1. The document discusses how companies focus on acquiring new customers, while rockstars focus on connecting with fans. It costs 6-7 times more to acquire a new customer than retain an existing one.
2. Rockstars are fans themselves, look for ways to shift control to fans, find the 'bigger idea' beyond just themselves, and embrace their fans. Their most engaged fans spend more and bring in additional business.
3. Companies are encouraged to follow the example of rockstars by cultivating advocates for their brand through quality content and community, rather than just focusing on new customer acquisition. Engaged customers and fans can help grow a business through positive word-of-mouth.
The document discusses the growing use and impact of social media and networks. It touches on how platforms like Twitter are being used by politicians, celebrities and organizations for marketing and communication. Examples are given around how social filters may change how information spreads online in the future. The role of personal identity and privacy on social networks is also mentioned. Overall, the document takes a positive view of social media's potential while also acknowledging challenges around its use.
The document discusses how journalists can use social media like Facebook in their work. It provides details on how journalists use Facebook for distribution, crowdsourcing, and gathering story ideas and sources. The document also gives statistics on Facebook usage and tips for journalists on using Facebook pages and features like questions and crowdsourcing.
http://www.infinitioflisle.com is pleased to bring our parts supply customers an online version of the Infiniti Technical News Publication. Please contact Infiniti of Lisle Parts ats 1-866-904-0017.
1. The document discusses how companies focus on acquiring new customers, while rockstars focus on connecting with fans. It costs 6-7 times more to acquire a new customer than retain an existing one.
2. Rockstars are fans themselves, look for ways to shift control to fans, find the 'bigger idea' beyond just themselves, and embrace their fans. Their most engaged fans spend more and bring in additional business.
3. Companies are encouraged to follow the example of rockstars by cultivating advocates for their brand through quality content and community, rather than just focusing on new customer acquisition. Engaged customers and fans can help grow a business through positive word-of-mouth.
The document discusses the growing use and impact of social media and networks. It touches on how platforms like Twitter are being used by politicians, celebrities and organizations for marketing and communication. Examples are given around how social filters may change how information spreads online in the future. The role of personal identity and privacy on social networks is also mentioned. Overall, the document takes a positive view of social media's potential while also acknowledging challenges around its use.
The document discusses how journalists can use social media like Facebook in their work. It provides details on how journalists use Facebook for distribution, crowdsourcing, and gathering story ideas and sources. The document also gives statistics on Facebook usage and tips for journalists on using Facebook pages and features like questions and crowdsourcing.
http://www.infinitioflisle.com is pleased to bring our parts supply customers an online version of the Infiniti Technical News Publication. Please contact Infiniti of Lisle Parts ats 1-866-904-0017.
Unique softs provides outsourcing your task to one who is not on your shore or the buyer of the service is located in some other country then the provider of the service.And offer cost effective web development services in Noida, India. Our team is comprised of some of the best web development experts. We focus on providing you a complete web development service.
The document is a presentation about the Associated Collegiate Press Pacemaker awards, which recognize excellence in student media. The presentation discusses the history and purpose of the Pacemaker awards, provides examples of past award finalists in newspapers, magazines and yearbooks, and outlines the judging criteria such as content, writing quality, layout and design, and use of photography and graphics. The presentation is intended to educate attendees about the Pacemaker competition and judging process ahead of the awards ceremony where winners will be announced.
The document provides information about the Pacemaker award, which recognizes excellence in student media. It discusses the award's history and importance. It then reviews examples of past Pacemaker winners in newspapers, yearbooks and magazines to highlight qualities like strong content coverage, writing, layout, photography and reporting that judges look for. The presentation concludes by showing finalists in categories like illustration, infographics, and newspaper page design from the 2009-2010 competition. In under 3 sentences, the summary provides an overview of the key points and purpose of the document.
Natural Color Profile Adjustment for ProfessionalsPeter Morovic
While there may be no point in arguing about taste, creative professionals make a living from sharing theirs. Making specific, individual color preferences that a creative professional knows how to achieve when creating content on a display also propagate into print is a significant challenge since it lacks real-time feedback. The present paper introduces a method for allowing creative professionals to use the tools they know and love to also personalize the color behavior of their devices. This is achieved by analyzing color changes applied to images and applying them to a device’s ICC profile. As a result the personalized device results in customized color behavior regardless of the workflow used. The paper describes the ICC profile transformation algorithm in detail and provides a color error analysis of its performance.
The combination of the main marketing package and ancillary texts was effective in developing skills to complete the given task of creating a marketing package for the band Jet. A music video was created for their song "Are You Gonna Be My Girl?" along with a 15-page digipak album and magazine advertisement keeping a consistent red and black theme. The digipak included lyrics and images to make the pages visually interesting while promoting the album and upcoming tour dates to appeal to fans of that song.
An online strategy involves understanding where your target markets are located, what their needs and wants are, and how to effectively engage them across different online channels like SEO, social media, content marketing, targeted ads, email, and word-of-mouth. It also requires analyzing where potential customers spend their time online and planning the best ways to understand and interact with them across various websites and platforms.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2009 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Washington, D.C., November 2009.
Este documento presenta conceptos básicos de contabilidad para emprendedores rurales. Explica definiciones clave como costos fijos, costos variables, utilidad, balance general y estado de resultados. También incluye ejemplos prácticos de cómo registrar transacciones en una hoja de control de entradas y salidas y calcular el margen de contribución de productos. El objetivo es enseñar herramientas contables básicas para administrar pequeños negocios rurales de manera efectiva.
Nine areas in which the student newspaper should seek to improve campus life and play a role in the development of the students and other members of the school community
This document lists the certificates and qualifications of António Rosado including an MSC in Mechanical Engineering from IST, an Executives Advanced Management Programme from UCP, Professional Trainer Certification from IEFP, Management Control Specialization from ISCTE, Trainers Pedagogical Initial Training from ISQ, Fuel & Gas Tanks Installation License from DGE, a Programming Course from IBM, certification in ISO 9001:2000 from Megaqualidade, completion of a Spanish language course at level 1 from Eurotrends, a recommendation letter from CAM in Macao, and training in Global Quality Management from CADI in Macao.
Social media marketing is about building relationships through social networks. While some CEOs are wary of social media, data shows that companies with active social media presences see increased sales and customer satisfaction. To succeed at social media marketing, companies must identify influencers and connectors on each platform and engage them through conversations and by sharing compelling content like stories, photos and videos. Regular posting and responding is required to build strong follower bases and foster long-term relationships that drive real business results.
초보자를 위한 위치기반서비스와 소셜커머스(LBS and Social Commerce Study for Korean Newbie)Jae-min Sung
초보자를 위한 위치기반서비스와 소셜커머스(LBS and Social Commerce Study for Korean Newbie) 자료입니다. 뛰어나진 않지만 많은 분들께 도움이 되었으면 좋겠습니다. http://www.socialnmedia.com
# 이 자료중 일부는 '어라(http://slideshare.net/erla1004)'님의 자료를 인용하였음을 밝힙니다
Journalism is changing as the internet and social media have disrupted traditional media business models. Readers and advertisers are increasingly moving online, with more people now getting their news from websites and social media rather than print newspapers. This has led many newspapers to either transition fully to online or cease print editions. The future of journalism involves embracing these changes and leveraging new technologies and platforms like social media and blogs to engage readers and spread news in this new digital era.
Unique softs provides outsourcing your task to one who is not on your shore or the buyer of the service is located in some other country then the provider of the service.And offer cost effective web development services in Noida, India. Our team is comprised of some of the best web development experts. We focus on providing you a complete web development service.
The document is a presentation about the Associated Collegiate Press Pacemaker awards, which recognize excellence in student media. The presentation discusses the history and purpose of the Pacemaker awards, provides examples of past award finalists in newspapers, magazines and yearbooks, and outlines the judging criteria such as content, writing quality, layout and design, and use of photography and graphics. The presentation is intended to educate attendees about the Pacemaker competition and judging process ahead of the awards ceremony where winners will be announced.
The document provides information about the Pacemaker award, which recognizes excellence in student media. It discusses the award's history and importance. It then reviews examples of past Pacemaker winners in newspapers, yearbooks and magazines to highlight qualities like strong content coverage, writing, layout, photography and reporting that judges look for. The presentation concludes by showing finalists in categories like illustration, infographics, and newspaper page design from the 2009-2010 competition. In under 3 sentences, the summary provides an overview of the key points and purpose of the document.
Natural Color Profile Adjustment for ProfessionalsPeter Morovic
While there may be no point in arguing about taste, creative professionals make a living from sharing theirs. Making specific, individual color preferences that a creative professional knows how to achieve when creating content on a display also propagate into print is a significant challenge since it lacks real-time feedback. The present paper introduces a method for allowing creative professionals to use the tools they know and love to also personalize the color behavior of their devices. This is achieved by analyzing color changes applied to images and applying them to a device’s ICC profile. As a result the personalized device results in customized color behavior regardless of the workflow used. The paper describes the ICC profile transformation algorithm in detail and provides a color error analysis of its performance.
The combination of the main marketing package and ancillary texts was effective in developing skills to complete the given task of creating a marketing package for the band Jet. A music video was created for their song "Are You Gonna Be My Girl?" along with a 15-page digipak album and magazine advertisement keeping a consistent red and black theme. The digipak included lyrics and images to make the pages visually interesting while promoting the album and upcoming tour dates to appeal to fans of that song.
An online strategy involves understanding where your target markets are located, what their needs and wants are, and how to effectively engage them across different online channels like SEO, social media, content marketing, targeted ads, email, and word-of-mouth. It also requires analyzing where potential customers spend their time online and planning the best ways to understand and interact with them across various websites and platforms.
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2009 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Washington, D.C., November 2009.
Este documento presenta conceptos básicos de contabilidad para emprendedores rurales. Explica definiciones clave como costos fijos, costos variables, utilidad, balance general y estado de resultados. También incluye ejemplos prácticos de cómo registrar transacciones en una hoja de control de entradas y salidas y calcular el margen de contribución de productos. El objetivo es enseñar herramientas contables básicas para administrar pequeños negocios rurales de manera efectiva.
Nine areas in which the student newspaper should seek to improve campus life and play a role in the development of the students and other members of the school community
This document lists the certificates and qualifications of António Rosado including an MSC in Mechanical Engineering from IST, an Executives Advanced Management Programme from UCP, Professional Trainer Certification from IEFP, Management Control Specialization from ISCTE, Trainers Pedagogical Initial Training from ISQ, Fuel & Gas Tanks Installation License from DGE, a Programming Course from IBM, certification in ISO 9001:2000 from Megaqualidade, completion of a Spanish language course at level 1 from Eurotrends, a recommendation letter from CAM in Macao, and training in Global Quality Management from CADI in Macao.
Social media marketing is about building relationships through social networks. While some CEOs are wary of social media, data shows that companies with active social media presences see increased sales and customer satisfaction. To succeed at social media marketing, companies must identify influencers and connectors on each platform and engage them through conversations and by sharing compelling content like stories, photos and videos. Regular posting and responding is required to build strong follower bases and foster long-term relationships that drive real business results.
초보자를 위한 위치기반서비스와 소셜커머스(LBS and Social Commerce Study for Korean Newbie)Jae-min Sung
초보자를 위한 위치기반서비스와 소셜커머스(LBS and Social Commerce Study for Korean Newbie) 자료입니다. 뛰어나진 않지만 많은 분들께 도움이 되었으면 좋겠습니다. http://www.socialnmedia.com
# 이 자료중 일부는 '어라(http://slideshare.net/erla1004)'님의 자료를 인용하였음을 밝힙니다
Journalism is changing as the internet and social media have disrupted traditional media business models. Readers and advertisers are increasingly moving online, with more people now getting their news from websites and social media rather than print newspapers. This has led many newspapers to either transition fully to online or cease print editions. The future of journalism involves embracing these changes and leveraging new technologies and platforms like social media and blogs to engage readers and spread news in this new digital era.
President Obama's 2008 campaign successfully utilized social media and new web technologies to engage voters, raise funds, and win the election. Chris Hughes, a co-founder of Facebook, helped develop Obama's online strategy and architecture. After the election, the Obama administration continued innovating how government engages with citizens through initiatives like Change.gov, Whitehouse.gov and opening up government data. This new approach, known as "Gov 2.0," aims to make government more transparent, participatory and collaborative by leveraging new technologies and social media platforms. Many cities and governments are now exploring how to adopt these new models of civic engagement.
The document discusses various aspects of using Twitter, including how to sign up, build a profile, find accounts to follow, post tweets, and interact with other users. It provides tips on growing one's following by following others, engaging with relevant content, and using appropriate hashtags. Basic analytics on following and follower counts are also covered. The document concludes by recommending the reader to focus on quality over quantity and not become obsessed with social media.