• Look Book
• Brainstorming Papers
• Designing Boards
• Concept Board
• Mood Board
• Material Board
• Detail Drawings
• Final Design
• Rendered View

52. LOOK BOOK
On Window Display
Look Book

53. LOOK BOOK
• Circle Is A Shape That Forces An Human Eye To Focus
In Its Center And Then See Around Its Circumference.
• In this image the merchandise is being placed
intelligently in the center of the circle, being a circle it
Is catching the attention of the potential customer.
• The emphasis is on merchandise.
• The eye moves from merchandise to the
circumference of the circle.

54. LOOK BOOK
• The way the handbags are been kept on the pearls,
delicacy as well as the preciousness of the bags can
be easily seen.
• The whole display is being united using pearls.
• The use of white pearls on red background is making
the display more beautiful and eye catching.
• Eye movement is from pearls to handbag.

55. LOOK BOOK
• Under all these displays merchandise is being displayed as a piece of art and is given highest importance.
• In first image, use of tyre attracts the mind and will force the human eye to see in the center of the circle.
• In second image there is repetition of circles as well as of bags, which tends to be more attractive.
• The use of glass jars in third image is increasing the importance of shoes.

56. LOOK BOOK
• After Getting An Eye On The
Letter ”D” The Eye Searches For
Other Letters Which Leads To The
Letter “R” And Then The
Merchandise On The Display Is
Seen.
• The Use Of Perspective View Is
Attractive.
• The Innovative Use Of
Brand Name.
• This Show Window Is Of
Dior.
• Under This The Flow Is
Because Of The Word
Dior.

57. LOOK BOOK
• The use of pineapple shaped stand in proximity is
attractive.
• The gap between any two objects catches the
attention of the viewer.
• The gap between the stand is eye catching because
human eye tends to look what's within space.
Therefore, there is an intelligent placement of
merchandise (within the space).
• Whole display is harmonised using venetian pink and
black colour.
• Emphasis is on stand.
• Eye moves from pineapple to merchandise till
mannequin.

58. LOOK BOOK
• Emphasis is on huge white bag (prop).
• The eye moves from prop to each bag on the display.
• The composition is united using same set of handbags
with same shape and texture but varies in colour.
• The shadow of the white bag on the rear wall is
pleasing to eye, therefore specifying smart use of
lights.

59. LOOK BOOK
• The repetition of doors within
doors is emphasising the
display.
• The flow is from the miniature
to the doors till female
mannequin.
• The illusion is created by making
the display appear like a
mirrored image is attractive
• The flow is from left side of the
display to the right.
• The illusion or the mirror image
created attracts the eye of the
customer.
• In this the human eye will tend to
figure out complete posture of the
mannequin.

60. LOOK BOOK
• The innovative use of colour bands in the exterior
of the store is very attractive and is tempting.
• The flow is from colour bands to merchandise.
• The concept taken in second image attractive.

61. LOOK BOOK
• This is not a window display but is an intelligent way to
funnel the window shoppers inside the store.
• The bands in white are creating eye movement from
exterior of the store to the interior of the store.

62. LOOK BOOK
• Emphasis is purely on the merchandise.
• Merchandise is well lighted up, showcasing the good
lighting design.
• Silhouettes of cameramen is increasing the
importance of the merchandise.
• Flow is from the merchandise to the silhouettes.

63. LOOK BOOK
• The Differences In Texture Is
What Is Necessary In
Making The Display
Attractive.
• This Is Being Followed In This
Display. Matte Finished
Cubical Structure Is
Emphasising The Heels i.e.
The Merchandise
• The hands are showcasing actual
gesture of human hand which is
making this display more
attractive and eye catching.
• The display is united by the use of
white colours.
• Because of white base the emphasis
is on the merchandise.

64. Brainstorming
What?
Why?
How?

67. Window Display Ideas
Idea no.1 Idea no.2
Idea no.3 Idea no.4

68. Idea no.1
Façade Ideas
Idea no.2
Idea no.3

69. Final Design Of Show
Window.
It Is Based On The
Concept “LET’S PLAY”
The Window Recreates
The Claw Game Evoking
The Inner Child In The
Passer By.

70. Final Design Of Store Facade.
I Have Designed This Keeping
In Mind The Word Pinnacle
Which Means The “Highest
Peak” Or “The Most
Successful Point”. This Is The
Reason Why The Shape Of
The Entrance Is Taken To Be
That Of Mountain.

71. Designing Boards
• Concept board
• Mood board
• Material board

72. Conceptual Design Defines The Direction Of A Space, Irrespective Of Its Intended Use. It Helps To
Identify Design And Serves As Funnel Through Which Ideas Can Be Channelled In Order To Meet
Spatial Requirements. My Design Of Window Display Is Based On The Concept “LET’S PLAY” The
Window Recreates The Claw Game Evoking The Inner Child In The Passer By.
The Mood Taken Is “Sunshine Play” That Involves All The Bright And Tempting Colours As Required By
Concept Taken.
Concept Board, Mood Board And Material Board Can Be Seen In Further Pages.
Have A Look.

74. 45, 75, 59, 38 66, 47, 100, 4 13, 100, 41, 1 19, 100, 100, 11 0, 100, 100, 0 81, 100, 3, 1 6, 0, 97, 0 43, 2, 0, 0
Colours with their CMYK values.

75. Claw Machine
Material: Metal
Multi Coloured Balls
Material: Soft Foam
Radius: 3”
Adhesive Vinyl Sheet
Transparent
Prize Bucket
Material: Plastic
Radius: 8”
Sunrise Wallpaper
Size: 13’ X 9’
Low-e Glass
China Glass Networks
Thickness: 15mm
Wooden Plank
Size: 6” X1 ½”
Clear Varnish
Matt Finish
Black Paint
Matt Finish
Track Lights

76. Detail Drawing

77. Window display
Rendered view of window display
This Layout Deals With The Right Side Of
The Store’s Exterior Featuring Window
Display. When Planning A Window Display
Consider The Building Facade, Street,
People And Their Perceptions, Colour
Harmony, Lighting And Viewing Angle.
Suggested Window Treatments That Have
Proven Successful Include:
▪ A Single Object Against Seamless Paper.
▪ A Theatrical Setting Using Fantasy And
Drama.
▪ Animation, Such As In Holiday Windows,
That Draws Crowds Of Shoppers .
▪ The Use Of Sculpture, Paintings Or Art
Objects For A Touch Of Class .
Cut Section Of the
side On Which
Branding Is Done.
Wooden Planks
7” X 2”
Warm white LED
strip used as
indirect light to
highlight the
brand name.
Brand Name
Jutting Out 2”
Brand Logo
On Window
Display
Made Using
Transparent
Vinyl Sheet
The Claw Machine Moving Up
And Down Attracts The Customer
And Creates The Interest To See
What The Claw Is Carrying And By
This The Merchandise Will Be
Highlighted With The Overall Look
Created In The Window Display.
Brand Name Details:
• Wooden alphabets
painted black with
indirect lighting through
warm white LED strip.
• Dimensions- 9’ X 8½” X 2”
• Font- Agency FB
Merchandise On Display Is
Showcased As If They Are
The Prizes That Can Be Won
From The Game.
Alternate wooden planks on
glass wall will provide full
interior view.
PINNAKLE
The Planks On The Front Wall
Of The Store Will Continue On
The Side Elevation Of The Store
Which Will Draw The Customer
Attention On The Window
Display.

78. Diagonal Wooden
Planks Rotated At 45°
Angle with dimensions
7” X 2”
Provides Upward Eye
Movement.
The Shape Of The Door Is Of
Truncated Irregular
Pentagon Is Taken To Give It
A Shape Of The “Mountain
Peak” Which Is The Meaning
Of The Word “Pinnacle”
The Planks On The Front Wall Of
The Store Will Continue On The
Side Elevation Of The Store
Which Will Draw The Customer
Attention On The Window
Display.
This Layout Deals With The Store’s
Exterior/ Façade (Front View).
Eighty Percent Of Our Impressions
Are Created By Sight; That Is Why
One Picture Is Enough Thousand
Words. A Successful Retailing
Business Requires That A Distinct And
Consistent Image Be Created In The
Customers Mind That Permeates All
Products And Service Offerings.
Visual Merchandising Can Help
Create That Positive Customer
Image That Leads To Successful
Sales.
Store Front
Rendered View Of Store Exterior With Window
Display
Cut section
of wall
Wooden Battens
7” X 2”
Warm LED Light Strip
Behind The Brand logo is
Highlighting it.
Logo jutting out
2”
Brand Name Details:
• Wooden alphabets
painted black with
indirect lighting through
warm white LED strip.
• Dimensions- 5’ X 8½” X 2”
• Font- Agency FB
• Logo jutting out 2”

79. Rendered View

80. Window Display

81. Store Front (Facade)

82. Store Exterior View

83. Bibliography
o Visual merchandising- guidelines
for practical usage
o Time savers standards
o Magazines:
1. better interiors
2. inside outside
o Wikipedia
o Pinterest

84. Thank You
Milli Jain, 2nd Year Commercial Design
Diploma, NSQF Level-6 (NSDC)
Dezyne E’cole College,
www.dezyneecole.com