1. Mobile for All

2. Introduction – Mark Brill
Mobile Marketing 20 years in digital
& Innovation 9 years in mobile
Specialist
Senior Lecturer Chair of DMA
@ Mobile Council
BCU Chair of DMA
Future Media Awards
Masters mark.brill@brandemotivity.com
@marktxt4ever
txt4ever.wordpress.com

3. But we’re
becoming
‘smarter’,
faster

4. 10% of media time is spent
in mobile devices
7%
of media time is spent
in print

5. This is what we do
36% of emails Over 54% of
are read on Facebook &
mobile 57% of Twitter
users are mobile
11% of YouTube
viewed on
mobile
84% regularly use*
Up to 30% of brand
searches 81% regularly use*
are from
mobile
91% regularly 13% of web browsing is
view* from mobile
60% regularly search*
86% use daily*
Ourmobileplanet.com, EU5 Smartphone Users, 2012

6. And where we do it
31% have purchased via smartphone
73% use whilst shopping
63% watching TV
80% during downtime%
59%
32%
Ourmobileplanet.com, EU5 Smartphone Users, 2012

7. Most business approach mobile like this ..
‘Let’s build an app’

8. An app is a major
investment …
Development/code
£ Design/UX
Updates
Promotion

9. But above all you need …

10. Five (free) things you
can do to be more
‘mobile’

11. #1
A mobile website is
essential hygiene

12. There are many free
tools

13. #2
Get found on mobile

14. Optimise your search
and local search

15. #3
Connect your
advertising and PR

16. There are many ways
to do it:
URL
Hashtags
Likes
Pins
… even QR

17. Be imaginative

18. #4
Don’t forget your
existing customers

19. How do your
emails look?

20. Can you deliver a
better service?

21. #5
SoLoMo
New Opportunities

22. Foursquare is for
everyone

23. Easy tools

24. You can co-create

25. New ways to engage

26. Campaigns can take
any shape

27. A bonus tip ...

28. Become augmented

29. What can
you do?
(be imaginative)

30. Thank You!
Want to know more?
Futuremedia.me
@marktxt4ever
Mark.brill@brandemotivity.com