The document discusses mobile app platforms and strategies for developing mobile apps. It provides information on different mobile platforms like iPhone, BlackBerry, Android and Windows Phone 7. It discusses factors to consider like audience, business model, developers and distribution channels. While iPhone currently dominates the US market, other platforms are growing and the landscape is changing rapidly. The document advocates a multi-platform approach rather than relying on a single vendor.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
Mobile and Facebook apps developer's slides from a recent talk at the Online Marketing Show 2011. First couple of slides are promoting the agency and include examples of work. Thereafter are some revealing answers about what it takes to get an app built, including the average global cost of an app, lead time and useful tips on what to consider when commissioning an app for iPhone, Android, Facebook and other platforms.
This presentation tries to give an overview of the fascinating world of mobile development. It is not the purpose to give any details on a given technology, but it tries to give an overview of the various possibilities. Although the presentation looks at technologies and initiatives from various parts of the industry there are some more details on a certain number of IBM initiative given my background.
This is a presentation on the analysis of Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new smart phone in India as a result of Make in India Initiative.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Have a idea of Mobile app development, you need to know many latest trends and updated on mobile application development and find the Guide for the Mobile application Development
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
Mobile and Facebook apps developer's slides from a recent talk at the Online Marketing Show 2011. First couple of slides are promoting the agency and include examples of work. Thereafter are some revealing answers about what it takes to get an app built, including the average global cost of an app, lead time and useful tips on what to consider when commissioning an app for iPhone, Android, Facebook and other platforms.
This presentation tries to give an overview of the fascinating world of mobile development. It is not the purpose to give any details on a given technology, but it tries to give an overview of the various possibilities. Although the presentation looks at technologies and initiatives from various parts of the industry there are some more details on a certain number of IBM initiative given my background.
This is a presentation on the analysis of Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new smart phone in India as a result of Make in India Initiative.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Have a idea of Mobile app development, you need to know many latest trends and updated on mobile application development and find the Guide for the Mobile application Development
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
This presentation on the opportunity in mobile applications was an executive briefing prepared for a client in the October of 2010. The content focuses on Apple devices and ecosystem, as requested by the client, and includes a discussion of web apps vs. native apps.
With Mobile devices growing in popularity with passing days, the mobile OS competition is getting sheer. So, taking into consideration several pros and cons, which OS at the top?
Similar to Think Mobile 2010_Michael Boord_Ap mobile (20)
1. Mobile App Platform Survey: Is it all about the iPhone? ThinkMobile – April 8, 2010
2. Associated Press AP is the Essential Global News Network 247 Bureaus in 97 countries 4, 000+ Journalists, Photographers, and Employees 49 Pulitzers (30 for Photography) Cover all Subject Areas Entertainment, Sports, Politics, Lifestyle, Business … All Media Types Text, Photos and Videos Core Principals Fast, Trustworthy, Comprehensive Half of the world’s population sees news from the AP on any given day…
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5. Feature Phones are Still Important 36% Smartphone Feature Phones 64% Source: Millennial Media (Oct. 2009) U.S. Share of Impressions By Phone Type
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7. Who is your audience and what OS will best reach them?
8. Store Size Source: Distimo (Feb. 2010) Total Number of Apps January 2010 (000’) New Applications per Month December 2009 - January 2010 #
9. Prices in Stores U.S. App Stores Average Price Source: Distimo (Feb. 2010)
11. Why Does the iPhone Win Out (today)? Apple App Store Standard Form Factor & Features
12. Apple iTunes vs. Blackberry App World Apple iTunes Pre-loaded Easy to navigate Seamless incorporation of apps with the device Lives in device content management location (iTunes) BlackBerry App World Has to be downloaded to device Hard to navigate Downloads executable potentially installed in a couple of places Only lives on the device
13. Blackberry Form Factor & Features 10 different model sets Differences Screen size Input method Processor Connectivity Mobile Networks … Bold Storm
16. …but is the iPhone the Place to Start? There are over 160,000 apps in the marketplace. App prices are dropping to basement levels. How do you make yourself discoverable in this space? What marketing budget would that take?
27. Development Process Concept Requirements Mockups UI/UX design Iterative Development Select Developer Testing Alpha/Beta Candidate User Feedback Design Modifications Feature Enhancements Launch Testing Design Development
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Editor's Notes
Hello everyone, and thank you. I’m Michael Boord, the acting director of mobile for the associated press. What I’d like to do is give you an understanding of the current app landscape, discuss the challenges in selecting what platforms to go after and also to discuss a little bit about the development behind that from our experience. I’ll walk you thru some of the anecdotal stories of things that we have dealt with being in a little bit of a unique situation.
So just to give you some context from my experience and where I am coming from….
When you are talking about developing apps, you have to start with some basic questions. Do you want a social life? Do you ever want to see your family again? How the industry will drive product strategy and business model. Iphone - announcing on thurs - assumption is ad platform (iAd). Google just bought AdMob.
Let’s make this an interactive session Let’s first start with U.S. Market Share
Who’s coming to your party? If you are looking for a global audience then you cannot forget about the big dogs - Nokia, Samsung
Apple is both the largest today and the fast growing in sheer numbers (8x larger than any other store). There is a direct correlation between the two.
Prices across the store even for the same app is different – base mins. that exist
I’m not here to give you the answers, Iam here to share our experiences and to get you thinking about critical issues that will affect the platforms that you select. Obviously Apple has an incredibly strong brand and following but what is it about iPhone that makes it the first platform that people think about when they want to create an app?
Installed in a couple of places…maybe on your memory card or in device memory
So let’s dive a step deeper. Within one form factor in BB, and one model line, there are 5 devices. So that multiplies my development effort and maintenance effort - and likely not linearly.
Strategy is to move beyond ap mobile
In 2007/2008 when AP was thinking about a mobile strategy we decided to focus on smartphones. Although it was only about 10% of the market at the time we saw this as the direction the industry was moving and the best way to leverage our resources for the type of content that we produce. By the middle of next year smartphones will make up 50% of the market. Let me repeat that - by middle of next year, smartphones will make of 50% of the market. So while the slope is steep, that mean that by middle of next you are still only hitting 50% of the market. Point is, don’t forget about feature phones, it’s still a huge number.