The music video pitch proposes filming a video for the song "Numbers" by AlterVertigo in black and white at Croome Park. It will feature actors portraying the band members and include zombies to create a creepy horror-themed atmosphere. The goal is to promote the band and entertain their target audience of students and young people who enjoy metal bands, drinking, and attending concerts. Health and safety during filming and test footage were also addressed.

1. Music Video Pitch Jack Ridsdale, Josh Gill, Bonnie Brinkworth Song Title: Numbers by AlterVertigo

2. Concept The idea is that we use actors as the band, because they have jobs and aren’t available to use. That we may film in black and white, and make a video that would fit in the metal genre. We want to film at Croome park.

3. Purpose To promote the band and their song. To make a video relevant to the genre of the band. To entertain the audience. This video will amplify the song, bringing a new meaning to it. Our outcome will be for the audience to connect with the band and bring the music to a wider audience.

4. Health & Safety To make sure the equipment is safe and not faulty, and that we are capable of using it correctly. Make sure the shooting area is not hazardous and all wires are arranged safely. Lighting equipment. That all people involved act professionally and are not irresponsible.

5. Influences For the music video we would be influenced by these videos: http://www.youtube.com/watch?v=uimfKXgdUCQ – Enter Shikari, Anything can happen in the next half hour. (Woods setting, winter, fog.) http://www.youtube.com/watch?v=-TNckXgfYhA – Bring me the Horizon, This sadness will never end. (Woods setting, horror theme.) http://www.youtube.com/watch?v=A14JkvnguJA&ob=av2n -Bullet For My Valentine, Waking The Demon. (Woods setting, horror theme)

7. How will ours be different It may be shot in black and white, in the grounds of Croome Park We have chosen a horror theme and our video will include zombies. The mise en scene will create a creepy atmosphere with elements such as smoke/fog, make-up/blood and the winter setting.

8. Audience Profile The audience would be C1-D on the Jicnar scale and would include lots of students & young people. This audience would be described hedonists or individualists. They would enjoy drinking alcohol and attending gigs. They would Enjoy bands like Metallica and Bullet for My Valentine.

9. Test Shoot http://www.youtube.com/watch?v=G4HJUuey2pU In this clip we tried a test run of jump cuts which is a technique we will use in our final video.

10. Theorists Andrew Goodwin theorised that the star of the video is often shot with many close-ups and is the focus of the video. Our video will be quite abstract which fits in with the genre of heavy metal music videos. Our video will not fit into Todorov or Proppian narrative structures, however there are binary oppositions as the zombie are evil and the humans are good.

11. Thankyou!