Strengthen your network sales via social Medias as LinkedIn. But before you post any content or create the profile or company page you need to understand your business and products. Different companies and industries need different social media strategies. You should define involvement strategy before creating the engaging content. When Using LinkedIn you should optimize your personal profile, company page and product offerings as a beginning. Then use the features as Groups, Lead search, InMail and LinkedIn Answers.
If people are given the right tools and the right environment, will hey spontaneously collaborate and share knowledge? Why do some people find it difficult to share and collaborate? Would incentives and rewards make a difference? These and similar issues are explored in this presentation given at the recent Knowledge and Innovation Network (KIN) Summer Workshop.
I'm looking for a cofounder for YCombinator Winter 2010. If you are interested email: yc.w10.founder@gmail.com or follow me on Twitter: @YCW10
Joolme: This is an example of decentalized production. People would design things at the home or in a retail location and it would be produced on site or delivered to the home. This would allow for higher quality manufacturing, a broader variety of materials, and retail quality products.
Demonstrating value with Communities Of PracticeCollabor8now Ltd
How do you demonstrate or even measure the value of collaboration and knowledge sharing? This presentation is based on over 7 years experience gained implementing on-line communities for the UK public sector.
If people are given the right tools and the right environment, will hey spontaneously collaborate and share knowledge? Why do some people find it difficult to share and collaborate? Would incentives and rewards make a difference? These and similar issues are explored in this presentation given at the recent Knowledge and Innovation Network (KIN) Summer Workshop.
I'm looking for a cofounder for YCombinator Winter 2010. If you are interested email: yc.w10.founder@gmail.com or follow me on Twitter: @YCW10
Joolme: This is an example of decentalized production. People would design things at the home or in a retail location and it would be produced on site or delivered to the home. This would allow for higher quality manufacturing, a broader variety of materials, and retail quality products.
Demonstrating value with Communities Of PracticeCollabor8now Ltd
How do you demonstrate or even measure the value of collaboration and knowledge sharing? This presentation is based on over 7 years experience gained implementing on-line communities for the UK public sector.
‘Gamification’ the trend that keeps on powering up, it’s been around for a while now but we thought it was about time we scoured the web again and updated our quick overview of gamification with some latest case studies that we really like.
Wouldn't it be great if your wiki was as "sticky" as Facebook? Wish no more! John will reveal how Atlassian makes its own internal wiki so sticky that people "live in it" all day. You'll walk out with a long list of ideas on how to improve wiki adoption in your own company.
R U Ready for Social Media Customer Care ? Greg Sherry
Many companies are planning to allocate staff and technology to support social customer care, but struggling with how to operationalize it. Learn how a leading contact center outsourcer is using the voice of the customer in its social media centers to enhance loyalty and brand reputation, drive better decisions, and reduce costs.
The Customer DNA Map is a tool for deeply understanding and more emotionally connecting to people. The Customer DNA Map visually presents the persona of an individual including a customer. In particular, the Customer DNA Map illustrates a person's DNA: Design; Needs; Aspirations. The Customer DNA Map is especially useful to the following professionals: Team Builders, Marketers, Strategists, HR Personnel, Product/Service/Business Designers; Software Developers, and Managers/Leaders. There’s nothing more fun than developing your Personal DNA Map. Why not try out the Customer DNA Map, now?
Keynote and workshop given at the annual NGDP conference for Local Government Association looking at how to have breakthrough ideas in the public sector. See other publications on how to create breakthrough social innovations at http://www.wecreate.cc/inspiration/publications/
Every company needs sales to survive and grow, but for the smaller company this can be expensive. Using existing solutions to expand sales and control costs is the better way. At Hosted Affiliates there are a number options that are worth considering.
Everybody is selling something, Hosted Affiliates is selling a low cost solution to every companies number one concern, how to get more sales. Maybe this is the solution for you.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Get the best out of your indirect sales networkHowaboutsales
According to Harvard Business School indirect sales channels grow day by day. 1/3 of many companies income from partners, however 65% of all partnership fail.
This is a step by step approach to optimize how you sell through your indirect sales channels. Howaboutsales can help you with this by blending the following building blocks of channel management:
- Potential Analyses & Insights
- Sales & Marketing Planning
- Registration & Follow-up
- Monitoring
Learn How to Develop your Social Media Strategy in 10 StepsThink Digital First
Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are:
1. Align with the business
2. Discover opportunities
3. Define goals
4. Identify KPIs
5. Assign values to KPIs
6. Decide on channels
7. Determine tactics
8. Select analytics
9. Roll out strategy
10. Measure and refine
Start by listening
Many companies view social media as “build it and they will come”. They create channels on Facebook, Twitter and YouTube and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen!
Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies.
About Warren Knight; Entrepreneur and Business Growth Consultant
I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
‘Gamification’ the trend that keeps on powering up, it’s been around for a while now but we thought it was about time we scoured the web again and updated our quick overview of gamification with some latest case studies that we really like.
Wouldn't it be great if your wiki was as "sticky" as Facebook? Wish no more! John will reveal how Atlassian makes its own internal wiki so sticky that people "live in it" all day. You'll walk out with a long list of ideas on how to improve wiki adoption in your own company.
R U Ready for Social Media Customer Care ? Greg Sherry
Many companies are planning to allocate staff and technology to support social customer care, but struggling with how to operationalize it. Learn how a leading contact center outsourcer is using the voice of the customer in its social media centers to enhance loyalty and brand reputation, drive better decisions, and reduce costs.
The Customer DNA Map is a tool for deeply understanding and more emotionally connecting to people. The Customer DNA Map visually presents the persona of an individual including a customer. In particular, the Customer DNA Map illustrates a person's DNA: Design; Needs; Aspirations. The Customer DNA Map is especially useful to the following professionals: Team Builders, Marketers, Strategists, HR Personnel, Product/Service/Business Designers; Software Developers, and Managers/Leaders. There’s nothing more fun than developing your Personal DNA Map. Why not try out the Customer DNA Map, now?
Keynote and workshop given at the annual NGDP conference for Local Government Association looking at how to have breakthrough ideas in the public sector. See other publications on how to create breakthrough social innovations at http://www.wecreate.cc/inspiration/publications/
Every company needs sales to survive and grow, but for the smaller company this can be expensive. Using existing solutions to expand sales and control costs is the better way. At Hosted Affiliates there are a number options that are worth considering.
Everybody is selling something, Hosted Affiliates is selling a low cost solution to every companies number one concern, how to get more sales. Maybe this is the solution for you.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Get the best out of your indirect sales networkHowaboutsales
According to Harvard Business School indirect sales channels grow day by day. 1/3 of many companies income from partners, however 65% of all partnership fail.
This is a step by step approach to optimize how you sell through your indirect sales channels. Howaboutsales can help you with this by blending the following building blocks of channel management:
- Potential Analyses & Insights
- Sales & Marketing Planning
- Registration & Follow-up
- Monitoring
Learn How to Develop your Social Media Strategy in 10 StepsThink Digital First
Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are:
1. Align with the business
2. Discover opportunities
3. Define goals
4. Identify KPIs
5. Assign values to KPIs
6. Decide on channels
7. Determine tactics
8. Select analytics
9. Roll out strategy
10. Measure and refine
Start by listening
Many companies view social media as “build it and they will come”. They create channels on Facebook, Twitter and YouTube and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen!
Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies.
About Warren Knight; Entrepreneur and Business Growth Consultant
I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
Veteran Content Strategist Ahava Leibtag's (http://www.ahamedia.com) presentation really summed up Content Marketing by pointing out that it involves all types of content surrounding a topic - She reminds us to ask the following to create an effective content marketing strategy:
What does my audience need to know?
What are the best content types to get those messages across?
What technology platforms make the most sense? Which social media tools do we us?
How did we do? Can we do better?
How are we caring for our brand across the Web and within the ecosystem of content in our organizations?
LinkedIn offers a variety of marketing solutions to give your brand a real boost. Have you started using it as a medium to connect with affluent consumers?
Be Better at Business!
With a billion users its hard to ignore social media as a critical part of your marketing plan. This presentation provides an overview of the basic strategies, tools and techniques for integrating social media into your markeitng strategy.
A practical introduction to - and overview of - the entrepreneurship journey, based on the ecosystem in Copenhagen area. From a lecture, I gave at Aalborg University CPH for engineer candidates (cand.polyt study) in the 'Entrepreneurship, Innovation & Business models'-course as part of the 'Converging Mediatechnology' track.
Bolster Your Visibility and Authority with Compelling ContentPardot
Join Danny Sehr (SVP Customers, Scribit) to learn simple techniques and steps that you will want to use immediately to start winning the content battle.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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Strengthen your network sales - SønderjyskE Business Netværk 190912
1. Strengthen your network sales
… via Social medias as LinkedIn
”Social Media marketing costs 61% LESS per
lead than traditional marketing”
Source: State of inbound marketing, hubspot, march 2012
2. Agenda
1. Introduction
2. Why Social media?
• Understand your business and products
• Define involvement strategy
• Create engaging content
3. Why LinkedIN ?
• Personal profile optimization
• Lead search / InMail
• Company & product pages
• LinkedIN Answers
• All this in 15 minutes a day?
4. Me and Social Medias / Cross media
LinkedIN facebook
Goalcube/Blog
Twitter
Slideshare
www.goalcube.com
YouTube
5. Online media vs. Social media ?
Average hours per week spent on each online activity
Fig.: Avg. hours/week spent on this online activity, worldwide
Source: TNS, October 2010
6. Why Social Media ?
Consumers of valuable content + time = customers
Strangers –> consumers of information and education –> customers.
Total market
Network/Friends of Fans
Followers/Fans
7. How to reach your network potential
Engage followers to reach network
1% Creators
9 % Editors
90% Listeners
Fig.:, 1% rule of internet culture
Source:: McConnell, Ben; Huba, Jackie (May 3, 2006).
8. The 10 Steps of Social Media
1. Understand your business and products
2. Define involvement strategy and set metrics and clear goals
3. Understand your customers and their platforms = Listen!
4. Develop a social media policy
5. Choose channels and content strategy
6. Publish your initial content, Engage your fans and followers
7. Use current network, share your content
8. Cross media, use more platforms simultaneously
9. Monitor and measure
10. It is a marathon not a sprint
View presentation on:
http://www.slideshare.net/goalcube
9. Understand your business and products
Where are your products placed - Can you create related social services ?
Non-Professionals creates Has the company's products
the product become (or becoming) digital
and easy to copy so marginal
• Syddanske Medier
cost is approaching zero?
• Kursuscentret Haderslev
• Metaphor
Is the company’s products
• (Beierholm)
suitable to user creation?
• (Advokaterne Dahl & Guldager)
Physical Digital
Exconomy Economy
Only Proffesionals
Creates the product
Fig.: The perfect storm
Source: Peter Svarre, www.denperfektestorm.dk
10. Define involvement strategy
High involvement of customers
• Claims
Co-creation of products • Suggestions for improvement
• Customer service
Involvement in products • Use of the products
• Conversation about products
Creation of relating services • Product creation
Involving campaigns
Digital one-way communication
Low involvement of customers
Fig.: The perfect storm
Source: Peter Svarre, www.denperfektestorm.dk
11. Create engaging content
Desired Engagement Required Engagement
Reward Risk Avoidance
Pleasure, Evisioning Reliability
Enthusiast, Brand Fans Case Studies
Evangelism Back up
Fig.: Reward and Risk areas in the brain
Source: Engaging your B2B Audience Webinar, Hootsuite, August 2012
12. Content examples
Reward Risk Avoidance
(Desired Engagement) (Required Engagement)
Co-creation of products Customer service
- With Tina Dickow - With Danish tax administration
on Facebook ”SKAT” on Twitter
15. B2C – Envisioning, Enthusiasts, Brand fans and Evangilists
Desired Engagement
• Videos
• Industry News
• Galleries • Cross-post from groups
• News coverage of
• Blog posts • Guest posts from
your company
• Interviews v/ execs partners
• Best of lists
• Events • Brand fan discussions
• Demonstrations
Unique Content Linked Content Sourced Content
• Interviews v/ execs • Testimonials
• Blog posts • Expert third-party • Product tests
• Webinars research • Polls
• White papers • News coverage of • Guest posts from
• Case studies your company partners
• FAQ • Industry News
• Best of lists
Required Engagement
B2B – Risk Avoidance, reliability, Case studies, Back up
16. LinkedIn the preferred B2B Network
B2B – Risk Avoidance, reliability, Case studies, Back up…
Fig.: State of the inbound marketing
Source: Hubspot, march 2012
17. Why LinkedIN ?
• Company • Product
Reach Awareness
Customers can
Every follower or learn about the
employee has the products and see
opportunity to how many of their
promote your connections have
company recommended
them.
If you’re not there,
you will miss the Company updates
opportunity to be and Products page
found by a has huge
potential customer opportunity for
or employee, also lead generation.
on Google!
• Search Engine • Lead
Optimization Generation
18. LinkedIN – Personal profile
• Professional Headline: Identify
important keywords
• Customize your Website URL’s: Create
a call-to-action
• LinkedIn Applications: Slide share,
Blog link, Outlook
• Recommendations: ask and give
recommendations
• Tag your connections: To manage
many connections
• Post updates: Employee can promote
company updates to their network
19. LinkedIN - Lead search
Be introduced to leads by your current network or by InMail
20. LinkedIN - Company & product pages
• Product Awareness: Target product
page = Geo targeting
• Post status updates: Create a follower
base and engage. (Target posts)
• Post Jobs: Paid and unpaid via status
updates or job adds
• Events: promote your exhibitions,
conferences and other events
• LinkedIn Groups: Join also groups in-
and outside your Industry
21. LinkedIN - NEW Company pages
Facebook alike Cover photo
Job opportunities at the right
Products and services at the right
22. LinkedIN - NEW Product pages
Recommendations on the right
24. LinkedIn – Time usage?
Use Social media monitoring and posting tools
“Posting, monitoring, responding to comments, and analyzing statistics
should take you no more than 15 minutes a day – For all social medias”