The document outlines CBS Interactive's programmatic approach, including the top 5 ways to integrate programmatic and build a successful programmatic organization. It discusses CBS Interactive's programmatic activation points, offering partners multiple ways to transact via programmatic channels, including their Open Exchange, PMP for select and preferred access opportunities, and Programmatic Direct. It concludes by asking what may still be missing from their programmatic strategy.

1. Jason White, VP Programmatic, October 20, 2014
CBSI & ThinkLA | iAB
PROGRAMMATIC CASE STUDY

2. Agenda
• CBS Interactive Overview
• Top 5 ways to integrate Programmatic
• CBS Interactive Programmatic approach
• CBSI Open Exchange
• CBSI PMP – Select Access Opportunities
• CBSI PMP – Preferred Access Opportunities
• CBSI Programmatic Direct
• What’s missing ?
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6. Top 5 ways to build a successful Programmatic
organization
• Align incentives & compensation
• Educate – Programmatic 101 training
• Support Direct Sales (agencies) & cover Programmatic buying
entities (DSPs, Trading Desks, Retargeters)
• Establish Programmatic Rate Card
• QBRs (Internal & External)
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CBSI Programmatic – All Activation Points
Offering our Partners any and all ways to transact via Programmatic channels.

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…so where is the puck going?

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What’s Missing?