My talk at the Henry Stewart Conference on the importance of DAM in driving digital strategies

1. Digital Asset Management
Building Brand Value

2. A simple lesson…

My Daughter

Online Shopper

Age 3.5 Years

Montessori School

Favorite Gadget – iPad

Favorite Mobile App - Gilt
2

3. We don’t believe in
digital marketing.
We believe in
marketing in a
digital world
Clive Sirkin, CMO of Kimberly Clark

4. Marketing is exploding.

5. Explosion of
touchpoints.
@courtesy Scott Brinker; chiefmartec.com

6. Explosion of content.
content.
@courtesy Scott Brinker; chiefmartec.com

7. Explosion of devices.
7
@courtesy Scott Brinker; chiefmartec.com

8. A new concept or approach each day
Incentivized Product
Sharing
Social Media Ads
Customer Experience
Consumer Promotions
Buy Now
Social
Sign on
eCoupon
RTB
BI
DSPs
Loyalty
SEO Optimization Blogging
Creative Optimization
Trading Desk
Idea Management
Gesture Recognition
Mobile Apps
Experience Innovation
Community
Platforms
Chat
Social analytics
Big Data
Mobile Marketing
Image Recognition
Responsive Design
Interactive Videos
Review & Rating
Video Ads
Social Publishing
Tag Management Group Buying
Profile Aggregators
Marketing
Automation
Social Apps
DAM
Mobile Web
Content Syndication
Video Mgmt
Frictionless Experience
AR
Predictive analytics
Agile Marketing
Omni Channel Commerce
SMS
Connected Experiences
Surveys
Content Personalization
Crowdsourcing
Retail consumer behavior
Landing Page
Customer Service
Optimization Retail Personalization
Sales automation
Consumer
Targeting
8
Digital
Publication
Call Tracking

9. Unprecedented scale of change.
@courtesy Scott Brinker; chiefmartec.com
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10. Unprecedented speed of change.
10
@courtesy Scott Brinker; chiefmartec.com

11. SO WHAT?
This is a Digital Asset Management
Conference!!!

12. The bar has been
removed!!!

13. Where have YOU set the bar?

14. A tool to manage digital assets?

15. A strategy that enables consistent
frictionless consumer experiences?

16. A vehicle that drives experience
innovation?

17. A DAM journey; from managing operations to driving innovation
AUTOMATED
BRAND
I M PACT
INNOVATIVE
CONNECTED
ISOLATED
Agile Marketing;
Test & Learn
STRATEGIC
Shopping
Behavior
OPERATIONAL
Tool &
Repository
CONNECTIVITY

18. As an operational tool & repository driving productivity, reusability
& time to market
STRATEGIES
CHANNELS
ASSET TYPES
TEAMS
TIME TO
MARKET
PRODUCTIVITY
& REUSABILITY
CONSISTENNT
EXPERIENCE
.COM
MOBILE/SOCIAL
PRINT & EMAIL
BRAND ASSETS
DAM
CORPORATE
ASSETS
CREATIVE
BRAND
AGENCIES
O P E R A T I O N A L

19. As a strategy that enables connected experiences & influences
consumer’s shopping behavior
STRATEGIES
DRIVE SALES
TIME TO
MARKET
CHANNELS
eCOMMERCE
STORES
.COM
CURATRED UGC
BRAND ASSETS
SALES
CREATIVE
ASSET TYPES
TEAMS
PRODUCTIVITY
& REUSABILITY
MOBILE/SOCIAL
DAM
BRAND
CONSISTENNT
EXPERIENCE
PRODUCT
SYNDICATION
SHOPPING
BEHAVIOR
PRINT & EMAIL
RETAILERS
PRODUCT
CATALOGS
CORPORATE
ASSETS
PRODUCT
ASSETS
MULTI LINGUAL
ASSETS
AGENCIES
SHOPPER
MARKETING
CUSTOMER
TEAMS
S T R A T E G I C

20. As a strategic capability that drives experience innovation through
real time testing & optimization
DRIVE SALES
TIME TO
MARKET
PRODUCTIVITY
& REUSABILITY
CONSISTENNT
EXPERIENCE
PRODUCT
SYNDICATION
SHOPPING
BEHAVIOR
INSIGHTS &
SALES
OPTIMIZATION
SEO
OPTIMIZATOIN
AUTOMATED
SYNDICATON
CONNECTED
EXPERIENCES
PRINT & EMAIL
RETAILERS
PRODUCT
CATALOGS
CORPORATE
ASSETS
PRODUCT
ASSETS
MULTI LINGUAL
ASSETS
AGENCIES
SHOPPER
MARKETING
DATA
ANALYTICS
STRATEGIES
CONTENT
OPTIMIZATION
RECOMMENDATIONS
MOBILE/SOCIAL
eCOMMERCE
STORES
.COM
ASSET TYPES
CURATRED UGC
BRAND ASSETS
TEAMS
SALES
CREATIVE
CHANNELS
DAM
BRAND
I N N O V A T I V E

21. If you’re looking for the next big thing,
and you’re looking where everyone else
is, you’re looking in the wrong place.
Mark Cuban, Dallas Mavericks

22. Thank You
Reach me at:
Email: mayur.gupta@kcc.com
Twitter: @inspiremartech
Blog: inspiremartech.com