I wanted to simplify the relationship between presentation and reader via strong metaphorical images and thoughts regarding social media.

1. Finding Success: Social Media
Craig Daitch
4/28/08

2. Let’s face it, the old way isn’t working.

3. Without change we run the risk of repetition for repetition’s sake.

4. Social media changed everything.

5. Social Media enables anyone to have an opinion.

6. Social Media is predicated on value to its audience.
credible useful
reachable valuable desirable
usable accessible
findable

7. Key Tenets of Social Media

8. Listen to your audience.

9. Engage your audience.

10. Be Authentic.
Never Hide The Real You.

11. Go Ahead.
Spark A Conversation.

12. That single spark can ignite fireworks.

13. Identify your greatest advocates.

14. Your greatest advocates will carry your message.

15. It’s up to you to amplify their affinity.

16. The two defining principals of social media

17. Relevancy.

18. Social media users are emotionally connected to their communities

19. The stronger the relevance, the greater the possibility of
attracting the attention of the masses.

20. Relevance can be learned through
carefully monitoring your social
campaigns.

21. By watching how users value specific
content you can easily get a grasp for
what appeals to them.

22. Distribution

23. Distribution involves designating your messengers and
providing support.

24. “It’s not how influential each person is, it’s how
influenceable everyone else is. If society is ready to
embrace a trend, almost anyone can start it.” -Clive
Thompson

25. Influencers lend credibility to your message.

26. Influencers escalate the viral process.

27. You can prepare for viral but don’t expect it.

28. Case Study: Diet Coke vs. Mentos

29. By now we all know the story…

30. $10,000,000 in estimated exposure gained from the viral video.

31. So how did Mentos get it so right?

32. While Coke got it wrong…

33. Mentos partnered with Youtube

34. Coke created the “Coke Show”

35. Attracted over 300 submissions,
which have been viewed more than 400,000 times!

36. 35 videos, with none getting more than 2,000 views.

37. Conclusions?
Be ready.
Be real.
Be agile.
Be yourself.

38. contact: craig daitch
email: craig.daitch@gmail.com
blog: http://thoughtindustry.blogspot.com