This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.
Description of the product or services offered:
ALLY SPORTS CAFE is a sports theme based cafe looking to attract the increasing number of people who love various sports. It will cater to the burgeoning upper middle class and sports enthusiasts especially of football and shorter versions of cricket (Twenty20). ALLY SPORTS CAFE is its fabulous sports cafe who is offering energy sports drinks and all sports whether indoor or outdoor games have separate place to sit and watch the glorious and live matches. It's the perfect spot to gather with friends to enjoy your favourite sporting events. Their highly sophisticated sound proof system makes you feel like you are actually at the game with healthy food.
We conducted qualitative and quantitative surveys about Subway's brand image and loyalty in Pakistan and analyzed the collected data.
And then designed the Mental Association Map & Customer-Based Brand Equity (CBBE) Model to show the brand's success and customers' attitudes and devised tactical recommendations for the future.
Old Town White Coffee-A Malaysian made coffee in crisisNuurMohamadFirdaus
We are from EMBA UITM performed marketing analysis case study for Old Town White Coffee business especially Cafe or Restaurant operation that are severely impacted as the results of changing customers behaviour due to Pandemic COVID-19. Our team used strategic marketing tool such as SWOT, TOWS MATRIX etc. deep dive into issues confronted by them. We proposed few solutions from the issues that we identified so that Old Town White Coffee team can revisit their action plan during and post pandemic Covid-19 for their business sustainability.
Torrp-it-up. It’s a world of exotic flavors that expands the horizons of your taste buds and sets you on course to a journey of discovering exiting tastes and flavors.Being a brand for the young Indians, ‘Torrp it Up’ has a vibrant and a youthful personality as this brand stands Fresh on the four pillars ie Delicious, Nutritious, Hygienic and fresh.
M&A Karls University november 5h 2013 public selectionJürgen Lauber
Small extract of a 1.15 min presentation of 20 years professional experience in an with Merger & Acquisitions. By Juergen Lauber
see also www.05112103.info
This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.
Description of the product or services offered:
ALLY SPORTS CAFE is a sports theme based cafe looking to attract the increasing number of people who love various sports. It will cater to the burgeoning upper middle class and sports enthusiasts especially of football and shorter versions of cricket (Twenty20). ALLY SPORTS CAFE is its fabulous sports cafe who is offering energy sports drinks and all sports whether indoor or outdoor games have separate place to sit and watch the glorious and live matches. It's the perfect spot to gather with friends to enjoy your favourite sporting events. Their highly sophisticated sound proof system makes you feel like you are actually at the game with healthy food.
We conducted qualitative and quantitative surveys about Subway's brand image and loyalty in Pakistan and analyzed the collected data.
And then designed the Mental Association Map & Customer-Based Brand Equity (CBBE) Model to show the brand's success and customers' attitudes and devised tactical recommendations for the future.
Old Town White Coffee-A Malaysian made coffee in crisisNuurMohamadFirdaus
We are from EMBA UITM performed marketing analysis case study for Old Town White Coffee business especially Cafe or Restaurant operation that are severely impacted as the results of changing customers behaviour due to Pandemic COVID-19. Our team used strategic marketing tool such as SWOT, TOWS MATRIX etc. deep dive into issues confronted by them. We proposed few solutions from the issues that we identified so that Old Town White Coffee team can revisit their action plan during and post pandemic Covid-19 for their business sustainability.
Torrp-it-up. It’s a world of exotic flavors that expands the horizons of your taste buds and sets you on course to a journey of discovering exiting tastes and flavors.Being a brand for the young Indians, ‘Torrp it Up’ has a vibrant and a youthful personality as this brand stands Fresh on the four pillars ie Delicious, Nutritious, Hygienic and fresh.
M&A Karls University november 5h 2013 public selectionJürgen Lauber
Small extract of a 1.15 min presentation of 20 years professional experience in an with Merger & Acquisitions. By Juergen Lauber
see also www.05112103.info
Social Advertising: Pacific New Media Class, Feb 2015Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free -- with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
Solving the Textbook Cost Crisis Through OERNicole Allen
The cost of college textbooks has grown to a point that virtually every campus is now seeking solutions. While many institutions have successfully reduced costs for students through stop-gap measures such as rental programs, lending libraries and licensing deals, the greatest potential for permanently solving the problem lies in Open Educational Resources (OER). Institutions of all kinds have begun to leverage OER to reduce costs for students, expand access to information, and enable faculty to better tailor materials to their courses. This talk will provide an overview of the OER movement to date, including important definitions, major projects, and what the most successful institutions are doing. It will also help frame the opportunity for regional collaboration and provide specific advice for members of the audience to take back to campus.
Sri experinces from dangs and navsari 2013Yogesh Bhatt
Since 2012 AKRSP (I) a leading development organization in India is promoting SRI in Tribal districts Dang and Navsari in Gujarat. That pilot was financially supported by NABARD and now with in one year it has accepted by around 2000 farmers. Here sharing the findings of study conducted with 100 farmers in this season.
Please share your feedback on mail id yogi.bhatt20@gmail,com
AZIMUT 68 S, 2005, 830.000 € For Sale Brochure. Presented By azimut-yachtclub...Azimut Yacht Club
Category: Motoryacht with cockpit, Condition: Pre-owned, Seller Type: Yacht Broker, AZIMUT, 68 S, Year: 2005, LOA: 20m 7, Beam: 5m 20, Draft: 1m 58, Engine: Mtu, Diesel
Marbella, Spain
Azimut 68 S (2005 Model) With Twin Diesel Mtu (1320hp) Engines. This Is A Great Example Of One Of The Most Popular Open Style Family Cruisers On The Market. She Is Fully Equipped And Has Been Professionally Maintained From New. The Azimut 68 S Offers Fantastic Accommodation With Great Volume. Highly Recommended And Must Be Seen. Motivated Owner.
For Sale Brochure. Presented By azimut-yachtclub.com. Visit our site for more information http://www.azimut-yachtclub.com by Latitude 26 . Editor Olivier Baelde
Everyone always want their own site look nice but how much they know about their user characteristics. This presentation will guide you about "key success factor to design a web site", "how to reach your target", "leading to win-win situation" and "testing your site and analyze results"
Working Capital Management and Profitability on Company (papa-john pizza)Tahmina_Akter
Papa John’s pizza is the world's third largest pizza consumer company in terms of sales, behind Pizza Hut and Domino's Pizza . The pizza industry is largely fragmented and competitors include international, national and regional chains, as well as a large number of local independent pizza operators.
Foodies fries: A Business presentation on a fictitious food chain.Altaf Keshwani
Business Presentation on a Fast food company which includes:
Executive summary
Objectives
Key to success
Mission
Company summary
Company Ownership
Product description
Competitive comparison
Market analysis summary
Target market segment summary
Marketing Strategy
Personal plan
Financial plan
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Estimations in the project are just on assumption basis.
The major objective of this presentation is to show how to make a Business presentation.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. INTRODUCTION& FACTS
The Indian restaurant industry amounts to Rs. 75000 crores and has a growth rate of 7% per annum.
There is a high degree of fragmentation in the industry mainly due to diversity in the Indian culture, in other
words, every religion and caste in India has different food preferences and therefore they have their own favorite
eating outlet.
The Indian restaurant industry can be divided into mainly 5 subcategories:
-Fast food restaurants: likes of McDonalds, KFC.
-Casual fooding restaurants: Pizza hut, ching’s real Chinese.
-Cafes: cafe coffee day, costa coffee, Barista lavazza,
-Fine dining: Rajdhani, Mainland China, copper chimney
…
-Pubs, clubs and lounges: Hard rock café, sports bar
As compared to foreign countries Indian eat out less frequently but since population is very high, small increase
in eat out count impacts a lot.
Pizza hut is the subsidiary of the world’s largest restaurant company – Yum! Brands.
Pizza hut opened its first Indian settlement in Bangalore, KA.
From then it has adapted several competitive strategies to service and beat down rivals such as dominoes and
other fast food chains.
Pizza Hut almost has 50% market share in organized pizza restaurant industry.
3. ETOP ANALYSIS FOR RESTAURANT INDUSTRY
Factors
Economic
Nature of impact
↑
Impact on each sector
Rising income of the middle class which forms a major part of Indian
population
Political
→
Government regulation regarding minimum wage, health and safety
lawsuits, large regional disparity in Indian food habits
Social
→
Rising health concerns amongst the common consumer can put off the
consumers, however eating out is becoming a fashion trend, this can
help the restaurant industry
As compared to U.S.A and other foreign countries there’s an acute
shortage of suppliers especially for meat and flesh based foods
Suppliers
↓
International
↑
Technological
↑
Majority of restaurant such as pizza hut are of foreign origin therefore
further arrival of international player won’t pose as threat because they
already have strategy to compete with them
Consumers are becoming internet savvy, online and phone deliveries
count for 20% of the revenues of the Indian restaurant industry.
4. PORTER’S FIVE FORCES ANALYSIS
Threat of new entrants MEDIUM
High startup costs yet large number
of restaurants opening daily,
franchising system makes it easy to
get into competition.
Supplier power- LOW
Plenty of suppliers available in the
market at almost no switching cost,
also they supply common
commodities, no special customised
items, therefore low leverage for
them.
Industry rivalry - HIGH
Limited product differentiation
promotes fierce competition,
competive and differentiating
factors are imperative to survive.
Threat of substitutesMEDIUM
Virtually zero cost to customers for
switching brands hence less loyal
customers, still customer loyalty can
be demanded by introducing
differentiated products
Buyer power- HIGH
Buyers have numerous options to
choose from and several outlets of the
same company to go to all offering
more or less same degree of customer
experience
5. PIZZA HUT VALUE CHAIN ANALYSIS
General structure of a value chain
6. Primary Activities
Inbound logistics: Pizza hut buys all the raw materials require like pizza dough, mozzarella cheese,
toppings, vegetables, edible oil, chicken etc. from suppliers
Operations: In order to achieve uniformity of quality throughout the different chains the dough is made at
a centralized location and then distributed across outlets
Outbound logistics: Pizza are delivered for the customers at their home, conventional mopeds are used in
order to drive in narrow streets of India
Marketing and sales: Pizza hut sells a brand rather than just food, It targets especially youngsters and
students which is evident from their advertising campaigns who are majorly inclined towards young
population, In order to indianise the restaurant chain they have introduced several items customized for
Indian taste, They have also introduced some pizzas which start from as low as 49 Rs..
Services and Support: Pizza hut’s philosophy is all about making their customers feel delighted, they keep
on introducing things which makes customers happy, for example as a promotion strategy they installed a
bell in their outlet and asked customers to ring whenever they had a good time in the restaurant.
Support activities
Procurement: Pizza hut is famous for their special flavors of toppings, they could maintain their taste
consistently because they procure their ingredients especially from Australia and Spain.
Technology development: Pizza hut is an innovative company, they have developed their special research
facilities in order to devise new tastes for changing times and consumer preferences.
Human resource management: Pizza hut has a unique employee appraisal and reward program, each
employee is given the amount of incentive according to his quality of work.
7. COMPETITOR ANALYSIS
The obvious rival of Pizza hut is Dominoes. Let us see how it fares against it.
Both Pizza hut and Dominos entered the Indian market in 1996, both are USA based companies.
Market share in 1999
Market share in 2012
0%
Others
32%
0%
Dominos
22%
Pizza hut
46%
Others
12%
Pizza hut
18%
Dominos
70%
Dominos is more aggressive in its expansion and selling. This is evident by above charts. Following points of
difference further support this fact.
Dominos
Pizza hut
Started with a franchise system
Decided that franchisees will deprecate quality, hence
it is better to own company owned outlets only
Emphasizes on quick service (fast food restaurant
Emphasizes on fine dining experience
style)
Has an economy price for menu items
Has premium prices for menu items
Positioned pizza as a casual snack which can be quick Promoted pizza as an integral part of Italian cuisine
and easy to eat as luncheon or dinner
which can be enjoyed with family and friends
Slashed price significantly when compared to initial
Very less changes to price compared to time period
prices.
Entered into home delivery service arena quite early
Entered into home delivery service quite late because
and successfully
they were unsure of the quality of the pizza delivered.
8. We clearly see DOMINOS has adapted a more fierce strategy, this is because the profit making belief of the
company. Pizza hut believes in delivering quality to the customers, customers who want quick service and easy
location access can go to dominos, those who want quality in food and service can go to PIZZA hut, it all boils
down to consumer preference, each chain has its own competitive advantage and are more of an indirect
competitor. Pizza hut, in my opinion would have more number of loyal customer.