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The Customer's Online Journey
- 1. The Customer's Online Journey www.meetup.com/the-tech-biz P R E S E N T E D B Y : E L I S H A K R A M E R
- 3. Table of Contents Think like a Rockstar Think like a Screenwriter Think like a Salesman Part I: Getting your head straight Buy a strawberry plant Invest in profile pics Part III: Throwing Leads into the top of the Funnel Part II: 2 More Prerequisites: Part IV: Building Trust and Nurturing Leads Part V: Listening Digitally (i.e. Measurement Tools) From Where? How to invest wisely
- 4. VIEW HERE
- 5. Think like a Screenwriter LEARN MORE Almost every movie follows the same 15-beats structure.
- 6. READ BOOK SUMMARY Think like a Salesman Written in 1947. Still relevant.
- 7. My favorite salespeople TONY ROBBINS JAY ABRAHAM LES BROWN
- 8. Question: How much time / energy are you spending on each segment?
- 10. How and why mint.com built a 20k email list before launching READ MORE HERE a) We wanted to have a lot of personal finance people aware of us for trust reasons, the longer you know about something likely the more you’ll trust it. b) Sponsor. We found smaller bloggers with passionate readers and sponsored their blog for periods at a time. Great relationship builder with influential writers. c) We tracked all the cost / conversion to see which keywords, sites, methods were the most effective. Make sure you do this ALL THE TIME so you are not burning money if you are a start- up.
- 11. Part II: 2 More Prerequisites
- 12. Get your photographer friend to take photos of you, and spread the best ones across your Social profiles (+Gmail) OR ASK HANNA
- 13. Helpful Tip: Buy a Strawberry plant (cuz it's all about patience) STEVEN'S SELLING
- 14. Part III: Throwing Leads into the top of the Funnel
- 15. For Content Ideas and researching which Social Platforms your audience is on CHECK OUT BUZZSUMO
- 16. Where else is your audience spending time online? SEARCH LIKE YOUR AUDIENCE
- 17. Question #2: When I search like my target audience, which sites on the first page of results can I collaborate with or advertise on?
- 18. How to see the stats on any website (helpful for analyzing competitors or potential partners) CHECK OUT SIMILARWEB People that visited just one page and left
- 20. Costs for advertising on Facebook
- 21. "Lead with generosity, follow up with care" - Keith Ferrazi, author of 'Never Eat Alone' Q: What should the first brand interaction be like?
- 22. Part IV: Building Trust and Nurturing Leads
- 23. Automated Emails TRY AWEBER Test to make sure your emails are landing in the user's "Primary" tab
- 24. Upload up to 3,000 email contacts per account via LinkedIn. LEARN MORE LINKEDIN HACKS
- 25. Do you have a refferal policy set up for your message or brand? For example, when Facebook or LinkedIn tempt you to invite your entire email list on sign-up.
- 26. Retarget your sites visitors anywhere on the web. CHECK OUT ADROLL
- 27. Adroll Dashboard Click-Through Rate Cost per 1,000 Impressions Cost per Action Cost per Click
- 28. How to automate tasks across your apps CHECK OUT IFTTT
- 29. Or, explore Zapier CHECK OUT ZAPIER
- 30. Part V: Listening Digitally (i.e. Measurement Tools)
- 31. Get a feel for your audience by understanding which links they're clicking on. CHECK OUT CLKIM Use a branded shortener plus link retargeting
- 32. Google Analytics Chrome Extension CHECK IT OUT HERE
- 33. Source / Medium Tab in Google Analytics READ MORE HERE
- 34. www.hallandkythes.com C O M M E N T O N M E E T U P Thank you, Come again.