The document discusses social media marketing strategies. It recommends identifying social influencers in relevant topics and engaging them to become brand advocates. It suggests tracking online conversations about brands, products and services to generate insights. Regular reporting of findings is also proposed. The strategies include one-time activities like influencer outreach as well as ongoing community building and conversation monitoring.

1. 2011 – og så ?

2. Hvordan skal vi da få dette å henge sammen?
Mobilt
Video Email
Søk Reklame
Sosiale
SPill
Nettverk
Kanal
Nettsted eHandel
uavhengig

3. •The Target Audience

5. A Social Media Marketing Program
• 0. Brand Assessment innen Sosiale Medier
• (spore diskusjoner om merkevare, produkter, tjenester, konkurrenter)
•2. Outreach to
•Social Influencers
•1. Identifisere de som er
Sosiale inflytelsesrike •(invite them to participate in online
community)
•(identifisere rett
mennesker med de rette
temaene) •3. Turn Influencers into
• •Brand Advocates
•(build online community and engage
influencers)
•4. Full Year Conversational Tracking Program
•(track conversations, sentiment, insights on brands, products, services in
target markets)
•Grey = one off activity
•Green = community building and ongoing eCRM (optional)
•Orange= ongoing activity (i.e. 4 to 6 reports per year)

6. Marked har styrt sosiale media
utviklingen

7. Men nå kommer det andre inn i bildet

9. The ‘Magic’ of Disney
• ORLANDO, Fla. – This is a textbook example of the "Disney
way" of doing business: a new movie that set off a fountain of
spinoffs. There was a theme-park attraction, a series of Simon
& Schuster books, a soundtrack album and a line of toys and
childrens' clothing featuring the beloved heroine. To make sure
kids knew about the movie, Disney script writers planted
repeated references to it in the company's television shows.
• Nei, dette er ikke marketingplanen for den nye
animasjonsfilmen til Walt Disney Co. Det er strategien som
gamle Walt Disney Productions gjennomførte tilbake i 1958 da
de lanserte klassikeren "Sleeping Beauty" det følgende året.

19. Takk for meg!
Nikki Schei
Tlf: 932 68 966
nikki.schei@ifuturo.com
nikkischei
nikkischei