A brief Introduction to Visual Merchandising

2.  CONCEPT OF VISUAL MERCHANDISING
 VISUAL MERHCANDISING TECHNIQUES
 TYPES OF DISPLAY IN VISUAL MERCHANDISING
 ELEMENTS OF VISUAL MERCHANDISING
 JOB OF A VISUAL MERCHANDISER
 TIPS FOR GOOD VISUAL MERCHANDISING
 BENEFITS OF VISUAL MERCHANDISING
 CONCLUSION
 FUTURE SCOPE

4. CROSS MERCHANDISING
RULE OF THREE
WINDOW DISPLAY
INTERACTIVE DISPLAY

5. A
SE (POP)
VISUAL
G
B
C
LL
D
E

6. COMMUNICATION
TEXTURE
DECOR
LANDSCAPIN
G
COLOU
R
ELEMENTS

7. JOB OF A VISUAL MERCHANDISER
Collaborating with
suppliers,
manufacturers, and
retailers to ensure
proper execution of
merchandising plans
Creating and
organizing in-store
promotions and
advertising campaigns
Ensuring retailer
compliance with
merchandising
strategies
Maintaining inventory
of products
Define, design and
implement a creative
visual merchandising
strategy
Create appealing and
eye-catching
visual displays that
lead the customer
through the entire
store

8. IDENTIFY EVERYTHING
EMBRACE ALL THE SENSES
DO PROPER GROUPINGS
USE THE SPOTLIGHT
CHANGE THE DISPLAYS OFTEN
TAKE IT OUTSIDE

9. Branding
Customer
Engagement
Getting The Most
Value
Increased Sales
Maximizing The Potential Of The
Retail Space
Increased Customers

10. Hence, visual merchandising used effectively is no doubt a powerful tool to entice customers in
making a purchase decision. Retailers can attract more customers and increase by proper use of
visual merchandising techniques. Effective use of visual merchandising a store can improve its
image and also build a brand that helps in achieving long term goals of the retailer. In order for
retail stores to stay competitive in this largely online world, proactive visual merchandising has
certainly become of key importance.
FUTURE SCOPE
The future of visual merchandising will be heavily influenced by the continuous advancement in
technology. The use of digitally enhanced VM, including experiential customer experiences and
interactive touch screen displays will become more popular amongst retailers. Windows will be
focused on consumer lifestyle, product and more importantly the heritage of the brand to
maintain customer loyalty in a fast moving competitive industry. Moving forward to 2020 with
the trend towards a more social (online at least) society and our thirst for technology will may
see windows that no longer contain 3D elements. What we are seeing and will continue to see is
that VM will continue to provide both a commentary on culture, whilst simultaneously guiding
the future direction of society and our environment as a whole.