Thyrocare dsa ppt
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This document outlines three digital marketing propositions for Thyrocare, an Indian medical laboratory, to expand its franchise business. Proposition 1 involves Facebook click-through ads with a cost per click of Rs. 5. Proposition 2 features Facebook stamp ads directing to an online registration page. Proposition 3 is an email marketing campaign targeting a database of 2 million people aged 27-55 interested in medical labs, wellness, and health. The commercial benefits growing Thyrocare's market, generates new inquiries, and provides good return on investment and immediate results.
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Thyrocare dsa ppt
- 2. India ::A CountryApp Proposition- ?? India A CountryGoing Digital FB Going Digital
- 3. 32% 68% 25- 15- 55 25 70% 30%
- 4. Proposition 01- CPC- Rs. 5/-per click Proposition 01- CPC- Rs. 5/-per click CPL Proposition- Rs 210/-per Leads 2mn UV 68% Men & 32% Women Age Group–(25 to 55)
- 5. Proposition 02 – Facebook Stamp Ad Proposition 02 – Proposition-Stamp Ad FB App Facebook ?? 11 FB stamp Ads 22 Landing Page Thyrocare Franchises Registration Page. http://wellness.thyrocare.com/client_registration.asp
- 6. Proposition 03 – eMailer Campaign Proposition 03 – eMailer Campaign Commercials A. Reach out - 2MN Data base. B. TG – Age 27- 55 C. Audience – Medical Lab/Wellness/ Health
- 8. Commercials Benefits to Thyrocare Benefits to Thyrocare • First mover advantage Less Competition Profit Margin • Customer stickiness Loyalty Word of mouth PR • Expand your Market Generate New Inquiries • Value for Money, ROI, Immediate Result • Relationship management
- 9. Commercials Sign a success story with Manhattan Communications India Pvt. Ltd. Manish Srivastava Business Head – Digital Mobile- 9769300095
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