Using real and actual content for your design process will make you achieve 2 things:
1: It gets you started thinking about your users, what you want them to do, what messages will make them do it etc.
2: Your design will be both stunning and supporting the message.
Designers tend to like real content. It might be hard to make it look great sometimes, but the challenge is real and they get to shape the messaging along with the rest of the team.
Traditional retailers are under serious pressure by new online players like Amazon, Zalando and Alibaba. This presentation introduces the concept of hybrid retail, as a way for traditional retailers to effectively build a digital strategy that could really work?
Mark Sherwin and Rose Riley give insights into those companies who are leading the way in digital and how you can succeed in helping your own organisation become digitally proactive instead of reactive!
Precedent – Daring to be Digital – 29th Jan 2014Precedent
Mark Sherwin and Rose Riley present the importance of becoming digitally active rather than reactive, along with some great examples of companies doing so already.
Traditional retailers are under serious pressure by new online players like Amazon, Zalando and Alibaba. This presentation introduces the concept of hybrid retail, as a way for traditional retailers to effectively build a digital strategy that could really work?
Mark Sherwin and Rose Riley give insights into those companies who are leading the way in digital and how you can succeed in helping your own organisation become digitally proactive instead of reactive!
Precedent – Daring to be Digital – 29th Jan 2014Precedent
Mark Sherwin and Rose Riley present the importance of becoming digitally active rather than reactive, along with some great examples of companies doing so already.
The next big wave of digital disruption for consumersWard Hemeryck
Digital Transformation is very though, disruption is everywhere and new retail trends are just around the corner. What is the impact of this "new normal" for consumers and how can your company react?
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle ...Doyle Buehler
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle Buehler
Get your PDF outlining the five core trends that will affect your business in 2020.
You may be surprised at what is coming, but also what is already here and what you have to deal with.
Trends are like glaciers - they don't really care who you are or what you do, or even if you try to move them out of the way - the bottom line is you can't move them, yet they can affect you greatly if you're not tuned into them properly, and understand why they are important.
Stop tinkering with your marketing in 2020. Make a positive change forward and find out what you need to know to make everything "click" online.
Put your best business forward find out what is most important to tune in to in the coming months, years and new decade.
Give yourself the help that you deserve with a complete and comprehensive roadmap for the future of your business.
Download now http://digitalmarketingtrends2020.respond.ontraport.net/
Put your best business forward and start planning your digital strategy.
Get started with defining your baseline and developing your digital genius and get a free copy of #Breakthrough: Unleash Your Remarkable Brand Value, Influence & Authority.
12 Steps to Become a Future Proof OrganizationScopernia
Digital Transformation is real but and takes more than insights and inspiration to become a future proof organization. This presentation explains in 12 steps how to evolve from urgency to vision, from strategy to planning and from governance to culture.
Microsoft Media & Entertainment Newsletter, December 2020Jennifer Cooper
The Microsoft Worldwide Media and Entertainment Industry team is pleased to share with you the December 2020 Newsletter with latest customer, partner and events news.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
Stanford marketing in semiconductors for publication_saSander Arts
Marketing and semiconductors. Many people consider it 'B2B'...also, many people think it is technology that 'sells' the product. At Atmel, we have amazing technology. It does, however, require more to be part of a movement and be truly focused on people while selling and marketing. This case study, presented at Stanford University shows the vision, the strategy, the execution and the ROI of people to people marketing in semiconductors.
Digital transformation masterclass june 2016Scopernia
How do you deal with digital transformation in your organization? These are the hand-outs of the masterclass that Jo Caudron is giving. Jo is co-author of the best-selling book on the topic http://www.digitaltransformationbook.com.
The next big wave of digital disruption for consumersWard Hemeryck
Digital Transformation is very though, disruption is everywhere and new retail trends are just around the corner. What is the impact of this "new normal" for consumers and how can your company react?
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle ...Doyle Buehler
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle Buehler
Get your PDF outlining the five core trends that will affect your business in 2020.
You may be surprised at what is coming, but also what is already here and what you have to deal with.
Trends are like glaciers - they don't really care who you are or what you do, or even if you try to move them out of the way - the bottom line is you can't move them, yet they can affect you greatly if you're not tuned into them properly, and understand why they are important.
Stop tinkering with your marketing in 2020. Make a positive change forward and find out what you need to know to make everything "click" online.
Put your best business forward find out what is most important to tune in to in the coming months, years and new decade.
Give yourself the help that you deserve with a complete and comprehensive roadmap for the future of your business.
Download now http://digitalmarketingtrends2020.respond.ontraport.net/
Put your best business forward and start planning your digital strategy.
Get started with defining your baseline and developing your digital genius and get a free copy of #Breakthrough: Unleash Your Remarkable Brand Value, Influence & Authority.
12 Steps to Become a Future Proof OrganizationScopernia
Digital Transformation is real but and takes more than insights and inspiration to become a future proof organization. This presentation explains in 12 steps how to evolve from urgency to vision, from strategy to planning and from governance to culture.
Microsoft Media & Entertainment Newsletter, December 2020Jennifer Cooper
The Microsoft Worldwide Media and Entertainment Industry team is pleased to share with you the December 2020 Newsletter with latest customer, partner and events news.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
Stanford marketing in semiconductors for publication_saSander Arts
Marketing and semiconductors. Many people consider it 'B2B'...also, many people think it is technology that 'sells' the product. At Atmel, we have amazing technology. It does, however, require more to be part of a movement and be truly focused on people while selling and marketing. This case study, presented at Stanford University shows the vision, the strategy, the execution and the ROI of people to people marketing in semiconductors.
Digital transformation masterclass june 2016Scopernia
How do you deal with digital transformation in your organization? These are the hand-outs of the masterclass that Jo Caudron is giving. Jo is co-author of the best-selling book on the topic http://www.digitaltransformationbook.com.
HTML5 er ikke kun en vigtig teknologi, men symbolet på den digital kamp, virsomheder skal kæmpe i browseren. Webben smelter sammen med produktet og fremover skal forretnings- og produktudviklingen ske både fysisk og digitalt.
Foredrag holdt for DIAG-medlemmer mart 2012 og justeret til Slideshare-brug.
Oplæg til strategiseminar om virk.dk og offentlige portaler generelt i 2020.
Sætter spørgsmålstegn ved portalformatet og foreslår grundlæggende ændringer i måden, vi tænker offentlig, digital service på.
Offentliggjort med virk.dk's tilladelse.
Deconstructing The Honeycomb | Think! DigitalThink! Digital
Some time ago, we made a deconstructed version of Morville's UX Honeycomb to remind ourselves how to think about the different qualities of a well designed user experience. It works for us - maybe (just maybe) it'll make sense to you too.
Think Digital is a description of capability required for organisations looking to move to a model of operating that is comfortable with change, able to act quickly and decisively, and technology-aware.
Creating growth with customer-centric digital services by Tony Virtanen at Kn...Tony Virtanen
Creating growth with customer-centric digital services:
RULES FOR REVOLUTIONARIES
Presented at the Management Events seminar in Helsinki 1st of October 2014
Creating growth with customer-centric digital services by Tony Virtanen at Kn...Knowit Oy
Creating growth with customer-centric digital services:
RULES FOR REVOLUTIONARIES
Presented at the Management Events seminar in Helsinki 1st of October 2014
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Content Tips eBook from Pedowitz Group. Hundreds of tips!Cathy Veri
This eBook gives expert consulting advice on 16 types of content, with a slant towards optimizing search.
How many words should this blog post be? How is long- form copy used? How many words should a landing page include to optimize SEO?
Take a look: 16 content formats and hundreds of tips, coming straight to you. Bill Gates said, Content is King, in 1996. But he never explained all the details. We do, here in this eBook! Your main authors are Tracy Wehringer and Cathy Veri from The Pedowitz Group.
Find us: www.pedowitzgroup.com
There’s a lot of speculation about open source product development. How can a product with “no IP” be competitive? What are the viable business models, when the code is freely available? And how am I supposed to build and take a viable product to market if my open source company is focused on services, not products?
The truth is, you can build — and successfully take to market — an open source product. But the rules are different, and must not be ignored. Product development is guided by different goals. Business models are based on different value propositions. And open source communities must be considered partners in the effort, not detractors or nay-sayers.
This talk will focus on three areas of open source products: product development, go-to-market strategy, and balancing product and services work. We’ll look at examples of open source products who have threaded the needle and “made it,” as well as a few that have crashed and burned. Most importantly, we’ll offer clear tips and guidance for those considering building or marketing an open source product.
Madkudu - Product Led Summit - Product Led OnboardingFrancis Brero
As the conversation around product-led growth builds, some interesting trends have started to emerge. Amid all the stories and strategies are some frequently repeated myths about product-led onboarding and what it means in a product-led go-to-market strategy.
So I’d like to debunk 3 common product-led onboarding myths—namely, the idea that you don’t need a sales team, that conversion is a linear process, and that people truly want to serve themselves.
If you work with services, whether in technology, physical or human services, this talk will give you a high level understanding of the Service Design process and how you can use simple tools to find a problem worth solving, and solve it well.
Note: If you are an experienced service designer you may find the content fairly high level :)
Complete guide on how to start hat business (1)PrintXpand
We have helped a number of start-ups on how to start hat business. We recommend you seek an active consultation with one of our experts for technology platform selection.
You send emails to customers and prospects every day, but have you ensured that from design to deployment your emails are the best they can be? With so many components that contribute to an effective email, it can sometimes be hard to decide where to begin when you’re looking to improve them.
Watch Marketo Champion and MSCA, Grace Brebner, walk us through “The Email Circle of Life”, sharing tips on how to optimize your email strategy right from the early design stages all the way through to the post-send analytics.
You'll Learn:
-Which elements make up an effective email
-How to utilize customizable email templates
-Email deliverability and testing best practices
45 rules of web development for PR people.
(AKA how not to annoy and destroy your developers, alienate designers and look stupid in front of clients).
Crowdsourced and created by PR agency, Ruder Finn UK.
14 Tips to Entrepreneurs to start the Right StuffGagan Malhotra
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
IMVU is sometimes referred to as the original 'Lean Startup', having successfully blended Agile methodologies with Customer Development methodologies. This lecture focuses on IMVU's product development process, and the hard won learning which has allowed it to evolve and scale with company growth. Topics include foundations for successful Scrum implementation in the organization, specific Agile methodologies used and why, detailed description of the Scrum team calendar and planning process, and how IMVU uses retrospectives, postmortems, and '5 Whys' to continuously evolve the product development process and ensure Engineering delivers successfully for customers and the Product Management organization.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
3. Think! Digital
ABOUT THINK! DIGITAL
3
Think! Digital is a Copenhagen
based digital design agency
that creates connected
experiences, products and
services.
Digital IS business.
4. CONTENT…
THE EASY STUFF
Content is not cheap. But sometimes people treat it like it is something you get from a vending machine.
Try to count HOW many hours are actually spent creating content (how fast can you plan, ideate and create real valuable content?). And the think about
how much content is crappy and not really working for you. Many hours have been spent making that too (but not as many as the good content. Trust me).
All that time could have been spent making the RIGHT, GREAT content, converting users and creating peace on earth.
5. Think! Digital
CONTENT CAME LATE
5
Why is that? Maybe because content came late into peoples attention. AND because eye candy, great design and transitions will seduce you so much more
when you plan and decide the project compared to two lines of text.
Don’t forget the transitions, the candy or the great design. But give them something real to work with - make those 2 lines of text first.
6. Think! Digital
FOCUS ON DIGITAL CONTENT
6
Beginning of digital times Today
Focus hav been on getting content out there. Making it available.
Now we focus upon making it stand out in the mass of content out there, and to try to get the message out.
And design moves towards simple designs which focus on messages. Great.
7. Think! Digital
USERS COME FOR CONTENT
7
djsahasjhfajhfcwefuehfffshdfdhsfbahfcheafbwjhafbwjhafbwjafb
jwqabdfjwbdjwabdfjwbfjkqefjdjsgheirghaæcmoækhlskjhlhktsr
hhkshnkshjnksjhtkhjktg
Buy
“ “
And it makes so much sense. users come for content, not design. Design aids the messaging and the brand, so we need to think those to as a pair.
8. Think! Digital
LOREM IPSUM MUST DIE
8
Lorem ipsum
• dolor sit amet
• consectetur
• adipiscing elit
Phasellus ut vestibulum nibh,
a porta tellus. In sit amet
ipsum eleifend, consectetur
elit blandit, vehicula ipsum.
Etiam mattis vulputate ipsum,
eu aliquam tortor interdum
ac. Aliquam erat volutpat.
Product title goes here
Product details
Product image
More product stuff
Make sure you have an actual message at hand, when you are designing :)
Classic wireframe for product page and classic example of why lorem ipsum must die skal dø og at vi måske hellere skulle bruge krudtet på at finde ud af
hvad det er vi gerne vil sælge (og hvad brugerne efterspørger) og så sikre os at vores art directors kan arbejde med det.
9. Think! Digital
IT DESTROYS THE MESSAGE
9
Diana-Maria
brilliantring
65-77 mm
• EAN 566778899
Hvidguld.
How do titles actually look in product
database?
Do data base contain any (relevant) details?
What level of description do we have?
10. language, search criteria and needs of the end user is only supported by the picture (and pictures are probably most important content online when it
comes to creating needs, awareness etc - so that’s good. Text however, aids the user when decisions and conversions are made.
11. Not really relevant og good content for user nor Google. Title is taken directly from database, and text refers to 2 different product numbers. Description is
directed at kids, but are they REALLY the target user of an ecommerce site?
12. Content and design has not been coupled. Which sucks, because this could have been great. Content performs badly in this coloured wireframe, the
colours are intriguing, but this whole design would have been different had they had actual content (news articles, notifications, job posts, artist lookups).
13. User journeys are a great tool to define a lot of things in the design process, including whoch content and messages are relevant in which touch points,
when and why.
14. Think! Digital
THE SIMPLEST GET REAL PROCESS
• Always start with
• Who are the users and what do we want them to do?
• Where in the user journey do they meet our service?
• What are their needs, expectations and characteristics
• What type of content and message will make them get on in their journey?
• Then ask yourself:
• What level and type of content do we have at hand?
• e.g. product titles and descriptions for ecommerce
• Text guidelines and articles for member sites
• Video and infographics for media sites
• Does it match user needs or do we need something else - what?
• (If so: Who will get it - and how?)
14
18. Think! Digital
EXAMPLE CONTENT
18
Kampagnebudskab
Kom igennem høsten uden maskinproblemer
Hej Svend
Snart bliver der travlhed ude i markerne. Få styr på din beholdning af
smøreolie allerede nu, så maskinerne er klar.
Ring døgnet rundt og bestil hos Kundeservice på 70128888.
Du er også velkommen til at ringe til mig, hvis du har brug for nye
smøreolier eller har andre spørgsmål.
God høst!
[billede + 22334455/svend.otto.langemark@q8.dk)
Vigtigste produkt (Salg)
Bestil diesel og smøreolie
Vi har nye motorolier til Stage/Tier 3 og 4 motorer med op til 500 timers
skifteinterval:
Q8 T 760 10W-40 - Syntetisk motorolie (SHPD)
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Branchenyhedsmodul
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fra 3,02 kr til 2, 406 kr. Pr. liter
Service
Brug færre olier til dine maskiner
Husk at vi gerne hjælper dig med at finde frem til præcis det sæt af
olier, der passer til din maskinpark. Vi holder også øje med, om der
kommer nye olier der passer bedre til dine maskiner.
Andre tilbud
Pressol Fedtpresser
I praktisk kuffert med 2 batterier og oplader kun 1050,-
Få 60 fedtpatroner Ruysdal WR + 1 accufedtpresser, kun 2.800,-
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Ring og lad os få en snak om de olier, du skal bruge.
19. Think! Digital
DESIGN WITH ACTUAL CONTENT
SEVERAL MODULES IN A FLEXIBLE TEMPLATE
TC | KC kunder Potentielle kunderDC kunder Oils kunder
20. Think! Digital 20
Q8 <nyhedsbrev@q8.dk>
Titel på nyhedsbrev
20. Marts, 2015 kl.11:10
DC KUNDER FOKUS PÅ SERVICE OG SAMARBEJDE
DC#Distriktchefskunder
Større&kunder.
I&kampanger&re1et&mod&disse&oplyses&ingen&
priser&da&de&al7d&har&forhandlet&sig&7l&egne&
priser.
Rela3on#3l#Q8
Mange&af&de&store&kunder&er&på&fornavn&med&
distrikschefen.&Han&er&deres&ansigt&på&Q8&og&
giver&kunderne&en&tæ1ere&rela7on&7l&Q8.&Q8&ses&
oBe&mere&som&en&samarbejdspartner&end&blot&
leverandør.&
Selvom&de&fortræksvis&handler&store&mængder&
diesel&bør&den&service&de&modtager&i&forbindelse&
med&eks.&at&finde&den&rig7ge&smøreolie&ikke&
undervurderes.
Fokusområder:
Reten7on
• Hvordan&kan&Q8&gøre&mit&arbejde&le1ere
• Informa7on&om&nye&services&og&produkter
• Branche&relevante&informa7oner&der&
afspejler&Q8s&eksper7se&på&området
• Q8&som&partner&mere&end&leverandør
Salg
• Special&7lbud&/&Kampagne&7lbud&
• Informa7on&om&online&salg
• Klar#CTA#med#telefon#nr.#3l#distrikschef#
kundeservice
Svend&Mogensen
Landmand,&Vojens
“Jeg%sæ(er%stor%pris%på%Q8’s%service.%Fak8sk%
plejede%jeg%at%handle%hos%Shell%fordi%det%
virkede%besværligt%at%bes8lle%hos%Q8.%Så%hjalp%
Q8%mig%med%at%finde%få%olier%der%passer%8l%alle%
mine%maskiner,%nu%handler%jeg%alt%hos%Q8..”
Dis7later&
Q8&købekort
Smøreolier
Fyringsolie
Andet
350.000&l/år
T
2T400&l/år
meget&lidt
Produkter Forbrug
Eksempel#på#en#distriktchefskunde
21. Think! Digital 21
Q8 <nyhedsbrev@q8.dk>
Titel på nyhedsbrev
20. Marts, 2015 kl.11:10
DC KUNDER FOKUS PÅ SERVICE OG SAMARBEJDE
DC#Distriktchefskunder
Større&kunder.
I&kampanger&re1et&mod&disse&oplyses&ingen&
priser&da&de&al7d&har&forhandlet&sig&7l&egne&
priser.
Rela3on#3l#Q8
Mange&af&de&store&kunder&er&på&fornavn&med&
distrikschefen.&Han&er&deres&ansigt&på&Q8&og&
giver&kunderne&en&tæ1ere&rela7on&7l&Q8.&Q8&ses&
oBe&mere&som&en&samarbejdspartner&end&blot&
leverandør.&
Selvom&de&fortræksvis&handler&store&mængder&
diesel&bør&den&service&de&modtager&i&forbindelse&
med&eks.&at&finde&den&rig7ge&smøreolie&ikke&
undervurderes.
Fokusområder:
Reten7on
• Hvordan&kan&Q8&gøre&mit&arbejde&le1ere
• Informa7on&om&nye&services&og&produkter
• Branche&relevante&informa7oner&der&
afspejler&Q8s&eksper7se&på&området
• Q8&som&partner&mere&end&leverandør
Salg
• Special&7lbud&/&Kampagne&7lbud&
• Informa7on&om&online&salg
• Klar#CTA#med#telefon#nr.#3l#distrikschef#
kundeservice
Svend&Mogensen
Landmand,&Vojens
“Jeg%sæ(er%stor%pris%på%Q8’s%service.%Fak8sk%
plejede%jeg%at%handle%hos%Shell%fordi%det%
virkede%besværligt%at%bes8lle%hos%Q8.%Så%hjalp%
Q8%mig%med%at%finde%få%olier%der%passer%8l%alle%
mine%maskiner,%nu%handler%jeg%alt%hos%Q8..”
Dis7later&
Q8&købekort
Smøreolier
Fyringsolie
Andet
350.000&l/år
T
2T400&l/år
meget&lidt
Produkter Forbrug
Eksempel#på#en#distriktchefskunde
22. Think! Digital 22
Q8 <nyhedsbrev@q8.dk>
Titel på nyhedsbrev
20. Marts, 2015 kl.11:10
DC KUNDER FOKUS PÅ SERVICE OG SAMARBEJDE
DC#Distriktchefskunder
Større&kunder.
I&kampanger&re1et&mod&disse&oplyses&ingen&
priser&da&de&al7d&har&forhandlet&sig&7l&egne&
priser.
Rela3on#3l#Q8
Mange&af&de&store&kunder&er&på&fornavn&med&
distrikschefen.&Han&er&deres&ansigt&på&Q8&og&
giver&kunderne&en&tæ1ere&rela7on&7l&Q8.&Q8&ses&
oBe&mere&som&en&samarbejdspartner&end&blot&
leverandør.&
Selvom&de&fortræksvis&handler&store&mængder&
diesel&bør&den&service&de&modtager&i&forbindelse&
med&eks.&at&finde&den&rig7ge&smøreolie&ikke&
undervurderes.
Fokusområder:
Reten7on
• Hvordan&kan&Q8&gøre&mit&arbejde&le1ere
• Informa7on&om&nye&services&og&produkter
• Branche&relevante&informa7oner&der&
afspejler&Q8s&eksper7se&på&området
• Q8&som&partner&mere&end&leverandør
Salg
• Special&7lbud&/&Kampagne&7lbud&
• Informa7on&om&online&salg
• Klar#CTA#med#telefon#nr.#3l#distrikschef#
kundeservice
Svend&Mogensen
Landmand,&Vojens
“Jeg%sæ(er%stor%pris%på%Q8’s%service.%Fak8sk%
plejede%jeg%at%handle%hos%Shell%fordi%det%
virkede%besværligt%at%bes8lle%hos%Q8.%Så%hjalp%
Q8%mig%med%at%finde%få%olier%der%passer%8l%alle%
mine%maskiner,%nu%handler%jeg%alt%hos%Q8..”
Dis7later&
Q8&købekort
Smøreolier
Fyringsolie
Andet
350.000&l/år
T
2T400&l/år
meget&lidt
Produkter Forbrug
Eksempel#på#en#distriktchefskunde
23. Think! Digital 23
Q8 <nyhedsbrev@q8.dk>
Titel på nyhedsbrev
20. Marts, 2015 kl.11:10
DC KUNDER FOKUS PÅ SERVICE OG SAMARBEJDE
DC#Distriktchefskunder
Større&kunder.
I&kampanger&re1et&mod&disse&oplyses&ingen&
priser&da&de&al7d&har&forhandlet&sig&7l&egne&
priser.
Rela3on#3l#Q8
Mange&af&de&store&kunder&er&på&fornavn&med&
distrikschefen.&Han&er&deres&ansigt&på&Q8&og&
giver&kunderne&en&tæ1ere&rela7on&7l&Q8.&Q8&ses&
oBe&mere&som&en&samarbejdspartner&end&blot&
leverandør.&
Selvom&de&fortræksvis&handler&store&mængder&
diesel&bør&den&service&de&modtager&i&forbindelse&
med&eks.&at&finde&den&rig7ge&smøreolie&ikke&
undervurderes.
Fokusområder:
Reten7on
• Hvordan&kan&Q8&gøre&mit&arbejde&le1ere
• Informa7on&om&nye&services&og&produkter
• Branche&relevante&informa7oner&der&
afspejler&Q8s&eksper7se&på&området
• Q8&som&partner&mere&end&leverandør
Salg
• Special&7lbud&/&Kampagne&7lbud&
• Informa7on&om&online&salg
• Klar#CTA#med#telefon#nr.#3l#distrikschef#
kundeservice
Svend&Mogensen
Landmand,&Vojens
“Jeg%sæ(er%stor%pris%på%Q8’s%service.%Fak8sk%
plejede%jeg%at%handle%hos%Shell%fordi%det%
virkede%besværligt%at%bes8lle%hos%Q8.%Så%hjalp%
Q8%mig%med%at%finde%få%olier%der%passer%8l%alle%
mine%maskiner,%nu%handler%jeg%alt%hos%Q8..”
Dis7later&
Q8&købekort
Smøreolier
Fyringsolie
Andet
350.000&l/år
T
2T400&l/år
meget&lidt
Produkter Forbrug
Eksempel#på#en#distriktchefskunde
24. Think! Digital
UX CAMP APP
Design an app that lets you see all
presentations (and updates) from
UX Camp CPH
1. Form group 3-4 people
2. Grab foil piece, post-its & a marker
3. Describe user needs (yours) (5 mins)
4. Define main content & structure on foil (10 mins)
5. Detail content and design on foil (10 min)
6. Present group suggestion in plenum