James P. Burns is a digital media and interactive sales and marketing professional with extensive experience in search engine marketing, affiliate marketing, lead generation, email marketing, and performance marketing. He has worked with major companies like Overture, Yahoo!, Traffic Marketplace, Modern Vision Media, SmartQuote, and True Action. Burns is skilled in strategies like pay-per-click advertising, online display campaigns, and social media marketing. He aims to build partnerships and create successful campaigns that generate revenue for clients.

1. James P. Burns
Digital Media and Interactive Sales and Marketing Professional

2. Experience
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Search Engine Marketing at Overture, the
inventors of PPC; and then Yahoo! the largest
Internet destination site on the web.
Co-registration and Lead Generation with
Traffic Marketplace, one of the leading digital
marketing solutions providers in the world
specializing in online display, registration path,
mobile, video and social media campaigns.
Affiliate Marketing with Modern Vision Media, a
Performance Based Network offering CPA
Affiliate Programs.
Email, Lead Generation, and Performance
Marketing with SmartQuote, Digital Mind Factory
and its parent Ionic Media - a thought-leading,
multi - channel media optimization agency that
has been honored with an Inc. 500, Ad Age,
Media Week, OMMA and Effie awards, PPC and
SEO agency awards from TopSEOs, and the
Entrepreneur Magazine Hot 100 award.
E-Commerce Email Project Management and
Strategic Support with True Action, an eBay
Enterprise Company and one of top fifteen US
digital agencies.

3. Case Studies
Creating Partnerships
Spotting an opportunity to build a
Recruitment Advertising channel for Yahoo!
Search Marketing, I started working with Y!
Hot Jobs reps to develop PPC recruitment
campaigns for their clients.
Among others, some very first time ever
search campaigns went live for the United
Parcel Service, the NY Police Department,
the CIA and Shell Oil company.
“Nescafe Taster's Choice has joined forces
with NBC's "The Apprentice" for an array of
promotional activities including. . . an online
partnership with Yahoo!” - 2005
Working with the McElroy agency and their
client Nestle, I developed search terms and
bid strategy for the Tasters
Choice/Apprentice Search Campaign. This
was one of the first search campaigns to
literally launch simultaneously with a national
television campaign.
www.creativemag.com/rest305.html

4. Knowing How to Build and Use a Network
The Key to Successful Affiliate Marketing
Graphic designed by Jim Burns and Chris Bendana

5. Case Study
Making the Process Better
To develop a new landing page for our client
Naked Minerals I brought the sales team and
the creative team together.
Sales developed the messaging within the
client's parameters and creative made it
come alive utilizing the latest in graphic
techniques.
The Landing Page utilized the latest design
methods to inform and entice the consumer
while providing a clear call to action.

6. Performance, Affiliate, Lead Generation & Email Marketing Experience
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Performance Based Subscription offers The Disney Movie Club
Affiliate Marketing - the Oprah Store
Affiliate Program Management - Lindsay Phillips
and LookCut
Co-registration - Huggies, Cheap Trips,
Military.com, Carnival Cruises and AT&T
Lead Generation Programs – Anthem,
Crystalens, Kozy Shack Pudding and
SmartQuote
Email Marketing - Motor Werks Mercedes,
BMW, Porsche dealerships and SmartQuote
E-Commerce Email Project Management –
SportChek and The Sports Authority

7. What They Are Saying:
“. . . highly motivated to not only lead his team to success, but also ensure the
professional success of those who worked under him.”
“. . .an excellent strategist and executor for growing accounts.”
“. . .goes the extra mile to get the job done.” “. . .the kind of guy you know you
can count on. “
“. . . knows the industry inside and out, he's excellent at communication and
negotiations and doesn't tip toe around tough situations.”
“. . . personable, diligent and always willing to discuss ideas.”
“. . . in tune to what offers would be most successful and generate the most
revenue for his clients.
“. . .consistent in achieving and exceeding his goals.” “. . .always pushed to make
things happen..”
“. . .the glue that held everything together, a natural leader...”
From my Linkedin Recommendations

8. Case Study
Social Media is all about the “Me”
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My About Me
http://about.me/jamespburns
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My Twitter
http://www.twitter.com/jamespburnspro
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My Tumblr
http://jamespburns.tumblr.com/
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My LinkedIn
http://www.linkedin.com/in/jamesburns
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My Blog
http://www.onlineadvertisingtoday.info
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My Reputation Manager
http://vizibility.com/jamespburns

9. Let's Do Some Business
James P. Burns
Digital Media and Interactive Sales and Marketing Professional
Performance Based Online Customer Acquisition Specialist. Expert Consultative Seller and Cold Caller.
Experienced Marketer in E-Commerce, Performance (CPA), Affiliate Marketing and Lead Generation.
Expertise in Email, SEM, Co-registration, Display, Social and New Media; Landing Page and Web Site Design.
jamespburnspro@yahoo.com

10. Let's Do Some Business
James P. Burns
Digital Media and Interactive Sales and Marketing Professional
Performance Based Online Customer Acquisition Specialist. Expert Consultative Seller and Cold Caller.
Experienced Marketer in E-Commerce, Performance (CPA), Affiliate Marketing and Lead Generation.
Expertise in Email, SEM, Co-registration, Display, Social and New Media; Landing Page and Web Site Design.
jamespburnspro@yahoo.com