This document outlines an webinar on data-driven customer success. The webinar will include an introduction to data-driven customer success, a case study from Thismoment on customer segmentation and renewal success using Totango, and how companies can get started with a data-driven approach. Thismoment will discuss how they use customer segmentation and product usage data from Totango to understand key customer segments, measure the impact of engagement activities, and integrate insights into their Salesforce CRM and Marketo automation. Attendees will learn how monitoring product usage can provide insights to improve renewal rates and customer success plays across the customer journey.
Adoption is more than just usage. It’s helping your customer get the most out of your services. Learn how Spark can help you elevate insights to drive desired actions, helping your customer unlock additional value. Learn more at totango.com
Customer success is gaining momentum and many companies are transitioning into the new model that puts the customer in the center of operations.
This is an introductory presentation which helps explain where does customer success feet in the grand scheme of things, what is the charter of this initiatives and what is Totango technology.
Mastering the Business of Customer SuccessGuy Nirpaz
Customer Success is maturing. Customers are like trees in recurring revenue business. The Customer Success function should run as a business, and the operating model is of customer portfolio management to drive customer success
Email Lifecycle Marketing: Lead Generation and Relationship BuildingJames Windrow
This quick presentation shows how email lifecycle marketing can be a powerful tool for driving leads and building relationships with your customers that drives improved retention and greater growth. Includes examples from well known brands.
Now that you’ve developed your strategy to optimize customer usage, loyalty and renewal, use this Customer Success Action Plan template to outline the activities you and your team will implement in order to reach your goals.
What Does It Really Mean To Build A Customer Culture?Totango
Whether you call it customer centricity, customer obsession, or customer focused, putting the customer at the center of your company is the right business approach. In order to be customer centric, however, your organization must operate within a strong, pervasive customer culture that supports the business approach.
But what exactly is a customer culture and how do you build it? Review our webinar slides presented by two industry thought leaders, Claire Burge, CEO of This Is Productivity, and Omer Gotlieb, Co-founder of Totango, to learn:
- The specific cultural changes required to truly embrace customer-centricity
- The processes and systems required for customer-centric culture
- The mind-shifts individual team players need to make toward customer-centricity
For recurring revenue businesses, your business success is directly tied to your customer's success. Make sure you catch the on-demand webinar to build the right customer culture for your company.
Adoption is more than just usage. It’s helping your customer get the most out of your services. Learn how Spark can help you elevate insights to drive desired actions, helping your customer unlock additional value. Learn more at totango.com
Customer success is gaining momentum and many companies are transitioning into the new model that puts the customer in the center of operations.
This is an introductory presentation which helps explain where does customer success feet in the grand scheme of things, what is the charter of this initiatives and what is Totango technology.
Mastering the Business of Customer SuccessGuy Nirpaz
Customer Success is maturing. Customers are like trees in recurring revenue business. The Customer Success function should run as a business, and the operating model is of customer portfolio management to drive customer success
Email Lifecycle Marketing: Lead Generation and Relationship BuildingJames Windrow
This quick presentation shows how email lifecycle marketing can be a powerful tool for driving leads and building relationships with your customers that drives improved retention and greater growth. Includes examples from well known brands.
Now that you’ve developed your strategy to optimize customer usage, loyalty and renewal, use this Customer Success Action Plan template to outline the activities you and your team will implement in order to reach your goals.
What Does It Really Mean To Build A Customer Culture?Totango
Whether you call it customer centricity, customer obsession, or customer focused, putting the customer at the center of your company is the right business approach. In order to be customer centric, however, your organization must operate within a strong, pervasive customer culture that supports the business approach.
But what exactly is a customer culture and how do you build it? Review our webinar slides presented by two industry thought leaders, Claire Burge, CEO of This Is Productivity, and Omer Gotlieb, Co-founder of Totango, to learn:
- The specific cultural changes required to truly embrace customer-centricity
- The processes and systems required for customer-centric culture
- The mind-shifts individual team players need to make toward customer-centricity
For recurring revenue businesses, your business success is directly tied to your customer's success. Make sure you catch the on-demand webinar to build the right customer culture for your company.
How to Build Customer Success at an Early Stage Startup Gainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Build Customer Success at an Early Stage Startup - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Hoopla, VeaMea, DiscoverOrg, Fliptop
This template will help you codify your customer success strategy. You can read the blog post and download the template here: http://blog.preact.com/customer-success-strategy-template
From customer success metrics to the customer journey, and from the customers' critical path to your customer success team, this template enables you to present your vision to your executive team.
The Economic Value of Customer Success for Enterprise SaaS CompaniesGainsight
Guest presenter Kate Leggett, Principal Analyst from Forrester Research, shares The Economic Value of Customer Success. In this presentation she goes into the real economic and monetary impact that having a Customer Success focus brings to a Subscription business like Enterprise SaaS.
In fact, the most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Hiring: Structuring and Recruiting A Customer Success Team to ScaleGainsight
Speakers:
Tomasz Tunguz, Partner at Redpoint Ventures
Mike McKee, SVP, Services and Customer Success at Rapid 7
Boaz Maor, Head of Global Customer Success at Intel Mashery
Presented at Pulse Conference 2015.
How to Align Customer Success Management with Sales and MarketingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Align Customer Success Management with Sales and Marketing - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Infusionsoft, LinkedIn, Clarizen, Intacct
How to measure your success as a Customer Success ManagerAmity
As CSMs, we can usually rattle off a number of metrics and statistics that we use to measure our customer's health and success -- but it gets a little less standardized when others ask us how we measure our own success. Renewals and churn are both important metrics to keep an eye on, but they're not the only ones.
In this webinar, we’ve partnered with Sparkcentral to discuss:
- The benefits of a top-down approach when re-evaluating CS team goals
- The importance of CSAT metrics
- Which KPIs to measure if Account Management and CS roles are combined
- Which questions to ask yourself when exploring and assessing your team’s current KPIs and goals
Join Krysta Gahagen and Julia Burnett, two Customer Success Managers from Sparkcentral, for the rundown of which KPIs are truly key for CSMs, and why.
Customer success continues to be an emerging practice as both technology companies and nontraditional industries move to a new subscription revenue model. A maturity model framework helps companies establish their customer success organizations and initiatives, as well as allowing them to see where they stand and how they can improve as they move through the stages of maturity. www.tsia.com.
Ever wondered why clients churn rates are high, renwal rates are dropping and you can't upsell anymore!
With the more and more challenges business is facing today customer service and account management are becoming outdated because of their passive approach when the problem come knocking to our door we step up to solve the problem;
And here's when Customer Success Management is born being proactive to solve clients issues before it happen is critical to success in today's business world by studying your clients and their industry, business goals and objectives then figure out how you can maximize on those intelligence to make them more successful that's how you're going to play it the right way.
Through this manual a quick glimpse on the importance of successful planning for a customer success program for SaaS companies specially the food industry and a different playbooks for clients life cycle and their health scores plus an action plan on how to fix the issue on every case.
Start Applying today Customer Success And Partner Your Way To Success With Your Clients To Start Making non Seen Before Revenues And Higher Retention Rates.
Customer Success Cubed - The Simplest Guide you will ever FindTotango
Presentation by Guy Nirpaz, CEO at Totango.
The simplest guide you will ever find to help you succeed in Customer Success. Presented at the Totango Customer Success Silicon Valley Meetup.
Disrupting the Traditional Approach to Customer Centricity, Featuring Forrest...Totango
Webinar presentation: New technology is changing the game in how companies achieve a customer-centric culture. Hear from guest Kate Leggett, VP Principal Analyst from Forrester Research, Inc. and Guy Nirpaz, CEO and Co-founder of Totango, as they discuss current trends in customer success and new ways in which companies are organizing around the customer. Totango will also discuss Zoe, its unrivaled product that breaks down silos and enables company-wide participation in customer success.
Driving Customer Success in the Subscription Economy by Nick Mehta, CEO of Ga...Gainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Nick Mehta, CEO of Gainsight, is all about Driving Customer Success in the Subscription Economy, something Enterprise Software-as-a-Service ( SaaS ) vendors must embrace if they wish to succeed at the highest levels.
Forrester Research: How the Customer Success Industry is EvolvingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Forrester Research - How the Customer Success Industry is Evolving - is from Pulse 2014, the biggest Customer Success industry event ever.
How to Drive Top-Line Growth with Customer Success Management MetricsGainsight
This presentation is all about growing your top-line revenue by leveraging Customer Success Management metrics.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
How to Build Customer Success at an Early Stage Startup Gainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Build Customer Success at an Early Stage Startup - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Hoopla, VeaMea, DiscoverOrg, Fliptop
This template will help you codify your customer success strategy. You can read the blog post and download the template here: http://blog.preact.com/customer-success-strategy-template
From customer success metrics to the customer journey, and from the customers' critical path to your customer success team, this template enables you to present your vision to your executive team.
The Economic Value of Customer Success for Enterprise SaaS CompaniesGainsight
Guest presenter Kate Leggett, Principal Analyst from Forrester Research, shares The Economic Value of Customer Success. In this presentation she goes into the real economic and monetary impact that having a Customer Success focus brings to a Subscription business like Enterprise SaaS.
In fact, the most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Hiring: Structuring and Recruiting A Customer Success Team to ScaleGainsight
Speakers:
Tomasz Tunguz, Partner at Redpoint Ventures
Mike McKee, SVP, Services and Customer Success at Rapid 7
Boaz Maor, Head of Global Customer Success at Intel Mashery
Presented at Pulse Conference 2015.
How to Align Customer Success Management with Sales and MarketingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Align Customer Success Management with Sales and Marketing - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Infusionsoft, LinkedIn, Clarizen, Intacct
How to measure your success as a Customer Success ManagerAmity
As CSMs, we can usually rattle off a number of metrics and statistics that we use to measure our customer's health and success -- but it gets a little less standardized when others ask us how we measure our own success. Renewals and churn are both important metrics to keep an eye on, but they're not the only ones.
In this webinar, we’ve partnered with Sparkcentral to discuss:
- The benefits of a top-down approach when re-evaluating CS team goals
- The importance of CSAT metrics
- Which KPIs to measure if Account Management and CS roles are combined
- Which questions to ask yourself when exploring and assessing your team’s current KPIs and goals
Join Krysta Gahagen and Julia Burnett, two Customer Success Managers from Sparkcentral, for the rundown of which KPIs are truly key for CSMs, and why.
Customer success continues to be an emerging practice as both technology companies and nontraditional industries move to a new subscription revenue model. A maturity model framework helps companies establish their customer success organizations and initiatives, as well as allowing them to see where they stand and how they can improve as they move through the stages of maturity. www.tsia.com.
Ever wondered why clients churn rates are high, renwal rates are dropping and you can't upsell anymore!
With the more and more challenges business is facing today customer service and account management are becoming outdated because of their passive approach when the problem come knocking to our door we step up to solve the problem;
And here's when Customer Success Management is born being proactive to solve clients issues before it happen is critical to success in today's business world by studying your clients and their industry, business goals and objectives then figure out how you can maximize on those intelligence to make them more successful that's how you're going to play it the right way.
Through this manual a quick glimpse on the importance of successful planning for a customer success program for SaaS companies specially the food industry and a different playbooks for clients life cycle and their health scores plus an action plan on how to fix the issue on every case.
Start Applying today Customer Success And Partner Your Way To Success With Your Clients To Start Making non Seen Before Revenues And Higher Retention Rates.
Customer Success Cubed - The Simplest Guide you will ever FindTotango
Presentation by Guy Nirpaz, CEO at Totango.
The simplest guide you will ever find to help you succeed in Customer Success. Presented at the Totango Customer Success Silicon Valley Meetup.
Disrupting the Traditional Approach to Customer Centricity, Featuring Forrest...Totango
Webinar presentation: New technology is changing the game in how companies achieve a customer-centric culture. Hear from guest Kate Leggett, VP Principal Analyst from Forrester Research, Inc. and Guy Nirpaz, CEO and Co-founder of Totango, as they discuss current trends in customer success and new ways in which companies are organizing around the customer. Totango will also discuss Zoe, its unrivaled product that breaks down silos and enables company-wide participation in customer success.
Driving Customer Success in the Subscription Economy by Nick Mehta, CEO of Ga...Gainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Nick Mehta, CEO of Gainsight, is all about Driving Customer Success in the Subscription Economy, something Enterprise Software-as-a-Service ( SaaS ) vendors must embrace if they wish to succeed at the highest levels.
Forrester Research: How the Customer Success Industry is EvolvingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Forrester Research - How the Customer Success Industry is Evolving - is from Pulse 2014, the biggest Customer Success industry event ever.
How to Drive Top-Line Growth with Customer Success Management MetricsGainsight
This presentation is all about growing your top-line revenue by leveraging Customer Success Management metrics.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
My talk from the pupet devops conference Berlin 2014 (http://code-your-config.com/). A low level tour of some terrible terrible puppet code, with advice on how to do it better (including showing off the awesome new each() construct you get in puppet 3.2)
.NET Core Internals. O que é o .NET Platform Standard?Victor Cavalcante
Slide apresentado no evento ASP.NET Conference por Victor Cavalcante. Esta apresentação demonstra a evolução do .NET e como o NET Platform Standard irá se encaixar na nova estratégia da Microsoft.
Trabajo de Distribucion Libre que el H. Camara de Diputados hizo sobre la Evolucion que ha mantenido la Deuda Publica por Entidad Federativa desde 1993 hasta 2006.
Tendex - онлайн площадка для проведения электронных торговE-COM UA
TENDEX продукт компании «Э-КОМ», который разработан с учетом зарубежного опыта.
Это торговая платформа для онлайн-взаимодействия между закупщиками и поставщиками, которая позволяет
экономить денежные средства и рабочее время.
Теперь проведение тендеров, торгов и аукционов проходит просто и удобно в онлайн среде.
Delivering Happiness, The New Secret Ingredient by Sunny GrossoAudienceView
It’s no secret that company culture matters. The challenge is creating cultures that elevate business impact. The secret is a well-known, often misunderstood emotion that is becoming the biggest competitive advantage in today’s economy. Happiness. Research shows happy staff and volunteers outperform in every business measurement, from customer service to profitability. In this session, Sunny will challenge our personal definition of success and peek into the science of happiness, debunking myths that happiness is superfluous to business results. We’ll explore why emotions matter for live events and how to create a culture of happiness to elevate your customer experience. Sunny will end with clear actions you can use to improve your own happiness, customer experience and business results.
Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.” !! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani
SERIES RECAP: As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Over the past 5 months, we hope you were inspired to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! On December 4th, join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.
Speakers: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
Revenue growth requires more than IT cost-cutting and increased efficiencies. Across industries, top-line growth requires a focus on customer relevance and on sales, marketing and service effectiveness.
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
This is a PPT I did for an MBA course I am taking. This presentation examines OtterBox's current strategies regarding customer relationship development and management. I have offered some of my own strategies to provide additional value.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
A panel of 8 best-of-breed MarTech leaders share their thoughts on how B2B marketing operations professionals can best navigate the complex MarTech landscape.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
Why do loyal customers matter? Learn about the current issues driving loyalty marketing, why loyalty marketing works, and how to define measurable objectives, where and when to use promotional currency, and sure-fire enrollment tactics.
More CRM and Loyalty Marketing Resources
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Systematic New Loyalty Program Development: http://www.customerinsightgroup.com/systematic-new-loyalty-program
Pinterest: http://pinterest.com/engagekeepgrow/
Who is Customer Insight Group?
Customer Insight Group, Inc. leads the way in the evolution of how companies engage their customers, positively motivate them and earn their long-term loyalty. Our extensive client work is testimony to our depth of knowledge and ability to apply strategic insight and solutions to a wide variety of business objectives. Our team’s client experience includes: NHFA, Thomasville Furniture, The Maxim Group Carpet Franchise, Ashro, A&P, The Bon Ton, Crate & Barrel, Dick’s Sporting Goods, Edwin Watts Golf, GE Consumer Finance, Monroe and Main, Swiss Colony, Midnight Velvet, MySwingle.com, The Great Indoors, G.H. Bass, Golf Galaxy, Helzberg Diamonds, HSBC, Kohl’s, La-z-boy Furniture Franchise, MCI, Payless ShoeSource, Pier 1 Imports, Petco, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, Sierra Trading Post, Stein Mart, Tommy Hilfiger, Ulta, as well as various other leading companies.
Escalation: Accelerate Customer Resolution Time and Increase Customer Satisfa...Totango
In this webinar, Ravit Danino, VP of Product Management at Totango, gives an in-depth look at a groundbreaking, modular, concept in Customer Success. In our first ever mini-series SuccessBLOCs: Onboarding, Escalation, and Adoption, the second installment Escalation, you'll learn:
-Detecting, acting on and resolving customer escalations are a part of the Customer Success journey
-How Spark can help you dramatically improve the customer experience and reduce friction and frustration along the way
Find the on-demand webinar and more info at www.totango.com.
Totango Spark: The Future of Customer Success has ArrivedTotango
Spark is finally here! Join our Customer Success industry expert and VP of Product Management at Totango, Ravit Danino, for this introductory webinar on the general availability of Spark.
Totango Spark empowers enterprises to quickly adopt and operationalize customer-centricity across their organizations, enabling them to complete their digital transformation and grow their business by becoming more customer-centered.
In this webinar we cover:
- How Totango Spark can guide enterprises through the successful completion of each stage in the customer journey with relevant KPIs, dashboards, analytics and best practices to achieve business goals faster.
- SuccessBLOCs - a groundbreaking, modular, concept in customer success, allowing organizations to start with their most critical business priority first, and grow into broader customer success initiatives, each step is chosen by the business to meet specific customer success goals.
Find the on-demand webinar and more info at www.totango.com.
Onboarding: Optimize the New Customer Journey for Seamless Product Adoption Totango
In this webinar, Ravit Danino, VP of Product Management at Totango, gives an in-depth look at a groundbreaking, modular, concept in Customer Success. In our first ever mini-series SuccessBLOCs: Onboarding, Escalation, and Adoption, first installment Onboarding, you'll learn:
-How to dramatically improve the new customer onboarding journey
-Be able to meet the milestones in an onboarding project timeline and overall goals
-How to delight end users and enable a consistent and efficient experience
-Ensure the customer post onboarding is adopting the product or service
Find the on-demand webinar and more info at www.totango.com.
Totango Case Study: Million Dollar Bet: Dimension Data is All-in for Customer...Totango
Totango Case Study: Million Dollar Bet: Dimension Data is All-in for Customer Success from the session at Technology and Services World '18 in Las Vegas. For more information visit totango.com.
Presented by Ravit Danino, VP of Products at Totango, at Customer Success Summit 2018.
Technology plays a critical role in advancing the capabilities of Customer Success. Understand why goal-oriented technology is the key to delivering the right results quickly and with confidence.
Presented by Christine Bensen, Senior Director of Product Management at CA Technologies, at Customer Success Summit 2018, Track 1.
Moving to SaaS is a huge transformation. Hear how CA managed this change, the impact it had inside and outside their organization, and how the whole company, from Product, Marketing, Finance, Sales, Support, Services, Partners, UX, all needed the single source of truth to succeed.
Million Dollar Bet - We're All-in In Customer SuccessTotango
Presented by Laurence Dean, Group Services, Director for Client Success at Dimension Data. Shared at Customer Success Summit 2018.
Dimension Data, a leader in IT Services Management, is making a big bet on Customer Success. In a highly competitive environment, they are seeing early results from their Customer Success initiatives and are placing a big bet on gaining real competitive advantage.
Presented by Tal Tsfany, VP of Customer Success at Mulesoft, at Customer Success Summit 2018.
Customer Success team members need to think about value in terms of corporate objectives as well as customer objectives. Tal will share how to effectively communicate with company executives to show the value of customer success initiatives.
Building the Customer Centricty Engine in IoT and XaaSTotango
Presented by Deepak Sharma, Customer Transformation Leader, at Deloitte Consulting, and Heather Peck, Global Services Chief of Staff and Transformation Lead at Hitachi. Shared at Customer Success Summit 2018.
Learn how Customer Success drives seamless coordination across Hitachi Vantara’s Services capabilities to deliver a unified set of outcomes, and maximizes the value delivered to customers.
Presented by Brian Curry, Chief Operating Officer at NICE-Satmetrix, at Customer Success Summit 2018.
Many B2C and large enterprise B2B companies are experiencing the need to expand their established CX practices with the new methodologies of Customer Success. Learn how companies are managing that fusion and the impact it can make.
Presented by Nicolle Paradise, Senior Director of Client Experience at ADP, at Customer Success Summit 2018.
Complexity is the enemy of adoption. To accelerate the impact of Customer Success, we must think like a customer and architect experiences that are easy and that are effortless.
Leveraging Machine Learning to Delight CustomersTotango
Presented by Erez Barak, Partner Group Program Manager at Microsoft, at Customer Success Summit 2018.
Artificial Intelligence and Machine Learning have come to fruition but what does it really mean for your CS organization? What does AI and ML really mean and how they can be applied to increase efficiency and accelerate insights.
Presented by Guy Nirpaz, CEO and Co-Founder of Totango, at Customer Success Summit 2018.
Organizations which have implemented Customer Success practices often struggle with providing clear results to prove impact. Guy will talk about how organizations can follow a component-based model to get results fast and accelerate impact across the enterprise.
Using Product Usage to Expand Nation Wide with T-MobileTotango
Presented by Rachel Donovan, Director of Customer Success at One Door.
Our client said, “We don't know how to talk about the value we are getting from your software internally." We said, "let us help.” Join this session to hear how One Door not only proved the value delivered to T-Mobile, but grew the relationship with them because they equipped their core constituents with product engagement data.
Presented at Customer Success Summit 2018, Track 2.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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2. Webinar Outline
• Introduction to data-driven customer success
• Customer Segmentation and Renewal Success,
thismoment case study
• How to get started?
• Q&A
2
5. Totango powers SaaS businesses of every size
About Me
Guy Nirpaz,
CEO & Co-Founder, Totango
guy@totango.com / @guynirpaz
About Totango
100+ SaaS Customers
2 Million Accounts
20 Million Users
6. The cloud has changed business in
three fundamental ways…
• Delivery model
• Financial model
• Engagement model
7. 90% of customer data now lives in applications…
… and it opens up a whole new way to
engage customers and maximize revenue
9. Product usage is the #1 driver of key SaaS metrics
ü Trial conversion
ü Freemium-to-paying conversion
ü Renewal and churn rates
ü Upsell and add-on sales
Active trial users are 4x more likely to buy.
90% of churn is preceded by poor product usage.
Model SaaS companies earn 25% incremental revenue from existing customers.
10. Totango unlocks buy and churn signals from
real-time app usage and engagement data…
… and makes it actionable to drive revenue and
key business processes across sales, marketing,
customer success, and products.
11. The Key to Success: Driving Recurring Customer Value
• Prove first value with trials and freemium to drive customer acquisition
• Focus on customer success and ongoing value to contain churn
• Deliver new value to increase upsell and add-on sales
NEW
VALUE
ONGOING
VALUE
FIRST
VALUE
START
Trial
Onboarding
&
Adop2on
Renewal
&
Upsell
12. Engage with customers in a whole new way
Product
Experience
Trial
Conversion
User
Onboarding
Customer
Success
Revenue &
Churn
Management
Customer
Marketing &
Advocacy
Engage
Drive Key Business Processes and Actions
Understand
Analyze & Extract Buy/Churn Signals
Users and
Accounts
Listen
Collect Rich Data
Applications Connectors
Real Time Usage Streams
app usage, saas interaction, social media, online behavior
Business Connectors
Demographics, Contracts, Billing, Tickets
CRM, helpdesk, contracts, billing
13. Examples of insights?
1. Metrics
• Customer Health
• Engagement Score
• Vital Signs
2. Alerts and Flags
What
are
the
usage
indicators
of
upgrading
from
freemium
to
paying?
Which
customers
need
a>en=on
today?
Which
new
customers
need
more
training
or
on-‐boarding
assistance?
Which
customers
are
ready
to
buy
this
month?
Which
customers
are
power
users
and
ready
for
the
advanced
product?
What
renewals
are
at
risk
in
the
next
6
months?
Which
ac=ve
evaluators
gone
dark?
• Admin change
• #customer tickets
• Real-time online status
3. Discovery
• Custom lists
• Segmentation
• Adhoc queries
14. Insights require the right architecture
Big Data and
Predictive
Analysis
Segmentation
User-level +
Company-level
Data Model
Real-time event
monitoring
Highly
Scalable
16. Who we are
FOUNDED IN
APRIL
2008
LEADERSHIP BACKGROUND
COMPANY PROFILE
6
FUNDING PARTNERS
OFFICES
over
with
3 CONTINENTS
150 EMPLOYEES
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
16
17. WE ENABLE THE WORLD’S MOST
dynamic brand experiences
• Founded in April 2008
• Focus on connecting brands and
Founded! through technology
consumers
April 2008"
" •
Key product: Distributed
Engagement Channel
• 6 offices across 3 continents,
170 employees and growing
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
17
18. Create, manage, publish and measure
Power content-rich brand experiences across all digital touchpoints
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
18
19. UGC campaign creation & management
Pull in user-generated content via
social hashtags and make it easy
for users to upload their content via
any social channel or device
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
Moderate user-generated
content before going live
19
20. Local campaigns, global consistency
USA
BRAZIL
GERMANY
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
INDIA
NEW ZEALAND
20
21. Over 200 leading brands use DEC
Automotive
Consumer Goods
Finance and Insurance
Food/Beverage/
Restaurant
Media and
Entertainment
Technology
Retail
Health/Home/Personal
Care/Travel/Others
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
21
22. Over 200 leading brands use DEC
Automotive
Consumer Goods
Finance and Insurance
Food/Beverage/
Restaurant
Media and
Entertainment
400+
deployments across YouTube,
Facebook, the web and mobile
Technology
Retail
Health/Home/Personal
Care/Travel/Others
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
22
23. Brands achieve maximum engagement
Increases in channel engagement and
core marketing KPIs
over
6 minutes
AVERAGE TIME
SPENT PER VISIT
Video
Views
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
Time
Spent
Social
Shares
23
25. Customer lifecycle – Typically 12 months
Renewal
4) Maintenance
3) Post-launch
1) Planning
2) Implementation
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
25
26. Customer lifecycle – Typically 12 months
Renewal
4) Maintenance
3) Post-launch
1) Planning
2) Implementation
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
26
27. Contract renewal is driven by demonstrating
customer value
The single best indicator of customer value is
product usage
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
27
28. How do we measure product usage?
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
28
29. What are our key customer segments?
Content management
Analytics
Page creation
Area of
product
usage
Lifecycle
phase
Tier 1
Tier 2
Tier 3
Account
tier
Change in
usage
pattern
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
Planning
Implementation
Post-launch
Maintenance
Active à Inactive
Inactive à Active
29
34. Engagement data integrated with Salesforce
Totango segment and engagement information is
available for every member of the organization
inside of Salesforce.
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
34
35. Automated email triggers through Marketo
(coming soon!)
Dear Jim,
THISMOMENT, INC. PROPRIETARY AND CONFIDENTIAL.
35
36. In summary: My recommendations
• Know how your customers are using your product
• Determine your key customer segments
• Understand the critical phases of customer success
• Take action to measure and act on the above
38. Customer Success Mission:
Driving recurring value across the customer journey
NEW
VALUE
ONGOING
VALUE
FIRST
VALUE
START
Trial
Onboarding
Renewal
Upsell
39. The Active Customer Model, change is constant!
Stay Fit and proactively drive Customer
Value
Sense for changes: Which Customers need
attention any why?
39
41. Example: “Who needs training?”
1. Monitor – All customers
2. Identify - System will signal ‘leading
indicators’ - e.g. shallow usage or low
utilization
3. Diagnose – which training is required?
4. Take Action – based on customer type
(is strategic?), life-cycle stage, product
edition, size either run an automated/
manual campaign
5. Make Impact – Ensure proper usage
which leads to retention, value and
growth.
41
Totango Confidential
Make
Impact
Take
Action
Diagnose
Monitor
Identify
42. Customer Success Playbook:
Plays to operationalize value delivery across the customer journey
Renewal / Churn
Management Plays
Onboarding Plays
Upsell / Customer
Advocacy Plays
NEW
VALUE
ü Speedy first value
ü New team/user
ü Product coverage
ONGOING
ü Revive momentum
VALUE
onboarding
START
ü Cultivate
champions
ü New feature
FIRST
VALUE
ü New product
adoption
evangelism
ü Admin change
ü Loss of exec
sponsorship