Complete Market Analysis of fast food industry in Pakistan. Find the details, Driving force, Future growth and what tools are most useful in food business.

1. Industry Analysis
Fast Food Industry
April, 2016
Afrasiab

2. History of Industry Competitors
• McDonalds
• First store opened in 1940 by the McDonald brothers
• Headquarters- Oak Brook, IL
• KFC
• First store opened in 1952
• YUM New York USA
• Burger King
• Founded in 1954
• Headquarters in Miami, Florida

3. Fast-Food Restaurant Industry
•Growth
•Competition Analysis
•Competitive Position of Major Companies
•Competitor Analysis
•Key Success Factors

4. Fast Food Industry’s
Major Players(Branches)
• MacDonald's
• KFC
• Hardees
• Fat burger
• Burger King
• Johnny Rocket
• Subway

5. Dominant Store with Share
Companies in Industry(2015)
• There are 8 main companies that captures 85.1% of fast-food Market
• KFC 33 %
• McDonald's 29 %
• Hardees 10 %
• Fat Burger 4 %
• Burger King 7%
• Johnny Rocket 0.8 %
• Subway 1.3 %
• Other 14.9 %

6. Competitive Analysis
• Rivalry among competing sellers
• In the fast food industry Competition is high
• Many options for customers
• Low prices/price wars
• Many substitute products easily available
• Customer decisions based on what is available at time
• Advertising
• Promotional incentives
• Products differentiated

7. Driving Forces
• Factors that effect Driving Forces
• Globalization of the Fast Food industry
• Opportunity for long term growth
• Fast Food and differentiation of product
• Forces with minor effect
• Changing Societal Concerns and lifestyles
• Uncertainty and business risk

8. Driving Forces
• Forces with minor effects
• Technological Change
• New technology can increase productivity and reduce
costs
• Customer base
• Broad base of customers although some more than
others
• Product innovation
• Changes in offerings and extras are very common in the
market, but innovation in food is rare

9. Competitor Analysis
Strategic Group Mapping

10. Future Growth
Pakistan holds the world’s eighth largest market when it comes toPakistan holds the world’s eighth largest market when it comes to
fast food and food related businessfast food and food related business.
Youth constitute about 60% of entire population in Pakistan.Youth constitute about 60% of entire population in Pakistan.
poultry consumption at 834,000 tones a year.poultry consumption at 834,000 tones a year.
Government stability attract more investor.Government stability attract more investor.
Better law and order situation in future.Better law and order situation in future.
Centaurus Islamabad food court sale at weekend is about 12Centaurus Islamabad food court sale at weekend is about 12
Millions(Saturday)Millions(Saturday)
Pak China corridor will attract more foreign.Pak China corridor will attract more foreign.
Cricket matches in Pakistan expected in 2016 (PSL)Cricket matches in Pakistan expected in 2016 (PSL)
Branches are going to open in Peshawar, Multan, Gujrat, Jhelum,Branches are going to open in Peshawar, Multan, Gujrat, Jhelum,
Abbottabad, Faisal Abad etc.Abbottabad, Faisal Abad etc.

11. Key Success Factors
The Key Success Factors of Fast-Food Restaurant
Industry are:
• Convenient Locations
• Clever Advertisement
• Consistency
• Food Quality
• Food Innovation
• Cost Control
• Favorable Image & Good Reputation
• Fast Services

12. Industry Prospects and Overall
Attractiveness
Fast-Food Restaurant Industry Issues
• Food Safety Issue
• Health Issue (Punjab Food Authority)
• Toys Issue
• Staffing Shortage Issue
• Parking Issue
• Law & Order Situation
• Electricity , Gas Shortage
• Higher Rent

13. Other Major Food Service Provider
Companies
• Nando’s
• Pizza Hut Future WQSR War
• Domino Pizza
• Golden Chicks
• OPTP
• Gloria Jean’s
• Coffee Planet
• One Cup
• Papa jones END