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India ::A CountryApp Proposition- ??
 India A CountryGoing Digital
              FB Going Digital
32%    68%




      25-
15-   55
25    70%
30%
Indicative Publisher Database
                 Premium Portals




                   Premium News sites
Proposition 01- CPM- Rs.110/– 4Mn Impression
        Proposition 01- CPM- Rs.110/– 4Mn Impression
                CPL Proposition- Rs 210/-per Leads


   2mn UV




  68% Men &
  32% Women




Age Group–(25 to 45)
68%
Proposition 02Proposition- ??PPC
Proposition 02– Facebook PPC
       FB App – Facebook


                                           22

                            Landing
                             Landing
                              Page
                               Page
             11




       CareerBuilder FB stamp Ad
       Landing Page CareerBuilder.co.in
      http://www.careerbuilder.co.in/
Commercials
        Requirement from CareerBuilder.com
        Requirement from CareerBuilder.com



Creative required for Facebook PPC campaign

Headline: 25 characters

Image: 100 x 72 pixels

Text Description: 90 characters -
Proposition 03 – eMailer Campaign
Proposition 03 – eMailer Campaign
             Commercials




                          A. Reach out to 2MN
                             Data base.
                          B. TG – Age 22- 45
                          C. Audience –
                             Fresher/IT
                             professional/BFSI/E
                             ngineers/etc
Commercial
Commercial
  Commercials
Commercials
             Benefits to careerbuilder.com
             Benefits to careerbuilder.com


• First mover advantage  Less Competition  Profit Margin

• Customer stickiness  Loyalty  Word of mouth PR

• Expand your Market Generate New Inquiries

• Value for Money, ROI, Immediate Result

• Relationship management
Commercials
Sign a success story with
Manhattan Communications India
Pvt. Ltd.   




                  Manish Srivastava
                Business Head – Digital
                 Mobile- 9769300095

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India Digital Advertising Propositions

  • 1.
  • 2. India ::A CountryApp Proposition- ?? India A CountryGoing Digital FB Going Digital
  • 3. 32% 68% 25- 15- 55 25 70% 30%
  • 4. Indicative Publisher Database Premium Portals Premium News sites
  • 5. Proposition 01- CPM- Rs.110/– 4Mn Impression Proposition 01- CPM- Rs.110/– 4Mn Impression CPL Proposition- Rs 210/-per Leads 2mn UV 68% Men & 32% Women Age Group–(25 to 45) 68%
  • 6. Proposition 02Proposition- ??PPC Proposition 02– Facebook PPC FB App – Facebook 22 Landing Landing Page Page 11  CareerBuilder FB stamp Ad  Landing Page CareerBuilder.co.in http://www.careerbuilder.co.in/
  • 7. Commercials Requirement from CareerBuilder.com Requirement from CareerBuilder.com Creative required for Facebook PPC campaign Headline: 25 characters Image: 100 x 72 pixels Text Description: 90 characters -
  • 8. Proposition 03 – eMailer Campaign Proposition 03 – eMailer Campaign Commercials A. Reach out to 2MN Data base. B. TG – Age 22- 45 C. Audience – Fresher/IT professional/BFSI/E ngineers/etc
  • 10. Commercials Benefits to careerbuilder.com Benefits to careerbuilder.com • First mover advantage  Less Competition  Profit Margin • Customer stickiness  Loyalty  Word of mouth PR • Expand your Market Generate New Inquiries • Value for Money, ROI, Immediate Result • Relationship management
  • 11. Commercials Sign a success story with Manhattan Communications India Pvt. Ltd.  Manish Srivastava Business Head – Digital Mobile- 9769300095