Why Has Content Marketing Become So Important to SEO
•Download as PPTX, PDF•
1 like•508 views
June 2014 presentation around SEO to help delegates understand the value of content and content marketing to search engine optimisation today. Covers the paywall dilemma and solutions such as Google's First Click Free
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Why Has Content Marketing Become So Important to SEO
Similar to Why Has Content Marketing Become So Important to SEO (20)
Recently uploaded
Recently uploaded (20)
Why Has Content Marketing Become So Important to SEO
- 1. 1 SEO: Why Content Marketing has become so important Tim Aldiss ThinkSearch 04.06.14
- 2. 2 Publishing & The Internet • The digital revolution • Search Engine Spiders • Beyond the hyperlink • The advent of ebooks • ‘freemium’ and social media
- 3. 3 Print vs. The Web • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The first revolution…
- 4. 4 Print vs. The Web • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The second revolution…
- 5. 5 Print vs. The Web • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The third revolution…
- 12. 12 Sales & Marketing • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The era of the keyword… http://ow.ly/xjpbu
- 13. 13 Sales & Marketing • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The age of social media…
- 14. 14 Sales & Marketing • This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The Semantic Web… Tim Berners-Lee: The internet is a web of documents; documents that are designed to be read, primarily, by humans. The Semantic Web is a web of information, designed to be processed by machines.
- 15. 15 Sales & Marketing Home Category Category Sub category Sub category Sub-sub Sub-sub Article News Category Shipping News Sub category Container News Sub-sub Container Tracking Article on container tracking Link Equity Link Equity Theme Theme Relevancy & Optimisation
- 16. 16 Buy offline Buy online +ad revenue Free online +ad revenue Buy offline Free online +ad revenue Buy online Sales & Marketing
- 17. 17 Buy offline Buy online +ad revenue Buy online +ad revenue + more customers Sales & Marketing
- 18. 18 Social Media for Marketing 1) Unlock everything 2) Write twice 3) User detection 4) Publish expiring content
- 19. 19 Social Media for Marketing First Click Free - cookie-based - controls number of free views - allows full indexation of articles - affords search engines relevance - maximises value of print
- 20. 20 The Content Marketing Opportunity
- 21. 21 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media
- 22. 22 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media
- 23. 23 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media
- 25. 25 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media
- 26. 26 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media
- 27. 27
- 28. 28 Panda update
- 30. 30 Panda update Penguin update Hummingbird algorithm
- 31. 31
- 32. 32
- 33. 33 Thank you Tim Aldiss SEO & SM Consultant tim.aldiss@thinksearch.co.uk
Editor's Notes
- 7) SEO Penalised thin content. Pages with a ‘soft’ paywall can appear to have thin content, and sites that have a shallow site structure and a soft paywall can seem worthless and even spammy given the nature of today’s post-Panda algorithm
- 7) SEO Penalised link abuse, so brands sitting on a wealth of content can easily become the new winners in search by simply thinking about their content differently
- 7) SEO An entirely new algorithm to embrace semantics, long string searches and spoken queries
- - why creating an optimised platform is still an important hurdle to pass
- 7) SEO Don’t forget the split of attention, time and focus between on-site (technical) SEO and off-site (creative) link building activity. This much hasn’t changed