This document contains a SWOT analysis of the Apple iPhone. It identifies the iPhone's main strengths as its innovative touch screen technology, quality design and materials, strong brand recognition, and feature-rich user interface. Weaknesses include its high price which limits market share, limited carrier compatibility, and delays launching in India. Opportunities lie in partnerships, expanding to new price segments, and making the iPhone a social device. Threats include growing competition from other smartphone makers offering similar features at lower prices.
Case Study: Why did iPhone not succeed in the Japanese Market?Remi Otani
This is a case study that investigates the reason why Apple's iPhone has not been successful in the Japanese market compared to other markets. Using international marketing theories, we have analysed various factors such as the market, culture, utilisation of FSA, and standardisation.
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
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Case Study: Why did iPhone not succeed in the Japanese Market?Remi Otani
This is a case study that investigates the reason why Apple's iPhone has not been successful in the Japanese market compared to other markets. Using international marketing theories, we have analysed various factors such as the market, culture, utilisation of FSA, and standardisation.
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
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Marketing Mix of OnePlus from a User's PespectiveAks19852012
Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
Xiaomi is the China based leading and popular electronic company, which is busy in
manufacturing mobile phones, tablets, HDTVs and wifi routers. This company has its
headquarter in Beijing and it got success in the local market and now it is going to target the big
markets of Russia, Indonesia, India and others to expand its business. It has introduced wide
range of mobile phones and tablets, which are very economical for the low income groups. This
company uses the resources of social media group rather than electronic or print media for the
transfer of their information about its products. The professionals from other leading companies
joined it, which enhanced its workforce and it got success in short time. The analysis of
strengths, weaknesses, opportunities and threats has been carried out.
The Presentation is about Oppo Camera Phone's establishment and core marketing strategies in India. I have put 6 main Marketing Mix strategy that made Oppo a well known Mobile Brand Name in Indian household.
This is a presentation on the analysis of Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new smart phone in India as a result of Make in India Initiative.
The slides presents the clear picture of Apple India company.Complete details of company from Introduction to Conclusion. It consists of a proper 3C Report of Apple.
Marketing Mix of OnePlus from a User's PespectiveAks19852012
Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
Xiaomi is the China based leading and popular electronic company, which is busy in
manufacturing mobile phones, tablets, HDTVs and wifi routers. This company has its
headquarter in Beijing and it got success in the local market and now it is going to target the big
markets of Russia, Indonesia, India and others to expand its business. It has introduced wide
range of mobile phones and tablets, which are very economical for the low income groups. This
company uses the resources of social media group rather than electronic or print media for the
transfer of their information about its products. The professionals from other leading companies
joined it, which enhanced its workforce and it got success in short time. The analysis of
strengths, weaknesses, opportunities and threats has been carried out.
The Presentation is about Oppo Camera Phone's establishment and core marketing strategies in India. I have put 6 main Marketing Mix strategy that made Oppo a well known Mobile Brand Name in Indian household.
This is a presentation on the analysis of Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new smart phone in India as a result of Make in India Initiative.
The slides presents the clear picture of Apple India company.Complete details of company from Introduction to Conclusion. It consists of a proper 3C Report of Apple.
marketing strategy
smartphone case study
• Introduction
• Smartphones industry in last few years
• Major players and their strategies
• Differences between Apple & Samsung marketing strategy
• More success company
• Particular naming strategy used by company in this industry
• Key success factor in current industry
• Similarities between Marketplace simulation & Mobile phone industry
• Lesson drawn from mobile phone industry which could be used in Marketplace simulation
Apple’s SWOT AnalysisPoints of Strength· Globally Recognize.docxarmitageclaire49
Apple’s SWOT Analysis
Points of Strength:
· Globally Recognized Brand: Since its establishment, Apple has built an astounding reputation of being one of the most reliable companies providing technological services and solutions. It has one of the largest customer bases to ever exist, making it the first company ever with a stock price of one trillion dollar.
· Demanded Brand: Apple is a highly demanded brand all over the globe, it is the number one choice in America for smart phones, accessories and corporate office supplies. It has a technology that is suitable for every age and domain.
· Focus on Research & Development: Apple as a company puts a lot of its efforts and money into product design, manufacturing, quality, and marketing. A lot of studies and researches are conducted before product release that are based on customer needs and demands.
· Innovation: Apple changed the way people interact and communicate back in June 2007 when they introduced the IPhone, and that trend continued on when they introduced the IPad in April 2010. Apple shed a new light on the way people use their smartphones and tablets. Nowadays these products are an essential part of work and everyday life.
Points of Weakness:
· High Prices: Apple products are generally considered in the market as a luxurious items due to their premium prices. These products are more oriented towards middle to high income customers than low income.
· Incompatibility: Apple is considered a unique product when it comes to software and cross platforming. Items purchased from Apple whether they are computers, phones, tablets, or accessories will only function on a particular software produced by the company which leaves small space for sharing and cross platform.
· Competitive Market & Penetration: Although Apple has a solid place in market, it does not lower the chances of growth of competitive brands such as Sony, Samsung, Google, and Microsoft. In 2018 a research was conducted stating that while IOS software (Software used by Apple) is dominant nationally, 72.23 of the global market uses Android (Software produced by Google).
· Underwhelming Marketing & Promoting Efforts: Due to its solid reputation in market place, Apple has a bad reputation for promoting or marketing their products. They have poor marketing strategies the barely promotes the products and depend solely on their name to attract customers towards their products.
Opportunities:
· Focus on Services: While the main source of profit is from smartphones and tablets, Apple gets a decent amount of revenue from the services that they offer. Apple gains revenue from selling products like IPhone or IPad to every customer once every year, while they can gain profit from their services on a daily basis. These services include Apple Pay, Apple Care, Apple Music…etc. It is estimated that if Apple can put these services into good use, the company can gain up to 10 million dollar in a quarter of a year.
· Partner.
CLA 1
Competitive Analysis
Marketing Management Part 2
Competitive Analysis
Competitive analysis is a technique for identifying competitors and evaluating their strategies to determine the strength and weakness of our brand. In this report, competitive analysis of the iPhone, a product of Apple Company, is presented compared to Samsung.
Samsung-As the Competitor
The Consumer electronics category is expanding day by day. The current leaders of this category are Samsung and Apple that hovers about 11% of the share in the market. Earlier, the market was ruled by Motorola and Nokia, but with the launch of the iPhone in 2007, the market was taken over by Apple . With its large multi-touch user interface, the product rapidly became popular among users. In 2013, the galaxy series was introduced by Samsung that gave high competition to Apple. With the massive advertisement and unique features, Samsung galaxy became the most popular brand in the world.
Objectives
iPhone
· Create groundbreaking products.
· Dictate and innovate technology movement.
· Global expansion
· Digitalization and technological innovation.
· Increase market share and profitability
· Brand recognition and development
Samsung
· Inspire customers via innovative products
· Lead innovation in technology
· Lead the mobile industry
· Inspire communities with products
· Gain profitability and market share.
Strategies
Samsung and Apple use different competitive strategies to dominate the market.
Apple uses the blue Ocean strategy. Apple created new demand in the market by utilizing the blue ocean strategy. Apple dominated the market with its flagship iPhones that blended art and technology . On the contrary, the Red Ocean strategy is used by Samsung. Samsung gained a competitive advantage by venturing into the market with a flood of smartphones developed at low prices within a short time. Apple takes a lot of time in launching a new iPhone as it relies on external suppliers. Samsung took advantage of this weakness and developed components for its Smartphone.
Strengths
Weaknesses
Competitive Analysis
Industry
The mobile phone industry is dominated by Apple and Samsung, accounting for 11% of the market share. iPhone accounted for 29% of the smartphone’s sale and Samsung to 37% of the smartphone sales by 2019. Apple's revenue in the year 2020 was $137.7 billion, with iPhone accounting for 50% of all the sales. Samsung sold 255.7 million units in the year 2020 and generated revenue of KRW 61.5 trillion. Galaxy S series accounts for 50% of all the sales.
Market
Samsung accounted for 21% of the market share, and Apple accounted for 49% of the market share in the US by the year 2020. Samsung has divided its market into segments, including demographic, geographical, psychological, and behavioral characteristics. Samsung penetrates deeply into regions, especially Asia. Most of the Samsung users are adults belonging to both genders. Samsung does not define its pro ...
Apple Inc. has a contour of planned and marketed phone series known as iPhone. The ever first
mobile phone from Apple.co (iPhone) was launched on 29th June 2007.
Apple Brand Audit
APPLE Inc
Submitted to: Sir Goher Raza
Submitted by : Sumeet Raj & Mumal Khan
12/15/2012
Apple Brand Audit 2012
Executive Summary
Since its foundation in 1976, Apple has grown from a small business selling computers into one
of the most successful and valuable brands in the entire world. Consumers everywhere
perceive the brand as being one of the very best because of their groundbreaking product
lines, their successful marketing programs, and their ability to differentiate themselves
among other competing brands. These elements and attributes are the core aspects that
make up Apple’s brand equity.
Apple has always been known for releasing innovative, user-friendly products that have
become extremely popular in the market. They are a dominant force in the market for
consumer electronics, and their merchandise is in extremely high demand. Secondly, their
very successful marketing and distribution strategies are able create consumer perceptions
that make Apple’s brand a highly reputable icon.
Through these core elements and attributes, Apple as a brand has seen its value skyrocket
over the years. By continuing to implement and improve on these successful programs and
strategies, Apple’s brand equity will continue to grow and flourish in the future of the
company.
2
Apple Brand Audit 2012
Introduction Brand Audit
Brand audit is concerned with the behavioral and psychological nature of brand equity, and it
will be discussed in terms of strength of a brand’s equity and its nature. So simply it is the
examination of brand’s current position in industry compared to its competitors and the
examination of its effectiveness, brand’s strategy, positioning, market position, consumer views,
pops and pods etc.
Objective and scope of the audit
Brand perceptions often create a complex and elusive picture, but it’s crucial that you determine
how your various audiences view your brand. The brand which we have taken is Apple, the main
objective of this audit is to show that where the brand is currently stand. After the audit will be
done we also come to know that whether the share of brand in market is increasing, decreasing or
stable. It will also show that what are the strengths, weaknesses and opportunities for this brand,
how much people know and like the brand. So after audit we can come to know about the overall
market position of the Brand.
Brand audit Apple Inc & its history
The brand which we have taken is Apple, currently the top brand of the world. The point which
is intriguing is that how Apple has maintained its equity worldwide. The innovative products of
apple have enabled the company to be a global brand worldwide. Apple Computer, Inc., is a
multinational corporation that creates consumer electronics, personal computers, computer
software, and commercial servers, and is a digital distributor of media content. Apple's core
product lines are the, I phone, I pa.
It is related to apple Inc. Vision & Mission Statement:
There are no official or written statements of vision or mission on apple website but different statements of CEO or press release may be the vision or mission of Apple. There is no specific area for vision and mission as there are no clarifications about the vision and mission.
VISION STATEMENT : (Future positon ideas)
We strive to provide users of Apple products the best experiences possible though innovative product designs and software
MISSION STATEMENT:
Not all market shares are equal, and Apple has never been about the most; we are about being the best.
We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating.
We believe in the simple not the complex. (only selected initial 3 statement by Tim)SWOT ANALYSIS:
STRENGTHS:
Safety of personal data.
Pioneer in the personal desktop computer.
Max market capitalization.
High performance production line with products like iphone, ipad, ipd, mac computer.
WEAKNESS:
15% global market show.
Significantly expensive.
Not compatible with many software and windows machine
Late production of Larger screen in smart phone.
OPPERTUNITIES:
Apple pays finger prints
In-house credit system
Product diversification
Formation of strategic partnerships
THREATS
Patent infringement
Reverse packaging
Quality problems with negative effects on sales and Apple brand image
Intense competition like Samsung, Lenovo, Chinese companies in smart phone. Dell, Sony and Toshiba in PCs.
Rising popularity of Google Android may affect its market share.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
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1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
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And...
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Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
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Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
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Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
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Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
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PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
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- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
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DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
3. About iPhone
The iPhone is a line of internet and multimedia-enabled
smartphones, released on June 29, 2007.
Since then, it has launched 5 versions-2G, 3G, 3Gs, 4 and
4s.
The iPhone is one of the most sought after smartphone
known for its cutting-edge technology and sleek design.
6. S- Strengths
Innovative: The iPhone has an innovative touch screen
that is patented and unmatched by any other mobile
product today.
Quality: The iPhone has one of the brightest and most
scratch resistant screens in the market. It also has a fine
metallic finish that is durable and light.
Brand Awareness: Apple is a well known established
brand, which is already known for essential gadgets like
iPods and Mac.
7. Features: It has a rich user interface and is armed with
features that makes the navigation of the phone a
delightful experience.
Hype: The hype created by the media about the iPhone
also attracts the consumer to buy the product.
Style: The iPhone has distinctive design extending Apple’s
well-known styling and this makes the iPhone very unique
and adds a “cool factor never present with smart phones”.
9. W- Weaknesses
Price: Apple does not offer lower priced models for more
cost conscious consumers which can hamper it’s market
share.
Limited Distribution Channels: Not compatible with
networks other than Airtel, Vodafone and Aircel.
Delayed Launch in India: The launch of iPhone has
always been delayed in the Indian market which gives an
opportunity to the competitors.
10. Image: The Apple brand is not targeted towards business
people, which most smart phones have targeted. It does
not have a reputation as being compatible with the
corporate world.
Missing Features: Features like allowing third party
applications, Bluetooth etc are missing from the iPhone.
12. O- Opportunities
Partnerships: Apple can collaborate with many powerful
global mobile phone companies to flood the market with
iPhones, which will reduce costs in marketing and
increase revenue through long-term agreement deals.
Expansion to a new target segment: Apple has the
opportunity to create a new segment by launching new
versions at a much lesser price such as the iPhone Mini,
which will attract new customers.
13. New Social Device: Apple has the opportunity to make
the iPhone a social device by offering Internet browsing,
E-mail, Facebook and Twitter either free of cost or at a
very less price by collaborating with other
companies/networks.
Allow Third-Party Applications: By allowing third-party
content, it can target people who want entertainment and
can expand its horizon.
15. T- Threat
Target for Competition: The iPhone is becoming a target
for competition as other companies are launching devices
similar to iPhone, more often known as the “the iPhone
killers.”
High Price: The current economic scenario makes it very
difficult for the customers to buy a high-priced phone and
they are looking for alternatives.
16. New Powerful Entrant-Google Android: Android,
Google’s operating system, is giving stiff competition to
the iPhone by collaborating with mobile giants like
Samsung.
Increased Competition: Other companies like Samsung,
BlackBerry, Nokia are offering their range of Smartphones
at a much lesser price.
17. RECOMMENDATIONS
Weaknesses + Opportunities =Winning (WOW) Strategy:
Main objective to adapt this strategy is to take advantage of
opportunities by over coming weaknesses.
Apple is in a position to consider this strategy as it has the best
resources and facilities in Marketing, Media and Production.
Apple can identify areas of weaknesses or barriers and work on
integrating resources and departments to win new business.