The document discusses the top 10 priorities for search engine optimization (SEO). It begins by explaining the importance of SEO for driving website traffic and leads. The top 10 SEO priorities are then outlined, including on-page techniques like meta tags, URL structure, mobile responsiveness, and site maps; and off-page techniques like blogging, link building, local SEO, and paid search marketing. Each technique is described in 1-2 paragraphs explaining its importance and best practices. The summary provides an overview of the key information covered.
SEO essentials 2021 - The basics of Search Engine OptimisationBen M Roberts 🐝🐝🐝
What are the SEO fundamentals you need to know in 2021? How can you get your website to appear within Google searches for words and phrases that your customers are using?
In this presentation, Ben M Roberts shares with you the basics of SEO. The important things that you need to get right to give you best chance of ranknig for the terms you desire.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
SEO essentials 2021 - The basics of Search Engine OptimisationBen M Roberts 🐝🐝🐝
What are the SEO fundamentals you need to know in 2021? How can you get your website to appear within Google searches for words and phrases that your customers are using?
In this presentation, Ben M Roberts shares with you the basics of SEO. The important things that you need to get right to give you best chance of ranknig for the terms you desire.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
Cybnetics is the best SEO company in Delhi. Our SEO Expert Consultants offers premium Top SEO services around the Google Guidelines helping you to increase traffics.
One of the Main Factors in Digital Marketing is using keywords to promote Organic SEO. Keywords play a major role in ranking the website as well as making the content in the domain to reach potential Web Surfers. This slide will help you to know more about the strategies used in SEO that is Search Engine Optimization. This SEO Strategy slide will help you to get an insight into strategies and use of Keywords in Organic SEO. For further details click the link below:
Website: " http://www.techiebeez.com/batch1/Lelwyn/ "
LinkedIn: " https://www.linkedin.com/in/lelwynnishallawrence/ "
My Blogger Site: "https://lelwynnishal.blogspot.com/"
My Medium Site: "https://lelwyn-nishal.medium.com/"
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
***Update Dec 2013****
* Fixed external links
* Included basic SEO process
* Included answer to (not provided)
* Included answer to hummingbird
* Included answer to the latest Penguin (2.1)
* New keyword discovery process using Adwords keyword planner
* New template available
* Extra content marketing tips
* Extra freebies
---------------------
A SEO plan for Startup to quickly validate the opportunity that exist for them by leveraging Organic traffic from Google.
Disclaimer: this is a first draft at this method and I will update the content moving forward. Please leave comments and ratings on the following page:
http://www.inmarketingwetrust.com.au/seo/seo-training/
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
How to Use the SEO Pyramid Strategy - to Rock Your SEOHeyday ApS
You might have heard of Maslow’s hierarchy of needs – you know the one with Physiological needs, Safety needs, Love and belonging, Esteem, Self-actualization and Self-transcendence. But have you heard of the SEO Pyramid?
Search engine optimization, or SEO is a common term you hear about in marketing these days. How can marketers utilize SEO for maximum marketing effectiveness? Download a printable version of the white paper on Search Engine Optimization: Top Priority for Modern Marketers and learn about various SEO strategies and marketing tools you can use to optimize your marketing efforts.
Why is Search Engine Optimization, or SEO, so important for today’s marketer? Learn about the various SEO Techniques available and where you need to start in terms of optimizing your website, blog and social profiles. Includes references to studies and a case study example
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
Cybnetics is the best SEO company in Delhi. Our SEO Expert Consultants offers premium Top SEO services around the Google Guidelines helping you to increase traffics.
One of the Main Factors in Digital Marketing is using keywords to promote Organic SEO. Keywords play a major role in ranking the website as well as making the content in the domain to reach potential Web Surfers. This slide will help you to know more about the strategies used in SEO that is Search Engine Optimization. This SEO Strategy slide will help you to get an insight into strategies and use of Keywords in Organic SEO. For further details click the link below:
Website: " http://www.techiebeez.com/batch1/Lelwyn/ "
LinkedIn: " https://www.linkedin.com/in/lelwynnishallawrence/ "
My Blogger Site: "https://lelwynnishal.blogspot.com/"
My Medium Site: "https://lelwyn-nishal.medium.com/"
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
***Update Dec 2013****
* Fixed external links
* Included basic SEO process
* Included answer to (not provided)
* Included answer to hummingbird
* Included answer to the latest Penguin (2.1)
* New keyword discovery process using Adwords keyword planner
* New template available
* Extra content marketing tips
* Extra freebies
---------------------
A SEO plan for Startup to quickly validate the opportunity that exist for them by leveraging Organic traffic from Google.
Disclaimer: this is a first draft at this method and I will update the content moving forward. Please leave comments and ratings on the following page:
http://www.inmarketingwetrust.com.au/seo/seo-training/
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
How to Use the SEO Pyramid Strategy - to Rock Your SEOHeyday ApS
You might have heard of Maslow’s hierarchy of needs – you know the one with Physiological needs, Safety needs, Love and belonging, Esteem, Self-actualization and Self-transcendence. But have you heard of the SEO Pyramid?
Search engine optimization, or SEO is a common term you hear about in marketing these days. How can marketers utilize SEO for maximum marketing effectiveness? Download a printable version of the white paper on Search Engine Optimization: Top Priority for Modern Marketers and learn about various SEO strategies and marketing tools you can use to optimize your marketing efforts.
Why is Search Engine Optimization, or SEO, so important for today’s marketer? Learn about the various SEO Techniques available and where you need to start in terms of optimizing your website, blog and social profiles. Includes references to studies and a case study example
A complete digital marketing sop divay jain ( profshine tech )Divay Jain
An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast. We at Profshine Tech provide best Digital Marketing services in Delhi.
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
SEO is critical for digital marketing. SEO means Search Engine Optimisation.
SEO assists your website in receiving organic traffic from search engine results pages.
Display your websites at the top of search engine results pages. Spectrum Digital Infocom is an excellent choice for any
student looking to take a digital marketing course in Coimbatore.
The goal of SEO is to generate unpaid traffic results (also known as "organic" results) rather than direct or paid traffic.
Spectrum Digital Infocom provides the best digital marketing course in Coimbatore for the candidates who are willing to
start their career in this field. We provide extensive Search Engine Optimisation training.
For more information, go to www.spectrumdigitalinfocom.com
This is a sample of my SEO work, its an indepeth report like more in sites on what you website will look like.
You can reach out to me via legiit.com.
Get your in depth audit SEO Report, high quality report with 20% off Use the code: legiit off.https://bit.ly/3Jpbqrf Other Now with the Link
How can webcasts be more effective, and become an important aspect of your overall marketing program? Start with a 57-Point Webcast Effectiveness Checklist along with a multi-channel marketing process to achieve webcast success.
The new and improved Construction Lead Generation - The Definitive Guide will share the results of our most recent national survey on construction lead generation. Importantly, the guide details the current state of the top two construction lead services: Dodge Data & Analytics, and ConstructConnect. Next, the guide identifies several other construction lead services that tend to specialize in regions, type of construction project or service offerings. Finally, other types of lead sources are identified and categorized by Traditional, Internet, and Social Media.
No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches.
Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before.
We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.
How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and H...Modern Marketing Partners
Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process.
To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.
Modern Marketing Partners is an award-winning, nationally recognized agency that specializes in complete digital marketing (web, SEO, PPC, content, social media), along with all traditional marketing disciplines including branding, publicity, events, advertising, and more.
Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 6,000 vendors compete in more than 300 software categories*.
So what can you do to stand out? Modern Marketing Partners released a new guide to improve your marketing tactics in order to sell more software, scale your organization, and land long term funding in order to improve your product offering.
With decades of combined experience in software marketing, Modern Marketing Partners can provide you a competitive edge to grow your business now or in the future. Contact us at 630-868-5060 to discuss your needs and start improving your sales.
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising.
Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name.
What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course.
As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development.
This book is a naming tell all. Lay it all out there. Set the record straight.
Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
By Construction Marketing Association (CMA) Chairman Neil M. Brown
The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.
Sales lead generation has never been more important to marketers targeting construction decision makers, whether construction firms or building product manufacturers. This fact is reinforced by a recent Construction Marketing Association survey—2015 Construction Marketing Outlook—which ranked Lead Generation as one of the top priorities for next year.
So to understand where construction marketers are with lead generation—a baseline—we conducted another survey and share the results here, along with some checklists of key lead generation types, and an evaluation of the two largest lead services in the construction market—McGraw-Hill Dodge Reports and Construction Market Data. Finally, we identified several other construction lead sources that tend to specialize in regions, type of construction project or service offerings.
A recent (2015) survey about lead generation in construction conducted by the Construction Marketing Association via SurveyMonkey posed the following questions:
1. What lead generation techniques or sources do you use in marketing to the construction industry?
2. Which lead generation technique/source has shown the best results for your company?
3. Which lead generation technique/source has shown the worst results for your company?
4. Which lead generation technique/source do you foresee using more in the future?
5. What type of company are you?
IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
Modern Marketing Partners presents a glossary filled with definitions for the modern marketer! For a free download of the glossary visit: http://bit.ly/Qzl3Wg
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. Modern Marketing Partners
Search Engine Optimization
1
Search Engine Optimization (SEO):
Top 10 Priorities
Have you noticed a drop in website traffic? Anemic sales or lead activity from
your website? You’re not alone. Frequent search engine algorithm updates
are wreaking havoc on website results. Especially sites that lack search
engine optimization or SEO.
No question, achieving top position for keywords in search engine results
pages (SERPs) is becoming one of the highest priorities of marketers. Why?
Because studies show that only the top few search result positions drive
click-through, website traffic, registrations, and other great results like sales
(Source: Search Engine Watch). Yet still, the majority of company or brand
websites lack even basic search optimization features and techniques.
Developing a website, or retrofitting an existing website with best practice
SEO is critical to achieving improved organic or natural search engine
results (vs. paid search results).
The following guide will identify and describe ten of the most critical search
optimization practices, both on-page and off-page techniques that can help
your website succeed, along with several useful SEO tools, many
free-of-charge, to assist in the process.
Top 10 SEO Priorities
1. Meta tag coding
2. URL structure and redirects
3. Mobile or responsive websites
4. Site maps and robots.txt
5. Blogging and social media intergration
6. Keyword content and landing pages
7. Link-building
8. Local SEO
9. Paid search (PPC)
10. Ongoing SEO maintenance
SEO Top 10 Priorities
3. Modern Marketing Partners
Search Engine Optimization
2
META IS FUNDAMENTAL
Invisible to the user, Meta tags are HTML (or XHTML) coding that enable
search engines to correctly index a web page’s contents. Meta tag coding
is the most fundamental SEO technique, and critical to building search
authority and includes meta descriptions and titles. Meta titles and
descriptions tell search engines what your page is about and can help
improve click-through to your website. In the past, meta keywords were
used, but are no longer important.
Title tags or Page Titles, although not technically meta, work with meta
descriptions and are typically displayed in the SERPs as the title, along
with the meta description. Title tags are the descriptive words at the top
of the browser window that, more often than not, only list the company
name or website address. Title tags should be simple, keyword-rich, not
duplicate of other titles, and approximately 50-60 characters in length
including spaces.
Each webpage should have a keyword-rich meta description (also
relevant and specific to the page), approximately 150 characters in
length including spaces. While technically, meta descriptions do not
effect rank, the meta description is what displays in a search result, so
keyword relevance can effect click-through rate, and hence authority.
ALT tags are the invisible descriptions of an image on your website. They
tell the search engine what an image is and useful when search engines
index or “spider” your website since the engines automatically turn off
images and read only text (including file names). Therefore, file names
of your images are also important. Instead of image filenames such as
“DCP0003.jpg,” images should be re-named “KEYWORD.jpg,”
to increase search results.
Header tags are headings within your page content that are used to
represent different sections in your content. The H1 tag is the most
important and should exist on every page, followed by H2, H3, H4, H5,
and H6. Some content management systems (like WordPress) have drop
down header tag selections available. In addition to SEO benefits, header
tags improve user experience on the front end of your website.
SEO Top 10 Priorities
<meta>
</tags>
Meta Title
Meta Description
4. Modern Marketing Partners
Search Engine Optimization
3
URL STRUCTURE AND REDIRECTS
Another important ranking determinant is URL or domain structure
specifically, keyword-rich sub-domains. When linking to website
sub-pages that are often served dynamically via databases, the URL
that appears on the “http” line often includes obscure database code with
multiple back slashes or symbols. To eliminate this search engine hurdle,
ideal URL structures use the base domain name, along with simple
keywords or keyword phrases, in place of this coding (TIP: another best
practice is all lower case characters separated by a dash).
A simple but often neglected SEO technique is setting up URL redirects,
or more specifically, a 301 permanent redirect for your website. Search
engines will index both the www.domainname.com and domainname.
com versions of your website. This scenario creates what is known as
duplicate content, which dilutes or penalizes the search authority of the
website without the redirect.
Also called a canonical redirect, the 301 permanent redirect is vital
to proper search engine optimization and improved rankings. A simple
way to test whether your website has a 301 redirect in place is to type
“yourdomain.com” into your browser address bar then hit “Enter”. If the
URL does not automatically change to “www.yourdomain.com” or vice
versa, then the redirect is NOT in place to resolve canonical issues, and
therefore, is not optimized for the search engines. The redirect must be
done at the hosting server level and can often be completed via hosting
tech support requests.
MOBILE WEBSITES
Traffic from mobile devices now accounts for more than 30% of all
website traffic, and 50% of Ecommerce traffic, and mobile is growing at
double-digit rates each year (source: Ecommerce Marketing Institute).
As a result, search engines are giving higher search authority to websites
that are optimized for mobile, particularly for searches using a mobile device.
SEO Top 10 Priorities
5. Modern Marketing Partners
Search Engine Optimization
4
Just a few years ago, mobile required separate or redundant versions
of the same website, or a mobile version. There are three significant
problems with this scenario. First, the need to update both website
versions. Second, the need for the aforementioned redirects to
the mobile version. And third, back-links (to be described shortly)
established by the desktop version of the website do not automatically
redirect, and thus don’t achieve the search authority.
Thankfully in 2013, responsive website design (RWD) was born,
allowing for a single website design that functions on all devices,
desktop, tablet and mobile, without the need for redirects.
Another huge SEO benefit of mobile and responsive website design
is improved user experience (UX). Eliminating the pinch and zoom
reduces bounce rate, and increases page views, which both support
increased search authority. Indeed, non-mobile versions of
content-heavy websites suffer high bounce rates, and thus
lower search rankings.
SITE MAPS AND ROBOTS.TXT
Sitemaps help search engines crawl and discover all pages of your
website. Typically there are two types of site maps: HTML and XML.
HTML site maps are simply a page on your website that is a directory
or listing of all the URLs (pages) on your website (or at least the most
important ones). A link to your HTML sitemap is typically found in your
website’s footer. Some visitors who are familiar with sitemaps may
prefer to use such a tool to find exactly what they are looking for.
On the other hand, XML sitemaps are a protocol that allow you to
inform Google and other major search engines about the URLs on your
website, which otherwise may be missed when indexing (especially
if your internal linking structure is poor. Create and submit your XML
sitemap to Google, Yahoo, and Bing. Generate one here.
A robots exclusion protocol (REP), or robots.txt, is a text file that
instructs search engines how to crawl and index pages on your
website. This file is important if there are files or directories on
your website that you do not want to be indexed by search engines.
You may want this in order to protect private content or avoid the
indexation of duplicate content. If your eyes are glazing over, just ask
your developer.
SEO Top 10 Priorities
6. Modern Marketing Partners
Search Engine Optimization
5
SEO Top 10 Priorities
BLOGGING AND SOCIAL MEDIA INTEGRATION
Now more than ever, blogs and social media are major determinants
of search authority. Why? Because when implemented properly,
both drive measurable traffic to the website. Also, search engines
continue to give greater authority to both social media channels
and original content. Finally, search engines give higher authority
to websites with a greater and growing number of indexed pages,
and less authority to small websites that are stagnant or not adding
fresh content. Blogs affect both, with each blogpost adding an
indexed page, and growing the quantity of website pages over time.
Of course to achieve search authority, best practices are required.
Ideally, the blog is a primary navigation link on the website, and
properly “sub-directoried” to the site (ex. www.sitename.com/blog).
Best practice social media integration requires that social icons
or buttons be placed in a prominent position in the global website
template, ideally the top frame, but the bottom frame or other
highly visible position are viable. Next, make sure the icons open in
a new window. For business-to-business websites, we recommend
LinkedIn, Twitter, Facebook, YouTube, and Google+ (in this order).
For business-to-consumer websites, we recommend Facebook in the
first position, and possibly adding Pinterest and Instagram, while
eliminating LinkedIn. Finally, for blogs or other content and resource
pages, use social share tools or counters including AddThis,
and ShareThis.
KEYWORD CONTENT AND LANDING PAGES
Before developing a new website, or making improvements to an
existing website, undertake keyword analysis. Answer such questions
as, what are the top keywords that drive traffic to your existing
website? What are top keywords for competitor’s websites? Use tools
like SpyFu to identify these keywords. Then do keyword search volume
analysis of these keywords, and related keyword strings using
Google Adwords.
7. Modern Marketing Partners
Search Engine Optimization
6
SEO Top 10 Priorities
Armed with these insights, build landing pages for keywords/keyword
strings with high search volume. Consider adding top keywords
to primary or secondary navigation. Of course, these new landing
pages should have complete meta coding relevant to their respective
keywords, ALT tags, header tags; along with registration forms, videos,
and other assests that relate to the keyword.
One of the goals is to meet the intent of the searcher in mind.
As readers become more and more focused on finding the right
information quickly, we as a society have become ‘scanners’. This
is why your landing page needs to be anticipatory of key searches,
segmented to different users, and match headlines with search queries.
LINK BUILDING
Still a major search authority determinant, link building includes
backlinks from external, ideally high page-rank websites,
and interlinking. While link building, be sure to use anchor text
properly, to be described below.
Submitting your website, blog, content, news announcements,
whitepapers, infographics and related digital assets to both paid and
free online directories can build valuable back links. Why? Because
most search engines rank website authority based on the quantity, and
more so, the quality (or page rank) of links to the site. At one time, the
largest free website directory, DMOZ was SEO royalty, along with the
largest paid website directory, Yahoo. We still recommend these, along
with many others. Submitting website domains and blogs to Bookmark
sites like Reddit, StumbleUpon, and Digg can build user-generated
backlinks, along with social sharing opportunities.
Don’t know where to start? Benchmark your competitor’s backlink
profile using a free tool like Majestic SEO to see how many backlinks
they have, referring domains, and more. Browse through their list of
backlinks to see if any would be relevant for your own website and
reach out to these websites to try to get a link.
Interlinking is how you link to inner pages on your website. Typically,
interlinking is adding links to other pages on your website (navigation,
page links, breadcrumb links, related links). Interlinking helps search
engines understand how to navigate your website and may help them
find pages.
8. Modern Marketing Partners
Search Engine Optimization
7
SEO Top 10 Priorities
Anchor text links are the visible or highlighted text in a hypertext link.
Ideally, anchor text should use keywords and avoid generic words
like “click here”. However, it is important that the link is relevant
to the page you are linking to. This will promote search engines to
identify your webpages with the specific keywords you are trying to
rank for.
Consider these 7 Link Building Factors that will help to increase
credibility with search engines from Moz.
• Global Popularity: the more popular and important a site is, the
more links from that site matter; to earn trust and authority with
the engines, you’ll need the help of other link partners; the more
popular, the better
• Local/Topic-Specific Popularity: the concept of “local” popularity,
suggests that links from sites within a topic-specific community
matter more than links from general or off-topic sites
• Strong Off-Page Anchor Text: one of the strongest signals the
engines use in rankings is anchor text; if dozens of links point to a
page with the right keywords, that page has a very good probability
of ranking well for the targeted phrase in that anchor text; see
examples of this in action with searches like “click here”, where
many results rank solely due to the anchor text of inbound links
• TrustRank: In order to weed out this irrelevant content, search
engines use systems for measuring trust; earning links from highly
trusted domains can result in a significant boost to this scoring
metric; universities (.edu), government websites (.gov) represent
examples of high-trust domains
• Preventing Poor Link Neighborhoods: spam links often go both
ways; a website that links to spam is likely spam itself, and in turn,
often has many spam sites linking back to it; by looking at the totality
of these links in aggregate, search engines can understand the “link
neighborhood” your website exists in; so choose sites you link to carefully,
and be equally selective with the sites you attempt to earn links from
•Link Freshness: link signals tend to decay over time; sites that
were once popular often go stale, and eventually fail to earn new
links; it’s important to continue to earn additional links over time
• Natural Conversational Links: Links that are given naturally
by sites and pages that want to link to your content or company;
such links require no specific action from the SEO, other than the
creation of worthy material (great content) and the ability to create
awareness about it
9. Modern Marketing Partners
Search Engine Optimization
8
LOCAL SEO
According to Google, 97 percent of consumers search for local businesses
online, and 73 percent of all online activity is related to local content. To
win the local “search war,” you need a properly “localized” website, using
SEO techniques geared toward your geographic location. Where should you
start? Here are the top 5 initiatives to boost your local authority:
1. Claim your local listing pages and submit to local business or national
directories: Google+, Yahoo, Yellow Pages, Superpages, Manta, etc.);
check out this list of local business directories
2. Get online reviews: reviews can impact your rankings in local search
engines, click through rates, and ultimately, a customers purchase
decision. (Yelp, Google+, Tripadvisor, etc.)
3. Ensure your NAP (business name, address, and phone number) is
consistent across all listings
4. Local markup: add local schema markup to the address on your
website; visit schema.org for more information
5. City landing pages: Do you serve multiple locations? If you are located
in a large city like Chicago, you want to rank for more than just Chicago
if you serve the surrounding suburbs. Consider creating landing pages
for all cities you serve. When creating your city landing pages be sure
it’s optimized for local search:
a. Use the following structure CITY + SERVICE in your page’s URL &
title tag, & H1 tag
b. Include specific service/product information for that location (if
applicable)
c. Avoid duplicate content with other local landing pages on your site
with unique content
d. Vary anchor text when interlinking with this page
SEO Top 10 Priorities
10. Modern Marketing Partners
Search Engine Optimization
9
Below is a sample search engine results page (SERP) with references to
several different types of search results.
1. Paid Search 3. Google+ Local Results 5. Review Sites
2. Organic Search 4. Directory Listings
1
2
3
3
1
4
5
SEO Top 10 Priorities
11. Modern Marketing Partners
Search Engine Optimization
10
PAID SEARCH (PPC)
As seen in the above search engines results page (SERP), paid search
or pay-per-click (PPC) advertisements, are displayed in top and right
frame. While the reason for investing time and effort in SEO is to avoid
paid search, the fact is, PPC has a positive effect on organic search
authority. Why? Because paid search increases website traffic, and higher
traffic builds search authority. How much? Of course that is dependent
on the amount of paid search spending, along with the quality of SEO
implementation.
That said, we have experienced 10-20% organic website traffic growth
when implementing paid search. Still the downside of PPC, is that once
spending is paused or stopped, traffic from paid search ceases, and likely
any organic traffic that resulted from paid search. Moral of the story—make
sure your SEO is excellent!
ONGOING SEO MAINTENANCE
The job of SEO is never done. Although, once the above-referenced SEO
features and tactics have been properly implemented, SEO can evolve to a
maintenance level. Critical to ongoing SEO maintenance is constant analysis
of your website analytics, along with problem identification of such issues
as broken links, duplicate content, site speed, and more.
First and foremost, use Google Analytics (GA) or similar tool to understand
traffic trends and other metrics like page views and bounce rate. High
bounce rates over 80% mean that percentage of visitors are leaving the
website, without linking further, suggesting a poor user experience (UX), or
weak content. GA also offers an in-page analytics report that identifies click-
through rates (CTRs) for each navigation link, which of course, is excellent
insight. For ecommerce sites, Google Analytics offers conversion codes
and tracking, an important metric. Finally, it is always insightful to identify
competitor’s traffic and analytics. We recommend a tool called
Similar Web for this.
SEO Top 10 Priorities
12. Modern Marketing Partners
Search Engine Optimization
11
Besides GA, there are many diagnostic tools to identify errors and issues.
The 404 error, which means ‘Page not Found’, more often than not results
from a broken link on your website. Sometimes, these are easy to find when
you happen to be browsing through your site. On the other hand, once your
website is built-out with thousands of pages it can be difficult to pinpoint
which links are broken. Several diagnostic tools are available for you to
check this including brokenlinkcheck.com.
Another common SEO error is duplicate content. Search engines can identify
duplicate pages with the same content, duplicate meta code, even duplicate
page titles—all of which penalize search authority. A great tool to pull or
“scrape” meta code from an existing website is Screaming Frog, which also
identifies duplicates. We recommend using this tool for analyzing competitor
websites’ meta code. Duplicate content is also a concern when curating
your blog or website content from other websites. Make sure to paraphrase
an external source’s content, avoiding copying paragraphs verbatim.
Page loading or time, or website speed, is an often underrated factor
in search optimization. However, the speed of your website is a critical
component to overall user experience and even search engine rankings.
According to Google’s 2010 announcement:
“A search result for a resource having a short load time relative to resources
having longer load times can be promoted in a presentation order, and
search results for the resources having longer load times can be demoted.”
Common culprits for slowing down your website include non-optimized
images, bulky code, tracking codes, share buttons, etc. Want to test your
website speed? Check out Pingdom website speed tester. It will analyze
page-loading time, and provide actionable recommendations to improve
your website’s speed. If your speed score is less than 70/100, then start by
identifying large images on your website using the Screaming Frog SEO tool.
Run an analysis on your website, view images, filter by those over 100kb,
and then sort by size. Use this list to start reducing images with tools such
as TinyPNG.
SEO Top 10 Priorities
13. Modern Marketing Partners
Search Engine Optimization
12
Modern Marketing Partners is a full
service marketing and communications
agency specialized in the integration
of traditional marketing and digital
media for breakthrough results. To
request a free Search Engine Optimization
Analysis, contact Neil Brown at
630-868-5061, or visit our website
www.ModernMarketingPartners.com.
IT’S TIME TO OPTIMIZE!
Achieving search authority, and growing website traffic is becoming
more and more difficult with search engine algorithm updates, and
more sophisticated competition. Both new and existing websites
require excellent search engine optimization (SEO) to achieve top
positions on search engine results pages (SERPs).
These top 10 SEO priorities, if implemented correctly, will improve
organic or natural search results, along with website traffic, and, most
importantly, sales leads and orders!
There a several options for measuring search authority and search
engine optimization (SEO). Moz reports both domain and page
authority, organic rank of keywords, back-links, along with competitor
measures. We prefer and recommend Google Analytics, but this does
require installation of a tracking code. GA offers several dashboards,
along with the ability to select different time frames to further
understanding of your website traffic. Finally, we recommend logging
into Adwords to perform test searches for keyword rankings to avoid
diluting traffic impressions.
SEO Top 10 Priorities