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TANMOY ROY
- 1. SUMMER INTERNSHIP PRESENTATION ON DESIGNINGAPPROPRIATE B2B CUSTOMER ACQUISITION ENGAGEMENT AND RETENTION STRATEGIES FOR PROPRIETARY WEB –BASED RECRUITMENT PRODUCTS PRESENTED BY TANMOY ROY ENROLLMENT NO–030105007 ACADEMIC YEAR-2015-2017 BATCH: PGDM-05 JULY -2016
- 2. PROJECT OBJECTIVE A detailsstudy on appropriate b2b customer acquisition engagement and retention strategies for proprietary web – based recruitment products .
- 3. COMPANY PROFILE : TheTimes group is also called BCCL. Year – 1838. Founder - Samir Jain and Vineet Jain . CEO – Raj jain
- 4. PRINT MEDIA RETAIL FM RADIO TIMESBUSINESS SOLUTION TIMES INTERNET LIMITED VISUAL MEDIUM DIFFERENT VERTICALS OF TIMES GROUP:
- 5. Print Media Newspaper advertisement,billboard, leaflet Job portal services paid portals & free portals. Consultancy services 2coms,Adecco,Randstad,Gurumantra,Dream job consultancy Reference Word of mouth Company’s own websites Job fairs DIFFERENT MODE OF HIRING :
- 6. TRAFFIC USAGE RANKOF PAID JOB PORTALS IN INDIA(SIMILAR WEB.COM) 0 10000 20000 30000 40000 50000 60000 GLOBAL RANK COUNTRY RANK GLOBAL RANK COUNTRY RANK SHINE.COM 49960 186 TIMESJOBS.COM 6249 243 MONSTER.COM 1096 270 NAUKRI.COM 741 29 TRAFFIC USAGE
- 7. GLOBAL RANK COUNTRYRANK 109 40 1751 64 63834 6005 48124 2044 99829 4648 TRAFFIC USAGE RANK OF FREE JOB PORTALS IN INDIA(SIMILAR WEB.COM)
- 8. TimesJobs.com is ajob Portal service provider their operating area in India and Overseas. It belongs to the family of Times Group and is one of the flagship businesses Times Internet Limited. Year - 2004 January 1 2 3 What is Timesjobs.com ?
- 9. DIFFERENTRT TRAFFIC USAGEOF TIMESJOBS.COM & ITS OTHER VERTICALS :
- 10. SUSPECTING CUSTOMER PROSPECTING CUSTOMER APPROACHINGCUSTOMER DEMONSTRATION OR PRESENTATION NEGOTIATION ORDER & LOGIN ID CREATION CLIENT ACQUISTION STRATEGIES OF TIMES JOBS.COM
- 11. CLIENT ENGAGEMENT STRATEGIESOF TIMESJOBS.COM Lead follow up on daily basis. Always maintain a good relationship between the company Hr. Customer support
- 12. CLIENT RETENTION STRATEGIESOF TIMESJOBS.COM CSAT.C:UserstanmoyDownloadsC-SAT Form.pdf special indoor outdoor events. Direct call or email within 2 – 3 months. Greetings sending through mail or SMS on any special events or festivals to the special clients. Giving them special discount totally depends on their billing. Fulfillment customers requirement time to time and providing them best solution.
- 13. FINDINGS : BPO, Manufacturingsector, IT and software companies are mainly used Timesjobs.com portal services, where the attrition rate is high In this online portal services CEO,CFO and this kind of all higher profile recruitment not happening. CV is not updated periodically basics. Every filter or blocker of Timesjobs.com is not working properly.
- 14. There is notools for judging that people are really looking for a job change or not. Least number of verified resumes and the phone numbers. All kind of profiles is not found in timesjobs.com portal like( word press, push notification, Google Analytics, Ad words). Job posting response is very lesser than mail & SMS
- 15. Recommendations & Suggestions: Social Awareness programme. Least price strategy Mandatory verification service of resumes & mobile number. Include new filter for better serving to the customer. Include one special filter or platform from that client easily find that who is really want to change their job or not, that save more time for recruitment process.
- 16. New start ofcall centers for only customer service Increase the quality & quantity of data on various types of profile. Organized more job fair. Designing a psychometric test or IQ test for the candidates who are going to register on Timesjobs.Com portal and its depends profile to profile.
- 17.