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2011 – og så ?
Hvordan skal vi da få dette å henge sammen?



                              Mobilt
                     Video               Email



               Søk                               Reklame




    Sosiale
                                                           SPill
    Nettverk




                               Kanal
 Nettsted                                                   eHandel
                             uavhengig
•The Target Audience
A Social Media Marketing Program
                     •   0. Brand Assessment innen Sosiale Medier
    •   (spore diskusjoner om merkevare, produkter, tjenester, konkurrenter)


                                                               •2. Outreach to
                                                             •Social Influencers
   •1. Identifisere de som er
     Sosiale inflytelsesrike                       •(invite them to participate in online
                                                                 community)
      •(identifisere rett
   mennesker med de rette
          temaene)                                        •3. Turn Influencers into
                 •                                           •Brand Advocates
                                                  •(build online community and engage
                                                                influencers)


                  •4. Full Year Conversational Tracking Program
    •(track conversations, sentiment, insights on brands, products, services in
                                  target markets)
         •Grey = one off activity
         •Green = community building and ongoing eCRM (optional)
         •Orange= ongoing activity (i.e. 4 to 6 reports per year)
Marked har styrt sosiale media
        utviklingen
Men nå kommer det andre inn i bildet
The ‘Magic’ of Disney

   • ORLANDO, Fla. – This is a textbook example of the "Disney
     way" of doing business: a new movie that set off a fountain of
     spinoffs. There was a theme-park attraction, a series of Simon
     & Schuster books, a soundtrack album and a line of toys and
     childrens' clothing featuring the beloved heroine. To make sure
     kids knew about the movie, Disney script writers planted
     repeated references to it in the company's television shows.




   • Nei, dette er ikke marketingplanen for den nye
     animasjonsfilmen til Walt Disney Co. Det er strategien som
     gamle Walt Disney Productions gjennomførte tilbake i 1958 da
     de lanserte klassikeren "Sleeping Beauty" det følgende året.
Takk for meg!

Nikki Schei

Tlf: 932 68 966

   nikki.schei@ifuturo.com
   nikkischei
   nikkischei

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Apsis16febr 2011

  • 1. 2011 – og så ?
  • 2. Hvordan skal vi da få dette å henge sammen? Mobilt Video Email Søk Reklame Sosiale SPill Nettverk Kanal Nettsted eHandel uavhengig
  • 4.
  • 5. A Social Media Marketing Program • 0. Brand Assessment innen Sosiale Medier • (spore diskusjoner om merkevare, produkter, tjenester, konkurrenter) •2. Outreach to •Social Influencers •1. Identifisere de som er Sosiale inflytelsesrike •(invite them to participate in online community) •(identifisere rett mennesker med de rette temaene) •3. Turn Influencers into • •Brand Advocates •(build online community and engage influencers) •4. Full Year Conversational Tracking Program •(track conversations, sentiment, insights on brands, products, services in target markets) •Grey = one off activity •Green = community building and ongoing eCRM (optional) •Orange= ongoing activity (i.e. 4 to 6 reports per year)
  • 6. Marked har styrt sosiale media utviklingen
  • 7. Men nå kommer det andre inn i bildet
  • 8.
  • 9. The ‘Magic’ of Disney • ORLANDO, Fla. – This is a textbook example of the "Disney way" of doing business: a new movie that set off a fountain of spinoffs. There was a theme-park attraction, a series of Simon & Schuster books, a soundtrack album and a line of toys and childrens' clothing featuring the beloved heroine. To make sure kids knew about the movie, Disney script writers planted repeated references to it in the company's television shows. • Nei, dette er ikke marketingplanen for den nye animasjonsfilmen til Walt Disney Co. Det er strategien som gamle Walt Disney Productions gjennomførte tilbake i 1958 da de lanserte klassikeren "Sleeping Beauty" det følgende året.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Takk for meg! Nikki Schei Tlf: 932 68 966 nikki.schei@ifuturo.com nikkischei nikkischei