The document discusses the importance of customer experience and its impact on revenue growth. It references Forrester research and provides screenshots of blog posts and articles about how improving customer experience drives higher revenue. It also includes links to Gartner reports on topics like enterprise architecture, information architecture, and digital ethics. The text is lighthearted in tone and provides tongue-in-cheek advice about developing hyped projects and getting credit when they succeed or fail.

15. It’s that
simple, stupid!

25. Screenshot: https://go.forrester.com/blogs/16-06-21-customer_experience_drives_revenue_growth_2016/

26. Screenshot: https://go.forrester.com/blogs/16-06-21-customer_experience_drives_revenue_growth_2016/
UX

27. Screenshot: https://go.forrester.com/blogs/16-06-21-customer_experience_drives_revenue_growth_2016/
UX

28. Screenshot: https://go.forrester.com/blogs/16-06-21-customer_experience_drives_revenue_growth_2016/
UX

39. https://www.gartner.com/binaries/content/assets/events/keywords/enterprise-architecture/epaeu17/enterprise_architecture_and__tech-innovation.pdf

40. https://www.gartner.com/binaries/content/assets/events/keywords/enterprise-architecture/epaeu17/enterprise_architecture_and__tech-innovation.pdf

42. https://www.gartner.com/binaries/content/assets/events/keywords/enterprise-architecture/epaeu17/enterprise_architecture_and__tech-innovation.pdf
Pick a
topic!
Develop it!
Get budget,
while it’s hot!
Hand over
responsibility to
your enemies.
Be fair!
Gratulate on
most hyped
project.
Pick up the
leftovers and
get the credit
for making it
work again.
Watch
them burn
out.
Enjoy the panic in
their eyes, when
they realise.

43. FREE ADVISE!
ESPECIALLY FOR YOU!
ONLY TODAY!

44. https://www.gartner.com/binaries/content/assets/events/keywords/enterprise-architecture/epaeu17/enterprise_architecture_and__tech-innovation.pdf
Information
Architecture

45. https://www.gartner.com/binaries/content/assets/events/keywords/enterprise-architecture/epaeu17/enterprise_architecture_and__tech-innovation.pdf
Digital
Ethics!