The document discusses mobile consumer behavior based on a survey of 38,000 people across 43 markets. Some key findings include:
- 66% of Australians own a smartphone, driven by high GDP. Smartphones now account for 22-34% of total technology time.
- Android dominates the smartphone OS market in a two-horse race with iPhone. Mobile web, social media, video, and gaming usage have all significantly increased from 2010-2013.
- While PCs still dominate total technology time, mobile provides greater opportunities for brands due to its convenience. Common "myths" about mobile consumers are debunked, such as the influence of men and the instant behavior change upon getting a smartphone.
Pocket Power: Directions in Mobile Device TechnologiesConnected-Blog
Annette Zimmermann, Pocket Power: Directions in Mobile Device Technologies, Gartner
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Pocket Power: Directions in Mobile Device TechnologiesConnected-Blog
Annette Zimmermann, Pocket Power: Directions in Mobile Device Technologies, Gartner
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
Wharton Computing Techfast: Mobile Technology OverloadScott McNulty
Wharton Computing’s Ted Moskalenko and Scott McNulty are the Odd Couple of mobile technology: Ted loves Android, and Scott is Apple to the core. During this lively Techfast offered up some pros and cons for both platforms and shared some tips, tricks, and apps designed to help you get the most out of your mobile devices.
Jordan Bitterman on The Makegood: The Future of VideoThe Makegood
Digitas’ Jordan Bitterman, Senior Vice President and Social Marketing Practice Director, provides his view on the future of video.
“Summary: Video is being freed – It’s moving to the cloud. Software is becoming just as important as hardware. Business models & technology are slowing the pace of change. Familiar names are emerging as the new video power players.”
Mobile Rules! is the world’s leading annual competition for business plans, applications and technology innovation in the mobile environment, organized by Nokia together with a great group of partners representing the leading companies and organizations in their fields.
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
Wharton Computing Techfast: Mobile Technology OverloadScott McNulty
Wharton Computing’s Ted Moskalenko and Scott McNulty are the Odd Couple of mobile technology: Ted loves Android, and Scott is Apple to the core. During this lively Techfast offered up some pros and cons for both platforms and shared some tips, tricks, and apps designed to help you get the most out of your mobile devices.
Jordan Bitterman on The Makegood: The Future of VideoThe Makegood
Digitas’ Jordan Bitterman, Senior Vice President and Social Marketing Practice Director, provides his view on the future of video.
“Summary: Video is being freed – It’s moving to the cloud. Software is becoming just as important as hardware. Business models & technology are slowing the pace of change. Familiar names are emerging as the new video power players.”
Mobile Rules! is the world’s leading annual competition for business plans, applications and technology innovation in the mobile environment, organized by Nokia together with a great group of partners representing the leading companies and organizations in their fields.
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
Ragan Mobile Revolution - Closing KeynoteMobileAnthem
Hugh Jedwill, CEO of Mobile Anthem, dodges tornadoes at the Sprint HQ to give the closing keynote at the Ragan Mobile Revolution conference. He talks about the mobile journey using his travels around the world as a metaphor for what internal/external communicators will be going through. He also talks about the Test and Learn concept used at Procter & Gamble to vet new ideas and how he used it on their first mobile-integrated campaign for Venus.
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Neomobile - Discovering new mobile horizons: TurkeyNeomobile
Turkey is a very interesting country where mobile commerce is really advanced. Neomobile made an insight about this really fascinating digital landscape. Read also the related post on our blog http://www.neomobile-blog.com/discovering-the-new-mobile-horizons-turkey/
There are all kinds of applications today, in all possible forms: on the desktop, on the Web, on your mobile, on your coffee machine, etc. So how can you make the jump from one platform to another? How can Qt help you? More importantly, how is Qt helping you reduce your costs, increase your productivity, if/when you have to make that jump?
Presentation by Thiago Maciera held during Qt Developer Days 2009.
http://qt.nokia.com/developer/learning/elearning