El marketing inmobiliario del siglo XXI se centra en la promoción de marcas y listados mediante herramientas modernas como redes sociales, blogs y campañas de correo electrónico. La clave del éxito radica en la creación de contenido atractivo que fomente la interacción, aplicando la regla del 80/20: dedicar el 80% del tiempo a promover e involucrarse con la comunidad y el 20% a la autopromoción. Es crucial evitar las tácticas de marketing agresivas o negativas que pueden dañar la imagen de la marca.

1. 21st Century Real Estate Marketing
with RE Tech Therapy

2. The Big Picture
Supporting Role:
 Slide Share
 Scribd
 Blogs
 Online Marketing
 Craigslist, etc.
 Real estate profiles
 email
 drip campaigns

3. Our Google Credit Score
Think of Google as the UNDERWRITER

4. Building Your Credit Worthiness - Promoting Your Brand

5. Your Listing - A Tool to Promote Your Brand

6. Organic Search Results

7. Who is getting the credit for the providing information to the consumer?
1. Social Signals:
 Geo-Tagged Local Photos
 Share Blog Articles - events, statistics, commentaries
 Share your listings, but in an interesting way

8. 2. Top of Mind
Sharing about what you do in very
organic ways
Keeping Up with Past Clients
Liking, Posting and Conversation
Checking In
Participating in Groups

9. 3. NOT for Top of Mind
Don't Be THAT Guy!
 Pushy Marketing, or Selly-
Sell
 Off-color
 Complaining
 Negative
 Anything that you don't want
associated with your brand

10. Overview of Facebook and Google +

11. Facebook

12. Google +
"the unification of all of Google's services, with a social layer."
(Vic Gundotra, head of Google +)
...

13. Facebook Like Vs. Google Plus 1

14. Search Plus Your World

15. Google + Profiles Have A PageRank

16. In Summary...

17. Engagement is the Key
 Likes
 Comments
 Shares
Create Content that People Want to Engage With
 Community Events
 Local Pictures
 Local non-profits
 Local businesses
80/20 Rule
 Promote and engage 80% of the time
 Promote yourself 20% of the time

18. Homework: Create a Blog Post about a Community. Share it to your social networks,
Facebook Business Page, Google + or Twitter, or others. Ask a friend to like it and
share it.