this is about how the brands fair and lovely, hyundai creta car, too yumm chips in india

1. How the following brands positioned in India
a) Fair and handsome face creams
b) Hyundaicreta car
c) Dazzler luminousliquidmake up
d) Too yumm chips

2. FAIR AND HANDSOME
Fair and Handsome is a brand that created the Men’s fairness
cream segment in India. lunched in 2005, the brand became
the creater and market leader of the segment. Emani was
looking for the ways to challenge Fair and Lovely brand from
HUL
Emani went for a serious customer research which showed
that 25-30% of customer of fairness creams were men. The
Fair and Handsome is targeted at young urban aged 15-35.
The brand was lunched with much promotions across visual
media.
the brand is being positioned as the fairness cream that can
make men handsome and also attractive to girls. The brand
use the tag line Be fair and handsome. After two year of
lunch, Fair and Handsome is worth is worth Rs 40 Crore now
commanding a marker share of over 30-40% in the segment
The brand has to be appreciated for creating a category. It is
true that men uses creams meant for women. Hence there is a
logic in creating brand for men in the category. The total
fairness marker is estimated to be around Rs 900 crore and
men’s segment is around Rs160 cr. Although Fair and
Handsome has gained the mover advantage

3. Too YUMM
Too yumm is a new entrant in the banked snack market. Being
a new entrant it was a challenge for it to positioned itself in
this market. But it has positioned itself in the taste plank,
unlike other brands with similar products which failed
drastically Like SAFFOLA JETS, LAYS BAKED etc. Too
yumm positions itself as a tasty snack that can be eaten guilt-
free
As a newcomer in this crowded market, this brand surely
needed a very strong marketing strategy to position the
product in the minds of customer
 The slogan of the product - Too yumm is not just tasty.
It’s filled with goodness. It’s not fried, it’s baked. Eat
any time…anywhere...as much. These are the line of the
product advertisement by Virat Kohli The consumer will
be a tad happier because he/she knows that it is baked
and not fried
 The product is Different- They have not launched baked
Potato Chips. Possibly because it does not taste that
good. They tried Fox Nuts (known as makhana) and they
are awesome. Fox Nuts are actually Lotus seeds. They
also have something called Wheat Thins and Veggie
Stix.
 The face of Brand- There is a celebrity from day 1 as the
face of the brand as Virat Kohli.The brand is new and it
is not from a top FMCG company. Having a celebrity

4. attracts consumers towards the brand, gives confidence
to the retailers and distributors and motivates the sales
team.
 Strong Campaigns-The Campaigns-The also worked in
favor for company.At 60 seconds it was longest film in
IPL this year.The campaign went live during the strategic
timeout in the CSK vs KXIP match simultaneously
positioning too yumm! as a perfect guilt free binge and
an ideal IPL snack.
 Variety of products-They are varieties of product with
different tastes.Example-Wheat thins(Mint pudina,Butter
Garlic,Desi tadka,Achari next is Foxnuts
(Homestyle,Tandoori,Chatpata masala and wasabi) and
new on board Karare.
 Pricing of product – Too Yumm has products in Rs 5
packs for the rural market, as well as in Rs 10 and Rs 20
packs for other more mature markets. The company has
also just started exporting Too Yumm.Initial samples
have been sent to markets like Dubai and other cities in
the Middle East. He points out that Too Yumm is among
the bestsellers on Amazon.

5. Hyundaicreta car
Brand Positioning Strategy
Brand positioning is an essential element of a winning
brandingstrategy. Positioning simply refers to how your product
orservice is viewed in the minds of prospects and customersrelative to
other products or services available in your niche.The term
positioning has two connotations: a vertical and ahorizontal one. In
terms of the vertical connotation, the termrefers to the order in which
your product ranks relative to the products of your competitors in
the minds of your customers inyour industry niche.In terms of the
horizontal connotation, the term refers to thequalities and attributes
your product represents in the mind ofyour customers, again relative
to your competitors. While youcannot directly control the ranking that
your product or serviceenjoys in the minds of your customers, you
can influence howyou position the product in terms of qualities and
attributes.That is, by properly positioning your product relative to
yourcompetitors in the minds of your customers, you will havemuch
more control over how your brand is perceived in themarketplace.
You will then effectively have a guide or map forhow to execute your
branding strategy.
Effective Brand Positioning
No matter how long you’ve been in business, chances are goodthat
you are engaged in developing and promoting your brand positioning
strategy. You’ll invest plenty of time in the processof evaluating your
products or services in terms of marketshare, sales and customer base
and comparing this informationto that of your competitors. You’ll
work to determine how yourcustomers perceive your business and its
major offerings anduse the detailed findings to establish your business
at the proper place within that all-

6. important target market.Your business position within the target
market will determine your business’sdegree of success. If you think
you can maneuver into a more profitable place, do so by adjusting
your products or services tomore closely match the desired position
(known as re-
positioning), or pursue strategies that change customer perception of t
he products and services offered by yourcompetitors (de-
positioning).Here are some strategic tips that can help you to be as
effectiveas possible during your brand positioning process