'This is the Life' Music Video Pitch
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The document outlines plans for a music video to promote the band Two Door Cinema Club and their song "This Is The Life". The target audience is 14-25 year olds who enjoy indie music. Ideas for the video include stop motion animation, jump cuts, and black and white filming with grain. Musical influences include Bombay Bicycle Club and Foals. Desired techniques, potential locations, cast, schedule, and problems are also discussed.
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Example 1
This document summarizes Elliot Hogan-Keogh's presentation on the codes and conventions of music videos. It discusses several purposes and types of music videos, such as performance-based, narrative-based, and concept-based videos. It also examines how genre characteristics are demonstrated in videos, how lyrics and visuals relate, and how music and visuals synchronize. Specific examples are provided to illustrate techniques like cutting to the beat, focusing on the singer during choruses/repetition, and relating album artwork to video imagery. The document also discusses Andrew Goodwin's notions of "looking" in music videos through techniques like screens within screens and voyeuristic treatment of the female body.
Natski's Pitch Finished
Natalie Palmer proposes a promotion package for a new album including a music video, album cover, and magazine advertisement. The music video concept is about a couple breaking up where the girl feels alone but discovers she has friends who care. It aims to challenge stereotypes about atypical people using cognitive dissonance theory. The target audience is 15-25 year old females who could relate to the relationship issues. The album cover would show the band having fun on the front and being serious on the back. A record label called Lockjaw Records is suggested as they support new raw talent similar to Natalie's band Diabolical Dispatch.
Proposal2
The document proposes a performance-based music video for the song "Spaceman" by The Killers. It will feature close-ups of the band playing their instruments with dim, black-and-white lighting. The video will show the process of setting up equipment, performing, and editing the recorded music. It provides examples of similar music videos and outlines the crew, equipment needs, and potential concerns for the production.
The pitch presentation
The music video pitch proposes filming a video for the song "Numbers" by AlterVertigo in black and white at Croome Park. It will feature actors portraying the band members and include zombies to create a creepy horror-themed atmosphere. The goal is to promote the band and entertain their target audience of young people and students who enjoy heavy metal bands like Metallica through an abstract video that amplifies the song. Health and safety during filming, influences from similar horror-genre videos, and a test shoot clip are discussed.
The pitch presentation
The music video pitch proposes filming a video for the song "Numbers" by AlterVertigo in black and white at Croome Park. It will feature actors portraying the band members and include zombies to create a creepy horror-themed atmosphere. The goal is to promote the band and entertain their target audience of students and young people who enjoy metal bands, drinking, and attending concerts. Health and safety during filming and test footage were also addressed.
Music video
This document provides guidelines for the music video for Carly Rae Jepsen's song "Call Me Maybe" directed by Luke Taylor. It outlines that the video should have a "cheesy" and bright tone to match the popular, catchy song. It recommends using various camera techniques, locations, and lighting styles. Key elements include having many people sing parts of the chorus, portraying the song's verses through a couple's acting, and quick editing during the chorus. Influences cited include music videos by Nickelback, Black Eyed Peas, and Taylor Swift as well as movies like High School Musical. The crew is listed and concerns note finding enough participants and dealing with weather.
Proposal
Lauren Wilson proposes to create an indie/rock music video that tells a creative narrative through the song. She intends for the video to engage her target audience of students and young adults. While the exact song is undecided, she has taken inspiration from videos like Coldplay's "Paradise" and Jason Mraz's "I Won't Give Up". Wilson plans to film the video using a Canon 550 DSLR, tripod, and other equipment over a carefully planned production day.
Potential target audience
The document discusses the potential target audience for a music video being produced for the rock band Evanescence. The target audience would primarily be 16-24 year old students, with a larger proportion being female given the lead singer is female. While rock music has its origins in the UK, Evanescence's fan base is largely American as most of their tours are based there. Fans of Evanescence and the genre of rock/metal likely enjoy horror films and games, attend concerts of similar bands, and watch music videos to be entertained and escape everyday life. They also tend to have a gothic style of dress like the band.
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Example 1
This document summarizes Elliot Hogan-Keogh's presentation on the codes and conventions of music videos. It discusses several purposes and types of music videos, such as performance-based, narrative-based, and concept-based videos. It also examines how genre characteristics are demonstrated in videos, how lyrics and visuals relate, and how music and visuals synchronize. Specific examples are provided to illustrate techniques like cutting to the beat, focusing on the singer during choruses/repetition, and relating album artwork to video imagery. The document also discusses Andrew Goodwin's notions of "looking" in music videos through techniques like screens within screens and voyeuristic treatment of the female body.
Natski's Pitch Finished
Natalie Palmer proposes a promotion package for a new album including a music video, album cover, and magazine advertisement. The music video concept is about a couple breaking up where the girl feels alone but discovers she has friends who care. It aims to challenge stereotypes about atypical people using cognitive dissonance theory. The target audience is 15-25 year old females who could relate to the relationship issues. The album cover would show the band having fun on the front and being serious on the back. A record label called Lockjaw Records is suggested as they support new raw talent similar to Natalie's band Diabolical Dispatch.
Proposal2
The document proposes a performance-based music video for the song "Spaceman" by The Killers. It will feature close-ups of the band playing their instruments with dim, black-and-white lighting. The video will show the process of setting up equipment, performing, and editing the recorded music. It provides examples of similar music videos and outlines the crew, equipment needs, and potential concerns for the production.
The pitch presentation
The music video pitch proposes filming a video for the song "Numbers" by AlterVertigo in black and white at Croome Park. It will feature actors portraying the band members and include zombies to create a creepy horror-themed atmosphere. The goal is to promote the band and entertain their target audience of young people and students who enjoy heavy metal bands like Metallica through an abstract video that amplifies the song. Health and safety during filming, influences from similar horror-genre videos, and a test shoot clip are discussed.
The pitch presentation
The music video pitch proposes filming a video for the song "Numbers" by AlterVertigo in black and white at Croome Park. It will feature actors portraying the band members and include zombies to create a creepy horror-themed atmosphere. The goal is to promote the band and entertain their target audience of students and young people who enjoy metal bands, drinking, and attending concerts. Health and safety during filming and test footage were also addressed.
Music video
This document provides guidelines for the music video for Carly Rae Jepsen's song "Call Me Maybe" directed by Luke Taylor. It outlines that the video should have a "cheesy" and bright tone to match the popular, catchy song. It recommends using various camera techniques, locations, and lighting styles. Key elements include having many people sing parts of the chorus, portraying the song's verses through a couple's acting, and quick editing during the chorus. Influences cited include music videos by Nickelback, Black Eyed Peas, and Taylor Swift as well as movies like High School Musical. The crew is listed and concerns note finding enough participants and dealing with weather.
Proposal
Lauren Wilson proposes to create an indie/rock music video that tells a creative narrative through the song. She intends for the video to engage her target audience of students and young adults. While the exact song is undecided, she has taken inspiration from videos like Coldplay's "Paradise" and Jason Mraz's "I Won't Give Up". Wilson plans to film the video using a Canon 550 DSLR, tripod, and other equipment over a carefully planned production day.
Potential target audience
The document discusses the potential target audience for a music video being produced for the rock band Evanescence. The target audience would primarily be 16-24 year old students, with a larger proportion being female given the lead singer is female. While rock music has its origins in the UK, Evanescence's fan base is largely American as most of their tours are based there. Fans of Evanescence and the genre of rock/metal likely enjoy horror films and games, attend concerts of similar bands, and watch music videos to be entertained and escape everyday life. They also tend to have a gothic style of dress like the band.
Andrew Goodwin Theory:
Andrew Goodwin identified several key features of music videos including the relationship between lyrics and visuals, music and visuals, and particular music videos having their own style and iconography. Goodwin also noted that record labels often require close ups of artists and repeating motifs to promote their image. Additionally, music videos frequently employ looks and intertextual references from other media. The document concludes that understanding Goodwin's theory is useful for creating effective music videos and analyzing them critically.
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The music video proposal is for the song "What I Might Do" by artist Ben Pearce. It will be produced by LC's Music Video Productions and directed by Lydia Cooke. The concept involves a lone performer in white against a black background with flashing red lights to create a nightclub atmosphere. Inspiration comes from dance music videos featuring unique settings with a focus on performance over narrative. The crew will need to work within budget constraints and share roles to complete filming on schedule with the equipment and locations available.
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クラウド環境を活用した地域情報運用による地域メディアづくり
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2012年10月29日（月）「近未来教育フォーラム2012 ～デジタルコミュニケーションで加速するオープンエデュケーションによる教育革命～」および「2012年度デジタルハリウッド大学メディアサイエンス研究所研究発表会」
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This is my presentation about my inspiration for my video. I have explained some of the main reasons behind my inspiration to create a video based around the theme of depression. I have also added in where I got inspiration from other special music videos such as 'Fire in the booth' videos.
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Grace Arnell proposes to create a music video for the song "Hey There Delilah" by the alternative rock band The Plain White T's. The video will feature fast cuts between shots that keep time with the lyrics and beat of the song. It will show personal experiences of the artist to make the audience feel a connection. The performance will be in black and white while the narrative parts will be in color. The target audience is male alternative rock fans ages 16-25, as the band performs smaller, more expensive concerts appealing to that demographic.
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There are three main theorists of music video theory: Andrew Goodwin, Vladimir Propps, and Sven E Carlsson. Andrew Goodwin identified five key aspects of music videos including thought beats, narrative and performance, star images, technical aspects, and the relation of visuals to song. Vladimir Propps suggested that every narrative has eight character types known as spheres of action. Sven E Carlsson believes there are two categories of music videos: performance videos that show the artist singing and dancing, and conceptual videos that show something other than the artist.
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The document provides instructions for exploring the music videos of an assigned artist over their career. Students are asked to research the artist's album releases and singles, view 6 music videos spanning their career, analyze elements of brand identity that remain consistent, and ways the videos develop over time. They should also look for connections between video and album artwork, consider production budgets, and provide insights into how the videos relate to the artist's songs and public image. A discography for Muse is then presented listing album details from 1999 to 2015.
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Johnny Orlando is a 13-year-old singer and actor from Toronto, Canada who gained popularity through his YouTube channel. He has over 200 million YouTube views and 600k subscribers. His fans, called JO's, have supported him despite hate from critics who say he can't sing. This inspired him to write the song "Never Give Up" to encourage others to pursue their dreams. Currently, Johnny Orlando continues to develop his career in music and film while inspiring fans to overcome criticism through his example.
Evaluation Question 4
The document describes the process of creating a music video project for school. It discusses researching song choices, gaining permission from record labels to use songs by Alt-J and Sum 41, watching Alt-J music videos for inspiration, conducting audience research through an online survey, filming with a Canon camera and lighting equipment, and editing the final video together in Final Cut Pro to sync with the song.
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This document introduces Hilton Bullock and discusses his passion for music from a young age. It outlines his educational background and goals, including currently passing his class and long term goals of making hits and inspiring others through his music. The document provides citations for the various photos throughout.
Pitch
Our music video will feature the song "Somebody Told Me" by the popular indie/rock band The Killers. We chose this song because our research found The Killers to be many indie/rock fans' favorite band. The video will show the band performing on stage, intercut with cutaway scenes of them backstage, signing autographs, and listening to music. We plan to use varied camera shots, editing techniques, clothing, and stage lighting to match the indie/rock genre and keep viewers engaged.
Anton Corbijn
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Research into the music industry!
Music videos are generally made after a record label approves a budget. They go through pre-production, filming, editing, and adding special effects and sound editing. Directors come up with concepts and shot choices to represent the song visually through narrative or artistic elements. Footage is edited together and effects are added before being approved by the label. Famous directors like John Landis and Spike Jonze brought unique styles and concepts that made their videos stand out. Professional music video budgets can range from $20,000 to over $7 million for high-profile artists.
Planning production;
This document outlines the planned content and layout for an indie music magazine. It will include exclusive interviews with artists like Amy Baker, Arctic Monkeys, and Morrissey. Feature articles will cover topics like career advice, festival reviews, and band profiles. In addition to the editorial content, there will be regular sections like charts, upcoming bands, album reviews, and a chance for readers to provide feedback. Photographs planned for the cover and interior pages will portray artists through portraits and live performance shots. An interview with an up-and-coming female indie singer is selected for a double page spread.
Audience feedback
The document contains a 9 question survey asking for audience feedback on various elements of a music video, including whether it has a believable narrative, humor, good music/visual synchronization, a unique main character, and professional production quality. It also asks about the quality of accompanying album and poster merchandise based on an indie music genre. Space is provided for additional comments.
Initial Ideas
The document outlines three ideas for coursework projects: 1) An album release promotion package including a music video filmed at various locations, photoshoot, and magazine advertisement. 2) A short film titled "The End of a Dream" about a basketball player whose career is ended by injury. 3) A documentary titled "A Day in the Life of a Typical A-Level Student" showing a student's daily routine and including opinions on A-levels from various people. Each idea includes proposed additional materials like posters, reviews, or advertisements.
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Memenangkan Persaingan Marketing Real-estate Di Era Digital dan MEA
Bagaimana memanfaatkan fitur inovatif dari UrbanIndo untuk memenangkan persaingan sebagai real-estate agen.
Presentasi di Best Property Expo 10-14 Juni 2015, Bandung, Jawa Barat.
研究発表会講演資料20121029
クラウド環境を活用した地域情報運用による地域メディアづくり
地域活性化のための観光資源が名所旧跡などの景勝地ではなく、地域文化に根ざした文化交流へと移行しつつある地域再生を踏まえて、地域観光資源の発掘と情報発信のための情報運用手法開発を手がけ、ライフログの解析及び位置情報と時間情報を付加したソーシャルメディアによる地域情報のクラウド化と利活用手法のシナリオ研究を行っている。三淵研究室・香田研究室と共同プロジェクトによる街の劇場化プラットフォームについて発表する。
2012年10月29日（月）「近未来教育フォーラム2012 ～デジタルコミュニケーションで加速するオープンエデュケーションによる教育革命～」および「2012年度デジタルハリウッド大学メディアサイエンス研究所研究発表会」
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Secondary Research
The document provides information on several music video and music industry theories including Andrew Goodwin's five points of music videos, Pete Fraser's theory on music genre conventions, and Laura Mulvey's Male Gaze theory. It also gives biographical information on music video director James Copeman and record label Universal Music Group. Finally, it discusses how to apply these theories and best practices when creating a music video, album cover, and magazine advertisement.
Genre research
The document discusses conventions in indie and rock music video genres. It notes that indie music videos can be solely performance-based, narrative-based, or a mixture of both, and often emphasize aesthetics and mood. Rock music videos conventionally feature high-energy performances on stage with fans. Both genres may include themes about social issues or personal struggles in narrative videos. Indie music videos also tend to represent artists as casual and focus on close-up shots of them.
Initial Ideas A2 Media
The document outlines three initial ideas for an A2 Media coursework portfolio: a music video, teaser trailer, and short film. Peer feedback is obtained, with most preferring the music video idea. The music video would be for the song "Fix You" by Secondhand Serenade, targeting ages 15-25 interested in acoustic music. Inspiration is drawn from the video for "Hey There Delilah." The document provides research on the music video idea and genre. Based on the peer feedback, the music video idea is chosen for the coursework portfolio.
Styles conventions and techniques
This document provides examples and descriptions of various styles, conventions, and techniques used in music videos. It discusses genres like indie music and live footage. It also covers animation, narrative, surrealism, pastiche, parody, referencing, homage, interpretation, impressionism, influence of commercials, lyrical interpretation, extension of meaning, allusion, links to other artists, and technical techniques like cutting to the beat, effects, miming, use of multiple images, camera work, green screen, and lighting. Examples are given for each category to illustrate common music video styles and approaches.
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Through researching popular music videos, the student learned common techniques used like cuts, camera angles, themes and lighting. For the dubstep genre specifically, the student found techniques like close-up shots, low key lighting and fades were commonly used. Their music video will incorporate these elements along with locations around London to appeal to their target audience of males and females aged 16-25.
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The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Their research involved analyzing popular music videos across different genres to identify common elements. For their dubstep music video, they found elements like the use of technology themes, various shot types, and low key lighting. Their target audience is males and females ages 16-25 as that demographic is more open to new music genres like dubstep.
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This document provides an overview of music videos, including their purposes and history. It discusses generic codes and conventions across different genres like heavy metal, indie rock, rap, and electronica. Three influential music videos are then analyzed in detail: Aphex Twin's "Come to Daddy" from 1997, Guns N' Roses' "Welcome to the Jungle" from 1987, and The White Stripes' "Fell In Love With a Girl" from 2002. Each summary highlights narrative elements, visual techniques, and how they relate to their respective genres.
Codes and conventions of an indie music video
This document summarizes some common codes and conventions used in indie music videos. It discusses how indie music originated in the UK in the 1980s. It also outlines how indie music videos typically tell narratives that relate to but don't literally illustrate the song, use low-budget settings like studios and parks, feature live performances by the artist, employ simple props and costumes, incorporate dialogue and diegetic sound, utilize close-ups and establishing shots, and edit with filters and cuts between shots to match the pace of the music.
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This document provides information and questions for a case study on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos from promotional and artistic perspectives and asks questions about how artists represent themselves. Task 2 discusses camerawork, editing, and technical developments in music videos and asks students to analyze examples. Task 3 involves a case study of three music videos to discuss in relation to Tasks 1 and 2. The document emphasizes using images and examples to support points and adding extra slides or pages as needed.
Getty walcott 4-24-2012_t's rev_r' rev
Students learned about Billie Holiday and her experiences performing during the Jim Crow era through creating a photo essay and writing a fictional interview. They then took photographs of musicians to try capturing emotion and assessed their own work. An exhibit of the photographs had differing access rules based on eye color to demonstrate issues of accessibility.
Ideas For Project Powerpoint
The document proposes three ideas for a video project about a band:
1. A documentary following the band's daily life struggles in the music business, including interviews and live performances. The purpose is to promote the band and provide insight into their personal lives.
2. A short film depicting the lead singer as egotistical and hedonistic, though he sees himself differently. The purpose is also to promote the band and show their personal lives.
3. A short film exploring obsessed fans' worlds, showing their bedrooms filled with band merchandise and screams at concerts. The purpose is mainly entertainment rather than band promotion.
Evaluation question 1
This document discusses how the media product applies, challenges, and develops conventions of real music videos. It analyzes conventions for locations, costumes, relationships between lyrics and visuals, narratives, and cinematography in indie rock music videos. The media product uses conventions like natural locations and saturated cinematography but challenges conventions by not including live performances and having a narrative of a boy who doesn't know he is dead. The goal is to be creative while still engaging the target indie rock audience.
Audience research analysis
The document summarizes the results of a survey conducted to gain audience insights for a music video. Key findings include:
- The majority of respondents were female aged 16-20.
- Popular music genres were indie, pop, rock and alternative.
- Favorites included videos telling stories or with thought-out editing matching the song.
- Respondents wanted an entertaining video with a clear narrative that strays from conventions.
- Clothing should be "shabby-chic" or vintage fitting the indie genre.
- Most were unfamiliar with the selected band Best Coast.
Codes and conventions (more)
House music originated in Chicago in the 1980s and later spread to the UK and Europe. It used repetitive 4/4 beats and was played on drum machines and synthesizers. Over time it evolved into various subgenres like deep house, electro house, and progressive house. Music videos in this genre typically feature scenes from clubs and parties with fast editing, flashing lights, and people dancing to reinforce the upbeat and energetic feel of the music. They also commonly portray youth culture stereotypes of partying, drinking, and attractive women dancing. Understanding the conventions of a genre helps creators make videos that will appeal to the intended audience.
Indie Pop Genre and its Codes and Conventions
Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands. It is more melodic and less abrasive than indie rock. Indie pop grew popular through small fanzines and record labels. The genre was further defined by the NME cassette compilations C81 and C86, which showcased diverse post-punk groups and marked the birth of "indie" in the UK.
Evaluation 1
The document provides an evaluation of a media product (a music video). It summarizes:
1) The music video uses conventions of the indie pop genre through its upbeat music, outdoor locations, use of high street fashion, and narrative structure involving flashbacks. However, it also challenges conventions by using ambiguity and representing both genders equally.
2) The print materials like the digipak follow conventions like a 4 panel design but also challenge conventions through its use of different colors on each panel.
3) The magazine advertisement features both the male and female leads smiling together, challenging gender representation conventions. It also includes release date, availability on iTunes, and a Facebook link, following advertising conventions.
Evaluation: Final Question 1
The document discusses conventions used in the production of a music video and accompanying digipak.
For the music video, conventions such as outdoor locations, costumes representing contemporary Britain, and a narrative structure using flashbacks were employed. However, conventions around representations of gender and hedonism were challenged by portraying both genders equally and avoiding hyper-sexualization.
For the digipak, conventions like a 4-panel design and similar color tones across panels were used, but conventions were also challenged by using different colors on one panel and an unconventional track listing layout. Overall, the production employed many conventions of the genre while also developing and challenging some conventions.
Music video pitch
The music video will feature both conceptual footage and performance shots of the local metal band Quad Damage. The conceptual footage will recreate a scene from the 1988 film "They Live" where ordinary people are depicted as mindless consumers through props like zombie makeup and t-shirts with slogans. Shooting dates have been scheduled in January 2012 at various locations in Harrow and Kenton to capture both the conceptual and performance elements. Research was also conducted on Quad Damage's target audience and filming locations were selected accordingly.
Evaluation of The Music Video Portfolio
The document provides details on the planning and research that went into creating a music video for the song "Memories" by Weezer. The band debated genres and concepts before deciding on a nostalgia-themed narrative set in a record shop. Extensive research was done on punk, rock, and pop punk styles to develop the band's image and influence costume and set design choices. Storyboards and animatics were created to visualize shots and get feedback to improve the concept. Thorough planning was emphasized to ensure a smooth shoot.
Analysing music videos
This music video tells a narrative story of an elephant escaping from the zoo to find "paradise." It features no performance from Coldplay apart from at the very end, as part of the storyline. Using a narrative structure allows Coldplay, as a famous band, to create a video that will encourage discussion and re-watching to follow the story. The video feels like a movie with its opening titles, showing Coldplay's commercial success and large-scale productions.
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Question 2.
1) While the print production pieces and music video shared some consistent elements like costumes, they differed in other important ways like fonts, lighting, and color schemes.
2) The print pieces used a slab serif font, red and black colors, and polished lighting to look airbrushed, whereas the video used a sans serif font, rustic colors, and natural lighting to look homemade.
3) However, the shared costumes and props across all pieces help maintain the band's style and allow the target audience to recognize the pieces as part of the same marketing package despite the inconsistencies.
Narrative Theory and Music Video.
Narrative theory describes how stories are structured and told in music videos to make them comprehensible for audiences. Theories by Todorov, Propp, and Levi-Strauss establish common structural elements of narratives, including equilibrium disruptions, character archetypes like heroes and villains, and inclusion of binary opposites to aid audience understanding. Todorov's theory outlines stages of equilibrium, disequilibrium, recognition, reparation, and new equilibrium, while Propp identifies character functions and Levi-Strauss incorporates opposing concepts.
Question 3 updated
The document discusses magazine distribution options. It analyzes that mainstream distributors like Bauer and IPC Media, which distribute popular music magazines like NME and Kerrang, may be suitable because they can reach a wide audience to earn back the high distribution costs. Independent distributors have smaller scale and can target niche audiences, but the magazine aims to appeal widely. Mainstream distribution provides high consumption but also high costs, while independent is lower profile but risks low sales. Multi-platform consumption through internet, radio and TV like NME could also be used to increase brand popularity and sales.
Question 3
The document discusses potential magazine distributors for a new music magazine. It considers both mainstream distributors like Bauer and IPC Media, which have distributed popular music magazines like NME, Kerrang, and Q, as well as independent distributors like Vice. While independent distributors can target niche audiences, a mainstream distributor would be better suited since the magazine aims to appeal to a wide range of people. Mainstream distributors provide high-level distribution but also come with high costs, while independent distributors have lower distribution but also smaller audiences. The document also discusses using multi-platform strategies like those of NME to further increase readership.
Question 3
The document discusses magazine distribution options. It analyzes that mainstream distributors like Bauer and IPC Media, which distribute popular music magazines like NME and Kerrang, may be suitable because they can reach a wide audience to earn back the high distribution costs. Independent distributors have smaller scale and can target niche audiences, but the magazine aims to appeal widely. Mainstream distribution provides large scale exposure but high costs, while independent is lower profile but risks low sales. Multi-platform consumption across internet, radio and TV like NME could also be used to increase brand popularity and sales.
Question 2
The document discusses how a student magazine represents social groups. It portrays stereotypical images of "indie" people who are typically aspirers, radicals or underachievers interested in drinking, smoking, clubbing and music. It also features accomplished musicians as role models. While it presents a normal image of teenagers partying and rebelling, it does not challenge dominant ideology that sees this as cool behavior. The magazine aims to appeal to its target demographic through clothing styles, fonts and props that convey nonconformity and a love of music.
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'This is the Life' Music Video Pitch
- 1. T W O D O O R C I N E M A C L U B L E A H D E N N I S O N A N D E M M A H A R R I S O N . ‘This Is The Life’ Music Video.
- 2. Concepts and Ideas. Main Concept: To produce a quirky music video that amplifies the lyrics in the song ‘This Is The Life’ and represents the indie genre as a whole. The purpose of the video is to publicise a new and upcoming band.
- 3. Target Audience Profile. Average Age: 14 – 25 years Gender: Male and Female. Typical Hobbies: Going to gigs, playing instruments such as guitar and drums, going to the cinema, drinking, smoking, driving, painting, writing music etc. Typical Music Interest: The Kooks, Vampire Weekend, Good Shoes, Los Campesinos, The Maccabees, Hot Chip etc.
- 4. Target Audience Profile Continued. Jicnars Scale: Listeners of ‘Two Door Cinema Club’ would typically be students, and on average would range from A – C2. Psychographic: The target audience would ideally be a hedonist or an individualist, typically living life for pleasure whilst perceiving themselves to be different.
- 5. ‘This Is The Life’ by Two Door Cinema Club http://www.youtube.com/watch?v=1ed8NBPmits
- 6. Theorists. In our music video we plan to follow Todorov’s narrative theory with aspects of Goodwin’s theory. We have some ideas about using mime characters to push the narrative forward.
- 7. Musical Influences. Bombay Bicycle Club Foals Darwin Deez Friendly Fires The Drums Delphic Miike Snow Mystery Jets
- 8. Desired Techniques. Stop Motion Animation: eg. http://www.youtube.com/watch?v=ryH5cga0yUI&o b=av2e (0.51secs) Jump Cuts: eg. http://www.youtube.com/watch?v=gLESpHrtvxs Black and white filming/grain: eg. http://www.youtube.com/watch?v=fVUD2pvytQ4
- 9. Stop Motion and Grain. http://www.youtube.com/watch?v=XXVbDOsDrwo
- 11. Plan. Search for ideal locations and find suitable people to feature in the video. Plan video and shot types, make storyboard, etc. Make a time plan: Organise when shots are going to be filmed, timing with actors, etc. Do a few takes for each shot to make guarantee a professional result. After checking the clips, start edits.
- 12. Likely Problems Finding a reliable cast for the video Finding a suitable location to create the desired mise-en-scene/getting permission from location owner Costs: props, make up, lighting, etc Health and safety issues: moving equiptment safely from place to place, eg. Video cameras, tripods, SLR’s etc.
- 13. Moodboard.