The document discusses how social media is changing job hunting. It outlines how job postings, screening, references and hidden jobs are impacted. Personal branding on social media platforms like LinkedIn, Twitter and Facebook is becoming increasingly important for candidates to market themselves and build professional relationships that can lead to new career opportunities. While social media offers benefits to both job seekers and employers, it also presents risks if not managed carefully, as future employers may screen candidates based on their online profiles and activities. The document provides tips on using different social platforms effectively for job searching and protecting one's professional reputation online.