This document is a pitch deck for MyEffecto, a widget that allows readers to provide instant emotional feedback on web posts through a one-click system. Some key points: - MyEffecto increases reader engagement on blogs and publishers' sites from 1% to over 20% based on initial trials. - The founders have experience in software development and PR/marketing communications. - Their target markets are large publishers with millions of readers, small publishers, and individual bloggers. - Their revenue model involves a freemium option and paid subscriptions for customization and analytics.

1. TiE-IQ Bootcamp
TiE Mumbai initiative
Sponsored by
Nexus Venture Partners
India Quotient
Paytm
MYEFFECTO
Demo Day Pitch Deck

2. MYEFFECTO
A widget for instant emotional feedback
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3. No Comments
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4. 20% +
Engagement
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5. APPALLING Reader Engagement
NO RESPONSE
from
99%
of the audience
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6. Feedback mechanisms:
- Inadequate, Inappropriate
LIKES
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7. Feedback mechanisms:
- Inadequate, Inappropriate
COMMENTS
Publisher
Reader
Needs
Moderation
Inarticulate
Analysis
Difficult
Disinterested
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8. ANY WEB POST
Widget for
One-Click
Real Time
Feedback
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9. Easy
Installation
User
Customized
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10. User Dashboard
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11. Encouraging Results of Trials (< 2 weeks)
Average
20% + Engagement to Visitor ratio
on active blog posts
● Live on 900 + posts
● 900 + Feedback Clicks Recorded
● 300+ Daily Views
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12. The Grass is Greener … on Wordpress
Large
Publishers
60
million
Total Market
Small
Publishers
Individual
Bloggers
100,000
Total Addressable
Market
(Till Dec 2014)
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13. Spreading the Word
International PR
Network
‘Add MyEffecto
to your site’ link
with every
widget
Forums - Online
and Offline Like
Blogathon
Approach
web publishers,
digital agencies
SEO
In-marketplace
promotion
(Wordpress)
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14. From Strength to Strength
Plugin Enchancement
Engagement Analytics
Click, Share, Comment
&
Reports
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15. Competing Offerings
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16. Founders
Dhiraaj Chowdhury
17 years experience in software development
Worked with Deloitte (USA)
Founder, Kuchnaya.com
Werner Fernandes
PR & Marketing Communication Professional
Founder, P&W Consulting (PR)
Represented Capgemini, Red Hat, Cognos, Logitech, ATI Technolgies, Fujitsu,
Teradata, NASSCOM Foundation among many others.
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17. The World is Our Oyster!
•
•
•
•
We increase reader engagement
Early results : 20% engagement v/s 1% earlier
Immediate Revenue Generation Model
•
Paid Subscription for Customizable widget and Engagement
Analytics (Freemium)
Interesting Possibilites
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18. Ask us out here…
Dhiraaj Chowdhury
Werner Fernandes
dhiraaj@myeffecto.com
werner@myeffecto.com
Twitter
: @wernerf
Tel
: +91.9867555511
Tel : +91. 9820170241
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19. “The plugin is awesome! The posts look better, the blog
now has an option for instant feedback from
readers, and I have received a lot of positive feedback
from friends and readers on the plugin.”
- Apoorva Singh, Fashion Blogger, fashioncandy.me
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