The Science of sharing: A joint presentation by Dr. Caroline Wiertz from Cass Business School and Louis Tullin from Unruly Media for the YouTube & Social Video Meetup organised by Orama.tv.
To join the meetup
http://www.meetup.com/London-Social-Video-YouTube/
The document discusses 10 digital trends: 1) Computers becoming mobile, 2) Social and mobile leading to location-based services, 3) Marketing through influencers, 4) User ratings, 5) User-generated curation, 6) Marketing becoming more about listening, 7) E-presence, 8) Shifting from publishing to presence, 9) Video, and 10) Intranets becoming more social. Each trend is briefly described and implications are discussed. The document aims to provide an overview of emerging digital trends according to the author.
The Old Spice marketing campaign was highly successful in using viral YouTube videos and social media engagement to rebrand the company and significantly increase sales. In contrast, a 1010 campaign video that depicted blowing up schoolchildren was a PR disaster despite their attempts to use viral marketing techniques. Lessons from these examples show that tone and audience are vital for any viral campaign to be effective rather than do more harm.
Dr. Augustine Fou discusses several examples of how social media has been effectively used by companies for marketing purposes and provides lessons learned. Positive examples include a TNT video ad that received 22 million views in 5 days, a Kony 2012 documentary video that received 112 million views in a week, and how American Express and JetBlue leveraged feedback and social sharing to launch new products. Negative examples include a problematic #McDStories campaign and a disgusting Domino's Pizza video. The key lesson is that social media can greatly amplify marketing messages for better or worse, so companies must plan carefully and be prepared to leverage social amplification, not just place ads.
The document discusses trends in social media and content marketing for 2015. It provides tips on listening to social conversations, creating visual and video content, tailoring content for mobile, using influencers, and humanizing brands. Content should include thought leadership pieces, expertise, and future trends. The rise of mobile and omnichannel experiences will be important, as 50% of UK ad spending is predicted to be digital. Influencers with large followings can help spread messages.
This document provides an overview of a workshop on social media. It includes summaries of the agenda, introductions, statistics on social media usage, and discussions on listening strategies, content creation, influencers, and using social media for thought leadership. The workshop covers best practices for social media engagement and emphasizes using social media as a two-way communication channel to build relationships and tell your organization's story.
This document discusses best practices for creating engaging video content based on research from eBuzzing Labs. It provides 10 "golden rules" for video sharing: 1) Grab attention in the first 5 seconds, 2) Videos don't need to be 30 seconds, 3) Tell a good story, 4) Create an emotional rollercoaster, 5) Include surprises, 6) Use smart product placement, 7) Make the video appealing through sound, 8) Maximize views in the first 24 hours, 9) Engage influencers, and 10) Use a rich interactive player. It also analyzes case studies like Evian's "Baby & Me" video that achieved success by following these rules.
The document describes the results of a survey conducted by the author to gather information about music magazines and their target audience. 17 questionnaires were collected from people ages 16-25 in Birmingham city center. The results were analyzed and displayed in pie charts. The majority preferred R&B music and were unwilling to pay more than £3 for a magazine. Most felt magazines should be published weekly. The author concluded their target audience is ages 16-25 interested in pop, R&B and dubstep music living in areas like Hall Green.
The document discusses 10 digital trends: 1) Computers becoming mobile, 2) Social and mobile leading to location-based services, 3) Marketing through influencers, 4) User ratings, 5) User-generated curation, 6) Marketing becoming more about listening, 7) E-presence, 8) Shifting from publishing to presence, 9) Video, and 10) Intranets becoming more social. Each trend is briefly described and implications are discussed. The document aims to provide an overview of emerging digital trends according to the author.
The Old Spice marketing campaign was highly successful in using viral YouTube videos and social media engagement to rebrand the company and significantly increase sales. In contrast, a 1010 campaign video that depicted blowing up schoolchildren was a PR disaster despite their attempts to use viral marketing techniques. Lessons from these examples show that tone and audience are vital for any viral campaign to be effective rather than do more harm.
Dr. Augustine Fou discusses several examples of how social media has been effectively used by companies for marketing purposes and provides lessons learned. Positive examples include a TNT video ad that received 22 million views in 5 days, a Kony 2012 documentary video that received 112 million views in a week, and how American Express and JetBlue leveraged feedback and social sharing to launch new products. Negative examples include a problematic #McDStories campaign and a disgusting Domino's Pizza video. The key lesson is that social media can greatly amplify marketing messages for better or worse, so companies must plan carefully and be prepared to leverage social amplification, not just place ads.
The document discusses trends in social media and content marketing for 2015. It provides tips on listening to social conversations, creating visual and video content, tailoring content for mobile, using influencers, and humanizing brands. Content should include thought leadership pieces, expertise, and future trends. The rise of mobile and omnichannel experiences will be important, as 50% of UK ad spending is predicted to be digital. Influencers with large followings can help spread messages.
This document provides an overview of a workshop on social media. It includes summaries of the agenda, introductions, statistics on social media usage, and discussions on listening strategies, content creation, influencers, and using social media for thought leadership. The workshop covers best practices for social media engagement and emphasizes using social media as a two-way communication channel to build relationships and tell your organization's story.
This document discusses best practices for creating engaging video content based on research from eBuzzing Labs. It provides 10 "golden rules" for video sharing: 1) Grab attention in the first 5 seconds, 2) Videos don't need to be 30 seconds, 3) Tell a good story, 4) Create an emotional rollercoaster, 5) Include surprises, 6) Use smart product placement, 7) Make the video appealing through sound, 8) Maximize views in the first 24 hours, 9) Engage influencers, and 10) Use a rich interactive player. It also analyzes case studies like Evian's "Baby & Me" video that achieved success by following these rules.
The document describes the results of a survey conducted by the author to gather information about music magazines and their target audience. 17 questionnaires were collected from people ages 16-25 in Birmingham city center. The results were analyzed and displayed in pie charts. The majority preferred R&B music and were unwilling to pay more than £3 for a magazine. Most felt magazines should be published weekly. The author concluded their target audience is ages 16-25 interested in pop, R&B and dubstep music living in areas like Hall Green.
TubeMogul - Building Brands in a Digital WorldIAB Canada
Brett Wilson discusses how brand advertising is becoming more complicated in the digital world. The traditional purchase funnel model is being replaced by a more complex consumer journey across multiple devices. Programmatic branding allows brands to target fragmented audiences across platforms using data to optimize campaigns. TubeMogul is a leader in programmatic branding technology, allowing advertisers to effectively reach audiences at scale through video advertising on digital platforms like online video and mobile.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
Este documento trata sobre la prehistoria y contiene información sobre varios temas prehistóricos. Explica que una pintura rupestre es un dibujo o boceto prehistórico encontrado en rocas y cavernas. También describe que un yacimiento minero es el conjunto de labores necesarias para extraer minerales del subsuelo, así como las plantas para procesar los minerales extraídos. Finalmente, señala que los minerales se originan por procesos geológicos internos como el tectonismo o el vulcan
Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Samsung Town, Seoul. The document outlines Samsung's key leadership, history, vision, business segments, competitors, SWOT analysis, and marketing strategy. It discusses Samsung's focus on innovation and technology across its consumer electronics, IT, mobile and device solutions businesses. The summary provides an overview of Samsung's operations and strategic approach.
This document contains codes for different rates, with R300 and R500 listed. It also contains placeholders for banners or other images with the text "YOUR BANNER HERE" repeated twice.
DigiOnline: WebWeaver@School - Lernplattform für Schulen und SchulträgerUnivention GmbH
Kurzvorstellung der DigiOnline App WebWeaver School. Die Präsentation stellt grundlegende Aspekte von WebWeaver School für Schulträger vor. Als Schulträgerlösung eingesetzt, bildet sie eine zentrale cloudbasierte Infrastruktur für alle Schulen, die auch private und schulische Mobilgeräte einbindet. Digitale Medien, freie Lernressourcen, Verlagsinhalte sowie Stunden- und Vertretungsplansystem sind direkt integriert und ohne weiteren Login zu nutzen.
El documento resume las revoluciones de 1820, 1830 y 1848 en Europa. Tras el Congreso de Viena en 1815, que restauró el absolutismo, las ideas liberales y nacionalistas llevaron a tres oleadas revolucionarias que buscaban establecer regímenes constitucionales y crear nuevas naciones. La mayoría fracasaron pero llevaron a cambios como la consolidación del liberalismo y el fortalecimiento de fuerzas de unificación en Italia y Alemania.
Este documento discute o uso excessivo do gerúndio na linguagem cotidiana e como ele pode causar ambiguidade ou desconforto. O texto também fornece exemplos de quando o uso do gerúndio é adequado e inapropriado.
Diaporama Le récit de la Transfiguration
2ème dimanche de Carême - année C - d'après Lc 9, 28b-36
Réalisation KT 42 d'après les illustrations de Free Bible images
Ciclo Sup. Mantenimiento de Instalaciones térmicas y de fluidosTic Eraiken
Este documento presenta un programa de estudios para el título de Técnico Superior en Mantenimiento de Instalaciones Térmicas y de Fluidos. El programa consta de dos cursos con asignaturas como Equipos e Instalaciones Térmicas, Procesos de Montaje de Instalaciones, y Representación Gráfica de Instalaciones en el primer curso, y Gestión del Montaje, de la Calidad y del Mantenimiento, Mantenimiento de Instalaciones Frigoríficas y de Climatización en el segundo curso. El programa capacita a los estud
This document provides an agenda for a presentation on standing out on social media. The presentation covers listening to social media through tools like Google alerts and hashtags, sharing content through influencers, creating engaging content like videos and blogs, and using case studies of businesses that have succeeded on social media. It also touches on best practices for photography, video, and trends for 2015 like the growth of mobile and vlogging. The overall goal is to help attendees learn how to engage audiences and promote their businesses through effective use of social media.
The document provides tips on how to stand out on social media. It discusses listening to conversations on social media through hashtags and searches. It also discusses sharing content through influencers and creating engaging content like images, videos and blogs. The document outlines a social media engagement ladder and emphasizes creating content, using photography tips, and experimenting with video. It highlights trends for 2015 like vlogging and humanizing brands. Case studies show how businesses have used social media successfully.
Stand out on Social Media - Tourism BusinessesGet up to Speed
The document provides guidance on using social media to promote rural tourism businesses. It discusses creating and sharing content through various social media platforms like Facebook, Twitter, YouTube and blogs. It emphasizes listening to customers and influencers on social media and engaging with others in the industry. The document also provides tips on taking good photos to help sell a business online, and suggests using video for marketing, demonstrations and customer support.
This document discusses how to use social video to drive results. It explains that social video is video designed to be shared on social networks, and is different than viral video. It provides tips for creating shareable social video content through telling stories that evoke emotion. It also stresses the importance of having a distribution plan that includes paid, owned, and earned social media channels to promote the video content. Finally, it provides 10 secrets to social video success, such as making videos short and shareable, focusing on storytelling, and leveraging search and evergreen content.
(Social Media + Video) - Cat Videos = Awesome
Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
Nina Goodwin presented on how to stand out on social media. She discussed listening to conversations on platforms like Twitter using hashtags and searches. She emphasized sharing quality content through influencers and creating content like images, videos and blogs tailored to audiences. Case studies showed how businesses used social media for marketing. Good photography tips included using natural light and composition. Emerging trends for 2015 include more video and interest-based social platforms. The overall message was that quality, engaging content shared through the right channels and influencers can help businesses stand out.
TubeMogul - Building Brands in a Digital WorldIAB Canada
Brett Wilson discusses how brand advertising is becoming more complicated in the digital world. The traditional purchase funnel model is being replaced by a more complex consumer journey across multiple devices. Programmatic branding allows brands to target fragmented audiences across platforms using data to optimize campaigns. TubeMogul is a leader in programmatic branding technology, allowing advertisers to effectively reach audiences at scale through video advertising on digital platforms like online video and mobile.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
Este documento trata sobre la prehistoria y contiene información sobre varios temas prehistóricos. Explica que una pintura rupestre es un dibujo o boceto prehistórico encontrado en rocas y cavernas. También describe que un yacimiento minero es el conjunto de labores necesarias para extraer minerales del subsuelo, así como las plantas para procesar los minerales extraídos. Finalmente, señala que los minerales se originan por procesos geológicos internos como el tectonismo o el vulcan
Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Samsung Town, Seoul. The document outlines Samsung's key leadership, history, vision, business segments, competitors, SWOT analysis, and marketing strategy. It discusses Samsung's focus on innovation and technology across its consumer electronics, IT, mobile and device solutions businesses. The summary provides an overview of Samsung's operations and strategic approach.
This document contains codes for different rates, with R300 and R500 listed. It also contains placeholders for banners or other images with the text "YOUR BANNER HERE" repeated twice.
DigiOnline: WebWeaver@School - Lernplattform für Schulen und SchulträgerUnivention GmbH
Kurzvorstellung der DigiOnline App WebWeaver School. Die Präsentation stellt grundlegende Aspekte von WebWeaver School für Schulträger vor. Als Schulträgerlösung eingesetzt, bildet sie eine zentrale cloudbasierte Infrastruktur für alle Schulen, die auch private und schulische Mobilgeräte einbindet. Digitale Medien, freie Lernressourcen, Verlagsinhalte sowie Stunden- und Vertretungsplansystem sind direkt integriert und ohne weiteren Login zu nutzen.
El documento resume las revoluciones de 1820, 1830 y 1848 en Europa. Tras el Congreso de Viena en 1815, que restauró el absolutismo, las ideas liberales y nacionalistas llevaron a tres oleadas revolucionarias que buscaban establecer regímenes constitucionales y crear nuevas naciones. La mayoría fracasaron pero llevaron a cambios como la consolidación del liberalismo y el fortalecimiento de fuerzas de unificación en Italia y Alemania.
Este documento discute o uso excessivo do gerúndio na linguagem cotidiana e como ele pode causar ambiguidade ou desconforto. O texto também fornece exemplos de quando o uso do gerúndio é adequado e inapropriado.
Diaporama Le récit de la Transfiguration
2ème dimanche de Carême - année C - d'après Lc 9, 28b-36
Réalisation KT 42 d'après les illustrations de Free Bible images
Ciclo Sup. Mantenimiento de Instalaciones térmicas y de fluidosTic Eraiken
Este documento presenta un programa de estudios para el título de Técnico Superior en Mantenimiento de Instalaciones Térmicas y de Fluidos. El programa consta de dos cursos con asignaturas como Equipos e Instalaciones Térmicas, Procesos de Montaje de Instalaciones, y Representación Gráfica de Instalaciones en el primer curso, y Gestión del Montaje, de la Calidad y del Mantenimiento, Mantenimiento de Instalaciones Frigoríficas y de Climatización en el segundo curso. El programa capacita a los estud
This document provides an agenda for a presentation on standing out on social media. The presentation covers listening to social media through tools like Google alerts and hashtags, sharing content through influencers, creating engaging content like videos and blogs, and using case studies of businesses that have succeeded on social media. It also touches on best practices for photography, video, and trends for 2015 like the growth of mobile and vlogging. The overall goal is to help attendees learn how to engage audiences and promote their businesses through effective use of social media.
The document provides tips on how to stand out on social media. It discusses listening to conversations on social media through hashtags and searches. It also discusses sharing content through influencers and creating engaging content like images, videos and blogs. The document outlines a social media engagement ladder and emphasizes creating content, using photography tips, and experimenting with video. It highlights trends for 2015 like vlogging and humanizing brands. Case studies show how businesses have used social media successfully.
Stand out on Social Media - Tourism BusinessesGet up to Speed
The document provides guidance on using social media to promote rural tourism businesses. It discusses creating and sharing content through various social media platforms like Facebook, Twitter, YouTube and blogs. It emphasizes listening to customers and influencers on social media and engaging with others in the industry. The document also provides tips on taking good photos to help sell a business online, and suggests using video for marketing, demonstrations and customer support.
This document discusses how to use social video to drive results. It explains that social video is video designed to be shared on social networks, and is different than viral video. It provides tips for creating shareable social video content through telling stories that evoke emotion. It also stresses the importance of having a distribution plan that includes paid, owned, and earned social media channels to promote the video content. Finally, it provides 10 secrets to social video success, such as making videos short and shareable, focusing on storytelling, and leveraging search and evergreen content.
(Social Media + Video) - Cat Videos = Awesome
Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
Nina Goodwin presented on how to stand out on social media. She discussed listening to conversations on platforms like Twitter using hashtags and searches. She emphasized sharing quality content through influencers and creating content like images, videos and blogs tailored to audiences. Case studies showed how businesses used social media for marketing. Good photography tips included using natural light and composition. Emerging trends for 2015 include more video and interest-based social platforms. The overall message was that quality, engaging content shared through the right channels and influencers can help businesses stand out.
Social media is the defining communications trend of the third millennium. It facilitates broader and more efficient transmission of information by overcoming inertia and friction. While concerns exist about its merits and dangers, social media enables authentic communication if used simply. Compelling content is more valuable than paid advertising. Social technologies will transform healthcare as they have other industries.
I presented on social media today for the HR group with the Minnesota Department of Transportation. They organized their conference with a Star Trek motif, which caused me to refresh my presentation, encouraging them to boldly go....
The document discusses how social media are essential to the future of healthcare and provides tips on getting started with social media. It argues that social media tools are powerful, inexpensive to implement, and help organizations connect with patients and the community. The document then provides examples of how Mayo Clinic has successfully used social media like blogs, YouTube, Twitter, and Facebook to share stories, enhance their brand and reputation, and connect with global audiences at virtually no cost. It urges other organizations to explore social media and provides basic tips to get started.
Intelligent use of Social Media Keynsham 12.10.2015Get up to Speed
The document discusses a partnership called Connecting Devon and Somerset that aims to deliver improved and superfast broadband to rural areas by 2016. It will provide improved broadband to every business and community, and faster broadband to at least 90% of the area. Without this project, 700,000 residents and 26,000 businesses would have no certainty of receiving improved or superfast broadband. It also discusses a related program called Get Up To Speed that provides free digital skills training and support to help businesses and communities make the most of the new broadband infrastructure.
This document discusses why social media is essential for the future of healthcare and how organizations can get started using social media. It argues that social media tools are free or inexpensive, consistent with organizational values of transparency, and help engage patients and employees. The document provides an overview of popular social media platforms like blogs, YouTube, Twitter and encourages organizations to claim their online identities on these channels and experiment with low-cost tools like smartphones and Flip cameras to get started.
Social media are essential to the future of healthcare and organizations can get started easily and inexpensively. The document discusses how Mayo Clinic uses social media like blogs, podcasts, YouTube, and Twitter to share patient stories, enhance their brand, and distribute medical information. It provides examples of how low-cost or free social media tools have helped Mayo Clinic engage millions of online viewers and listeners. The document advocates that healthcare organizations adopt social media to give voice to patients and employees, facilitate care delivery, and market themselves at little to no financial cost.
Lee Aase June 2010 Social Media PresentationLee Aase
This is the presentation I've been giving for several health care-related groups during June. Due to different lengths of presentations, not all groups see all slides, but this is the overall deck.
Social media tools like blogs, podcasts, YouTube, and Twitter are defining communications trends in the third millennium. They allow for efficient and broad transmission of information by overcoming barriers like inertia and friction. While mass media was important in the past, electronic tools now facilitate broader communities without regard to geography. While concerns exist about social media, the benefits are likely to outweigh the negatives as healthcare learns from other industries already transformed by these technologies.
This document discusses social media and provides a social media action plan. It defines social media as "open conversations that encourage participation and connect people." It explains that social media matters because consumer recommendations are highly credible, conversations influence offline behavior, and brands' reputations are impacted. The social media action plan involves listening to conversations, engaging with audiences, and influencing discussions. It provides examples and guidelines for each step of the plan.
Social Networking Applications and Today's WorkforceLee Aase
Social media tools like blogs, podcasts, social networks and video sharing platforms can provide benefits to organizations. Mayo Clinic has had success using these tools to improve patient and employee engagement as well as marketing. Some key strategies included creating blogs and podcasts to share medical information, using social networks internally for collaboration, and distributing patient stories which gained significant views. These tools allowed Mayo Clinic to enhance their services while incurring little to no costs.
Social Media - What is it, why it matters, and a 3 step action plan for business
Presentation made to the KM round table at Melbourne Zoo, August 19th, 2009
This document provides an overview of using social media to engage customers. It discusses listening to social media conversations, sharing relevant content to build relationships, and creating high-quality content to establish thought leadership. Examples are given of analyzing social media success and best practices for platforms like Twitter and Facebook. The goal is to help businesses make the most of social media engagement and superfast broadband connectivity.
Similar to Social Video - The Science of sharing - Orama.tv (20)
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Social Video - The Science of sharing - Orama.tv
1. THE SCIENCE OF SHARING
Dr Caroline Wiertz Louise Tullin
@louisetullin
2. WE ARE
•HIGH GROWTH TECH COMPANY, #1 IN EUROPE
•FOUNDED 2006
•140+ STAFF, 12 OFFICES WORLDWIDE
•RUN OVER 3,500 CAMPAIGNS FOR 60% OF THE INTERBRAND 100
•GLOBAL REACH 1.05BN MONTHLY UNIQUE USERS
•DELIVERED 3.85BN VIDEO VIEWS
•THE UNRULY VIRAL VIDEO CHART IS A UNIQUE DATA SET OF 430BN VIEWS
OUR MISSION: TO DELIVER THE MOST
AWESOME SOCIAL VIDEO CAMPAIGNS
ON THE PLANET!
26. DON’T HIDE YOUR BRAND!
THE AVERAGE BRANDED VIDEO TAKES 30
SECONDS TO REVEAL THE BRAND
THERE IS NO CORRELATION BETWEEN
SHAREABILITY AND LEVEL OF BRANDING
28. HIGH AROUSAL
Milkman & Berger’s (2012) study of NY Times headlines:
•Arousal shapes social transmission Arousal as a state of activation
•Both positive and negative high arousal emotions are positively
correlated with virality
•Positive content will be more viral consumers share content to self-
enhance
•High-arousal negative emotions maybe positively associated with virality
29. HIGH AROUSAL
Nelson-Field et al’s (2013) study of online videos:
•Most videos are either amusing or boring
•Positive videos are shared 30% more than negative videos
•Videos that elicit high arousal are shared twice as much as those that elicit
low arousal emotions
•Non-commercial videos typically gain more shares than commercial videos
30. HOW DO YOU PREDICT & & IMPROVE CONTENT
SHAREABILITY?
Basic emotions
Primal responses
Cognitive responses
Intensity
Emotional valence
Schema disruption
Social motivation
Memorability
Enjoyability
Medium
Favourability
Interpanel agreement
and more...
31. NO CREATIVE DEVICE DRIVES SHARING MORE
THAN ANY OTHER, WITH THE EXCEPTION OF
PERSONAL TRIUMPH.
SO FOCUS ON EMOTIONS, NOT CREATIVE DEVICES
32. Girls don’t poop – PooPourri
Poop
Meteor Prank - LG
You decide…
Prank
35. #5 MAKE YOUR CONTENT
DISCOVERABLE AND
UBIQUITOUS
36. HIT THE GROUND RUNNING
Source: Viral Video Chart 200 most shared branded videos of 2012
• Don’t ‘post and pray’ – smart distribution is key
• Use paid media so content is ubiquitous & portable
• Configure video player to maximise viral peak
• Optimize media plan to slow viral decay
Day 2: The Viral Peak
Days Following Launch
37. THE 3 DAYS WITH THE GREATEST
SHARING ACTIVITY ARE WEDNESDAY,
THURSDAY & FRIDAY
Source: Viral Video Chart – Sharing activity of the 1,000 most shared branded videos 52 weeks to 7th June 2013
38. #6 DON’T OVER INVEST IN
CONTENT AND UNDER
INVEST IN DISTRIBUTION
39. NO MATTER HOW SHAREABLE A VIDEO IS, A
LARGER VIEWER BASE DELIVERS MORE
SHARING
A VIDEO THAT IS SEEN BY FEW CANNOT
BE SHARED BY MANY
40. IN SUMMARY…
1.KNOW YOUR AUDIENCE
2.BE CLEAR ABOUT YOUR GOALS
3.BE TRUE TO YOUR BRAND (AND DEFINE APPROPRIATE CONTENT STRATEGY)
4.CREATE CONTAGIOUS CONTENT
5.MAKE YOUR CONTENT DISCOVERABLE AND UBIQUITOUS
6.DON’T OVER INVEST IN CONTENT AND UNDER INVEST IN DISTRIBUTION
Editor's Notes
LT – Hello! Welcome to Unruly and thanks to those who have struggled through the streets of London to make it here despite the tube strike. So who are Unruly? We helps brands to predict the shareability of their ad, get it shared across the Open Web and then track its success using Unruly Analytics.Campaigns we’ve worked on include Dove Beauty Sketches, the most viewed ad of all time and the third most shared ad of 2013, Evian's world record-breaking Roller Babies, Heineken The Entrance and Old Spice's groundbreakingThe Man Your Man Could Smell Like.We also own and operate the Unruly Viral Video Chart which has tracked 430 billion video views since 2006 and has been dubbed by Will.I.Am as the billboard 100 for our generation. The Unruly Viral Video Chart (VVC) has been the definitive source for video sharing data around the globe since 2006. It is the largest historical data set of sharing behaviour on the social web, measuring share of voice and campaign effectiveness. It constantly scans the social web to track in real-time the most shared ads around the world. It’s a very powerful tool for marketers, ranking by shares rather than views & enabling them to see what’s trending and how their ad is performing.
Video is a great medium to tell stories!This ad was only released on 29 October and is already racked almost 2 million sharesMost importantly it shows the value of creating emotionally engaging content
We focus on how to make stories contagious
LT - Branded video shares are going up. We’ve been tracking the most shared videos at Unruly – UGC and branded - since 2006, when we launched the Viral Video Chart. Over that time we’ve seen an explosion in the amount of video that brands are making and an explosion in the amount of videos that people are sharing. When Dove Evolution was one of the most shared video ads in 2006 it finished the year with 60,000 shares. In 2013, Dove RBS garned 4.4 M shares. The most successful ads are generating millions of shares and tens of millions of views meaning that sharing has increased 50xs (NOTE: This is when you take the shares at the end of the year, rather than all time shares as is displayed on this slide). Why should you care about shares? Shares are the gold standard of sharing – electronic WOM. Video perfect vehicle for creating eWOM because it creates emotional engagementNielson study: Trust in standard media channels decreasing whilst WOM increasing, TV below 50% trust, forums remain static at 70% trust but word of mouth increased from 90% to 90.7%People share when they care. When you have made a genuine connection and they care about what you have to say. And for that reason they’re a crucial KPI in any authentically social campaign. A share is a genuine measure of deep engagement and social proof that the video has made an emotional connection – and the nature of that emotional connection - whether you’ve amused, appalled, astonished or embarrassed the viewer can radically effect the outcomes generated by that share.
LT - In addition, according to McKinsey a high-impact recommendation — from a trusted friend conveying a relevant message, for example — is up to 50 times more likely to trigger a purchase than is a low-impact recommendation and word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions- McKinsey Quarterly, 2010
Need do know your target segment, so you know how and what to communicate
BE CLEAR ABOUT YOUR GOALS
LT - It seems that any brand CMO’s CV is not complete without at least one viral video campaign to shout about. However, just releasing a video you think is funny without any paid distribution in the hope of it attracting loads of earned (free) media is the strategic equivalent of sticking your hand in a haystack and hoping to pull out a needle. A social video which is specifically targeted towards your audience and your KPIs (whether they be to drive action, advocacy, attention or awareness) will bring you more success than trying to create the next ‘Viral’ hit. Your video campaign will only achieve its full potential if you’re clear about what you want. Engaged views are just the starting point, the crudest metric. Fine for measuring awareness but just the tip of the iceberg and the top of the marketing funnel. Because users are actively choosing to watch the content, social video works well at all stages of the purchase decision-making funnel.We worked with the IAB back in 2010 to develop the Social Media Framework – the 4 As that social video campaigns can deliver against- Awareness, Action, Advocacy and Attention. These are our Bible because the KPIs required determine the social plugins, data plugins, media partners, platform optimization, launch timings and campaign length.
Know what your brand stands for – need shareable content, but also need to have content that is integral to your brand. Not content in isolation, everything needs to fit into one strategy
LT -Does too much branding within a video put people off sharing? Many people think the answer to this is yes – and there are plenty of so-called virsl ads that are executed “guerilla style”, with little or no branding. In fact, when we subcoded the videos in the dataset by objective measures of brand execution, we found that on average it takes a brand 30 seconds to reveal itself in the video. You’d be right to question the value of a video hit if no one knows it’s your brand that made it!YET we found absolutely NO evidence to support that branding hampers sharing. There was no statistical relationship between sharing and branding; on the contrary, the “High Arousal Positive” videos, the type of video displayed the most, have the highest level of branding. Using poorly branded advertising is like throwing away your marketing budgetSo when you consider that the average social video has less than a third of the branding than an average TV commercial, it’s a huge opportunity lost by a lot of marketers looking to make the most of the social web. Poorly branded advertising is ineffective and if an ad cannot be correctly attributed to the brand it may be misattributed to the competitor.We’d argue that its not the level of branding that matters, it’s the way in which the brand is present. In the Coke Happiness ads, the Coke vending machine is at the heart of the video, it’s the main character of the video and that drives a “valuable virality” rather than pouring a marketing budget down the sink. The brand should appear in order of appearance, but it’s about subtly. You need to use your brand as the main character in your movie
LT - So we know that’s sharing’s on the up, but how do you predict what people will share? There are still people who maintain it's not possible to predict viral video success. There's been a myth around the "black box" or "black swan" or "black arts" for a long time now, but these are myths and phrases that belong to the dark ages of social marketing.We should all be committed to dispelling these myths.1. They needlessly mystify the discipline of video creation and distribution2. They're used as an excuse for failed campaigns3. They're actually holding back those brands who want to create and distribute spreadable content repeatably, reliably and at scale.We decided to put an end to these myths and our team of statisticians have developed the Unruly ShareRank algorithm by conducting multiple regression using a variety of sources, including:Technology: The Unruly Viral Video Chart uses proprietary social tracking technology, which has been collating video sharing data since 2006 and now stores data from over 430 billion video streams;Academic research: Collaboration with leading academics, particularly Dr Karen Nelson-Field (Ehrenberg-Bass Institute for Marketing Science) and Harvard Business School on the key variables which drive video sharing;Consumer data: Analysis of thousands of consumer panel responses, measuring their psychological responses to video content and their social motivations to video contentThe Unruly ShareRank algorithm is complex, and contains over 100 variables.Two of the most significant factors in the algorithm (and hence two of the most significant drivers of shareability) are the intensity of the psychological response elicited in the viewer, and the strength of the motivation they have to share. Of course, there are many other facts that affect sharing and feature in the algorithm, but a rough rule of thumb is that if you can make someone feel something really strongly, and give them a good reason to share, you’re probably onto a winner. Please refer to the scorecards on your seats to see the full range of social motivations and psychological responses available to you. We’ll test you using these cards later in the presentation.
LT - In one of her studies, Karen subcoded the videos by 14 types of creative device and found that most creative devices can be successful and non-successful (in terms of shares) and can equally incite high and low arousal. So for every famous cat or dancing baby there are hundreds of cats and babies that nobody’s watching or sharing. Personal triumph is an exception – videos that show the protagonists overcoming the odds, beating their personal demons, shared significantly more than all the other devices even when it it is Low Arousal.Yet interestingly it is rarely used. Only 3% of the 800 videos coded for creative made use of the personal triumph device.
You were choosing between the Girls Don’t Poop ad from PooPourri and the Prank ad from LG. The results are in and you have chosen….
Nope, there’ll be no pooping on this stage today…In the grand tradition of British Toilet Humour, you’ve chosen Girls don’t Poop.How many of you have seen this video already?Before we start the ad, you should have a Will It Share scorecard on your seat. This contains the most commonly used psychological triggers and the most common social motivations that lead people to share videos.If you don’t have a scorecard, sit back and enjoy the ad; if you do have a score card this is your chance to rate the content – to pick out 2 or 3 of the emotional and social triggers that would lead YOU to share this ad. The higher the score you give, the more likely you are to share the video. Once we’ve watched the video, we’ll see how your feelings compare with the UK national rep audience.
You’re a cruel, sadistic audience. You’ve chosen the LG Meteor Prank.How many of you have seen this video already?Before we start the ad, you should have a Will It Share scorecard on your seat. This contains the most commonly used psychological triggers and the most common social motivations that lead people to share videos.If you don’t have a scorecard, sit back and enjoy the ad; if you do have a score card this is your chance to rate the content – to pick out 2 or 3 of the emotional and social triggers that would lead YOU to share this ad. The higher the score you give, the more likely you are to share the video. Once we’ve watched the video, we’ll see how your feelings compare with the UK national rep audience.
LT- Key MessagesThere is no good having great or even decent content which sits and festers in a Youtube channel or is only placed in niche, small trafficked areas of influenceWe know that 25% of all sharing happens within the first 3 days of launch, with 50% of sharing happening within the first 3 weeks – so brands need to front load their distribute to kick-start a viral cascade, causing content to trend on video discovery and viewing platforms in the long term & drive the size of the earned media potential. Your best strategy is to tease your content by targeting early adopters & influencers in the run up to launch, maximise awareness and views at the critical launch period and then extend the campaign after launch. So GO FAST! distributed in a player with sharing functionality which is optimized for the environments on which these viewers want to share the video - Include plug ins for the most relevant social platforms and for the type of sharing most likely to occur – email or snap chat for narrowcast; Twitter for broadcast• Place in native environments where the surrounding copy or content focuses on amplifying the factors that we know from the ShareRank study will drive sharing for different audiences (whether through PR placement, blogger activation, paid placement – cool hunters loved this content, it’s bang on trend with wearable tech and bloggers could have had some fun and kudos). Gendered players and approaches bearing in mind the different responses – some women were disgusted while men were incredulous and amazed. • Include social annotations at the very moments when viewer response is heightened, using language that reinforces the social or psychological trigger which drives the most sharingDistribute in media environments where your target audiences spend their time; target super-sharers and optimize for sharing in real-time
LT- We examined the most shared videos of the past year using the Unruly Viral Video Chart. We discovered that the days where most sharing activity occurs are Wed, Thu and Friday
Karen’s research covered UGC and brand content and she found that paid distribution played a really significant role in increasing the chance and the level of social spread or earned views.
LT- It doesn’t matter how shareable a video is – a video that is seen by few cannot be shared by many. Social success happens faster than ever before. Distribution was key to maximising social spread, kick-starting a viral cascade and slowing viral burn out.Reach is important, but it needs to be quality reach to achieve maintenance and growth. There is no point just sticking your videos on your Facebook or Twitter profiles – you’re already preaching to the converted. In this image we can see how an FMCG brand has performed. To build the market share of your brand, you need to reach out to light and medium buyers outside of owned social media channels. A brand’s light buyers are the most important for a brand’s growth, with a brand’s light buyers according for 50% of a brand’s sales (not the 20% which marketers traditionally attribute to light buyers)Only 1 / 3 video views take place on YouTube and the YouTube Player