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Tate’s Digital Strategy: The Times They Are A-Changin’
The document discusses Tate's online presence, highlighting its significant visitor statistics, digital strategies from 2010 to 2015, and the need for an audience-centered approach in its digital transformation. It emphasizes the digitization of the collection and various digital initiatives aimed at enhancing user engagement and generating revenue. Additionally, it outlines proposed organizational changes and new governance structures to support the digital strategy.
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Tate’s Digital Strategy: The Times They Are A-Changin’
- 2. Tate Online facts •1.1–1.9 million unique web visitors per month • 39% international visitors • All artworks in the collection digitised (c. 68,000) • UK’s number two arts website • 750,000 Twitter followers • 460,000 Facebook likes
- 3. Brochure ➜ Channel ➜ Platform
- 5. Brochure ➜ Channel ➜ Platform About us Programme listings Visiting information
- 7. Brochure ➜ Channel ➜ Platform About us Digitised collection Programme listings Learning resources Visiting information Children’s games Research publications Short-from video Magazine articles Email communications
- 9. Brochure ➜ Channel ➜ Platform About us Digitised collection Blogs Programme listings Learning resources Debates Visiting information Children’s games Community Research publications Participation projects Short-from video Social media Magazine articles Email communications
- 10. Tate Online Strategy2010–12 Need for transformation project Need for audience-centred approach Outline of areas to be addressed
- 12. Tate Digital Strategy2013–15 Digital is increasingly a dimension of everything.
- 13. Tate Digital Strategy2013–15
- 14. Tate Digital Strategy2013–15 Distributed content authorship
- 15. Tate Digital Strategy2013–15 Distributed content authorship New digital initiatives
- 16. Tate Digital Strategy2013–15 Distributed content authorship New digital initiatives Editorial content
- 17. Tate Digital Strategy2013–15 Distributed content authorship New digital initiatives Editorial content Dialogue and discussion
- 18. Tate Digital Strategy2013–15 Distributed content authorship New digital initiatives Editorial content Dialogue and discussion Revenue-generating opportunities
- 19. Tate Digital Strategy2013–15
- 20. Tate Digital Strategy2013–15 Organisational change
- 21. Tate Digital Strategy2013–15 Organisational change New governance structure
- 22. Tate Digital Strategy2013–15 Organisational change New governance structure Editorial, community and technology management
- 23. Tate Digital Strategy2013–15 Organisational change New governance structure Editorial, community and technology management Audience research
- 24. How big arethese changes going to be for the organisation?
- 25. How big arethese changes going to be for the organisation? Big.
- 26.