With the current crisis, business professionals are finding themselves isolated and working from home, leaning on video strategies for conferences, sales calls, and team meetings. I've put together some tips here to help you better leverage video as your communication medium.

1. Quarantined!
4VideoTips&
Tricksfromthe
HomeOffice
by Douglas Karr, DK New Media
©2020 DK NEW MEDIA, LLC. Developed by Douglas Karr. All Rights Reserved

2. ©2020 DK New Media, LLC https://dknewmedia.com | https://martech.zone
VideoTipsfromtheHomeOfficeTHIS Is Different
The Crisis is Adding Complexity to Business Decision-Making
INFLUENCE
GENEROSITY
MEANING
RESOURCES
SECURITY
HEALTH
With the uncertainty of the economy, you must be
empathetic to the challenges of every prospect and
customer. You must be a confident source of
assistance to every prospect and customer. Long-
term strategies are largely being ignored as
companies hunker down and think tactically.
This is PERSONAL
02
EMPATHY

3. ©2020 DK New Media, LLC https://dknewmedia.com | https://martech.zone
VideoTipsfromtheHomeOfficeVIDEO Is Critical
Overcome the lack of personal connectivity
TIP 1: Mindset
ü Gratitude – Isolation, stress, and uncertainty can impact how we’re
viewed. Before you get on video, meditate on what you’re thankful
for.
ü Exercise – We are largely immobile. Get exercise to clear your head,
eliminate stress, and build endorphins.
ü Dress for Success –it’s time to take a shower, shave, and dress for
success. It will make you feel more confident and your recipient will
get a great impression as well.
ü Scene – Don’t stand in front of a white wall. An office with some
depth and earthy colors behind you will be much more inviting with
warm lighting.
03

4. ©2020 DK New Media, LLC https://dknewmedia.com | https://martech.zone
VideoTipsfromtheHomeOfficeVIDEO Is Critical
Overcome the lack of personal connectivity
TIP 2: Logistics
ü Hardwire – Do not rely on Wifi for video and audio, run a
temporary cable from your router to your laptop.
ü Sound – Do not use external speakers to listen, use earbuds.
ü Audio – Audio is key, get a great microphone or use your
headset microphone to reduce background noise.
ü Breathe & Stretch – Use diaphragmatic breathing before your
video so you’re not starved for oxygen. Stretch your head and
neck before starting.
ü Eye Contact – Position your camera at or above eye level and
look at the camera throughout.
ü Disruption – Turn notifications off on your phone and desktop.
04

5. ©2020 DK New Media, LLC https://dknewmedia.com | https://martech.zone
VideoTipsfromtheHomeOfficeVIDEO Is Critical
Overcome the lack of personal connectivity
TIP 3: Messaging
ü Brevity– Don’t waste people’s time. Practice what you’re going
to say and get directly to the point.
ü Empathy – Not knowing your viewer’s personal situation, you
may wish to avoid humor.
ü Provide Value – In these unsure times, you need to provide
value. If you’re just trying to make a sale, you’re going to be
ignored.
ü Share Resources - for additional information where your
viewer can self-research deeper.
ü Offer Assistance – Provide the opportunity for your prospect
or client to follow up
05

6. ©2020 DK New Media, LLC https://dknewmedia.com | https://martech.zone
VideoTipsfromtheHomeOfficeVIDEO Is Critical
Overcome the lack of personal connectivity
TIP 4: Platforms
ü Zoom & Google Hangouts – Great conferencing software for
1:1 or 1:Many Virtual Meetings.
ü Facebook and YouTube Live – Fantastic social video sharing
with large audiences.
ü Loom, Dubb, BombBomb, Covideo, OneMob – Pre-record
with your screen and camera. Send in email, get alerted, and
integrate with your CRM.
ü YouTube – Still the second largest search engine! Put it there
and optimize it.
ü LinkedIn, Twitter, Instagram – leverage all your social
channels to share and promote the videos in their native
formats
06

7. ©2020 DK New Media, LLC https://dknewmedia.com | https://martech.zone
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